www.nespot.com Value networking via (Broadband Extension by Wireless LAN) HAHN, WON-SIC Ph.D. Managing Director Fixed Mobile Convergence Business Department KT hahn@kt.co.kr o) 82-31-727-2970 Hp) 82-16-9777-6711 June 4, 2002
Overview Broad band market Mobile broadband service motive New emerging service NESPOT Network structure of NESPOT access NESPOT PDA applications NESPOT service vision Status Summary
Broad band global market share 60 53.54 50 40 Market Share 30 20 14.49 15.66 10 7.81 5.79 2.71 0 Korea Japan Germany USA China etc
Broad band market share of KT in Korea 60 50 48.99 40 30 27.13 Market Share 20 16.57 10 7.32 0 KT Hanaro Thruet etc
Broadband Market Prospect ( unit : million ) 12 10 11% 8 6 100% 4 2 0 1998 1999 2000 2001 2002 2003 2004 2005 Total number of household as of 2000 : 24.4 million Saturation number expected : 62~65% of household
Mobile Broadband Service motive (I) Users demanding more applications Terminals are getting smaller & smarter High Mobility Web pad Smart phone Next Generation terminal PDA Communication preference Dual function Preference (communication + computing) Low Notebook PC Computing Preference Driving force High Computing performance Low
Mobile Broadband Service motive (II) Mobile High end power user Internet Rapid growth of mobile phones 30,275,323 subscribers (end of 2001) Fast growing of internet users 24,380,000 user (end of 2001) Mobile internet 1x-EVDO mobile internet service launched 24 million mobile internet subscriber (2001.12) Limitation of mobile internet High tariff : 0.8~0.85US$/10min Low Speed : 64 k ~ 2.4Mbps (384 kbps for moving) Basic PCS : Small display panel & simple function Emerging need for high speed & reasonably priced wireless internet service
New emerging service NESPOT Business Goal To meet increasing demands for mobile terminals and to preoccupy rapidly growing high-speed mobile internet market To develop the Front-end service based on combining the mass deployed broadband and wireless solution -> Convergence of fixed line broad band internet and mobile internet Business Frame Work High speed but low tariff wireless internet service business IP backbone + xdsl + Wireless LAN : indoor wireless internet 1x-EVDO, W-CDMA : out door mobile internet Target market 8millions B.band subscriber enterprise who want clean office and BB mobility
Broadband Extension for Hidden Market(I) Speed /Users 8Mbps 7.8M (2001.12) Hidden Market 2Mbps Megapass (BB) PC NESPOT PDA, Notebook PC 29M(2001.12) CDMA/Phone Stationary Quasi- Mobile Mobility Megapass NESPOT CDMA Coverage Home, Office Hot spots + Home + Office Wide area Throughput high high Low Terminals PC PDA, Notebook,Desk top Phone, PDA Applications WEB E-book, VOD, AOD, mp3 POP3 Mail, Messenger Voice, Short Message Customers Students at home Students/business man at home and on Campus/office Ordinary Internet power user on hotspot Industry boomed PC, DSL, Router, Portal PDA, Wireless-LAN, Notebook CDMA, Phone Industry
Broadband Extension for Hidden Market(II) Unit:1,000 2002 2003 2004 2005 2006 Broadband Subscriber Expected 9,536 10,691 11,574 11,928 12,167 Net addition 1,691 1,155 884 354 239 Wireless LAN + BB Users Expected 191 1,829 3,089 3,632 4,068 Subscription ratio to Broadband sub.(%) 2.0% 17.1% 26.7% 30.4% 33.4% 14000 12000 10000 8000 6000 4000 2000 0 2002E 2003F 2004F 2005F 2006F
Feature of Fixed Mobile Convergence Service 2G/3G + WLAN 2.5G, 3G Wireless Home xdsl In the air Mobile Network LL Internet WLAN office E1, T3, STM1 M/E AP HOT ZONE
Network Structure of NESPOT Access Network Operation Center Customer Care DHCP server Web/ Content Servers AAA Subscriber Management system Internet/ Intranet Private Authenticati on Server Internet AP AP AP Local Network Private W-LAN Zone Public W-LAN Zone W-LAN Zone Intranet Hot Spot Home
Coverage extension of NESPOT Office University NESPOTizing HOT SPOT Home First First target target : : NESPOTizing NESPOTizing of of enterprise enterprise customer s customer s office, office, residential residential area area => => familiarizing familiarizing of of life life style style with with NESPOT NESPOT service service Second Second target target : : Deploying Deploying the the Hotspots Hotspots along along with with the the NESPOT NESPOT accustomed accustomed user s user s moving moving path path => => extending extending the the NESPOT NESPOT Service Service coverage coverage with with Real Real Hot Hot Spot Spot
NESPOT PDA Applications Basic light On-line Light Off-line after On-line heavy On-line heavy Off-line after On-line Voice IM/Mail PIMS MMS Video Clip SMS Chatting Game Streaming Music Clip PIMS AP LBS Map Game World Cup E-book Banking Movie e-book Terminal Serv. IS-95C EVDO W-CDMA NESPOT PDA CDMA : W-internet in pockets DSL : Internet at desk NESPOT PDA : Life style Internet
NESPOT service vision Seamless service independent of network and device. KTF/KTIcom W-LAN Mobile phone Low resolution PDA High resolution PDA desk top PC
STATUS Trial service Connection base service o Target device : Laptop PC o Target user : business men, students and sales person on hot Spots o Duration : 20 th Oct. 2001 ~ 30 th Jan. 2002 Portal service o Target device : Laptop PC, high resolution PDA(640x480) o Service type : SMS, e-mail, e-book, VoD etc o Duration : May through June, 2002 Hot spots(coverage) HOT SPOT Status o 42 Hot Spots on trial site o 70 nation-wide Hot Spots (about 1000 APs)by the end of March Nation-Wide HOT SPOT o About 6000 Hot Spots by June o About 15,000 Hot Spots available through the country by the end of 2002
Summary Broadband lines at most homes (Max. 60%) New revenue creating Network models by Speed up by next-dsl by Home and Hot-spots Extensions for customers Wireless LAN, Bluetooth New market by Wireless LAN access Wireless PDA (networked PDA) applications Life style Internet Applications ( E-books, Video Clips, Maps, Courseware's, Combination of CDMA & Wireless LAN ( Light app. via CDMA, Heavy app. Via Wireless LAN) KT launches Wireless LAN based public access service NESPOT : NETworking enable internet SPOT Since Feb. 2002 At Universities, Hotels, even to Homes
Appendix NESPOT Home Page https://www.nespot.com/
NESPOT zones (Hotspots)
Accounts Models
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