WORKSHOP WRAP-UP: NEW INNOVATIVE HEALTH CARE CENTER AND SERVICE NETWORK BIG SOCIETY and small government seminar in Rovaniemi 29.3.2012 Program director Jussi Sorsimo Culminatum Innovation Ltd
Culminatum Innovation Oy Ltd County and Cities 43 % Uusimaa Regional Council Helsinki, Vantaa, Espoo Universities and Research Institutions 34 % 43 % 34 % Science Parks and Companies 17 % Technopolis Ventures Oy Helsinki Business and Science Park Ltd Oy Helsinki Region Chamber of Commerce TeliaSonera Oyj 6 % 17 % Federation of Finnish Enterprises 6 % Finnvera Oyj Foundation for Finnish Innovations
Public sector transformation by design CREATE DEMAND Creating demand to collaborate with strategic and service designers for public sector transformation Scouting and procurement model DEVELOP OFFERING Making competent designers visible and developing the design offering suitable for public sector and societal challenges Jussi Sorsimo, Culminatum Innovation Ltd
Introduction to design workshop Future model of health care services in Rovaniemi Senior Physician, Markku Oinaala, City of Rovaniemi Source: UUDISTUVA TERVEYSKESKUS CASE ROVANIEMEN KAUPUNKI Anttila et al., Aalto yliopisto, Arkkitehtuurin laitos, Sotera Instituutti, 2011. Service design in renewing public services Industrial designer, Reetta Kerola, University of Lapland Drawings: Reetta Kerola, University of Lapland
1 ST PART OF A WORKSHOP: CUSTOMER ORIENTATION Facilitator: Industrial designer Reetta Kerola, University of Lapland
1 st part of a workshop: Customer orientation A. Warm-up - Empathy What kind of great living in late adulthood you would like to have? What kind of great living in late adulthood you would like Aune, 85 years, to have? Drawing: Reetta Kerola, University of Lapland B. Example of a service path Production vs. customer process What kind of experience and feelings Aune would have during and between the touch points? Drawing: Reetta Kerola, University of Lapland
1 st part of a workshop: Customer orientation C. Create a customer journey 2 cases: Aune returning home from hospital care Aune and future mobile clinic Methods used story or mood board Aune-persona Drawing: Reetta Kerola, University of Lapland Drawing: Reetta Kerola, University of Lapland
2 ND PART OF A WORKSHOP: DECISION MAKING Facilitator: Programme director Jussi Sorsimo, Culminatum Innovation Ltd
2 nd part of a workshop: Decision making D. Proof of concept: Economic opportunities Map your service concept into the following framework ECONOMIC OPPORTUNITIES SERVICE PRODUCTION CONTEXT In service setting In community setting FMC 1 RH 1 Getting more from existing investment in aged care services Framework: Jussi Sorsimo, Culminatum Innovation Ltd, adapted from Charles Leadbeater s work Symbols: Harri Tarkka FMC 2 RH 2 Reducing entry into expensive residential care Sustaining and increasing contributions from family and friends Activatingother non-financial resources in the community Increasing disposable income spent on non-profit solutions
2 nd part of a workshop: Decision making E. Proof of concept: Investment to save calculations Potential savings >> Investment and operating capital Financial data: Kusmin Elisa, City of Rovaniemi Jussi Sorsimo, Culminatum Innovation Ltd
2 nd part of a workshop: Decision making F. Proof of concept: Other possible issues preventing implementation of the created service concept regulations decision making not coordinated separate planning and budgeting processes Jussi Sorsimo, Culminatum Innovation Ltd Picture: Harri Tarkka
2 nd part of a workshop: Decision making G. Proof of concept: Approval a) Service concept can be taken into use b) It would be good to create next version of the service concept c) The concept was not that good after all Jussi Sorsimo, Culminatum Innovation Ltd Picture: Harri Tarkka
Workshop summary: The most positive experiences and feelings during the customer journey were related to Aune s social relationships and active life. The biggest financial opportunities were found in preventative measures created in community settings. Jussi Sorsimo, Culminatum Innovation Ltd
Leading the transformation in 3 different layers Policyand strategy making Service delivery Peopleand communities Jussi Sorsimo, Culminatum Innovation Ltd Picture: Harri Tarkka
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