and MEDIA DATA 2010
Introducing DIGNIO and WEB DIGNIO Targeting Male Executives in Japan The top management layer of Japan s leading companies read the fashion & the lifestyle magazine DIGNIO. DIGNIO is published twice a year (Spring and Autumn) and delivered as a separate magazine with Nikkei Business direct to subscribers who receive the magazine at home Nikkei Business readers throughout Japan rely on DIGNIO to showcase the latest high quality menswear and accessories, for both business and leisure. WEB DIGNIO, linked to the twice yearly content of DIGNIO magazine, offers a wealth of men s fashion and life style information in a convenient and continuously updated manner. Our style conscious readers use fashion to express their personal style in business and everyday life.
WEB DIGNIO Solutions ご 提 案 にあたり:W EB DIG N IO が 提 供 する 多 彩 なソリューション WEB DIGNIO OFERS A VARIETY OF SOLUTIONS FOR ADVERTISERS ブランディング Branding Function 機 能 マーケティング Marketing Function 機 能 Branding ブランディング Satellite サテライトサイト Site Building 構 築 データベースマーケティング Database Marketing 日 経 ビジネス 本 及 びW EB DIG N IO 上 での 記 事 / 純 広 告 / 記 事 体 広 告 を 通 し ターゲットに 対 し 的 確 なブランディング 活 動 を 実 施 いたします Branding activity can be carried out using Nikkei Business and WEB Dignio articles, advertorial and sponsored editorial 様 々な 制 約 により 自 社 サイトが 機 能 していない 企 業 様 に 替 わり W EB DIG NIO 上 でそのサテライト サイトを 作 成 いたします Nikkei BP creates a satellite site on WEB Dignio for advertisers who don t have a Japanese website W EB DIG NIO の 実 現 するC RM 本 サイトのバックグラウンドにあ る 無 料 登 録 会 員 制 を 活 かし アクセス 者 ログを2 次 プロモー ション マーケティング 活 動 にご 活 用 いただけます Advertisers can send a second wave of promotion marketing to users whose data Nikkei BP collect from our free registration system
NIKKEI BUSINESS STYLE MAGAZINE - DIGNIO Editorial concept: Light-hearted editorial catering to the spirit and taste of Nikkei Business readers Summary: DIGNIO incorporates the fashion consultancy and style teaching of Nikkei Business magazine, stimulating consumption among top executives Objective Nikkei Business is Japan s leading business magazine. Around 80% of our 270,000 subscribers are senior executives, 30% of them at company president or chairman level. Because their working lives are so demanding they have no time to browse fashion magazines in bookstores. However, these affluent individuals want to dress in a manner that is appropriate for their position and reflects their standing and are they happy to invest in themselves. DIGNIO highlights top quality executive styles that befit our readers. Circulation: Format: Pages: Size: WEB DIGNIO approx. 190,000 copies (delivered to the homes of selected Nikkei Business readers) Extension media (loose supplement in Nikkei Business) approx. 100 pages modified A4, Perfect bound. Information request postcard enclosed http://dignio.nikkeibp.co.jp 140,000 quality online readers
DIGNIO MAGAZINE 2010-2011 Delivery Schedule Autumn: 8 October issue Spring 2011: March issue Autumn 2011: October issue Content Executive fashion, watches, driving accessories, luggage, shoes, casual wear, interiors, business travel, male grooming, gourmet food, hotels, golf, running, walking, other health-related topics DIGNIO Advertising Rates Inside front cover spread H280mm W420mm JPY 5,680,000 Second inside front cover spread H280mm W420mm JPY 5,595,000 Third inside front cover spread H280mm W420mm JPY 5,570,000 Inside back cover H280mm x W210mm JPY 2,550,000 Outside back cover H280mm x W200mm JPY 3,800,000 4C1P H 280mm x W210mm JPY2,520,000 4C1P facing Table of Contents H280mm x W210mm JPY2,700,000 4C1P facing editorial H280mm x W210mm JPY2,646,000 * The Nikkei Business AD marker is not required on tie-up pages in DIGNIO
DIGNIO Reader Information Request Reports And & Appraisal Of Content Number of reader requests for information Readers comments on editorial content
RESPONSE TO DIGNIO CROSS MEDIA APPROACH WEB DIGNIO started in October 2009, enabling DIGNIO, Japan s premium style magazine to adopt a cross media approach Total coverage is 190,000 magazine subscribers + 140,000 online users Response from DIGNIO magazine readers Every advertiser generates around 200 reader information requests and we receive about 1,500 reader comments per issue. DIGNIO offers an unmissable opportunity to reach those executives who do not normally read fashion magazines. After reading DIGNIO, 44% of readers access search online for more information Effective for our advertisers For example, when we published an editorial introduction to a particular watch brand, they ran out of stock in Japan and they also received enquiries from distributors asking to handle their products
WEB DIGNIO Editorial Features Original content created by WEB DIGNIO staff writers Top Page Rectangle Traffic Drivers to DIGNIO Heritage and tie-up sites (appear in rotation) Affiliated Shopping Introduction of products with links to vendor s e-commerce website Traffic Drivers to DIGNIO Concierge (appear in rotation)
WEB DIGNIO PRODUCTS MENU http://dignio.nikkeibp.co.jp/ DIGNIO HERITAGE DIGNIO HERITAGE introduces the background and unique charm of each company and its products. This is archived for long-term reference for buyers to refer to when considering a purchase.. Text link in NEWS or RECOMMEND on homepage JPY 4,500,000/6 months (Introductory offer JPY3,500,000/6 months) DIGNIO NEWS Our editorial staff collect material such as fresh news, events etc JPY 500,000 (Introductory offer JPY 300,000) DIGNIO CONCIERGE Our editors visit the advertiser s store and guide users to the store via web coupons etc JPY 300,000 DIGNIO ORIGINAL TIE-UP Tie-up with magazine and website JPY 2 000,000 DIGNIO VOTE (TIE-UP OPTIONAL EXTRA) Advertisers can conduct a simple yes/no survey to increase users brand awareness in an enjoyable way. JPY 300,000 In addition, advertisers can ask three open questions such as How aware are Japanese executives of your brand? What colours/models are most popular? and make use of this in their marketing strategy JPY 200,000 DIGNIO BANNERS & MAIL Please enquire
WEB DIGNIO PACKAGE 1 Online Advertisement + Article Package JPY 2,000,000 Advertisement 1 Article 2 Welcome Banner Nikkei Business Online homepage Web Dignio homepage 1 + WELCOME BANNER Number of impressions: 50,000 Duration: 1 week Placement: Before the homepage Average CTR: 3% TOP RECTANGLE Number of impressions:3 00,000 Duration: 1 week Placement: Homepage Average CTR: 0.15% A4 1 page 1 Nikkei Business Online Welcome Banner + Top Rectangle:JPY 2,000,000/ 1 week 2WebDIGNIO News (article): JPY 500,000/ 1 month Total = JPY 2,500,000 JPY 2,000,000 Rectangle only package is also available on request DIGNIO NEWS Our writers collect material such as the latest product releases, events etc and publish it in an editorial format that appeals to our readers. Appears for 1 month
WEB DIGNIO PACKAGE 2 Original Online Tie-up Article Package JPY 3,000,000 **Only available to advertisers booking 4C1P advertisement + 4C1P advertorial in both Nikkei Business and DIGNIO magazines** Nikkei Business Online homepage Reuse content from 4C1P AD + 4C1P advertorial LEADERBOARD Placement: almost all pages except homepage Magazine advertorial content WEB DIGNIO SpecialTie-Up Advertisement Plan Tie-up Page A4 2P NB Online Mail (HTML) NB Online Mail (text) BUSINESS TRENDS Text ad appears on almost all pages WEB DIGNIO Special Access Log Database (managedby Nikkei BP) Nikkei BP User s Data NB ONLINE MAIL 2-LINE ANNOUNCEMENT HTML and text versions Delivery date: every weekday Deliveries: 858,227 Repeat contact with Tie-up visitors by Targeting Mail (e-dm)
WEB DIGNIO PACKAGE 3 Magazine 4C1P + Web Tie-up + Re-targeting Mail + Advertiser s Brand Site JPY 4,000,000 1 Re-use content 3 Estimated 10,000-20,000 impressions Web TIE-UP DIGNIO S Choice Editorial department 4C1P DIGNIO s Choice advertorial in Nikkei Business 4 2 RE-TARGETING MAIL to Web Tie-up Site visitors 1 Mail Subject (25x full-width Japanese characters) 2 Mail Body Text (38x full-width Japanese characters x maximum 30 lines) ADVERTISER S BRAND SITE (DIGNIO STORE) Advertiser s private site runs on Web DIGNIO for one year. Additional traffic drivers can be purchased. Ideal for advertisers without a Japanese website 1 WebDIGNIO Tie-up:JPY 3,000,000/month 2 Re-targeting Mail to Web Tie-up readers: JPY 500,000 3 Nikkei Business 4C1P DIGNIO s Choice: JPY 2,520,000 4 Brand Site (1 year):jpy 500,000 TOTAL: JPY 6,520,000 JPY 4,000,000
DIGNIO s CHOICE: NIKKEI BUSINESS + WED DIGNIO PACKAGE MENU (1/2) DIGNIO S CHOICE There is a particular style suited to business executives. They are not just design conscious, not just wanting the reassurance offered by classic styles. They want their style to express elegance and spirit. Advertisement Summary: Media: Nikkei Business (Japan s leading magazine for business executives) Introducing fashionable items for executives Magazine comprises bold images and breezy editorial Format: 4C1P Advertorial (inside page facing editorial) Copy created by our staff Advertising Rates Standard Price: JPY 2,820,000 (space JPY 2,520,000 + production JPY 300,000) Special Price JPY 2,000,000 Cross Media with WEB DIGNIO Add a Tie-Up package on WEB DIGNIO for an additional JPY 800,000 (See next page for details)
DIGNIO s CHOICE: NIKKEI BUSINESS x WED DIGNIO PACKAGE MENU (2/2) Standard Package on NBOnline 1:Leaderboard (rotation) 200,000 imps 2:Business Trends, text ad, 1 month 3:NB Online Mail Ad 4x/ month DIGNIO s Choice Special Site Expected PVs: 10,000 Original content from Nikkei Business magazine + original online content. Special Advertising Space (1 week) 4:Welcome Banner + Top Rectangle Additional costs may be incurred in writing the material, hiring a celebrity etc. Please request in advance 4 4 Tie-Up Site Benefits Nikkei BP provides a reader attribute report and CTR report If required, advertisers can re-contact users who visited their ad via Targeting Mail (additional cost applies)
所 属 部 門 2 6.1 % 8.9 % 2.1 % 1 5.5 % 1 2.7 % 従 業 員 数 2 4.1 % 2 5.1 % 2 1.6 % 1 0.8 % 経 営 情 シス 総 務 ~ 広 報 販 売 保 守 研 究 製 造 ~ 資 材 1 0.9 % IT 立 場 25.5% 2 3.3 % 17.5 % 1 9.1 % 5.3 % 1~ 99 人 100~499 人 500~999 人 1000~ 4999 人 5000 人 以 上 地 域 5 1.7% 1 3.2 % ユ ーザ ー 企 業 シス テム インテグレータ, コンサル ティング ハ ード ソフトメーカー/ ベンダー 通 信 事 業 者 2 1.4 % 1 4.3 % 役 職 3 9.7 % 5 1.1 % 関 東 近 畿 中 部 そ の 他 1 1.0 % 3 3.0 % 1 6.3 % 会 長 ~ 役 員 部 長 課 長 ~ 主 任 そ の 他 UTILISE NIKKEI BP S USER DATABASE TO INCREASE THE EFFECTIVENESS OF YOUR ADVERTISING CAMPAIGN Awareness > Consideration > Acquisition Nikkei Business Online DIGNIO s Choice Special Site Access Log Marketing promotion is available using our NBonline Special access log Data Usage 1 Reader Attribute Reports 2 Targeting Mail to Readers (additional cost) Access our users via Nikkei BP s proprietary logging system 日 経 BP 社 の 会 員 17,696 名 が 閲 覧 開 始 日 から2009 年 3 月 30 日 までに 広 告 タイアップ サイトにアクセスした 日 経 BP 社 の 登 録 会 員 のユニークID 数 です Reader Attribute Report Repeat contact with readers via Targeting Mail