How To Use Google Analytics On Wordpress On A Pc Or Mac Or Mac (For Free) On A Blog Or Pc Or Ipad (For A Free)

Transcription

1 WordPressPlug-ins for SEO Making Your WordPress Website Easier to Find Jami Broom, Internet Marketing Strategist Clicks Internet Marketing Pittsburgh SEO Meet-up Group Presented by Jami Broom, Internet Presented Marketing by Jami Strategist Broom & Andy Weigel

2 SEO WordPress Plug-ins WordPress.org Using WordPress as a CMS SEO What is That? Keywords Why are they important? Keyword Analysis Tools Keywords & Good Content Using Analytics Google s Guides & Webmaster Tools Installing & activating plug-ins Essential SEO Plug-ins

3 Free Content Management System, similar to Joomla, Drupal Can manage both your website AND your blog Templates/Themes Widgets PLUG-INS Must have your own domain & a host for your website, unlike WordPress.com

4 WordPress as a CMS

5 WordPress as a CMS

6 WordPress as a CMS

7 WordPress as a CMS

8 WordPress as a CMS

9 WordPress as a CMS

10 Search Keywords Engine & Being Optimization Found Search Engine Optimization SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural ( organic or algorithmic ) search results.¹

11 Search Engine Optimization Search Engine Optimization: A way of improving communications with search engines, so that they can better communicate with your customers/readers/clients

12 Search Engine Optimization Your Business or Website/Blog Search Engines Readers, Customers, Clients, Members

13 Search Engine Optimization Resources to learn more about SEO: Read Google s Search Engine Optimization Starter Guide, use Google Webmaster Tools. Other Resources: seobook.com, seomoz.com Yahoo! Site Explorer Google Webmaster Tools - Bing Webmaster Tools - Google SEO Starter Guide

14 Search Engine Optimization A few Search-ability issues: Robots.txt 404 pages 301 redirects URL structure/permalinks XML Sitemaps

15 Keywords & Being Found Why use keywords? Allows search engines to know what your website or blog post is about, so they can pull up your website during a search Allows readers/customers to find you better Provides better navigation

16 Keywords & Being Found Where do keywords go? Title tags/meta tags Anchor text Headings Content URLs/Permalinks Alt tags Categories (blogs) Tags (blogs)

17 Keywords & Being Found Keywords vs. Good Content 1. Content needs to impact its intended audience PEOPLE, not search engines 2. If you don t have the right keywords in the right places, PEOPLE won t be able to find your website

18 Keywords & Being Found Found Use Analytics to Track Keywords Google Analytics is free to place on your website.

19 Keywords & Being Found Use Keyword Suggestion Tools Some keyword phrases might be more competitive than others, some might be more popular or relevant, some might exist that you hadn t thought of yet.

20 Keywords & Being Found The Point? To get conversions Sales/Purchases Blog Comments Sign-ups Members Volunteers Donations

21 Permalinks Custom Permalinks - Control over the names of your URLs for posts and pages Instead of: Use: Use valuable keywords

22 Permalinks Custom Permalinks

23 Permalinks

24 Permalinks Ranks #1 for PPC Advertising Pittsburgh

25 WordPress Plug-ins Installing & Activating Plugins An extension of the WordPress software. Thousands of Plug-ins!

26 WordPress Plug-ins Installing & Activating Plugins Step 1: Click on Add New

27 WordPress Plug-ins Installing & Activating Plug-ins Step 2: Search for a plug-in to install.

28 WordPress Plug-ins Installing & Activating Plug-ins Step 3: Press Install

29 WordPress Plug-ins Installing & Activating Plug-ins Step 4: Activate

30 WordPress Plug-ins All-in-One SEO Pack Automatically Places Title tags, Meta Description, and Keywords in each page s HTML. Each Title Tag & Meta Description should be unique to each page of a website.

31 WordPress Plug-ins Google Analyticator Features Google Analyticator supports the following features: Standard Google Analytics tracking support NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches Provides a widget that can be used to display visitor stat information on the front-end External link tracking of all links on the page, including links not managed by WordPress Download link tracking Support for event tracking with outbound links / downloads instead of the old pageview tracking method Support for hiding Administrator visits without affecting Google Analytics' site overlay feature Support for any advanced tracking code Google provides Easily installable only requiring the user knows their UID Allows code to be placed in the footer to ensure faster load times Complete control over options; disable any feature if needed Supports localization - get the settings page in your language of choice Source:

32 WordPress Plug-ins Meta Robots Allows you to show search engines the pages you want them to see, and HIDE pages you don t want them to see. Easiest Way to Use a Robot tags with WordPress Complies with Google Webmaster Tools & Yahoo! Site Explorer Allows easy placement of no-follow tags Edit.htaccess file Verify Google, MSN, Yahoo! Webmaster Tools meta data Many other spectacular features

33 WordPress Plug-ins Meta Robots

34 WordPress Plug-ins Meta Robots

35 WordPress Plug-ins Redirection Manage all your 301 redirects

36 WordPress Plug-ins Redirection

37 WordPress Plug-ins Redirection Features include: Supports both WordPress-based and Apache-based redirections 404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects RSS feed for 404 errors Custom 'pass-through' redirections allowing you to pass a URL through to another page, file, or website. Full logs for all redirected URLs Create redirections based upon a URL, browser, referring site, or login status Automatically add a 301 redirection when a post's URL changes Full regular expression support Fully localized Export all redirections to CSV, XML, or Apache.htaccess files Import Apache.htacces files Source:

38 WordPress Plug-ins Google XML SiteMaps *This plugin generates a XML-Sitemap compliant sitemap of your WordPress blog and/or website. Every time you create a new post or page, the sitemap is updated and submitted to several major search engines. This format is supported by Ask.com, Google, YAHOO and MSN Search.

39 WordPress Plug-ins Google XML SiteMaps xtend/plugins/googlesitemap-generator

40 WordPress Plug-ins Google XML SiteMaps Features: Available for all WordPress versions since 1.5 No PHP skills or file changes needed Generates automatically a sitemap for all types of WordPress pages Calculates a priority for each post, based on the number of comments Notifies Ask.com, Google, Bing and YAHOO about changes via ping Includes a WordPress filter for other plugins which can add their pages to the sitemap Generates a static XML file as well as a zipped version *Source:

41 WordPress Plug-ins SEO Friendly Images Automatically adds alt and title attributes to all your images. Improves traffic from search results and makes them W3C/xHTML valid as well.

42 WordPress Plug-ins Nofollow Case by Case Plugin Features: Strip nofollow from comment links, comment author links, pingbacks and trackbacks (default). Selectively apply nofollow to any comment link you do not like to support. Selectively apply nofollow to any comment author link you do not like to support. If you like to open your comment links in a new window you can. As long as you do nothing Nofollow Case by Case automatically strips nofollow from all your comment links and comment author links.

43 WordPress Plug-ins Nofollow Case by Case How does it work? Simply add /dontfollow to any comment link you do not like and it will automatically become a nofollow link. That`s it!

44 WordPress Plug-ins Platinum SEO Pack Automatic 301 redirects for any permalink changes Canonical URLs Optimized Post and Page Titles for search engines Generates all SEO relevant META tags automatically Option to specify meta description and meta keywords tag for categories and tag pages. Compatible with most other plugins, like Auto Meta, Ultimate Tag Warrior and others. However you may have to disable All in One SEO pack Other Options

45 WordPress Plug-ins SEO Smart Links SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. Further SEO Smart links allows you to set up your own keywords and set of matching URLs. Finally SEO Smart links allows you to set nofollow attribute and open links in new window. Everything happens completely transparent, and you can edit the options from the administration settings panel.

46 Resources: SEO Tutorials: SEO Book - SEOMoz - Clicks Internet Marketing SEO Tutorials - Pittsburgh SEO Meet-up Group SEO & WordPress: Pumping Up Wordpress for SEO - Vladimir Prelovac s Newbie Guide to WordPress SEO of the Best SEO Plug-ins for WordPress The Definitive Guide To Higher Rankings For Your Blog SEO Plugins for Wordpress Wordpress SEO: How to Choose a Permalink Structure

47 Clicks Internet Marketing The best customer is already searching for your product or service. Let's make sure they find you