YOU THINK YOU MIGHT WANT TO STUDY: Bar & Restaurant Supervision Hotel Administration Hotel, Restaurant & Resort Management Destination Tourism with Marketing Marine & Countryside Guiding Restaurant Operations Management 224 HOSPITALITY & TOURISM
Course LISTING Higher Certificate in Arts in Bar & Restaurant Supervision Higher Certificate in Arts in Hotel Administration Bachelor of Arts in Hotel, Restaurant & Resort Management Bachelor of Arts (Hons) in Destination Tourism with Marketing Bachelor of Arts (Hons) in Hotel, Restaurant & Resort Management Restaurant Operations Management ICT for Tourism/Hospitality Managers Marine & Countryside Guiding DEPARTMENT OF Hospitality & Tourism Head of Department of Hospitality & Tourism: Ciarán Ó hannracháin Telephone 074 918 6603 Email ciaran.ohannrachain @lyit.ie School Administrator: Pauline Gavigan Telephone 074 918 6612 Email pauline.gavigan@lyit.ie This department offers you a variety of courses for direct and indirect customer service roles within the broader tourism industry. Its courses are designed to equip you with the knowledge and skills to work in this exciting industry anywhere in the world. You would be ready to take on key roles in all areas of an established organisation, including supervisory and business management levels or perhaps be your own boss and start a unique new business. The department is part of the School of Tourism which is based on our Killybegs campus. 225
Bar & RESTAURANT Supervision Higher Certificate in Arts in Bar & Restaurant Supervision 6 cao code ly336 2 years number of places 32 awarding body lyit points in recent years year final median 2009/10 n/a n/a 2010/11 105 170 2011/12 aqa 155 Is this the course for you? This course is designed to provide you with the skills and confidence to work in the area of beverage service in any type of bar, eg, gastropub, club, upmarket lounge and cocktail bars, luxury hotels, restaurants, cruise liners, etc. in the tourism and hospitality industry at professional craft or supervisory level. Participants of this course will have the opportunity to develop skills in all areas of food and beverage service including cocktail and wine knowledge and service. Students are assisted through our dedicated placement office in arranging a Three-month Summer Work Orientation between Year 1 and Year 2, with opportunities to experience the hospitality industry at home or abroad. Minimum entry requirements Pass (od3 or better) in 5 Leaving Certificate subjects, including English or Irish. or FETAC Level 5 in any discipline. Career opportunities The course will qualify you to find employment in food and beverage service in hotels, restaurants, cocktail bars, cruise ships and private clubs wherever food, wine, beer and other beverages are served. Good service staff offer the hospitality of hosts and the technical knowledge of connoisseurs many become food or beverage specialists or restaurant/bar managers. Follow-up courses Learners who successfully complete this course may progress to Year 3 of the BA in Hotel, Restaurant & Resort Management. 226
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 1 1 1 2 2 3 2 4 Hospitality Food & Beverage Operations M 10 8 Accommodation & Facilities M 10 8 Learning to Learn M 5 4 Desktop Publishing & Business Maths M 5 4 Bar Operations M 10 8 Culinary Fundamentals M 10 8 Communications M 5 4 Information Technology & Descriptive Statistics M 5 4 Specialised Restaurant Service M 10 8 Mixology & Product Development M 10 8 Management & Organisational Behaviour M 5 3 French Language & Culture 1 E 5 3 Spanish Language & Culture 1 E 5 3 Tourism Studies E 5 3 Events Planning & Promotion M 10 8 Tourism Resort Concepts M 10 6 Food & Beverage Cost Control M 5 3 French Language & Culture 2 E 5 3 Spanish Language & Culture 2 E 5 3 Gastronomy E 5 3 227
HOTEL ADMINISTRATION Higher Certificate in Arts in Hotel Administration 6 cao code ly306 2 years number of places 16 awarding body lyit points in recent years year final median 2009/10 120 215 2010/11 n/a n/a 2011/12 125 165 Is this the course for you? If working in guest relations or customer service in the hotel industry appeals to you, then this course offers you a great way to kick-start your career. It will enhance your communication and organisational skills and teach you core business studies, emphasising the hotel industry. If you thrive in a dynamic, people oriented environment, then this course will give you the knowledge and experience you need for an exciting career. Students are assisted through our dedicated placement office in arranging a Three-month Summer Work Orientation between Year 1 and Year 2, with opportunities to experience the hospitality industry at home or abroad. Minimum entry requirements Pass (od3 or better) in 5 Leaving Certificate subjects, including English or Irish. or FETAC Level 5 in any discipline. Career opportunities This course opens up a very diverse range of career opportunities both at home and abroad, specifically in the rooms division of hotels. Roles include: 1 Reception / reservations manager 1 Housekeeping supervisor 1 Hotel sales and marketing executive 1 Guest relations officer 1 Event co-ordinator. You could work up to positions of great responsibility at the heart of any successful hotel: 1 Rooms division manager responsible for all accommodation sales and services 1 Revenue manager responsible for setting room rates and the profitability of the hotel. Follow-up course Learners who successfully complete this course may progress to Year 3 of the Bachelor of Arts in Hotel, Restaurant and Resort Management or the Bachelor of Arts in Destination Tourism with Marketing. 228
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 1 1 1 2 2 3 2 4 Destination Studies M 10 7 Accommodation & Facilities M 10 8 Learning to Learn M 5 4 Desktop Publishing & Business Maths M 5 4 Front Office Operations M 10 7 Travel Trade Operations M 10 7 Communications M 5 4 Information Technology & Descriptive Statistics M 5 4 Revenue Management M 10 6 Principles of Marketing M 10 6 Management & Organisational Behaviour M 5 3 French Language & Culture 1 E 5 3 Spanish Language & Culture 1 E 5 3 Events Planning & Promotion M 10 6 Tourism Resort Concepts M 10 6 Tourism Management Accounting M 5 3 French Language & Culture 2 E 5 3 Spanish Language & Culture 2 E 5 3 229
Hotel, Restaurant & Resort Management WORK PLACEMENT Bachelor of Arts in NEW Hotel, Restaurant & Resort Management 7 cao code ly327 3 years number of places 32 awarding body lyit Is this the course for you? This full-time, three-year programme is an advanced professional training programme for aspiring managers in a variety of hospitality establishments, from fine-dining restaurants to luxury resorts. It prepares participants for particular professional careers as operations managers specialising in food and beverage or rooms division, and extending to the management functions of marketing, finance, human resource management and business development. Minimum entry requirements Entry requirements are Leaving Certificate, 5 od3 including English/ Irish (minimum 140 points), or FETAC Level 5 in any discipline. Career opportunities Students graduating from this programme will have developed the knowledge, skill and competence to work in a management capacity using a range of specialised skills in different hotel, restaurant and resort businesses. Follow-up course Upon completion of this programme you can pursue our 1 year add-on Bachelor of Arts (Hons) in Hotel, Restaurant & Resort Management or other compatible level 8 degree programmes. 230
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 1 1 1 2 2 3 Hospitality Food & Beverage Operations M 10 8 Accommodation & Facilities M 10 8 Learning to Learn M 5 4 Desktop Publishing & Business Maths M 5 4 Bar Operations M 10 8 Culinary Fundamentals M 10 8 Communications M 5 4 Information Technology & Descriptive Statistics M 5 4 Specialised Restaurant Service E 10 8 Mixology & Product Development E 10 8 Front Office Operations M 10 8 Management and Organisational Behaviour M 5 3 French Language & Culture 1 E 5 3 Spanish Language & Culture 1 E 5 3 Tourism Studies E 5 3 2 4 3 5 3 6 Events Planning & Promotion M 8 10 Tourism Resort Concepts M 6 10 Food & Beverage Cost Control M 3 5 French Language & Culture 2 E 3 5 Spanish Language & Culture 2 E 3 5 Gastronomy E 3 5 Semester Abroad (Erasmus, US) E 30 Work Placement E 30 Staff Development for Restaurant Service E 10 6 Advanced Bar & Wine Studies E 10 6 Restaurant Design E 5 3 Budgets, Pricing & Cost Control E 5 3 Food & Beverage Management M 10 6 Business Environment M 10 5 Accounting Practice M 5 3 Restaurant Marketing M 5 3 231
Destination Tourism with Marketing WORK PLACEMENT Bachelor of Arts (Hons) NEW in Destination Tourism with Marketing 8 cao code ly308 4 years number of places 32 awarding body lyit Is this the course for you? This full-time, four year programme is an advanced education programme for aspiring tourism professionals who wish to work in product or service delivery, management and marketing innovation in national/international tourism destinations. It combines the technical skills of tour guiding with the business development skills of a marketing professional. Minimum entry requirements Entry requirements are Leaving Certificate, 2 hc3 and 4 od3 including English/Irish and Maths, or FETAC Level 5 in any discipline (restricted). Career opportunities Industry stakeholders, including destination managers, have stated their support for this programme and confirmed the demand from industry for graduates of this specific programme. As this programme will focus on destination tourism with marketing, it will address industry needs to develop graduates with knowledge in the areas of history, culture and language, tourism operations, marketing (including e-marketing) and general business. In addition, the programme will incorporate a series of modules on tour guiding which on successful completion will lead to a nationally recognised qualification in tour guiding. Follow-up course Upon completion of the course you can pursue compatible Masters Degress at Level 9. 232
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 1 1 Destination Studies M 10 7 Tourism Geography M 10 6 Learning to Learn M 5 4 Desktop Publishing & Business Maths M 5 4 3 5 Destination Development M 10 5 Business Environment M 10 5 Accounting Practice M 5 3 Rural Tourism M 5 3 1 2 2 3 Travel Trade Operations M 10 7 Irish History, Culture & Heritage M 10 6 Communications M 5 4 Information Technology & Descriptive Statistics M 5 4 Local & Regional Guiding M 10 6 Principles of Marketing M 10 6 Management & Organisational Behaviour M 5 3 Language & Culture 1 French/Gaeilge/Spanish E 5 3 3 6 4 7 4 8 Semester Abroad (Erasmus, US) E 30 Work Placement E 30 Tourism E-Business & Digital Media M 10 5 Services Marketing & Consumer Behaviour M 10 5 Strategic Entrepreneurship & Tourism Innovation M 10 5 European & International Tourism Policy M 10 5 Strategic Marketing Management M 10 5 Applied Research Project M 10 5 2 4 Event Operations & Promotions M 10 6 Tourism Resort Concepts M 10 6 Tourism Management Accounting M 5 3 Language & Culture 2 French/Gaeilge/Spanish E 5 3 233
Hotel, Restaurant & Resort Management Bachelor of Arts (hons) NEW in Hotel, Restaurant & Resort Management 8 lyit internal code ly_thrrm_b 1 year number of places 16 awarding body lyit Is this the course for you? This 1 year add-on programme extends the education and training of the professional operations managers, focusing on the development of knowledge and competence in Hospitality Business Management and Applied Research and Development, while offering participants an opportunity to develop specialised expertise in Human Resource Management or Marketing. Minimum entry requirements Access to the programme is on successful completion of the BA in Hotel, Restaurant and Resort Management or equivalent. Career opportunities Students graduating from this programme will have developed the knowledge, skill and competence to work in a management capacity using a range of specialised skills in different hotel, restaurant and resort businesses. Follow-up course Upon completion of this course you can pursue compatible Masters degrees at Level 9. 234
DEPARTMENT OF HOSPITALITY & TOURISM What will I study? Year/ Semester Proposed Modules Mandatory /Elective No. of credits Class hours per week 4 7 4 8 Tourism E-Business & Digital Media M 10 5 Strategic Entrepreneurship & Resort Innovation M 10 8 Services Marketing & Consumer Behaviour E 10 5 Managing People in Tourism E 10 5 Financial Management M 10 5 Applied Research Project M 10 5 Strategic Marketing Management E 10 5 International Human Resource Management E 10 5 235
CONTINUOUS PROFESSIONAL DEVELOPMENT COURSES continuous professional development Restaurant Operations Management ICT For Tourism/Hospitality Managers fetac courses Marine & Countryside Guiding In addition to full-time higher education courses, the Department of Hospitality and Tourism offers a range of continuous professional development and further education courses on a part-time basis. The main aim of continuous professional development and further education courses is to provide graduates with the relevant professional skills and knowledge required for a career in the hospitality and tourism industry. Entry requirements General Entry Requirements Applicants should normally hold a Leaving Certificate (any standard), with the exception of Restaurant Operations Management where participants must be in full-time employment in a food and beverage operation. Consideration will be given to applicants who have completed further education training courses or who have significant industry experience. Mature Learners Applicants who will be 23 years of age or older by 1 January in the year of entry and who have appropriate work experience in the hospitality or related industry, may be exempted from the academic requirements outlined above and admitted to the course following an interview, provided they have applied directly to the Head of Department. How to Apply An application form may be obtained by contacting Admissions, School of Tourism, Tel: +353 74 918 6613. Application Forms should be returned to Admissions, School of Tourism, LYIT, Shore Road, Killybegs, Co Donegal. Closing date for receipt of applications is 1 March (late applications may be accepted up to 20 August). Follow-up courses On successful completion participants will be eligible for consideration for advanced entry into HETAC Level 6/7 courses available in the School of Tourism. 236
DEPARTMENT OF HOSPITALITY & TOURISM Continuous Professional Development Diploma Restaurant Operations Management qualification hetac Special Purpose Award 7 9 Months (3 days in College 2 days working in industry) This course is designed for full-time employees working in registered establishments. The aim of this course is to provide participants with a relevant professional qualification which will enable them to embark on a career in Restaurant Operations Management. ICT FOR TOURISM/HOSPITALITY MANAGERS qualification Specific Purpose 6 15 Weeks (1 day a week) The aim of this course is to provide training on the use and management of Information Technology applications for owners/managers of small hospitality and tourism businesses. MARINE & COUNTRYSIDE GUIDING qualification Specific Purpose 6 30 Weeks (1 2 days a week) If you are interested in working in the tourism activity sector providing a range of professional guiding services for visitors, the Marine and Countryside Guides training course is designed for you. The course will provide you with the professional, social, technical and administrative skills necessary to offer a quality service to domestic and overseas visitors. 237