1/213 Monthly App Stats Report adjust business intelligence for mobile apps www.adjust.com www.adeven.com1
Foreword Total App revenue is set to reach $26 billion this year and app store downloads will hit 12 billion. There is no denying that the app economy is booming. It can be a daunting and highly competitive space for developers and businesses to enter and navigate, especially if you walk through it in the dark. We believe that insights into the market and metrics on how your own app is performing are key to building an unbeatable app, effective marketing campaign and reaping maximum returns. When visibility is hard to come by, making marketing decisions based on the correct data is an important driving force. Simply put, data is key. Market insights, app tracking and in-app analytics are the best and the only way to get your app out there. The adeven team comes from an app development background and focuses its strategy around providing the best business intelligence platform for apps. This edition of our free Monthly App Stats Report will provide you with information on the most trendy and addictive apps in major categories, app price distribution, genres and more. Till next month! Best, Christian Henschel, CEO & Co-founder, adeven 2
Most Trendy & Addictive Apps We looked at apps that were published within a certain timeframe and ranked in top 5% of the Global Rankings. Additionally, ordered in terms of a sentiment analysis these apps are also listed according to their addictiveness. Reviews talking about an app being enjoyable, useful, addictive, entertaining, fun and easy-to-use, people writing about how they keep using the app or can t stop playing the game determine their addictiveness. The categories are compiled using itunes and Play Store genre definitions. Note: For Android, we have only used data for apps that have appeared on Play Stores top lists. 3
Education Most Trendy & Addictive Apps Wordly - The word game Scopely - Top and Games LLC MyNews.is - Your Personal News Magazine Christian Puricelli Where's My Water? 2 Disney Tic Toc Time: Break down the day to learn how to Seven Academy Poptropica: Forgotten Islands Ubisoft ON AIR TV Listings and Guide - Your favourite progr stanwood UG Alice in Wonderland: A New Champion Disney Play School Art Maker Australian Broadcasting Corporation Train Games for Kids: Zoo Railroad Car Puzzles Scott Adelman DuckTales: Scrooge s Loot Disney 4
Games Most Trendy & Addictive Apps PhotoGuessaroo Surya Rising II, Inc. Dragon Academy Team Chaos LLC roll Gourmet Pixel Ltd. Candy Blast Mania TeamLava City Rise Biplab Mondal Cloudy with a Chance of Meatballs 2: Foodimal Frenzy PlayFirst, Inc. Boardroom Tycoon CPA Australia Ltd Strata Graveck Giant Boulder of Death [adult swim] Da Vinci s Demons: The Apprentice Starz Media 5
News Most Trendy & Addictive Apps Soccer Saturday Super 6 BSkyB Sky Bet BSkyB Sports Betting from Betfair Betfair OmniFocus 2 for iphone The Omni Group Australian Broadcasting Corporation Australian Broadcasting Corporation Australian Broadcasting Corporation for ipad Australian Broadcasting Corporation Lloyds Bank Mobile Banking Lloyds Banking Group NFL Mobile Canada NFL Enterprises LLC BBC News Media Applications Technologies Limited Sky News BSkyB 6
Travel Most Trendy & Addictive Apps toptable OpenTable, Inc. Parkmobile App Parkmobile LoungeBuddy - Find airport lounges and clubs LoungeBuddy Inc OPSM Eye Check 3 Sided Cube What Restaurant? Yasarcan Kasal Pizza Hut Australia Pizza Hut Australia Hungry Jack's Shake & Win App Clemenger BBDO Sydney Coupons Savy Soda 7
Market figures 8
Average App Prices USA Playstore 2.529 $ ipad 2.789 $ itunes.924 $ iphone.756 $. $.5 $ 1. $ 1.5 $ 2. $ 2.5 $ These are the average prices per app (source itunes and Play Store) Price distribution on ios How many new apps per price tier?. $ 78+22+L 78.6% 9+91+L 3,415.99 $ 4+96+L3+97+L1+99+L2+98+L3+97+L 8.8% 4.3% 2.9% 1.% 1.5% 3,413 1.99 $ 2.99 $ 3.99 $ 4.99 $ 1,652 1,11 399 567 5.99 $ + 2.9% 1,123 9
Top Genres with the most new apps Education 6,16 Business 6,445 Lifestyle 7,682 Entertainment 8,864 Games 9,115 2, 4, 6, 8, The genres containing the most new apps from itunes 7,8 Personalization 7,173 Books & Reference 7,731 Education 9,864 Entertainment The genres containing the most new apps from Playstore 1,952 1, 8, 6, 4, 2, Game 1
Paid vs. Free Apps & their publishers 47+53+U 47% 45,811 free apps 53+47+U 53% 52,464 paid apps In Germany, free and paid apps figures are very similar 5422,856 5.4% 496 49.6% 22,53 39+61+U 39% 41,975 free apps 61+39+U 61% 65,423 paid apps In Great Britain there were significantly more paid apps than free ones 44221,324 44.2% 558 55.8% 26,961 39+61+U 39% 35,911 free apps 61+39+U 61% 55,649 paid apps In the USA paid apps have overtaken fee apps 39218,224 39.2% 68 6.8% 23,854 11
Education Apps Country & age group breakdown 3,336 6,944 3,797 8,457 2,871 6,34 3,422 5,325 3,152 4,884 3,615 2,378 2, 4, 6, 8, 4+ 188 286 259 463 195 378 191 164 21 176 149 132 1 2 3 4 9+ 12
Education Apps Country & age group breakdown 235 434 29 526 23 367 376 273 45 6 299 34 1 224 2 3 4 12+ 154 3 184 252 186 131 223 173 226 177 171 136 1 2 3 4 17+ 13
Games & News Apps Country Breakdown 6,741 14,78 7,963 7,666 17,929 17,16 6,44 5,521 13,864 15,447 12,411 5,123 5, 1, 15, 2, Games 4,116 2,525 5,572 3,31 5,911 3,247 6,563 3,7 3,493 6,32 6,32 1, 3,263 2, 3, 4, 5, 6, 7, News 14
Travel Apps Country & Category Breakdown 283 655 425 43 871 876 311 258 4 345 312 Planning 284 2 4 6 8 Keywords used: Plan, planning 16 331 164 412 157 36 237 192 353 217 247 Booking 1 173 2 3 4 Keywords used: Book, booking 15
Travel Apps Country & Category Breakdown 199 644 299 937 1,69 338 292 177 316 24 369 1, Exploring 232 2 4 6 8 Keywords used: Explore, exploring 16
Contact us For press related enquiries contact us at pr@adeven.com www.adjust.com www.adeven.com 17