SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client name No info yet SA Online: WD & Q Ref: No info yet By Developer No info yet Overseen by Project Manager No info yet Of websitedesign.co.za Certificate added to domain on the: 24,08,2015 URL of Certificate http://www.customoffice.co.za/wp-content/uploads/2015/08/custom-seo-certificate.pdf Domain http://www.customoffice.co.za/ Notes: Search Engine Optimization (otherwise referred to as S.E.O.) is when certain principles, tasks and actions are taken to influence search engines to understand and better rate a website and its pages for position/s on their search results. SEO is one of three types of three main web marketing tools: PPC, SEO and Affiliate/Socail. SEO can broadly be divided into two sections: Steps and tasks that can only be done once Steps and tasks that can be repeated. R.P.D. (Research, Plan and Development) is our own acronym we give to broad variety of tasks / tools and software we use related to the processes we follow to analyze and research your website and its pages, its products and services, its content, structure and general quality in context of the current market as well as against primary competitors (websites and pages with better positions on search engines for primary search phrase). Based on data and research we then plan which SEO tools and tasks to use to actively target and actively achieve better positions This is a step missed by nearly all SEO and web design companies and is the reason SEO results can be slower than they need to be and more costly in the long run. RPD can be implemented at different levels depending on the competitiveness of the market. It can also be repeated in part from time to time. We recommend at least every 2 years, or whenever a search engines make major changes to their algorithms. No traditional or physical SEO is done during the RPD phase.. This is the phase of steps and tasks that can broadly only be done once. This is the first phase SEO work is physically done. Not all set up steps and tasks need to be done on all websites and pages, and in fact can have a negative effect if done incorrectly. steps and tasks are the foundation of good SEO. RPD is where the selection of tasks and tools for this phase are decided. = Repeated checks, Reviews, Tasks and Maintenance. This phase of SEO are tasks can be repeated indefinitely, and where the majority of work is done. It is also the main reason why no company should claim to be able to sell a client once off SEO. While a complete RPD is recommended once a year, the phase essentially uses the ground work completed during the phase and builds on from it. This phase should be done no less than once a month for the simple reason that search engines review (in general) a site or parts of a site at least once a month, therefore your rankings and positions on search engines are reevaluated against any new competitor or current competitor website who has made changes since your websites last review. The more competitive the market, the more frequent should be done.
Phase Task / Description / Detail Notes History Completed Date General consult and client brief. Client does custom office furniture, he originates in Cape Town but does sell to Johannesburg R.P. D. - with Client Summary of desired results and expectation on dates to achieve and a background overview on products / services / industry competitiveness / website status look and feel, function and SEO status. This is done via phone or meeting. Assessment of own site 24,08,2015 R.P.D. Areas of products or services Cape Town 24,08,2015 Primary products and services office furniture, custom office furniture 24,08,2015 How many competitors feature for primary products and services 1st page of google natural (actual mention of product and service in description 9 24,08,2015 Page count 102 24,08,2015 Image count 363 24,08,2015 Word content count 37710 24,08,2015 Content vs media ratio 75% images 24,08,2015 Functionality and navigation status easy to navigate through, forms all working 24,08,2015 Server reputation downtime unknown 24,08,2015 Server speed test 62/100 24,08,2015 Domain quality good 24,08,2015 Status on file names, description & meta good 24,08,2015 Social media status has facebook but not very active 24,08,2015 Current monthly unique visitors (if available from server) or 3rd party estimated traffic checker 1125 24,08,2015 Current bounce rate (if available) 51% 24,08,2015 Current time on site (if available) 2 minutes 24,08,2015 Amount of page views (if available) 4070 24,08,2015 Check site is responsive - https://www.google.com/webmasters/tools/mobile-friendly/ site is mobile friendly 24,08,2015 Other notes: This step can take up to 4 days to ensure data is generated and all steps executed Areas of products or services R.P.D. Advance keyword assessment and implementations using Google Keyword Planner and Google Trend. "Primary Keyword" reports and suggestions: Assessment of own primary competitor site R.P.D. Areas of products or services: Cape Town 24,08,2015 Primary products and services: office furniture 24,08,2015 Page count: 276 24,08,2015 Image count: 152 24,08,2015 Word content count: 19256 24,08,2015 Content vs media ratio 31% images 24,08,2015 Functionality and navigation status: easy to navigate through 24,08,2015 Server reputation downtime: unknown 24,08,2015 Server speed test 65/100 24,08,2015 Domain quality: average 24,08,2015 Status on file names, description & meta: Could be improved, no keywords present 24,08,2015 Social media status: no social media present 24,08,2015 Current monthly unique visitors (if available from server) or 3rd party estimated traffic checker: 11536 24,08,2015 Check site is responsive - https://www.google.com/webmasters/tools/mobile-friendly/ Website is mobile friendly 24,08,2015 Attempt to work out frequency of competitor updates on site, this will help us plan frequency of own SEO during 20-Jan-16 24,08,2015 Other notes: This step can take up to 2 days to ensure data is generated and all steps executed Page 2 of 10
R.P.D. Run a 3 party SEO error check for page titles, descriptions, meta and content good 24,08,2015 R.P.D. Run a 3 party content originality check content is original 24,08,2015 R.P.D. Check number of incoming and outgoing links and their quality 23 external, 55 internal 24,08,2015 R.P.D. Check on design & function ensuring a client can engage or access information good 24,08,2015 R.P.D. Check images and media have correct titles, dictiptions, file names and details good 24,08,2015 R.P.D. Check on sites GEO locations on primary search engines johannesburg 24,08,2015 R.P.D. Check site accessibility: 404 errors, password protected areas and other similar reasons. no errors found 24,08,2015 Compare competitor vs Client own site status in context of all data and research. Send report back on tasks to implement to create better foundation that competitor site in and phases. Submit report and certificate to client for review and proceed with secondary consult or SEO tasks if requested from Client. Client should looking at working on being more active on social media and continously updating the blog/articles section of his website. R.P.D. 24,08,2015 R.P.D. Update SEO certificate 24,08,2015 Page 3 of 10
Phase Task / Description / Detail Notes History Completed Date Developer Project Manager Sign off Date Project Manager name Correct / change domain Relocate site hosting based on requirements of clients Correct responsive issues based on RPD - design element 23/09/2015 Ensure file names include search phrases. 23/09/2015 Create more pages - based on RPD Correct page titles - based on RPD 23/09/2015 Correct download media speed if required by removing large images / media 23/09/2015 Correct page description - based on RPD 23/09/2015 Correct / add more content - both text and images and media - based on RPD Correct / remove poor / duplicate / negative content - based on RPD Correct / add images names and titles - based on RPD Correct / add media - based on RPD Correct / add social media - based on RPD Correct / add incoming links - based on RPD - Anchor text - reputation Correct broken links - based on RPD 23/09/2015 Correct / reduce outgoing links - based on RPD - Anchor text Improve on structure and flow. Design and development element - based on RPD Ensure forms are working and all contacts operations - ask client for confirmation and check actual fields 23/09/2015 Add search engine GEO location information if required - based on RPD 23/09/2015 Create internal site directory, back end of site, hidden page with 1 internal link to landing page of Webmaster tools with Google 23/09/2015 Google analytics Registration 23/09/2015 for Google Statistics to Track Visitor explain to client how to assess 23/09/2015 Monthly Reporting for Client for next 12 months explain to client how to review 23/09/2015 Add Robots.txt File 23/09/2015 Add Favicon added to website 23/09/2015 Google Site Map Added and linked to Webmaster Tools / XML sitemap 23/09/2015 Submission of Website to Main Search Engines. (Yahoo Bing Google) 23/09/2015 Google Maps Listing Added for the Business if core business is location specific 23/09/2015 Custom Google Search Engine Added to inner pages - hidden Created internal website 3rd party directory page Add social media platforms basic, facebook, twitter and google +. If no Social Media suggest to client our Social Media packages Set preferred domain view in Google Webmaster tools - www or non www 23/09/2015 Improve on hierarchy for site navigation. (1-3 tiers only) - moving main files to index page 23/09/2015 If CMS system - intergrate the required plugin - example Wordpress - SEO Yoast 23/09/2015 Ensure any redirects are in order (301 and 302) 23/09/2015 Keywords in headings (<H1>, <H2>, tags) : Very important 23/09/2015 Correct keyword density based on RPD Keyword stemming: Applicable to non English language pages. Check and action if required. Remove Cloaking Remove hidden text Remove I frames 23/09/2015 Check and correct complex code such as Java, etc. Correct Keyword stuffing If e-comm or site with sensitive data secure domain Update SEO certificate 23/09/2015 Page 4 of 10
Phase Task / Description / Detail Notes History Developer Date last actioned URLs worked on Project Manager random check date Project Manager name Review server traffic stats 1499 visitors in past month 14,09,2015 08.10.2015 Stephen Rawlins Review google reports and stats 1499 visitors in past month 14,09,2015 Do a primary search phrase real time test on google ( Pages Keyword tab) unknown 14,09,2015 Check server down time 14,09,2015 Refresh Page tiles 14,09,2015 Refresh Page descriptions 14,09,2015 Refresh Page mega 14,09,2015 Refresh content 14,09,2015 Refresh images 14,09,2015 Refresh media and check media 14,09,2015 Remove backlinks with low performance or older than 2 years 14,09,2015 Add extra content 14,09,2015 Add extra images 14,09,2015 Add extra media 14,09,2015 Add extra pages 14,09,2015 Add site to industry related search engines to increase incoming links 14,09,2015 Update site map 14,09,2015 Check 3rd Party Software and action 14,09,2015 Correct reported errors Completed and listed below 14,09,2015 Check forms and contacts 14,09,2015 08.10.2015 Stephen Rawlins Check social media links are working 14,09,2015 Speed check 63/100 14,09,2015 Send copy of to Client and PM 14,09,2015 Update SEO certificate 14,09,2015 Created redirects for all 404 /2012/04/ergonomic-accessories/ /2013/02/casual-seating/?utm_source=rss&utm_medium=rss&utm_campaign=casual-seating /veneers/ /author/ /boardroom-furniture/boardroom-tables-2/ /boardroom-furniture/power-docks/blade /boardroom-furniture/power-docks/custom-modular-power-docks /boardroom-furniture/power-docks/edge /boardroom-furniture/power-docks/grid /boardroom-furniture/power-docks/modules-accessories /boardroom-furniture/power-docks/pivot /boardroom-furniture/power-docks/wing /casual-seating/casual-seating.html /casual-seating/casual-seating.html?utm_source=rss&utm_medium=rss&utm_campaign=casual-seating /conference-seating-2/conference-seating.html /conference-seating-2/conference-seating.html?utm_source=rss&utm_medium=rss&utm_campaign=conference-seating /contact-us/ /desking-and-accessories /office-desks-cape-town/cluster-and-call-center-desks /desking-and-accessories/executive-desks /office-desks-cape-town/executive-desks /desking-and-accessories/pedestals-2 /office-desks-cape-town/pedestals-2 /ergonomic-desks /ergonomic-solutions /eubiq-2 /furniture-manufacture/furniture-manufacture-hi-tech.html /handles-legs/handles/nggallery/page/1 /boardroom/boardroom-tables-2/ /boardroom/power-docks/modules-accessories /boardroom/power-docks/wing /boardroom/wall-units-2 /handles-legs/handles/nggallery/page/2 /metal-furniture/metal-furniture-accessories/ /metal-furniture2 /metal-furniture2/metal-furniture-accessories /steel-lockers-and-filing-cabinets/metal-lockers/ /metal-furniture2/metal-lockers-2 /steel-lockers-and-filing-cabinets/metal-lockers/ /steel-lockers-and-filing-cabinets/metal-lockers-2 /off-the-shelf/prime-range /off-the-shelf/smart-range /office-chairs/casual-and-conference-seating/bowtie /office-chairs/chairs-for-lower-back-pain /office-desks-and-workstations/call-center-and-open-plan-desks /office-desks-and-workstations/executive-desks /office-desks-cape-town/call-center-and-open-plan-desks /office-desks-cape-town/custom-office-desks /office-desks-cape-town/custom-office-workstations /office-desks-cape-town/office-cluster-desks /office-furniture/cape-town-office-furniture.html /steel-lockers-and-filing-cabinets/metal-furniture-accessories /office-furniture/colorful-modern-office-desks.html /office-furniture/custom-made-furniture.html /office-furniture/custom-made-furniture.html?utm_source=rss&utm_medium=rss&utm_campaign=custom-made-furniture /office-furniture/custom-office-furniture-a-word-on-available-finishes.html /office-furniture/custom-office-furniture-a-word-on-available-finishes.html?utm_source=rss&utm_medium=rss&utm_campaign=custom-office-furniture-a-word-onavailable-finishes /office-furniture/ergonomic-accessories.html /office-furniture/modern-and-custom-built-reception-units.html /office-furniture/office-furniture-for-the-disabled-community.html /office-furniture/office-furniture-for-the-disabled-community.html?utm_source=rss&utm_medium=rss&utm_campaign=office-furniture-for-the-disabled-community /bespoke-furniture/ /office-furniture/office-storage-cabinets-bookshelves.html /office-furniture/office-storage-cabinets-bookshelves.html?utm_source=rss&utm_medium=rss&utm_campaign=office-storage-cabinets-bookshelves cabinets/ /office-furniture/power-docks.html /office-furniture/whiteboard-table.html /related-pages /bookcases-2/?utm_source=rss&utm_medium=rss&utm_campaign=office-storage-cabinets-bookshelves /office-furniture/ready-made-furniture.html?utm_source=rss&utm_medium=rss&utm_campaign=ready-made-furniture /bespoke-furniture/ /seating2 /seating2/canteen-social-chairs /seating2/casual-and-conference-seating/linx /seating2/casual-and-conference-seating/ultimo /seating2/casual-and-conference-seating/vigo /seating2/casual-and-conference-seating/sway /seating2/casual-and-conference-seating/vigo /seating2/executive-chairs /storage-units /storage-units/filing-cabinets-2 /office-filing-cabinets/filing-cabinets-2 /office-chairs/executive-chairs /office-chairs/casual-and-conference-seating/vigo /office-chairs/casual-and-conference-seating/sway /office-chairs/casual-and-conference-seating/vigo /office-chairs/casual-and-conference-seating/ultimo /office-chairs/casual-and-conference-seating/linx /office-chairs/canteen-social-chairs /office-furniture/ready-made-furniture.html?utm_source=rss&utm_medium=rss&utm_campaign=ready-made-furniture /?wordfence_loghuman=1&hid=0613d2cc783b1cc75c9eaa03a6ab9264 /?wordfence_loghuman=1&hid=cefb62457ef4fab62930f1ef8ab19dc9 /office-chairs/casual-and-conference-seating/cocoon /ngg_tag/lever-arch-files/ /office-desks-cape-town/attachment/1-2/ /office-chairs/casual-and-conference-seating/spin /imports /office-chairs/casual-and-conference-seating/timeless /office-chairs/casual-and-conference-seating/trumpet /office-chairs/casual-and-conference-seating/swing /office-chairs/casual-and-conference-seating/lace /office-chairs/casual-and-conference-seating/smarty Page 5 of 10
Phase Task / Description / Detail Notes History Developer Date last actioned URLs worked on Project Manager random check date Project Manager name Review server traffic stats 1134 visitors in the past month 27,01,2016 27.01.2016 Stephen Rawlins Review google reports and stats bounce rate 46% 27,01,2016 Do a primary search phrase real time test on google ( Pages Keyword tab) 27,01,2016 Check server down time 27,01,2016 Refresh Page tiles 27,01,2016 Refresh Page descriptions 27,01,2016 Refresh Page mega 27,01,2016 Refresh content Refresh images Refresh media and check media Remove backlinks with low performance or older than 2 years Add extra content Add extra images Add extra media Add extra pages Add site to industry related search engines to increase incoming links Update site map 27,01,2016 Check 3rd Party Software and action 27,01,2016 Correct reported errors 27,01,2016 Check forms and contacts 27,01,2016 Check social media links are working Link working, not very active 27,01,2016 27.01.2016 Stephen Rawlins Speed check 62/100 27,01,2016 Send copy of to Client and PM 27,01,2016 Update SEO certificate 27,01,2016 Page 6 of 10
Phase Task / Description / Detail Notes History Developer Date last actioned URLs worked on Project Manager random check date Project Manager name Review server traffic stats 1547 visitors in past month 26,02,2016 27.01.2016 Stephen Rawlins Review google reports and stats 46% bounce rate, 4658 pageviews 26,02,2016 Do a primary search phrase real time test on google ( Pages Keyword tab) 26,02,2016 Check server down time Refresh Page tiles 26,02,2016 Refresh Page descriptions 26,02,2016 Refresh Page mega 26,02,2016 Refresh content Refresh images Refresh media and check media Remove backlinks with low performance or older than 2 years Add extra content Add extra images Add extra media Add extra pages Add site to industry related search engines to increase incoming links Update site map 26,02,2016 Check 3rd Party Software and action Correct reported errors 26,02,2016 Check forms and contacts 26,02,2016 Check social media links are working 26,02,2016 27.01.2016 Stephen Rawlins Speed check 62/100 26,02,2016 Send copy of to Client and PM 26,02,2016 Update SEO certificate 26,02,2016 Page 7 of 10
Phase Task / Description / Detail Notes History Developer Date last actioned URLs worked on Project Manager random check date Project Manager name Review server traffic stats 1402 visitors in the past month 24,03,2016 Review google reports and stats 1402 visitors in the past month 24,03,2016 Do a primary search phrase real time test on google ( Pages Keyword tab) 24,03,2016 Check server down time Refresh Page tiles 24,03,2016 Refresh Page descriptions 24,03,2016 Refresh Page mega 24,03,2016 Refresh content Refresh images Refresh media and check media Remove backlinks with low performance or older than 2 years Add extra content Add extra images Add extra media Add extra pages Add site to industry related search engines to increase incoming links Update site map 24,03,2016 Check 3rd Party Software and action Correct reported errors no errors found 24,03,2016 Check forms and contacts forms are working 24,03,2016 Check social media links are working no social media present 24,03,2016 Speed check 62/100 24,03,2016 Send copy of to Client and PM 24,03,2016 Update SEO certificate 24,03,2016 Page 8 of 10
Engine & GEO Page/URL Primary Keyword Extension 1 Extension 2 Primary Keyword = a search phrase of two or more words that include the main product or service and often the location of operation. A Primary Keyword can also reference the main objective of a page on a website. For example: car hire cape town We generally load the more important word first, for example, to a company that does car hire, the wording car hire is more important that the words cape town. This is not always obvious, but in some cases and services, search engines determine your location already and filter the search results. Primary Keyword Extension = is an add on to a Primary Keyword. For example: Car hire in Cape Town the extension here is in and this in fact creates an entire new search phrase and results on search engines can change because of this. Each web page (not website) should have no more than 1 Primary Keyword, and then its extensions. For example: Primary Keyword = car hire cape town Extensions = car hire in cape town cheap car hire cape town car hire cape town reviews car hire cape town prices car hire cape town pictures Engine & GEO = the search engine, and if the engine can offer a location of city / province or state Google SA index custom office furniture custom office furniture cape town office furniture cape town Cape Town Date check 14,09,2015 Position: 1st Page 1st Position 1st Page 1st Position 1st Page 5th Position Developer Michelle
Engine & GEO Page/URL Primary Keyword Extension 1 Extension 2 Primary Keyword = a search phrase of two or more words that include the main product or service and often the location of operation. A Primary Keyword can also reference the main objective of a page on a website. For example: car hire cape town We generally load the more important word first, for example, to a company that does car hire, the wording car hire is more important that the words cape town. This is not always obvious, but in some cases and services, search engines determine your location already and filter the search results. Primary Keyword Extension = is an add on to a Primary Keyword. For example: Car hire in Cape Town the extension here is in and this in fact creates an entire new search phrase and results on search engines can change because of this. Each web page (not website) should have no more than 1 Primary Keyword, and then its extensions. For example: Primary Keyword = car hire cape town Extensions = car hire in cape town cheap car hire cape town car hire cape town reviews car hire cape town prices car hire cape town pictures Engine & GEO = the search engine, and if the engine can offer a location of city / province or state Google SA index custom office furniture custom office furniture cape town office furniture cape town Cape Town Date check 26,02,2016 Position: 1st Page 1st Position 1st Page 1st Position 1st Page 10th Position 24,03,2016 1st Page 1st Position 1st Page 1st Position 1st Page 7th Position Developer Michelle