Game On: The History, Culture and Future of Video Games

Game On: The History, Culture and Future of Video Games

international enterprises Game On 1 Synopsis 2 Exhibiton Content 3 Visitor Attendance 4 Selected List of Works 5 Selected Installation Shots 6 Sample Marketing 7 Press Cuttings 2 3 4 5 Game On: The History, Culture and Future of Video Games 1 1 VirtuSphere, Inc. 1996-2009. All rights reserved. 2 Pac Man, SLQ Installation Shot, 2008-9 3 SimCity 3000 A Nice Place to Visit, 2D Artwork, 1999 4 Game On, Barbican Art Gallery, 2000 5 Space Invaders, Screenshot, 1978 Barbican Art Gallery, London

Game On Synopsis Game On is the ultimate exploration of the history, culture, future and potential of videogames. Game On transforms the gallery space into a dynamic, experimental and interactive zone, thoroughly examining games from the design process and conceptual drawing through to the finished playable games. The exhibition showcases the finest arcade machines, consoles and hand held games to have been produced, as well as the newest advancements in game design and technology. Visitors will be able to learn about early gaming from Penny Arcades, Pinball, Pachinko, Space Wars, Computer Space and Pong as well as have the opportunity to demo 3D technology and gaming and the latest development in virtual reality. Game On takes an in-depth look at the people and technologies that have revolutionized games and how we play them. Highly interactive, with over 150 playable games, visitors are able to experience the best of both new and retro games. The exhibition includes a dedicated section to arcade games, with titles such as Pac-Man, Defender and Donkey Kong. Playable consoles ranging from as early as 1972 through to the present day, for example Xbox 360, Nintendo Wii and Playstation 3 with games such as Halo 3, Wii Sports Resort and Rock Band, a Multiplayer section and an area dedicated to kids and families also feature. In addition to mapping a chronological overview of developments in technology and design, the exhibition both compares and celebrates the cultural influence of games within North America, Europe, Japan, and the rest of the world. The exhibition also gives you a rare opportunity to examine games from the initial stage of concept design with artworks on display from popular games such as Grand Theft Auto, Pokémon, Spore, Uncharted, World of Warcraft, Tomb Raider and The Sims. A sound section of music from a range of talented musicians from Richard Jacques, Jason Hayes and Chris Hülsbeck as well as tracks from the NES, Commodore 64, Commodore Amiga and classic arcades. Before opening at any venue Game On is updated with the newest pioneering games. This ensures that it is always a fresh and relevant showcase for the newest advancement in game design and technology. Target Audience 14-30 yr olds and mostly male School groups Family groups /Synopsis /1

international enterprises Game On 1 Synopsis 2 Exhibition Content 3 Visitor Attendance 4 Selected List of Works 5 Selected Installation Shots 6 Sample Marketing 7 Press Cuttings Game On, Museum of Science and Technology, 2006

Game On Exhibition Content This exhibition features several sections, each highlighting a different aspect of gaming culture and technology. Early Games: This section starts by demonstrating the first computer game, Spacewar, on the first computer, the PDP-1, revealing the history of games and the technological developments that led to the beginning of computer games. A range of vintage games, such as the first manufactured arcade games, Computer Space and Pong, along with rare ephemera including original publicity materials and early merchandise are presented. Games Consoles: This section explores the story of game consoles from 1972 to the present day. It describes and displays the range of machines produced by Atari, Sega, Nintendo, Sony, Microsoft and others, which have brought gaming into the home over the last 30 years. Genres: The Genres section of the exhibition space features a great number and wide array of games that visitors are invited to play. With over 30 playable games, this area is divided into three main parts and follows the classification of games families devised by the Le Diberder brothers in their book L Univers des Jeux Video, which includes thought (including puzzle, role-playing and adventure), action (including racing, shoot em up and platform) and simulation (including life simulation and city simulation) games. Making and Marketing: Exhibition visitors are shown information on the making and marketing of games. The game design process from concept drawing to packaged product is visualised with the help of the most important games of recent times: GTA, Pokemon, The Sims, Tomb Raider, Uncharted and World of Warcraft. A supplementary thematic section looks at the way games reflect and influence wider culture with original sketches and prints of Dragon Lair and Spore. USA & Europe: This thematic section explores some of the key game developers in North America and Europe. Consideration will also be given to game culture in the rest of the world, i.e. in Africa, Asia, Australia and Latin America, as well as a look at independent gaming from homebrew games to development systems on consoles. This section is constantly updated to reflect the current and most influential games to date. /Exhibition Content /1

Game On Exhibition Content Games Culture Japan: Japan has had a significant influence and this section looks at this country s distinctive contribution. It illustrates the importance of games which aren t as widespread in Europe, such as dating games, life simulations and uniquely Japanese games. Character: Game characters have had a significant profile since Pac-Man was launched in the 80s. Here the development of some of the most important characters throughout the history of video games are presented. These include Mario, Sonic, Lara Croft, Jak & Daxter and Parappa The Rapper. This investigation is seen through the eyes of some of their creators, such as Shigeru Miyamoto (Mario) and Yuji Naka (Sonic). Kids: This bright and colourful section explores those games designed for children. Cookie Monster Munch and Hey you, Pikachu are a couple of the playable games. There is also a variety of hand-held games such as Speak and Spell, Donkey Kong, and Pokemon, as well as a collection of portable gaming systems, including the GameBoy and early games like Mattel s Football. Sound: Sound is one of the most important aspects of game design. Visitors are able to play games that have taken sound and music as their theme, including a game aimed at the visually impaired. Many well-known music stars have been involved with making music for games, including Orbital, Gorillaz and Prodigy who are also featured here. Visitors are able to browse through the music of key composers such as Richard Jacques, Martin O Donnell and Koji Kondo Cinema: Games have often been closely associated with film. For example many games have been adapted into films and vice versa. This section not only looks at examples of links between the two media with the use of playable games, but also exhibits film posters from the likes of Tomb Raider, Super Mario Bros, Street Fighter IV and Resident Evil. Multiplayer: With the arrival of the network, multiplayer online gaming has become one of the most important gaming trends of recent times and has changed the landscape of gaming already. This section looks at multiplayer games played on a single console to online and LAN (local area network) games. /Exhibition Content /2

Game On Exhibition Content Magazines: A selection of games magazines from around the world, such as the first issues of Edge, Game Pro and PC Zone magazines, as well as classic computer magazines such as Your Sinclair and Sinclair User from the 80s. This section also exhibits magazines from Japan, Taiwan and America including Famitsu and EGM. Futures: A range of emerging technology and content trends are showcased, giving some indication of the shape that gaming may take over the next decade. The Nintendo Wii with it s motion sensing control and the powerful Playstation 3 with it s near movie quality graphics are shown. Past visions of future technology are on display like the Vectrex Imager and the Nintendo Powerglove. Contemporary Commissions: To compliment Game On, a series of digital-art pieces by leading contemporary artists were commissioned by the Barbican. All these works are produced in response to computer games and provide an examination of some of the themes that underlie this cultural phenomenon. These works are optional and the host venue decides whether to include any part of this section. : Due to popular appeal Game On was re-curated in 2010. continues the exploration of early games and the latest ground breaking technologies through additional content. Taking a look back on early forms of gaming visitors can play pinball games such as Space Riders and The Machines - Bride of Pinbot. With the development of new games comes the latest in Making and Marketing, this section includes extensive material from Uncharted 2, Jak and Daxter and Lara Croft. The Futures section features cutting edge technologies such as virtual reality, 3D technology and thought interface technology. Nintendo s Virtual Boy is available to play and also the Virtusphere, an interactive virtual reality console that creates a truly immersive experience. /Exhibition Content /3

Game On Exhibition Content Education Events To complement the Game On exhibition, the Barbican programmed a range of events: seminars providing a forum to discuss the role of games in contemporary culture and exploring the future of videogames; a special webbased teachers pack with accompanying video which provides teachers with a creative project on game-making for pupils aged 8-13 years; and a series of family workshops where visitors can create a concept for a game under the guidance of poets, artists and musicians. Barbican International Enterprises is happy to propose examples of other venues education programmes to help you with the creation of your own educational package. Publications Game On - The history, creativity and culture of video games The book is a leading publication in the field, covering the most up-to-date information and reflecting current thinking about the nature and place of computer games. It is a fully illustrated, attractive publication which provides visitors with an insight into the history, creativity and culture of video games. It therefore not only appeals to specialists but also to a much broader audience. The book is a testament to current interests whilst foregrounding its message on the human, interactive elements of game playing. It covers the development of games from throughout the world. Given the global usage of games, the marketing response to the publication has been strong in all regions, including Australasia. Technical Requirements The various de-mountable components of Game On occupy a space from 500 to 1000+ square metres. A detailed outline of the power requirements as well as all other requirements will be provided to each host venue upon confirmation of the tour. /Exhibition Content /4

international enterprises Game On 1 Synopsis 2 Exhibiton Content 3 Visitor Attendance 4 Selected List of Works 5 Selected Installation Shots 6 Sample Marketing 7 Press Cuttings Australian Centre for Moving Image, Melbourne, Australia

international enterprises Game On Visitor Attendance Game On Barbican Art Gallery 55,000 London, UK 16 May 15 September 2002 National Museums of Scotland 55,000 Edinburgh, Scotland 17 October 2002 2 February 2003 Tilburg Art Foundation 20,000* Tilburg, The Netherlands 28 May 24 August 2003 Helsinki City Art Museum 48,000 Helsinki, Finland 18 September 14 December 2003 Lille Festival of Culture 2004 100,000 Lille, France 19 May 8 August 2004 Science Museum 99,591 London, UK December 2006 February 2007 Cyberport 32,000* Hong Kong 21 July 7 October 2007 Australian Centre for Moving Image 129,372 Melbourne, Australia 6 March 13 July 2008 State Library of Queensland 47, 082 Brisbane, Australia 15 November 2008 15 February 2009 National Science and Technology Museum 150,000 Kaohsiung, Taiwan 18 July - 31 October 2009 Museum of Science and Industry 127,673 Chicago, USA 4 Mar ch - 5 September 2005 Eretz Israel Museum 40,000 Tel Aviv, Israel 26 September 2004 1 January 2005 The Tech Museum of Innovation 105,154 San Jose, USA 30 September 31 December 2005 Museum of Science and Industry 47,000 Chicago, USA 31 January 30 April 2006 The Cellars of Cureghem Brussels, Belgium 22 Dec ember 2009-18 April 2010 The Ambassador Theatre Dublin, Ireland 20 September 2010-30 January 2011 Galeria Monterrey Monterrey, Mexico 01 May 03 July 2011 Museu da Imagen e do Som (MIS) Sao Paulo, Brazil 10 November 2011-8 January 2012 n/a n/a n/a on average 650 per day Pacific Science Center 62,999 Seattle, USA 26 May 31 August 2006 CCBB 56,470 Brasilia, Brazil 26 January 2012-26 February 2012 * Biggest audience venue has achieved to date /Visitor attendance /1

international enterprises Game On Visitor Attendance Queen Victoria Museum & Art Gallery 30,000* Launceston, Tasmania 3 July - 3 October 2010 Technopolis Athens, Greece 16 December 2010 16 March 2011 n/a Oregon Museum of Science and Industry 159,695 Oregon, USA 25 June 18 September 2011 KINOKINO Sandnes, Norway 25 February 9 June 2012 TBA * Biggest audience venue has achieved to date /Visitor attendance /2

international enterprises Game On 1 Synopsis 2 Exhibiton Content 3 Visitor Attendance 4 Selected List of Works 5 Selected Installation Shots 6 Sample Marketing 7 Press Cuttings Game On, Retro Gamers

Ms. Pac-Man 1981 Arcade Machine 171 cm x 73 cm x 71 cm Taitan Cabinet Japan 1980 Arcade Machine 195 cm x 66.5 cm x 76 cm Donkey Kong USA 2000 Arcade Machine 170 cm x 60 cm x 85 cm Computer Space UK 1971 Arcade Machine 166 cm x 78 cm x 78 cm Star Wars Arcade Machine USA 1983 Arcade Machine 154 cm x 70 cm x 190 cm /Selected List of works /1

Tamagotchi Japan 1996 3D Artwork Virtual Boy Unit with Joypad USA 1995 3D Artwork 21.6 cm 25.4 cm 10.9 cm Pong Japan 1997 Screenshot Centipede Arcade Machine 1981 Arcade Machine 166 cm x 65 cm x 78 cm Maneater Arcade Machine USA 3D artwork 184 cm x 93 cm x 93 cm /Selected List of works /2

PDP-1 Japan 1995 Graphics Panel 182 cm x 120 cm Commodore Amiga USA 1986 3D Artwork NEC PC Engine Fighting Street 1988 Game console Super Nintendo Console 3D Artwork Centipede Flyer Framed Artwork 80.5 cm x 60.6 cm /Selected List of works /3

Grand Theft Auto III Graphics panel 225 cm x 225 cm SimCity 3000 Unlimited Restaurant screenshot SimCity 3000 Unlimited USA 2000 Framed Artwork 42.1 cm x 36.5 cm x 6.6 mm The Invasion of the Space Invaders UK 1982 cover artwork 31.6 cm x 45 cm x 3.3 mm Spore - New York USA 2008 2D Framed Artwork 43 cm x 52 cm x 1.5 mm /Selected List of works /4

Pokemon, Illumise - Concept Art Japan 1995 Unframed 2D Artwork Pokemon Film Poster (large) Japan 1998 2D Framed Artwork 105.6 cm x 148 cm x 4 mm PaRapper the Rapper Japan 1997 Screenshot Shigeru Miyamoto Mario, Japan 2002 Crayon 62 cm x 45.8 cm Tomb Raider Bafta Award UK 2006 3D Artwork Resident Evil USA 2002 Film Poster 103.5 cm x 70.5 cm x 4 mm /Selected List of works /5

Dragons Lair USA 1983 Framed Artwork 41.2 cm x 51.7 cm Dragons Lair USA 1983 Framed Artwork 41.2 cm x 51.7 cm Magnavox Oddyssey USA 1972 3D Artwork Game Boy Classic Nintendo 3D Artwork Tony Hawks - BMX USA 2007 Framed Artwork 61.5 cm x 41.2 cm x 2 mm Super Pac-Man Arcade Flyer Framed Artwork 31.4 cm x 24.9 cm PaRappa the Rapper Framed artwork 29.2 cm x 22.8 cm /Selected List of works /6

Mario 64 Screenshot Screenshot Tomb Raider Bafta Award UK 2006 3D Artwork NEC PC Engine Fighting Street 1988 Game console /Selected List of works /7

Max Payne Clothes 3D Artwork 198.8 cm x 51 cm x 30 cm Max Payne Screenshot Tony Hawks American Wasteland USA 2005 2D Framed Artwork 41.2 cm x 51.4 cm Golden Eye USA 2007 Framed Artwork 61.5 cm x 41.2 cm x 2 mm Dragons Lair USA 1983 Framed Artwork 41.2 cm x 51.7 cm Star Wars Galaxies USA/ Japan 2000 Screenshot /Selected List of works /8

Sega Wondermega Japan 1993 20.6 cm x 37.8 cm x 7.3 cm SimCity Mosaic Graphics Panel 240 cm x 300 cm Tea House with Quilt Rodney Greenblat Painting 53.8 cm x 48.3 cm Lara Croft Sketch (front and back) Tomb Raider Framed Artwork 61.6 cm x 71.4 cm /Selected List of works /9

Autodesk Commmission Pascal Blanche 2D Artwork 60 cm x 40cm Babymoon Pascal Blanche 2D Artwork 60 cm x 40cm Spore Landscape 2D Artwork 50 cm x 70 cm Death Knight World of Warcraft Framed artwork 50.9 cm x 75.4 cm /Selected List of works /10

The Face Magazine UK July 1997 2D Framed Artwork 42 cm x 35.4 cm x 1.5 mm Lara Croft Underworld 2D Artwork 100 cm x 80 cm Crash Magazine, Issue 1 Title February 1984 Framed Artwork 31.7 cm x 23.1 cm x 3.3 mm Donkey Kong Nintendo 1982 Handheld game /Selected List of works /11

international enterprises Game On 1 Synopsis 2 Exhibiton Content 3 Visitor Attendance 4 Selected List of Works 5 Selected Installation Shots 6 Sample Marketing 7 Press Cuttings Game On, Science Museum, 2006/07

Game On Barbican Art Gallery London Barbican Art Gallery London Barbican Art Gallery London Barbican Art Gallery London / Selected Installation Shots /1

Barbican Art Gallery London Barbican Art Gallery London Barbican Art Gallery London Barbican Art Gallery London / Selected Installation Shots /2

Museum of Science and Industry Chicago, USA Museum of Science and Industry Chicago, USA Museum of Science and Industry Chicago, USA Museum of Science and Industry Chicago, USA Museum of Science and Industry Chicago, USA / Selected Installation Shots /3

Museum of Science and Industry Chicago, USA Museum of Science and Industry Chicago, USA Museum of Science and Industry Chicago, USA Museum of Science and Industry Chicago, USA / Selected Installation Shots /4

Science Museum London, UK Science Museum London, UK Science Museum London, UK Science Museum London, UK Science Museum London, UK / Selected Installation Shots /5

Science Museum London, UK Science Museum London, UK Science Museum London, UK Science Museum London, UK / Selected Installation Shots /6

Science Museum London, UK Science Museum London, UK Cyberport Hong Kong / Selected Installation Shots /7

Cyberport Hong Kong Cyberport Hong Kong Australian Centre for Moving Image Melbourne, Australia Australian Centre for Moving Image Melbourne, Australia Australian Centre for Moving Image Melbourne, Australia / Selected Installation Shots /8

Australian Centre for Moving Image Melbourne, Australia Australian Centre for Moving Image Melbourne, Australia State Library of Queensland Brisbane, Australia State Library of Queensland Brisbane, Australia / Selected Installation Shots /9

State Library of Queensland Brisbane, Australia State Library of Queensland Brisbane, Australia State Library of Queensland Brisbane, Australia State Library of Queensland Brisbane, Australia / Selected Installation Shots /10

National Science and Technology Museum Kaohsiung, Taiwan National Science and Technology Museum Kaohsiung, Taiwan National Science and Technology Museum Kaohsiung, Taiwan / Selected Installation Shots /11

The Ambassador Theatre Dublin, Ireland The Ambassador Theatre Dublin, Ireland The Ambassador Theatre Dublin, Ireland / Selected Installation Shots /12

MIIS Sao Paulo, Brazil MIIS Sao Paulo, Brazil MIIS Sao Paulo, Brazil / Selected Installation Shots /13

Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania / Selected Installation Shots/ /14

Game On 2.0 Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania / Selected Installation Shots/ /13

Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania / Selected Installation Shots/ /15

Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania Queen Victoria Museum & Art Gallery Launceston, Tasmania / Selected Installation Shots/ /16

Technopolis Athens, Greece Technopolis Athens, Greece Technopolis Athens, Greece Technopolis Athens, Greece / Selected Installation Shots/ /17

OMSI Portland, Oregon, USA OMSI Portland, Oregon, USA OMSI Portland, Oregon, USA OMSI Portland, Oregon, USA / Selected Installation Shots/ /18

OMSI Portland, Oregon, USA OMSI Portland, Oregon, USA / Selected Installation Shots/ /19

KINOKINO Sandnes, Norway KINOKINO Sandnes, Norway KINOKINO Sandnes, Norway KINOKINO Sandnes, Norway / Selected Installation Shots/ /20

international enterprises Game On 1 Synopsis 2 Exhibiton Content 3 Visitor Attendance 4 Selected List of Works 5 Installation Shots 6 Sample Marketing 7 Press Cuttings Flyer, Australian Centre for Moving Image, Australia

www.gameonweb.co.uk The history, culture and future of global gaming Barbican Gallery Silk Street, London EC2 16 May 15 September 2002 Advance booking recommended Box office 020 7638 8891 (booking fee) Game On is the first ever UK exhibition to explore the fascinating past and diverse future of video games. From the first ever computer game, Space War! made in 1962, right up to the latest, not yet released products, Game On looks at the people and technologies that have revolutionised games, and how we play them. With over 100 playable games throughout the exhibition - you can enjoy the best of new and retro games from around the world on vintage arcade cabinets, classic old-skool consoles, the PS2, Xbox and GameCube. Game On celebrates how some of your favourite games were created, with original artwork, concepts and prototypes from developers, never seen in public before. Discover how Grand Theft Auto, Pokémon, Tomb Raider, The Sims, and Final Fantasy were made, and became the world-wide phenomena they are today. The exhibition includes dedicated areas looking at kids games, games and films, and games and sound, plus the chance to explore how games reflect and influence wider culture in Europe, the USA and Japan and the rest of the world. You can also take on your friends in Game On s multi-player room, with its changing programme of games. special event The State of Play, Saturday 18 May, 1pm Join a small number of key commentators from the games industry in this discussion of the history, politics and cultures of gaming. The Barbican is owned, funded and managed by the Corporation of London. Game On is developed by Barbican Art in collaboration with the National Museums of Scotland Legend of Zelda Nintendo & Trademarks of NintendoCo., Ltd. The Sims Electronic Arts Inc. 2002 Eike, Shadow of memories, Konami Konami Street Fighter II Turbo CAPCOM CO., Ltd. 2000 Street Fighter is a registered trademark of CAPCOM CO., Ltd. Lara Croft & Core Design Ltd. 1996-2001. Published by Eidos Interactive Limited. All Rights Reserved Grand Theft Auto III DMA Design and Rockstar Games. Legend of Zelda Nintendo & Trademarks of NintendoCo., Ltd. The Sims Electronic Arts Inc. 2002 Eike, Shadow of memories, Konami Konami Street Fighter II Turbo CAPCOM CO., Ltd. 2000 Street Fighter is a registered trademark of CAPCOM CO., Ltd. Lara Croft & Core Design Ltd. 1996-2001. Published by Eidos Interactive Limited. All Rights Reserved Grand Theft Auto III DMA Design and Rockstar Games. Legend of Zelda Nintendo Trademarks of NintendoCo., Ltd. The Sims Electronic Arts Inc. 2002 Eike, Shadow of memories, Konami Konami Street Fighter II Turbo CAPCOM & CO., Ltd. 2000 Street Fighter is a registered trademark of CAPCOM CO., Ltd. Lara Croft & Core Design Ltd. 1996-2001. Published by Eidos Interactive Limited. All Rights Reserved. /Sample Marketing/Barbican Art Gallery /1

Game On was organized by Barbican Art Gallery, London in collaboration with the National Museums of Scotland. Nintendo Co. Ltd., 1980 SEGA and Sonic the Hedgehog are either registered trademarks or trademarks of SEGA CORPORATION. Lorem ipsum dolor sit amet consetetur sadipscing elitr sed diam irmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam volup tuaat vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea ta kimata sanctus est Lorem ipsum dolor sit ametirmod tempor invidunt ut labore et dolore ma gna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores etea re bum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Game On was organized by Barbican Art Gallery, London in collaboration with the National Museums of Scotland. Lorem ipsum dolor sit amet consetetur sadipscing elitr sed diam irmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam volup tuaat vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea ta kimata sanctus est Lorem ipsum dolor sit ametirmod tempor invidunt ut labore et dolore ma gna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores etea re bum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Game On: The History, Culture and Future of Videogames Exhibit @ The Tech. Developed by the Barbican Museum in London, Game On makes its West Coast Premiere Sep 30. Experience over 100 games while learning about the game design process and the wider world of videogame culture. And don t miss The Tech s 4th Annual Maxgames Videogame Tournament, Saturday, Oct 8. Visit www.thetech.org or call 408.294.8324 for tickets and more information. Game On was organized by Barbican Art Gallery, London in collaboration with the National Museums of Scotland. Sponsored by The Tech Emeritus Board. Images courtesy of Sega. Game On was organized by Barbican Art Gallery, London in collaboration with the National Museums of Scotland. /Sample Marketing/The Tech Museum of Innovation /2

/Sample Marketing/Museum of Science and Industry /3

IS ONE BYTE OF JUST NOT ENOUGH? COME BACK, PLAY AGAIN AND BRING YOUR FRIEND FOR FREE! Receive two general admission and combo tickets for the price of one. Present this coupon when purchasing tickets in the Great Hall or use promotion code #2006720 when you call us at (773) 684-1414. Please call at least 48 hours in advance of your visit to assure entry. tickets are limited and are issued for timed entry. Not valid with any other offer. No cash value. Not valid for parking or Omnimax. Exhibition organized by the Barbican Art Gallery, London in collaboration with the National Museums of Scotland. The exhibit is sponsored by 57th Street and Lake Shore Drive, Chicago (773) 684-1414 www.msichicago.org Just minutes from downtown Convenient indoor parking valid through April 30, 2006 MOP #2006720 /Sample Marketing/Museum of Science and Industry /4

gameon StairBnr 1500x2500aa 22/9/06 4:21 pm Page 1 gameon_exwall 22/9/06 12:29 pm Page 1 special exhibition Mario 1997 Nintendo special exhibition >> GAME ON >> Get your hands on every game worth playing from Space Invaders to Electroplankton 21 October 2006-25 February 2007 Buy your tickets now at any sales desk Located on the second floor >> GAME ON >> Located on the second floor 21 October 2006-25 February 2007 Buy your tickets now at any sales desk Sonic SEGA game on Card 2 8/9/06 2:38 pm Page 5 SMWindowBanners1700x3480mm 11/10/06 17:46 Page 3 Exhibition organised and toured by Barbican Art Gallery, London. Exhibition organised and toured by Barbican Art Gallery, London. This exhibition is sponsored by PAC-MAN & 1980-2002 NAMCO BANDAI Games Inc. All rights reserved. Electroplankton TM 2005 Toshio Iwai/Nintendo. This exhibition is sponsored by Get your hands on every game worth playing from Space Invaders to Electroplankton TM To book call 0870 906 3890 or visit www.sciencemuseum.org.uk/gameon Timed-ticket entry, charges and booking fees apply. HANDS ON+EYES ON+BRAIN ON >> GAME ON >> Get your hands on every game worth playing from Space Invaders to Electroplankton This exhibition is sponsored by Exhibition organised and toured by Barbican Art Gallery, London. an interactive exhibition at the /Sample Marketing/Science Museum /5

PlAy your way through the history of videogames Buy one ticket, get one free* Present this pass when you purchase a full price ticket to game on to receive one complimentary ticket. Tickets > Full $15, Concession $10 Exhibition open daily 10am 6pm Special late openings > Thursday nights until 9pm Valid until 13/7/2008 exhibition open daily Thursday 6 March Sunday 13 July Australian Centre for the Moving Image Federation Square, Flinders Street, Melbourne Exhibition www.acmi.net.au/gameon open daily Thursday 28 June Sunday 14 October Australian Centre for the Moving Image Federation Square Flinders Street Melbourne www.acmi.net.au * Valid for full and concession tickets. Not valid with any other offer, including family pass discount. Complimentary tickets cannot be sold, exchanged, transfered or redeemed for cash. Valid for entry only on day of presentation and subject to availability. /Sample Marketing/Australian Centre for Moving Image /6

Exhibitions /5 Game On Play your way through the history of videogames. Thursday 6 March Sunday 13 July 2008 www.acmi.net.au/gameon Full $15, Concession $10, Family (2 Adults, 2 Children) $44 Principal partner: Nintendo Major Partner Games: BigPond Official partners: Qantm, The Westin, Yarra Trams, Nine and Herald Sun Exhibition organised and toured by the Barbican Art Gallery which is owned and funded by the City of London Corporation. Game On is the first major exhibition in Australia to explore the vibrant history and culture of videogames. With over 120 playable games, this interactive exhibition features arcade, console and handheld games produced over the last forty years and highlights the work of the creative people involved in game production. Also included are the best games designed and produced by Australians. Originally curated by Conrad Bodman, Head of Exhibition Programs, ACMI, and Lucien King for the Barbican Art Gallery, London, Game On has toured the United States, Europe and Asia and is presented exclusively in Australia at ACMI. Above (from left to right): Grand Theft Auto III > The Sims > Space Invaders > Mario > SpaceWar Sections Tomb Raider Early Arcade Games Traces the development of games from 1962 until 1982, from their birth in research labs to their emergence into the public domain. Game Consoles Explores the story of game consoles from 1972 to the present day and centres on the major manufacturers who have brought gaming into the home. Games Families Looks at the variety of games styles and where the impetus for different kinds of gameplay has come from. Kids Games Tells the brief history of handheld systems and explores a selection of handheld, tabletop and educational games designed for kids. C F M c t F R g l S E 3 m G I i g a G A c i b G H d f c M D t t b T o F f p F A t c /Sample Marketing/Australian Centre for Moving Image /7

www.acmi.net.au Character Follows the development of Sonic and Mario, two of the most important game characters, with particular emphasis on the role of their creators. Film Reveals the influence of cinema on game design and includes examples of links between the two media. Sound Examines early music from the 8, 16 and 32 bit eras, sound effects and composed music for games. Games Culture USA and Europe Investigates the way games reflect and influence wider culture and explores key game developers from North America and Europe. r e s d f Games Culture Japan Analyses what makes the Japanese contribution to games so distinctive including the influence of manga (comic book art) and anime (cartoons). Games Culture Australia Highlights the success of Australiandesigned games since the transition from arcades to home computers and consoles in the early 1980s. Multiplayer Delves into the most important gaming trend of recent times that has changed the landscape of PC, console and arcadebased gaming. The Making and Marketing of Games Focuses on the game-design process from concept drawing to the final packaged product. Future Technology Addresses trends in emerging technology and the direction games content is taking. Mobile Games Illustrates the way increased graphics and processing capabilities have transformed mobile phones into viable gaming platforms. Online Communities: Multiplayer Games and Machinima Centres on the history of online games and the new social spaces where people meet and spend time together. Screening Program Game Capture: The Archives of Multiplayer Game Worlds Henry Lowood, Curator for History of science & technology CoLLeCtions, film & media CoLLeCtions, stanford university The history of multiplayer game worlds and virtual realities can be told with reference to a variety of documentary sources. Game Capture glimpses Star Wars Galaxies moments from these environments through video and screenshots grabbed (and sometimes edited) by and for players. Best Flame War Ever (King of Bards vs. Squire Rex, June 2004) eddo stern, artist and game designer This single-channel 3D computer animation diptych recreates an online flame war about degrees of expertise around the computer fantasy game EverQuest, as followed by the artist in June 200. Machinima Curated by PauL marino, executive director of the machinima film festival Invented by video-game players, Machinima is a new kind of filmmaking within real-time 3D virtual environments that uses computer games technology to shoot film. /Sample Marketing/Australian Centre for Moving Image /8

Game On Play your way through the history of videogames. Thursday 6 March Sunday 13 July www.acmi.net.au/gameon Full $15, Concession $10, Family (2 Adults, 2 Children) $44 Principal Partner: Nintendo Major Partner Games: BigPond Official Partners: Qantm, The Westin, Yarra Trams, Nine and Herald Sun Exhibition organised and toured by the Barbican Art Gallery which is owned and funded by the City of London Corporation. Game On is the first major exhibition in Australia to explore the vibrant history and culture of videogames. With over 120 playable games, this interactive exhibition features arcade, console and handheld games produced over the last forty years and highlights the work of the creative people involved in game production. Also included are the best games designed and produced by Australians. Originally curated by Conrad Bodman, Head of Exhibition Programs, ACMI, and Lucien King for the Barbican Art Gallery, London, Game On has toured the United States, Europe and Asia and is presented exclusively in Australia at ACMI. Above (from left to right): Grand Theft Auto III, El Burro DMA Design and Rockstar Games > Puzzle Quest Infinite Interactive (Australia) > Aussie Games > Mario Nintendo Co. Ltd > Spacewar Sections Pirates of the Burning Sea Early Arcade Games Traces the development of games from 1962 until 1982, from their birth in research labs to their emergence into the public domain. Game Consoles Explores the story of game consoles from 1972 to the present day and centres on the major manufacturers who have brought gaming into the home. Games Families Looks at the variety of games styles and where the impetus for different kinds of gameplay has come from. Kids Games Tells the brief history of handheld systems and explores a selection of handheld, tabletop and educational games designed for kids. Ch Fo Ma ch th Fi Re ga lin So Ex 32 mu Ga Inv inf ga an Ga An co inc bo Ga Hi de fro co M De tre th ba Th of Fo fro pa Fu Ad te co /Sample Marketing/Australian Centre for Moving Image /9

www.acmi.net.au Character Follows the development of Sonic and Mario, two of the most important game characters, with particular emphasis on the role of their creators. Film Reveals the influence of cinema on game design and includes examples of links between the two media. Sound Examines early music from the 8, 16 and 32 bit eras, sound effects and composed music for games. Games Culture USA and Europe Investigates the way games reflect and influence wider culture and explores key game developers from North America and Europe. a he es d f Games Culture Japan Analyses what makes the Japanese contribution to games so distinctive, including the influence of manga (comic book art) and anime (cartoons). Games Culture Australia Highlights the success of Australian designed games since the transition from arcades to home computers and consoles in the early 1980s. Multiplayer Delves into the most important gaming trend of recent times that has changed the landscape of PC, console and arcadebased gaming. The Making and Marketing of Games Focuses on the game-design process from concept drawing to the final packaged product. Future Technology Addresses trends in emerging technology and the direction games content is taking. Aussie Games Mobile Games Illustrates the way increased graphics and processing capabilities have transformed mobile phones into viable gaming platforms. Online Communities: Multiplayer Games and Machinima Centres on the history of online games and the new social spaces where people meet and spend time together. Screening Program Game Capture: The Archives of Multiplayer Game Worlds Henry Lowood, Curator for History of science & technology CoLLeCtions, film & media CoLLeCtions, stanford university The history of multiplayer game worlds and virtual realities can be told with reference to a variety of documentary sources. Game Capture glimpses moments from these environments through video and screenshots grabbed (and sometimes edited) by and for players. Best Flame War Ever (King of Bards vs. Squire Rex, June 2004) eddo stern, artist and game designer This single-channel 3D computer animation diptych recreates an online flame war about degrees of expertise around the computer fantasy game EverQuest, as followed by the artist in June 2004. Machinima Curated by PauL marino, executive director of the machinima film festival Invented by video-game players, Machinima is a new kind of filmmaking within real-time 3D virtual environments that uses computer games technology to shoot film. /Sample Marketing/Australian Centre for Moving Image /10

Exhibitions 8/9 discussion will explore the legal and ethical issues arising from virtual actions and examine how the law can keep up with developments in game technology. Speakers include Dr Andrew Stapleton, Dr Mark Finn and cyber law expert Dr Melissa dezwart (Monash University). Screen Pit > Free (but tickets required on the day). De Blob Credit sun 18 may 2Pm What s a Good Game? How do you rate a good game? Leading game reviewers Steven O Donnell (aka Bajo, ABC s Good Game), Jason Hill (The Age) and Yahtzee Croshaw (The Escapist) argue the finer points of game reviewing, and offer insights into the best and worst things about playing games for a living. Screen Pit > Free (but tickets required on the day). sun 25 may 2Pm Virtually Ethical In the world of games, just because something isn t real doesn t mean it isn t real. Is the theft of virtual armour in an online game a real crime? What rights does an avatar have? Featuring fascinating real life case studies, this panel Family Programs tue 1 apr 10am, wed 2 apr 10am, thu 3 apr 10am, fri 4 apr 10am, sat 5 apr 10am, sun 6 apr 10am, sat 12 apr 10am, sun 13 apr 10am, sat 19 apr 10am, sun 20 apr 10am, sat 26 apr 10am, sun 27 apr 10am, sat 3 may 10am, sun 4 may 10am Kids Activity Centre A special kids space featuring gameplay, drawing activities, educational games and fun activity sheets. ACMI has chosen a selection of kids games that present a range of classic forms of play in different themed contexts. Recommended for ages 3 12. Games Lab > Free! tue 1 apr 1Pm, wed 2 apr 1Pm, thu 3 apr 1Pm, fri 4 apr 1Pm Navigating Games for Parents As part of holiday family activities, parents and families are invited to enjoy short talks and presentations covering such topics as navigating games, kids online games, classification, Easter eggs and how to cheat at games. Check out our guide Parents, Kids & Videogames - What s the Score? which explains the reasons why kids enjoy videogames, addresses parental concerns that surround them, and offers common sense tips. Download the free publication at www.acmi.net.au/explore_games.htm sat 19 apr 1Pm 4Pm, sun 20 apr 1Pm 4Pm Live Gameplay: Viva Piñata (Party Animals) G Fun and crazy party games with the colourful characters of Viva Piñata: Party Animals, developed by Krome Studios Australia. Established in 1999, Krome has a distinguished record in the creation of original and licenced game titles. Screen Pit > Free! sat 26 apr 1Pm 4Pm, sun 27 apr 1Pm 4Pm Live Gameplay: De Blob G Roll De Blob to liberate the lifeless city of Chroma and fill it with rich colour. De Blob is made by Blue Tongue Entertainment, a THQ Company. Founded in 1995, Blue Tongue Entertainment has been making great games for consoles and PC for over a decade. Screen Pit > Free! The Sch Ed Thi pre not bot tec tou The Boo Sp ACM scr dur nee info Fil thu 8 B uncl mar Vot is a art fea and exi per wit /Sample Marketing/Australian Centre for Moving Image /11

www.acmi.net.au 3, 3, e The Way of the Exploding Fist (1985) Beam Software, School Programs Education Briefing This school excursion includes a customised introductory presentation, exhibition admission and detailed teachers notes. It integrates learning across the curriculum (targeting both VELS and VCE programs) and explores themes including technology, perception, aesthetics and game narrative. The tour is perfect for students of Design, IT, Science, English and The Arts. Cost is only $10 per student (minimum group of 10). Bookings essential. Special Programs ACMI will present a limited number of workshops, lectures, screenings and teacher professional development programs during Game On. We can also tailor programs to meet your needs. Contact Screen Education on 03 8663 2441 for more information. Film Screenings thu 24 apr 6Pm 8 Bit: A Documentary about Art and Videogames unclassified 18+ marcin romocki, 76 mins, usa, 2006, dvd Voted by ArtForum as one of the year s ten best films, 8 Bit is an acclaimed hybrid documentary exploring the history of artists and video games. It examines early hacker culture and features interviews with contemporary musicians, artists and programmers who repurpose game hardware, modify existing games and create original games. Includes a special performance from 8 bit musician DJ Tr!p and a Q&A session with director Marcin Romocki. Online competition > Game Movie Pitch Woody Harrelson as Leisure Suit Larry, directed by Paul Thomas Anderson? A 12-part television series of Where in the World is Carmen San Diego produced by J.J. Abrams? Brian de Palma s Pacman starring Mick Jagger? ACMI wants your elevator pitch for a film or television adaptation of a classic videogame think director, cast, possibly location and maybe a tagline for the billboard. Whatever you think is going to sell it to the studio or the network. Visit ww.acmi.net.au/gameon_ pitch to make your suggestions. Exhibition Catalogue Lavishly illustrated and featuring over a dozen essays, the 150-page Game On catalogue is a must-have for any videogames enthusiast. Publication contributors include Henry Jenkins, Andreas Lange, Mark Pesce, Steven Poole, Helen Stuckey, Clive Thompson and Eric Zimmerman. Available from the ACMI Shop > $39.95. Above (from left to right): World of Warcraft > 8 Bit: A Documentary about Art and Videogames > Ty the Tasmanian Tiger Krome Studios (Australia) > De Blob > Electroplankton 2005 Toshio Iwai/Nintendo /Sample Marketing/Australian Centre for Moving Image /12

PLAY YOUR WAY THROUGH THE HISTORY OF VIDEOGAMES Featuring more than 100 playable videogames with unlimited credits, this is a showcase of games history like no other. It s Game On this summer. Videogames are bad for you? That s what they said about rock and roll. Shigeru Miyamoto, Creator of Mario Image courtesy Rachel Smith State Library of Queensland, Cultural Centre, South Bank, Brisbane www.slq.qld.gov.au Exhibition open until 15 Feb 09 Tickets $18 adult / $12 conc., onsite SAMPOLOGY EMMA DEAN YAHTZEE FLAMINGO CRASH HUNGRY KIDS OF HUNGARY BMX DJ CAT KID DOT.AY CARYL SHAW AND MORE... For updates on performers and speakers visit www.slq.qld.gov.au WHEN 6PM 10PM WHERE STATE LIBRARY OF QUEENSLAND TICKETS $20 PLUS BOOKING FEE BOOKINGS QTIX.COM.AU OR 136 246 LIVE MUSIC VJs PLAY-OFFS DEMOS TALKS LATE NIGHT ENTRY TO GAME ON EXHIBITION Image courtesy Rachel Smith /Sample Marketing/State Library of Queensland /13

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Partners Partners Supporters Supporters Presented by MyState Financial and Launceston City Council PLAY YOUR WAY THROUGH THE HISTORY OF VIDEO GAMES 3 JULY 3 OCT 2010 Queen Victoria Museum and Art Gallery @ Inveresk Exhibition open daily 10 am 5 pm Full $15, Concession $12, Family $45 www.qvmag.tas.gov.au Nintendo Sonic SEGA Presented by MyState Financial and Launceston City Council PLAY YOUR WAY THROUGH THE HISTORY OF VIDEO GAMES 3 JULY 3 OCT 2010 Queen Victoria Museum and Art Gallery @ Inveresk Exhibition open daily 10 am 5 pm Full $15, Concession $12, Family $45 www.qvmag.tas.gov.au Square Enix Limited 2010 Nintendo /Sample Marketing//Queen Victoria Museum & Art Gallery /18

Exhibition curated by Barbican Art Gallery, London Exhibition curated by Barbican Art Gallery, London Exhibition curated by Barbican Art Gallery, London PLAY YOUR WAY THROUGH THE HISTORY, CULTURE AND THE FUTURE OF VIDEO GAMES 17 ΔΕΚΕΜΒΡΙΟΥ 2010-31 ΙΑΝΟΥΑΡΙΟΥ 2011 TΕΧΝΟΠΟΛΗ ΓΚΑΖΙ SEGA PLAY YOUR WAY THROUGH THE HISTORY, CULTURE AND THE FUTURE OF VIDEO GAMES ΑΠΟ 16 ΔΕΚΕΜΒΡΙΟΥ 2010 ΕΩΣ 31 ΙΑΝΟΥΑΡΙΟΥ 2011 TΕΧΝΟΠΟΛΗ ΓΚΑΖΙ Nintendo PLAY YOUR WAY THROUGH THE HISTORY, CULTURE AND THE FUTURE OF VIDEO GAMES Nintendo ΑΠΟ 16 ΔΕΚΕΜΒΡΙΟΥ 2010 ΕΩΣ 31 ΙΑΝΟΥΑΡΙΟΥ 2011 TΕΧΝΟΠΟΛΗ ΓΚΑΖΙ /Sample Marketing//Technopolis, Athens /19

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