The Latin American Research Consortium and Dean s Workshop March 22-23, 2012 Agenda A. B. Freeman School of Business Tulane University #7 McAlister Drive New Orleans, LA 70118 (504) 865-5438) LOCAL ARRANGEMENTS: All sessions will be held at the A. B. Freeman School of Business (Goldring Woldenberg Hall II), # 7 McAlister Drive, New Orleans Louisiana 70118. Transportation will be provided from the hotel to Tulane University each day. Local hotel accommodations will be at the Hampton Inn and Parc St. Charles hotels. Please contact Lenore Mason (lmason@tulane.edu) to arrange your hotel reservations. Breakfast will be provided at the hotel and lunch will be provided on both meeting days and a reception and dinner for all participants will be held on Thursday night, March 22 nd at the Plimsoll Club in New Orleans. For questions call (504) 865-5438 or 5419.
Tentative Program Schedule Dean s Workshop (page. 3) Thursday 22 nd Dinner at 7:00pm Friday 23 rd Working Session: Changing Market Conditions and (8:30 to 4:00pm) Challenges for Regional Business Schools Dinner at 6:30pm Finance Research Workshop (page. 4) Thursday 22 nd (9:00 to 4:00pm) Workshops I and II Dinner at 7:00pm Friday 23 rd (9:00 to 2:30pm) Workshop III Dinner at 6:30pm Management Research Workshop (page. 6) Friday 23 rd (9:30 to 5:45pm) Workshops I and II Dinner at 7:00pm Marketing Research Workshop (page. 8) Friday 23 rd (9:30 to 5:45pm) Workshops I and II Dinner at 6:30pm Dinner: Thursday 7:00pm: Plimsoll Club (All participants are invited to this event) Friday 6:30pm: Local Restaurant 2
Dean s Workshop Changing Market Conditions and Challenges for Latin American Business Schools Friday, March 23 rd (Room 3111 Goldring-Woldenberg Hall II) 8:30 9:30 Welcome and Introductions John Trapani, Program Director Ira Solomon, Dean, A.B. Freeman School of Business Jerry Trapnell, AACSB 9:30 11:00 Topic: The Challenges of the External Environment Program Moderator: Francisco Sananez, President, IESA, Venezuela 11:00 11:30 BREAK Carlos Villanueva, Director, ITESM, Monterrey Maria Helena Jaen, Academic Dean, IESA, Venezuela Hector Ochoa, Dean, ICESI, Colombia Carla Hess, Associate Dean, UFM, Guatemala 11:30 1:00 Topic: Opportunities for Business Schools in Changing Markets Program Moderator: James McFarland, Professor, Tulane, New Orleans Irineu Gianesi, Associate Dean, INSPER, Brazil Manuel Agosin, Dean, University of Chile, Chile Paul Latortue, Dean, University of Puerto Rico, Puerto Rico Javier Serrano/Henry Gomez, Dean, UniAndes, Colombia 1:00 2:30 LUNCH 2:30 4:00 Topic: The Future of Business Education in Latin America Program Moderator: Henry Gomez, Professor, UniAndes, Colombia Pedro Hidalgo, Chair, University of Chile, Chile Beatrice Avolio, Vice Dean, Centrum Catolica, Peru Virginia Lasio, Dean, ESPAE-ESPOL, Ecuador 6:30 pm DINNER 3
Thursday, March 22 nd Finance I (Room 3111 Goldring-Woldenberg Hall II) Finance Research Workshops 9:00-11:00 Luis de Garate (UDEM), Chair 1. Julio Cesar Alonso (ICESI) Does the Day-of-the-Week Effect Improve the Performance of the Value at Risk Estimation? The Case of 5 Latin American Countries 2. Manuel Agosin (U de Chile) Do sovereign spreads reflect sovereign risk? 11:00-11:30 BREAK 11:30-12:30 3. Cristian A. Pinto Gutierrez (Tulane) The Informational Content of the Limit Order Book and Trade Durations in the Electronic Energy Market 12:30-2:00 LUNCH Thursday, March 22 nd Finance II (Room 3111 Goldring-Woldenberg Hall II) 2:00-4:00 David Lesmond (Tulane University), Chair 1. Luis de Garate (UDEM) New Evidence on Political Connections, Corporate Governance and Financial Performance on Mexican Public Companies 2. Julian Benavides (ICESI) Debt, Dividends and Corporate Governance: An Examination of Colombian Listed Firms 7:00 pm DINNER at Plimsoll Club 4
Friday, March 23 rd Finance III (Room 2110 Goldring-Woldenberg Hall II) 9:00-11:00 David Lesmond (Tulane University), Chair 1. Emilio Cardona (UniAndes) Short-term Persistence in Emerging Market Closed-End Funds Performance 2. Luis Berggrun (ICESI) The Sensitivity of Flows to Past Performance in the Brazilian Equity Fund Market 11:00-11:30 BREAK 11:30-1:00 3. Rob Stein (Tulane) Not Fooled by Randomness: Using Random Portfolios to Analyze Investment Funds 1:00-2:30 LUNCH 6:30 pm DINNER 5
Management Research Workshops Friday, March 23 rd Management I (Room 3110 Goldring-Woldenberg Hall II) 9:30-11:00 Ron Landis (Illinois Institute of Technology), Chair 1. Hector Gomez McFarland (ITESM) I.T. Small Business Competing in a Highly Concentrated Environment: Going Back to Marketing Basics in the U.S. Aerospace Industry 2. Brad McBride (ITAM) Counterfeit Smuggling: Rethinking Paradigms of Diaspora Investment and Trade Facilitation 11:00-11:30 BREAK 11:30-1:00 3. Jaynee Rivas (IESA) An Institutional Explanation for International Franchise Systems Performance" 4. Luz Elena Orozco (UniAndes) The Impact of Multimarket Contact on Efficiency and Profitability 1:00-2:00 LUNCH Friday, March 23 rd Management II (Room 3110 Goldring-Woldenberg Hall II) 2:00-4:00 Mike Burke (Tulane University), Chair 1. Jose Roberto Concha (ICESI) Developing Trust in Study Groups 2. Julio Cesar, Ana Arboleda (ICESI) Business Students Emotional Experience As a Predictor of Loyalty to Their School 3. Juanita Cajiao (ICESI) An Examination of the Effects of Alternative Instructional Methods on Student Learning Behaviors in a Business Education Course 6
4:00-4:15 BREAK 4:15-5:45 Lei Lai (Tulane University), Chair 4. Julio Cesar, Ana Arboleda (ICESI) Determinants of Internship Performance: An Exploratory Model for a Latin-American Business School 5. Tatiana Gherman (Centrum) Work Motivation and Job Satisfaction: A Case Study of Retail Sector in Peru 6. Eduardo Wills-Herrera (UniAndes) How People Feel They Deserve Special Treatment According to Their Personal Values and type of Society 6:30 pm DINNER 7
Marketing Research Workshops Friday, March 23 rd Marketing I (Room2111 Goldring-Woldenberg Hall II) 9:30-11:00 Harish Sujan, Tulane University (Chair) 1. Candido Perez (IESA) Cognitive Biases and Venezuelan Purchasing Managers: A Cultural Approach 2. German Castellanos (ICESI) Enhancing Persuasion Through Sampling; The Effect of Sampling Everyday and Extraordinary Tasting Fruit on the Eating Behavior of People Low and High in Savoring 11:00-11:30 BREAK 11:30-1:00 3. Julio Cesar, Ana Arboleda (ICESI) The Effect of Consumer Design Awareness on Purchase Intent 4. Silvio Borrero (ICESI) How to be Happy in the Midst of Adversity: Revisiting the Relationship Between Wealth and Happiness 1:00-2:00 LUNCH Friday, March 23 rd Marketing II (Room 2111 Goldring-Woldenberg Hall II) 2:00-4:00 Mita Sujan, Tulane University (Chair) 1. Silvio Borrero (ICESI) Attributing Success and Failure at Achieving Exercise Goals to Ability Versus Effort/Strategy Their Effect on Sedentary and Active Exercisers 2. Tim Harlan (Tulane) Developing a Teaching Kitchen for Medical Students to Understand the Effect of Personal Behavior and Personal Knowledge on Persuading Healthier Behavior Among Patients 3. Harish Sujan (Tulane) The Doctor as a Salesperson: Analyzing Doctor- Patient Conversations for Effectiveness in Persuading Healthier Behavior Among Patients 8
4:00-4:15 BREAK 4:15-5:45 4. Nairan Ramirez-Esparza (U. of Washington) Depression in English and en Español: Testing Two Text Analytic Approaches 5. Panel Discussion on Marketing Health Care Better, Research Questions and Existing Answers. Panelists: Guest Speaker, Tim Harlan, Rick Ager, Mita Sujan, Harish Sujan, Silvio Borrero, German Castellanos 6:30 pm DINNER The Latin American Research Consortium was founded by Tulane University in 1995 with the purpose of promoting scholarly research on Latin American markets and business institutions. Its goal is to bring together scholars from around the world who are experts on Latin American business issues to share their research and knowledge related to these issues. Schools and other institutions represented at the consortium meetings in the past have included ITESM-Monterrey, EGADE, INCAE, Universidad de los Andes, IESA, IAE, ITESM-Guadalajara, University of Chile, Universidad de Belgrano, UDEM, Catolica de Bolivia, Catolica de Peru, ITAM, Instituto de Empresa (Spain), ICESI, Getulio Vargas, Universidad Francisco Marroquin, ESPAE-ESPOL, Universidad del Norte, Central Bank of Brazil, and UCLA, Tulane University, Texas Christian University, and the University of Illinois in the United States. In 2007 the Deans Workshop was initiated as part of the Consortium meeting to provide the deans of the top business schools in Latin America a forum to share their programs and initiatives in management education in the region. The 2012 meeting, being held here at Tulane University in New Orleans, Louisiana, is the twelfth meeting of LARC. 9
The Goldring Institute for International Business was founded at Tulane University in 1991 through the generosity of the Goldring Family Foundation. The purpose of the Goldring Institute to promote and develop the research and academic programs of the A.B. Freeman School of Business which are related to international business. The Institute is divided into three centers: Center for Latin American Business Studies, Center for Asian & European Business Studies, and the Center for Freeman International Programs. The programs of the Institute are to serve the educational needs of Tulane students to understand the opportunities and challenges of global business, to support our faculty s global experience through international travel, teaching and research, and to position the school as a leader in management education around the world. 10