latvdegli aeroporti CONCESSIONARIA

Transcription

1 latvdegli aeroporti news economy sport entertainment travel culture advertising art weather lifestyle finance information fashion stock markets cinema design CONCESSIONARIA

2 latvdegli aeroporti It is the first public locations TV born in Italy. It is in Italian airports with some large TV screens strategically positioned in the busiest passenger transit and waiting areas. La TV degli aeroporti was launched to provide a service, offering passengers a daily programme schedule packed with great editorial content, updated in real time and tailored to satisfy the needs of an active audience which is constantly on the move.

3 Il network La TV degli aeroporti is the largest network in Italy in terms of geographical coverage. It operates in MILANO Malpensa Torino 13 airports with a broadcast system consisting of Brescia MILANO Linate Venezia VERONA GENOVA more than 281 screens strategically positioned in bologna the busiest passenger transit and waiting areas: boarding gates, bar and restaurant areas and waiting areas. Particularly interesting are the locations landside ROMA Fiumicino and airside, recently turned to Linate and Malpensa, where monitors are placed next to those that indicate ROMA Ciampino passenger departures and arrivals. NAPOLI Airports SCreens Bologna 10 Brescia 5 Genova 6 Milano Linate 55 Milano Malpensa 111 Napoli 14 Reggio Calabria 8 Roma Ciampino 4 Roma Fiumicino 32 Torino 10 Trapani 5 Venezia 10 Verona 11 Total 281 calabria reggio reggio calabria trapani

4 news economy sport entertainment travel culture advertising FAVOURITES: Weather = 82% Fashion / Interiors / Lifestyle = 76% News bulletins = 75% Sport = 72% Programming art Financial news= 70% Tourism = 65% weather (research by Gfk Eurisko 2009) The programme schedule is designed to take into account the characteristics of both the location and the target audience: it uses straightforward, punchy language, plus lively, spectacular pictures that grab the attention of passengers in the various airport lounges and waiting at departure gates. The programme schedule offers a mix of news, entertainment and commercials. Thanks to contributions from Class Editori, 30% of the schedule consists of live material, hence the percentage of real time updates and in-depth analysis on news stories, finance and the economy reaches 90%. lifestyle finance information fashion stock markets cinema design

5 Target The target audience of la TV degli aeroporti consists of the business elite, opinion leaders and decision makers, who are keenly interested in news and serious content. They lead active, modern lifestyles and are heavy consumers of news and media: managers, self-employed professionals, knowledge workers, executives and white collar workers for whom multitasking is part of their everyday lifestyle. These are individuals with a high disposable income. Passengers Telesia network: /year (Year 2012) SEX: men=74% AGE: 25/34 years=21% 35/44 years=33% 45/54 years=25% education: degree=56% secondary school =39% profession: executive=32% withe collar=27% business person=26% Women: 25/54 years=79% average age =37 years degree=62% business woman/executive=49% unmarried=52% Heavy Users TV LaTv degli Aeroporti Monthlies Internet Weeklies Cinema Fin. Newsp. Newspapers Comm. Radio Tv Music Tv Sat Radio Rai TV Sport Newsp Sinottica Eurisko

6 Advertising La TV degli aeroporti is suitable for all typical forms of television communication and offers a valuable contribution to the media mix thanks to its particularly innovative and original format, as confirmed by several independent studies which gauged and certified its advertising efficacy. Strong editorial content grabs the attention of a captive audience at a time when they are highly receptive, exploiting this direct, immediate form of communication. The medium s superb technological flexibility also facilitates maximum communication personalization. La TV degli aeroporti lends itself to a range of uses: - display advertising - sponsorship of individual programmes

7 Why choose la TV degli aeroporti? It is an innovative medium. TV screens are positioned in areas of transit, waiting areas and lounges. The straight-forward, punchy language and spectacular pictures capture passengers attention. The extensive network covers the most important geographical areas in terms of user consumption. It has direct access to a captive audience. It communicates with a well-defined target audience: the business community. The audience associates it with positive values and the key role of maintaining contact with the outside world. High quality editorial content grabs the audience s attention. It offers flexible, personalized communications solutions.

8 06/2013 Class pubblicità s.p.a. Via M. Burigozzo, Milano tel fax Via Cristoforo Colombo, Roma tel fax CONCESSIONARIA