Tableau in the BI Survey 10

Transcription

1 The BI Survey 10 The Customer Verdict This document is a specially produced headline results for Tableau. summary by BARC of the It is not to be shared, distributed or reproduced in any wayy without first purchasing licensing rights and the express prior permission of BARC. The world's largestt survey of end users of businesss intelligence software Tableau in the BI Survey 10

2 2 Tableau in The BI Survey 10 Table of Contents Tableau in the BI Survey... 3 Tableau overview... 3 Survey results for Tableau... 3 Tableau in the peer groups... 4 All Products... 4 KPIs relating to costs... 4 KPIs relating to loyalty... 5 KPIs relating to innovation... 7 KPIs relating to agility... 8 Tableau in the peer group specialized analysis products... 9 KPIs relating to costs... 9 KPIs relating to loyalty KPIs relating to innovation KPIs relating to agility Analyst comment... 13

3 Tableau in The BI Survey 10 3 Tableau in the BI Survey Tableau overview Tableau is a business analytics company with data visualization at its core. The core products use an underlying technology called VizQL that was invented by Tableau co-founders in the late nineties at Stanford University. VizQL is a patented query language that translates visual, drag-and-drop actions into a database query and then expresses the response graphically. The company was not founded until Tableau is growing extremely quickly with revenues increasing by over one hundred percent in It now has over 300 employees. Tableau is geared to business users, with simple data management tools and installation. The company also offers a server product that can be used to distribute interactive analytics, dashboards and reports but does not provide any additional authoring tools. Tableau Public can be installed free and used on public data. Survey results for Tableau Tableau was not in the BI Survey last year, but it appeared this year with a healthy sample of 94 users. About 80% of the respondents reported they were using Tableau 6, and the rest either didn t know or were using Tableau 5.

4 4 Tableau in The BI Survey 10 Tableau in the peer groups For our peer group analysis, we included Tableau in the competitive analysis specialist peer group. Tableau also scored highest for the entire sample in several areas. All Products KPIs relating to costs Peer Group All Products arcplan Bissantz BOARD Cubeware Cyberscience 5 21 Dimensional Insight 2 21 Evidanza IBM Cognos 8 BI / IBM Cognos TM Information Builders Jaspersoft Jedox 6 21 Microsoft SSAS Microsoft SSRS MicroStrategy MIK Oracle BIEE Oracle Hyperion Panorama 7 21 phocas 9 21 QlikView SAP BO WebI SAP BW BEx Suite 8 21 SAS Tableau 1 21 TARGIT 4 21 Figure 1: Cost of ownership Tableau recorded the lowest overall cost of ownership in the entire sample.

5 Tableau in The BI Survey 10 5 KPIs relating to loyalty Peer Group All Products arcplan Bissantz 5 26 BOARD 9 26 Cubeware Cyberscience Dimensional Insight 7 26 Evidanza 8 26 IBM Cognos 8 BI / IBM Cognos TM Information Builders Jaspersoft Jedox Microsoft SSAS Microsoft SSRS MicroStrategy 6 26 MIK Oracle BIEE Oracle Hyperion Panorama 4 26 phocas 3 26 QlikView 2 26 SAP BO WebI SAP BW BEx Suite SAS Tableau 1 26 TARGIT Figure 3: Plans for more licenses Tableau scored best in the KPI for intention to buy more licenses. This is an important measure because it shows that existing customers are satisfied enough with the tool and to be willing to spend more money with the vendor.

6 6 Tableau in The BI Survey 10 Peer Group All Products arcplan Bissantz 5 26 BOARD 8 26 Cubeware Cyberscience Dimensional Insight 6 26 Evidanza IBM Cognos 8 BI / IBM Cognos TM Information Builders Jaspersoft Jedox Microsoft SSAS Microsoft SSRS MicroStrategy 9 26 MIK Oracle BIEE Oracle Hyperion Panorama 3 26 phocas 2 26 QlikView 4 26 SAP BO WebI SAP BW BEx Suite SAS Tableau 1 26 TARGIT Figure 4: Overall loyalty Tableau had the highest scores of any product in the Survey for user loyalty

7 Tableau in The BI Survey 10 7 KPIs relating to innovation Peer Group All Products arcplan Bissantz 7 26 BOARD Cubeware Cyberscience 8 26 Dimensional Insight 6 26 Evidanza 3 26 IBM Cognos 8 BI / IBM Cognos TM Information Builders Jaspersoft Jedox Microsoft SSAS Microsoft SSRS MicroStrategy MIK Oracle BIEE Oracle Hyperion Panorama 2 26 phocas QlikView 9 26 SAP BO WebI SAP BW BEx Suite SAS 5 26 Tableau 1 26 TARGIT 4 26 Figure 5: Predictive analytics Tableau wins out in the area of predictive analytics, even beating the statistics and analytics specialist SAS.

8 8 Tableau in The BI Survey 10 KPIs relating to agility Peer Group All Products arcplan Bissantz BOARD Cubeware Cyberscience Dimensional Insight Evidanza IBM Cognos 8 BI / IBM Cognos TM Information Builders 3 26 Jaspersoft 2 26 Jedox 3 26 Microsoft SSAS 8 26 Microsoft SSRS 6 26 MicroStrategy MIK Oracle BIEE Oracle Hyperion Panorama phocas 7 26 QlikView 5 26 SAP BO WebI SAP BW BEx Suite SAS 9 26 Tableau 1 26 TARGIT Figure 7: In house implementation Tableau had the highest score in the area of in-house implementation by a very wide margin, skewing the entire chart. No other product came close.

9 Tableau in The BI Survey 10 9 Tableau in the peer group specialized analysis products KPIs relating to costs Peer Group Specialised Analysis Products arcplan 8 11 Bissantz Cubeware 9 11 Cyberscience 4 11 Dimensional Insight 2 11 Evidanza Jaspersoft Panorama 5 11 phocas 6 11 QlikView 7 11 SAS Tableau 1 11 TARGIT 3 11 Figure 8: Cost of ownership Tableau recorded the lowest overall cost of ownership in the entire sample.

10 10 Tableau in The BI Survey 10 KPIs relating to loyalty Peer Group Specialised Analysis Products arcplan Bissantz 3 3 Cubeware Cyberscience Dimensional Insight Evidanza Jaspersoft Panorama phocas QlikView 2 3 SAS Tableau 1 3 TARGIT Figure 10: On site competitiveness On-site competitiveness was very difficult to measure in the analysis specialists group, because several of the vendors in this group are smaller regional specialists. But Tableau did win out against QlikView in this area, a noteworthy achievement. Peer Group Specialised Analysis Products arcplan Bissantz 5 13 Cubeware Cyberscience 9 13 Dimensional Insight 6 13 Evidanza 7 13 Jaspersoft Panorama 4 13 phocas 3 13 QlikView 2 13 SAS Tableau 1 13 TARGIT 8 13 Figure 11: Plans for more licenses Tableau scored best in the KPI for intention to buy more licenses. This is an important measure because it shows that existing customers are satisfied enough with the tool and to be willing to spend more money with the vendor.

11 Tableau in The BI Survey Peer Group Specialised Analysis Products arcplan Bissantz 5 11 Cubeware Cyberscience 7 11 Dimensional Insight 6 11 Evidanza 8 11 Jaspersoft Panorama 3 11 phocas 2 11 QlikView 4 11 SAS Tableau 1 11 TARGIT 9 11 Figure 12: Overall loyalty Tableau scored best in the KPI for intention to buy more licenses. This is an important measure because it shows that existing customers are satisfied enough with the tool and to be willing to spend more money with the vendor. KPIs relating to innovation Peer Group Specialised Analysis Products arcplan Bissantz 7 13 Cubeware Cyberscience 8 13 Dimensional Insight 6 13 Evidanza 3 13 Jaspersoft Panorama 2 13 phocas QlikView 9 13 SAS 5 13 Tableau 1 13 TARGIT 4 13 Figure 13: Predictive analytics

12 12 Tableau in The BI Survey 10 Tableau wins out in the area of predictive analytics, even beating the statistics and analytics specialist SAS. KPIs relating to agility Peer Group Specialised Analysis Products arcplan Bissantz 7 13 Cubeware 9 13 Cyberscience 6 13 Dimensional Insight 8 13 Evidanza Jaspersoft 2 13 Panorama phocas 4 13 QlikView 3 13 SAS 5 13 Tableau 1 13 TARGIT Figure 14: In house implementation Tableau s extremely strong showing here results from have such a large contingent of business users who implement their own projects.

13 Tableau in The BI Survey Analyst comment Tableau appears in the Survey for the first time this year. The results were very good -- the Survey shows that Tableau s customers are very happy with the product. The reasons seem to be that the product offers fast development times without requiring outside support, combined with low prices. In addition, the product is quite innovative, offering analytical features that make it well suited for predictive analytics.

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