Who is?
THE HISTORY OF DOOSAN COMPANY 1896-1949 The foundation of success 1950-1969 Growth and diversification 1970-1979 Expansion and innovation 1896 Park Seung-jik opened a small store in Seoul, Korea, that produced and sold a cosmetic powder. 1925 Seung-jik s store is named Doosan Store and becomes a corporation. 1951 Doosan Trading Company is established. 1967 Yoohan Machinery is established and launches Doosan into the machine industry, setting it up to be integral in developing Korea s infrastructure. 1977 Daewoo establishes a Construction Equipment Division in Korea, producing excavators. 1980 Doosan consolidates its businesses and emerges as major conglomerate.
THE HISTORY OF DOOSAN COMPANY 1980-1995 Technological investment 1996-2006 Acquisition and continued growth 2007 and beyond Transformation into a global company 1990 Daewoo established in Belgium (DIEU). 1991 Doosan Training & Technology Center is founded. 1994 Doosan Infracore China Co. (Daewoo) founded in Shandong, China. 1995 Doosan is certified as Korea s top company by the Korea Business Association, honoring 100 years of business. 2000 2G Strategy is implemented: Growth of People; Growth of Business. 2005 Doosan Acquires Daewoo Construction Equipment. 2007 Doosan acquires Bobcat Company, Portable Power, Geith, and Montabert. 2008 Doosan acquires Moxy Engineering (articulated dump trucks). 2010 Launch of Doosan Infracore Construction Equipment (DICE).
FUTURE GROWTH POTENTIAL 2011 Fortune Global 500 (489) 2020 Fortune Global 200 2030 Fortune Global 100 DirecTV: 402 McDonalds: 403 Aflac: 473 Tesoro: 482
DOOSAN INFRASTRUCTURE SUPPORT BUSINESSES The Doosan Group is divided into two categories: Infrastructure Support Business and Consumer Goods companies. Infrastructure Support Business, more than 85% of Doosan Group s business, includes all essential businesses related to the building and operation of social infrastructure. The five infrastructure support businesses include: Doosan Infracore Doosan Construction Doosan Heavy Industries Doosan Mecatec Doosan Engine
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DOOSAN CONSUMER GOODS COMPANIES Doosan Group also owns companies in the Consumer Goods sector, which accounts for 13% of Doosan s global business. The four key consumer goods companies include: Doosan Corporation Oricom Neoplux SRS Korea
DOOSAN CONSUMER BRANDS Doosan s great strength comes from its family of great brands. Together, they serve a range of industries around the world with the highest quality products and services. Apartments We ve the Zenith Towers (Haeundae-gu, Busan, South Korea) Bio-Agriculture Doosan Feed Fashion Mall Magazines
DOOSAN CONSUMER BRANDS Social & Cultural Programs Sports Teams Restaurants Resorts
DOOSAN INFRASTRUCTURE SUPPORT BUSINESSES 1998 2010 $3 billion (USD) $21.8 billion (USD) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 33% 67% 87% 13% Infrastructure Support Business Other Businesses
DOOSAN INFRACORE CONSTRUCTION EQUIPMENT A global strategic business alliance of the construction equipment businesses of Doosan Infracore. An industry leader in the engineering, manufacturing, and marketing of compact and heavy construction equipment, attachments, air compressors, lighting systems, generators, and articulated dump trucks.
DICE Product Category Doosan Heavy Doosan Attachments Bobcat Compact Bobcat Attachments Doosan Portable Power Models 32 339 62 450 81
DOOSAN PRODUCT LINES Doosan excavators, loaders, and articulated dump trucks deliver world-class quality and are built for durability, ease of maintenance, comfort, and fuel-efficiency. Crawler Excavators 14 models Wheel Excavators 4 model Log Loaders 2 models Wheel Loaders 10 models Articulated Dump Trucks 2 models
Doosan Dealer Network Over 150 Dealer Locations in 41 States and 10 Canadian Provinces/Territories Goal of having 200 dealers by the end of 2014
DOOSAN GLOBAL LOCATIONS Doosan is driving innovation in 34 countries. We speak the universal language of growth and progress, working with companies around the world as they plan their future development. Global Plants, R&D Centers, and Regional Offices North America Bismarck, N.D. West Fargo, N.D. Gwinner, N.D. Wahpeton, N.D. Litchfield, Minn. Tucson, Ariz. Atlanta, Ga. Statesville, N.C. Europe Slane, Ireland Lyon, France Frameries, Belgium Waterloo, Belgium Molde, Norway Moscow, Russia Pont-Château, France Dobříš, Czech Republic South America Sao Paulo, Brazil Americana, Brazil Asia Chennai, India Ponducherry, India Bejing, China Yantal, China Muping, China Suzhau, China Wuxi, China Wujiang, China Shanghai, China Seoul, Korea Incheon, Korea Gunsan, Korea Cheonan, Korea Kimpo, Korea Daegu, Korea Changwon, Korea Singapore Australia Sydney
DOOSAN S GLOBAL WORKFORCE Today, Doosan Group has a global workforce of more than 39,000 employees (approximately 50% outside of Korea) in 34 countries, which is why Doosan is so successful around the world. Largest machinery company in Korea Longest corporate history in the industry Leading the growth of Korean machinery industry
DOOSAN GLOBAL FINANCE Doosan has its own financing provider Doosan Global Finance, which serves as a single global finance provider for: Machine tools Forklift sectors Construction equipment divisions Doosan Global Finance programs include: Wholesale floor plans Rental plans Retail financing
GLOBAL TOP 5 Doosan aims to become a Global Top 5 construction equipment manufacturer, which will bring more benefits and value to Doosan customers, dealers, and employees. Global CE Revenue Ranking 2010 2016 GOAL #4 #6 2006 #12
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