ATM Traffic Analysis (June 2002)

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10 24,380 19,040 10,860 53% of total population (46,000) ,634 3,

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12 ADSL modem CO COC CO DSLAM B-RAS KORNET Internet network CO CO 64

13 March reach 4million Feb. 13, Number of Subscriber Exceeded 2 million As of Dec, Number of Subscriber Exceeded 3.86 million Sep Number of Subscriber Exceeded 1 million June positioned as #1 in M/S Jun Launch of Commercial Service First Trial Service(1,500 subscribers) 65

14 ,187 9,843 11,004 11,644 11, ,980 KT (3,858, 49.4%) Hanaro (2,059, 26.4%) Thrunet (1,302, 16.7%) Others (596, 7.5%)

15 Traffic Trends Total Traffic in June 2001 rised 35% compared to Dec ADSL occupied 33% of total traffic 991 1,123 1,073 Traffic Comparision between ADSL & Dial-up ADSL Dial-up remark Highest speed 2M 56K 35times Designed Traffic speed per user 15K 1.2K 13times Average speed 1.1M 35.9K 30times 1, Total Traffic 1,388 Voice 766 ADSL

16 Huge Demand Education fever Cyber stock trading IT start-up boom Booming Internet cafe Government Policy Steady policy for developing high speed network (10 year plan) Severe Competition 5 majors and dozens of small players Low tariffs Dense Housing Pattern Cost effective deployment 47% of households is apartment complex 68

17 Traditional ADSL using Splitter Traditional Installation MAX. 2~3 subscribers install / a day Line expansion time from Tap to home Filter for ADSL installation time Using micro-filters Fast Installation MAX. 10~15 subscribers install / a day, per person Shorten installation time Installation cost down Description Speed Service charge Target proportion ADSL (ATM) download 2~8Mbps upload 256~640Kbps 24 $ Large quantity of housing 85.6% B&A (HomePNA) Symmetric 1Mbps 22 $ Low-cost based, Existing APT 13.4% Satellite download 1Mbps upload 56Kbps 23 $ Agricultural/Fishing villages 0.34% BWLL Symmetric 1Mbps 22 $ Blind spot, Industrial complex 0.02% Ntopia (LAN) Symmetric 2~2.5Mbps 29 $ Newly-building APT 0.64% 69

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19 Description Buying Cost(US $) Customer Buying Process Before Subscription Subscription After Subscription Supporting Services Service Availability Information Possible QoS Operating systems ATLAS On-time Network Set-up SDMS System Diagnosis Quick Recovery ANSWERS Performance Map Drawing TIMS ATM NMS B-RAS EMS ATLAS: ADSL Transmission Line Analysis System SDMS: Subscriber Data Management System ANSWERS: Access Network Support & Warranty for End-Resources TIMS: Telecommunication Installation Management System Help Desk Line Diagnostics After Service 71

20 Fast Deployment Coverage : covering 95% of total household Truck-roll Strategy Using micro-filter One stop installation team Solutions to Residential Types ADSL: most of houses Ntopia: newly-built APT B&A: APT(low-charged based) Key Success Factors of KT Branding Power Practice of Integrated Marketing Promotion focusing on capacity & reliability Procurement Side Reasonable Procurement System Reduction of equipment costs using bargaining power Customer Care System ATLAS SDMS ANSWERS 72

21 Bandwidth 2~8Mbps ADSL B&A Ntopia Symmetric 10~13Mbps VDSL VOD Interactive TV 20Mbps FTTH HDTV 3D Network Game Chatting Internet Banking VOD P2P Set-top Box Home Networking VoIP Working at home 73

22 Subscriber(1,000) Revenue ,729 Booming of Multimedia Business # of subscribers 4,900 3, Revenue:Bill. US$ 1.8 5, (E) 2003(E)

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