Hemant Kulkarni MOBILE BI HYPE OR REAL NEED?

Hemant Kulkarni MOBILE BI HYPE OR REAL NEED?

AGENDA WHY PEOPLE STILL FILL ITS HYPE? WHAT GARTNER HYPE CYCLE FOR EMERGING TRENDS SAYS? WHAT IS THE REALITY? MOBILE BI EVOLUTION MOBILE BI IS NOT JUST BI ON MOBILE PERVASIVENESS OF MOBILE BI MOBILE BI ARCHITECTURE KEY AREAS TO FOCUS ON CASE STUDIES SUMMARY

Set of users still feel that Mobile BI is hype because of low adoption rate till 2011. User s Perception: WHY PEOPLE STILL FEEL IT S HYPE? Is it anyway going to reduce my work? I was able to see the reports as an attachment to my mails on my blackberry, 5 years back. What is new I am getting now? Mobile devices are just tools, they can t provide me intelligence We haven t seen a real business case or usefulness of mobile BI We are not sure how secure mobile devices are? Can I really see all that I can see on desktop/laptop? What is a big deal if I see all those reports on mobile devices which I prefer to see it on my laptop? Technical challenges Seamless mechanism of transferring same contents on different mobile devices Security on the wire, on the device

WHAT GARTNER HYPE CYCLE FOR EMERGING TRENDS SAYS? Mobile Business Intelligence (BI) is the latest entry to the Hype Cycle for Business Intelligence based on the massive hype around analyzing locational and application data..

WHAT IS THE REALITY? By 2013 33% of BI capabilities will focus on existing reports and dashboards ported to mobile device, but by 2012 organizations and vendors will develop mobile analytical applications for specific tasks or domains. - Gartner There is growing need of using BYOD due to business dynamics and mobility expected by individual, this ends up providing decision making ability through smart devices like mobile phones Need of Real time analytics married with location aware applications is changing the entire scenario of how BI was manipulated earlier.. Mobile devices are being more and more smarter and powerful. BI tool vendors have started exploiting all new features of mobile devices to provide native application intelligence GIS application, mash up technology, in-built camera, Advancements due to HTML5 introduction is bringing a whole set of different functionality to BI applications Ultimate goal is to take better decisions and improve productivity.

MOBILE BI - EVOLUTION Client application Dashboards & Alerts Mobilizing Existing Contents Data Push Static Reports & Basic Alerts Native analytic Apps Customized Dashboards Gesture programming Hybrid analytic Apps (HTML5) Augmented reality Insight to Action

MOBILE BI IS NOT JUST BI ON MOBILE BI applications leveraging features of mobile to provide real time actionable BI Mobile Features Location Awareness Touch / Sensor Technology Apps Integration Visualization Description you can receive relevant information based on your location for the additional insight that can lead to better business decisions Accelerometer, Bar Code Reader, Camera, Bluetooth, GPS, Speech, Multi-touch and Gesture helps you derive high value from your input Directly linking to/from other mobile Apps Social media sites, ipad/android apps, Variety of visualization techniques give enriched experience to end users. Eg. Time series, Heat Map, calendar view etc. Mobile BI is evolving to leverage more capabilities made possible with mobile technology Camera images, maps and location data

PERVASIVENESS OF MOBILE BI USAGE MODELS OF MOBILE BI Exception & Alerts: Users receive proactive alerts about events that fall outside predefined norms Push Reporting : KPI reports pushed to all executives on regular schedule Pull Reporting: Need base reporting (AMC history for given customer etc.) KPI Subscription: Users can subscribe for a given set of KPIs and they can pull or Push reports for the specific KPIs Native Apps:domain specific/subject area specific Apps directly on mobile devices LEADING PLAYERS IN MOBILE BI Front Runners SAP Business Objects Established Players Actuate Emerging Players tableau Microstrategy Microsoft Spotfire IBM Cognos Information Builder gooddata Qlikview SAS Pentaho Roambi JasperSoft birst

MOBILE BI SITS ON EXISTING BI INFRASTRUCTURE Source System Layer Data Integration Data Warehouse BI Platform EDW DM DM DM Users Windows Client (Thick) Web Client (HTML) Mobile Client (Native Apps) Source Abstraction Layer Data Staging Data Loading Presentation Layer Web server SS1 SS2 Mobile server ODS Interface Layer SS3 Monitoring Security Metadata System Management Mobile Web (HTML

KEY AREAS TO FOCUS ON TO MAKE MOBILE BI SUCCESSFUL User Constituency User Cases Existing Architecture Visual Richness Data Sources Supported Devices Security Requirements Development Efforts Budget

MOBILE BI IN ACTION James is sales executive of a reputed garment manufacturer. His everyday schedule is visiting customers to close sales deals. Most of the time he is on road travelling to meet one of his customers. One of the secrets of James star performance is effective use of Mobile BI for generating more sales. Perfor mance icons of the custom er. Tappi ng the icon provid es more detail Drill in to report by tapping Tapping Get Data button provides live report

AUGMENTED REALITY IN MANUFACTURING

AUGMENTED REALITY IN RETAIL

SUMMARY When deployed across organization mobile BI fosters a culture of organizational agility, by delivering decision-critical information whenever and wherever its needed. Mobile BI is no more hype but a real need of future. Mobile BI delivers actionable intelligence to the point of decision Mobile BI vendors SAP BO, Sybase Unwired, Microstrategy, BO, Cognos, Qlikview, Oracle BI Pure Play mobile BI vendors Mellmo (RoamBI), Extended Results (PushBI), Transpara (Visual KPI) Critical issues multiple devices, security, increased demand for real-time analytics, native apps vs html 5 vs hybrid, Data visualization resulting in call to action The rise of the tablet market brings new momentum in mobile BI adoption HTML5 has changed the overall scenario. You can still field a single application which can be ported on multiple mobile devices

REFERENCES SAP - http://www.sapweb20.com/blog/2010/02/sap-augmented-corporatereality-proof-of-concept/ Gartner WIKIPEDIA http://en.wikipedia.org/wiki/mobile_business_intelligence

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