List of key media Radio 1. ACIR The largest radio group in Mexico with a presence in the country extending across 175 stations including 71 cities. Founded 50 years ago by Mr. Francisco Ibarra Lopez (President of the Mexican TV & Radio Chamber at the age of 32 years), Grupo ACIR has become the domestic leader in radio for Mexico in terms of broader coverage and technology in its network. Grupo Acir offers programs in a variety of formats including Spanish Hits, Regional Mexican, Romantic, English Hot Adult Contemporary, Spanish Oldies, News/Talk, women- oriented talk and Mariachi. In April 2004, Grupo Acir launched Mexico City s first full service traffic network called Radio Tráfico Total which delivers traffic and other service features such as weather forecasts to millions of commuters every day throughout all of its Mexico City stations and eight other leading Mexican markets. 2. RADIO FORMULA Company operating in Mexico City since 1968 with a presence in the AM and FM frequencies across the country, making it the leading news programming organization. Radio Formula is the leading news station covering a broad range of topics from general information to entertainment. Socioeconomic level A+, B+, C+ and C, D+, D. U.S. COVERAGE: Complete coverage of Spanish-speaking radio market 10,000,000 COVERAGE IN MEXICO: Only in cities with populations over 50.000 equaling a national reach of 42,000,000 TOTAL COVERAGE: Excluding Mexico City and Area Conurbada: 52,000.000 Radio Formula has TeleFórmula, Internet and a new magazine At the moment the network consists of 35 company-owned stations and 48 affiliates, located throughout Mexico. The frequencies on which Radio Formula is transmitted are: XEAI-AM 1470, XEDF-AM 1500, XEDF-FM 104.1, XERFR-FM 103.3 and XERFR-AM 970. XERFR-FM 103.3 and XERFR-AM 970 transmit simultaneously and have national coverage. 1 P age
3. NRM COMMUNICATIONS Operates several radio stations in Mexico City and is represented by six wireless stations across the country. Radio Thousand XEOY-AM 1000 6010 khz and XEOI-OC khz 590 Sabrosita XEPH-AM khz La Mas Perrona - XEBS-AM 1410 khz Oye 89.7 XEOY-FM MHz Stereo One hundred 100.1 XHMM-FM MHz Beat 100.9 XHSON-FM MHz NRM has a 90% national reach and now, users can also hear the transmissions online at: www. radioformula.com.mx. 4. GRUPO RADIO CENTRO Largest radio station operator, and, for the last 30 years, the number one radio broadcasting group in Mexico City, the most highly populated city in North America. Grupo Radio Centro has also been the leading broadcasting group in Mexico. The group s principal activities are the production and broadcast of music and entertainment programs, talk shows, news, and special events programs. Revenue is primarily derived from the sale of commercial airtime. The company s average market share in Mexico City for the year ending December 31, 2002, was 31.4%, more than half that of the next radio broadcasting company in Mexico City. Grupo Radio Centro currently owns eight AM radio stations and five FM stations, and it operates an additional FM station. Of the 15 stations that the company manages, 11 operate in Mexico City. Several of the stations are also available via Real Audio. 5. GRUPO IMAGEN (Radio, Excélsior Newspaper, Television and TV Cadena Tres) Grupo Imagen belongs to Angeles Group, delivering news and entertainment through three media platforms: radio, tv, and newsprint. Their outlets include: Imagen 90.5 FM, Report 98.5 FM, Cadena Tres (Channel 28) and the Excélsior newspaper. Imagen 90.5 FM and Report 98.5 wireless FM deliver news and information into more than 70 cities in Mexico and the United States. Profile of the station: Imagen 90.5 FM is a station of informative content with a national audience in the NSE A/B, C+ demographic. 2 P age
Excélsior newspaper was founded in 1917. The paper has a strong team of journalists and a reputation for being objective and impartial in its delivery of the news. Cadena Tres complements Grupo Imagen with a commitment to delivering quality news, information and entertainment to Mexico. Newspapers 1. REFORMA El Diario Reforma, a daily newspaper, has a national circulation of 140,000 with a subscriber base of 80,000, and is printed and published by the Reforma Group. Reforma carries a special travel supplement every Sunday, De Viaje!. Much of the content in the supplement is picked up and carried in other newspapers, Mural (Guadalajara) and El Norte (Monterrey), both part of Grupo Reforma. There is also a monthly magazine published on the last Saturday of each month, DV!, which is only offered to subscribers. The audience of both publications are high-end consumers and travelers. The content focuses on high-end vacation opportunities, luxury hotels and spas. In addition, De Viaje! has a section on the brand s website, Reforma.com, where articles, videos, podcasts, quizzes, animated graphics and pictures are updated daily. Access to the page is possible only with a password, which is given to paid subscribers. 2. EL UNIVERSAL Second biggest daily newspaper in Mexico with a circulation of 180,000. It carries a travel supplement, Destinos. Important travel articles and recommendations of where to travel are written within this supplement. In the year 2000, the paper launched two new special sections including Day Seven, which was inserted on Sundays to a circulation of 312,000 copies, and a weekly section, Highways. El Universal can be found online at eluniversal.com.mx, the leading news page in Mexico with 150,000 registered users and over 5 million page views per day. Its main sections are: Minuto x Minuto, Timely Notice, Your Money, Media and Entertainment Guide, among others. 3. MILENIO Milenio Diario, a daily newspaper, is part of Milenio Group, a multi-platform media group with a presence in printed media, television and radio. Founded in 1974, Milenio Diario reaches the A/B and C markets and has a circulation of 103,000. It carries a weekly supplement 3 P age
Tornavuelta every Sunday with articles focused in national and international high-end luxury, eco- and adventure travel. Milenio is found online at www.milenio.com with free access to its constantly updated news and information. The web page links the visitor to Milenio TV and radio, as well as the digital edition of the daily. The website has 1.5 million monthly visitors. 4. PERIÓDICO EXCÉLSIOR Daily newspaper belonging to Grupo Imagen. Newspaper profile: National and International news and information Reader profile: Men and women business and general Print run: 58,000 Audience: 300,000 subscribers Distribution: Nationwide and subscriptions 5. PERIÓDICO EL FINANCIERO Considered to be the number 5 best financial newspaper in the world. Newspaper profile: Financial Information. Reader profile: Men and women between 18 and 45 years old. Directed to decision makers and CEOs from important corporations Print run: 72,000 Audience: 250,000 Distribution: Nationwide and subscriptions Prints Monday Friday TELEVISION 1. TELEVISA Grupo Televisa, S.A.B., is a global media company with reach both in Mexico and around the world. It operates in six segments: Television Broadcasting, Cable Television Networks, 4 P age
Programming Exports, Publishing, Sky, and Cable and Telecom. The Television Broadcasting segment engages in the production of television programming and broadcasting of national channels 2, 4, 5, and 9, and the production of television programming and broadcasting for local television stations in Mexico and the United States. The Cable Television Networks segment provides programming services for cable and pay-per-view television companies in Mexico, the United States, and Europe, as well as in other countries in Latin America. The Programming Exports segment offers international licensing of television programming. The Publishing segment primarily publishes Spanish-language magazines in Mexico, the United States, and Latin America. 2. TV AZTECA TV Azteca, S.A. de C.V. (BMV: TVAZTCA; Latibex: XTZA), generates over 10,000 hours of content per year, and is one of two broadcast television companies in Mexico, operating two national networks, Azteca 13 and Azteca 7 through 321 owner-operated television stations located throughout Mexico. The group also operates Proyecto 40 in Mexico City. Forty-four of TV Azteca s stations broadcast local programming and advertising. Programs produced locally include newscasts, game shows, sports events and entertainment. The company owns 100% of Azteca America Network, a broadcast television network focused on the rapidly growing US Hispanic market. It currently has 62 affiliate stations in Hispanicdominant market areas in the United States, home to 89% of the US Hispanic population. Other TV Azteca subsidiaries include Azteca Internet network sites; a professional soccer team of Mexico's First Division league, Monarcas Morelia; and Azteca Music, a special events company. The company also underwrites Fundación Azteca and Fundación Azteca America, two nonprofit organizations dedicated to the improvement of education and social services, as well as promoting a campaign against drug abuse in Mexico. Fundación Azteca's programs and initiatives have had a positive impact on the lives of millions of Mexicans 3. MILENIO TV MILENIO belongs to Grupo Editoral Milenio PROFILE Milenio Television is a 24-hour cable channel launched in October 2008. The channel is property of Multimedios Television, the third largest television company in Mexico after TV Azteca and Televisa. Milenio programming primarily offers short news briefs and several regular shows. Historia, is a 24-hour news channel being launched by the brand and will be available throughout the country. 5 P age
Milenio TV reaches the country s principle cities including Mexico City, Monterrey, Guadalajara, Pachuca, Puebla, Villahermosa, Tampico, Tower, Xalapa. NSE: ABC - Men 52% - Women 48% - Ages: 25-45 yrs MAGAZINES 1. MUNDO TRAVELER Bi-monthly Magazine Magazine profile: Tourism & Lifestyle Reader profile: Men and Women Print run: 30,000 Distribution: Subscriptions, airports, shops and newsstands 2. LA REVISTA Monthly Magazine Editor: Marcela Aguilar Magazine profile: Travel, fashion, lifestyle. Reader profile: Men & Women Ages: 30-55 yrs. High-end profile Print run: 10,000 Audience: 30,000 Distribution: Subscriptions, private airport lounges, luxury hotel rooms 3. DESTINOS & CONVENCIONES Bi-monthly Magazine Magazine profile: Specialized publication for meetings and conventions in Mexico. Their objective is to promote the Conventions, Incentives, Seminars, Congresses and Exhibitions industry in Mexico. Reader profile: Professional dedicated or assigned to Conventions, Seminars, Congresses and Incentive Travel industry. 6 P age
Print run: 8,000 Distribution: Primary executives in the leading companies in Mexico. 4. REVISTA ALTA HOTELERIA Monthly Magazine Magazine profile: Trade Hotel Industry Reader profile: High level Hotel & Tourism managers Print run: 8,000 Distribution: Nationwide 5. PERIÓDICO TURISTAMPA Semi-monthly magazine Magazine profile: Tourism Reader profile: Travel trade professionals (hotels, airlines, travel agencies, rental car agencies) Print run: 14,000 Distribution: National and internet 6. PERIÓDICO INVERTOUR Semi-monthly magazine Magazine profile: Tourism Reader profile: Travel trade professionals (hotels, airlines, travel agencies, rental car agencies) Print run: 10,000 Distribution: National and internet 7. REVISTA TIEMPO DE RELOJES Magazine published five times a year Magazine profile: Lifestyle magazine. Reader profile: High end 70% men 30% women 7 Page
Print run: 67,000 Pass along rate: 5.8 Distribution: Nationwide 8. REVISTA TRAVESIAS Quarterly magazine Magazine profile: Travel Reader profile: High-end travelers. Men & Women Print run: 140,000 Audience: 400,000 Distribution: National & International (Spanish speaking countries) 9. LOS SABORES DE ESTILO MEXICO Bi-Annual Magazine Grupo Editorial EstiloMéxico. Magazine profile: Lifestyle & Mexican gastronomy Reader profile: High-end. Ages: 30 55 yrs. Print run: 33,000 issues Distribution: National, newsstands, subscriptions 8 P age