Poken in Exhibitions and Mass Traffic Environments The 360 Event Platform
Poken in Exhibitions and Mass Traffic Environments Delivering digital content, collecting qualified data on visitor behavior, boosting results: Poken works on a multi-year basis with several of the world s largest trade show organisers. Poken offers products and end-to-end content delivery solutions that are not only adapted to corporate events and congresses, but also to mass traffic environments such as large exhibitions, festivals, and shopping malls. Poken is, fundamentally, a data collection & data analysis business : While projecting consumer appeal to boost uptake in events, Poken s core business is delivering concrete measurable results to event & trade-show organisers. Poken s «Real-Time Touchpoint» technology uses leading-edge NFC, ibeacon and 3G/4G mobile connectivity to offer targeted content delivery to visitors, and detailed analytics to show organisers. How it Works: Rolling it Out to Exhibitors Trade show exhibitors load their marketing documents or any other relevant, compelling content, into one or multiple Real-Time Touchpoints. This is done entirely remotely, through the show s existing web-based exhibitor tools, or through embedding of Poken s Exhibitor Manager web tool into the show s website. Poken s «Real-Time Touchpoint» and «Super Touchpoint» sensors are completely autonomous, and easily placed by the show organiser or by exhibitors themselves, anywhere in their booth or elsewhere around the venue. Visitors, who are equipped with a smart badge, collect any content that is relevant to them, by simply placing their badge onto the readers. The Touchpoints, connected in real-time to Poken s powerful cloud-based Content Management back-end through a tiny, embedded cellular modem, trigger an email with the aggregated, relevant industry content, sent directly to the visitor s inbox. In exchange, the exhibitor receives the visitor s digital business card, as well as additional useful analytics which they can access online, any time.
Monitoring: Organiser Dashboard The show organisers dashboard offers a complete, detailed view of all the digital handshakes and content exchanges that happen in their show. Poken s solution not only provides an enhanced digital show experience to all participants, but also allows events to «go green», reducing the paper waste of left-over or discarded flyers, catalogs, brochures and other paper marketing documents. Every «digital handshake» is measured, docume qualified, and used for future retargeting and to improve the post-event relationships built between exhibitors and visitors. Digital Showbag: Going Green Providing an advanced digital showbag and other leading data-driven capabilities, Poken is the world s leading solution provider for Trade Shows seeking to implement sustainable CSR initiatives, while benefiting from advanced analytics made possible by the «Big Data» they collect digitally. Truly green Poken s 360 degree event platform is modular and extremely flexible, offering multi-level integration with any third party system. Poken s leading-edge capabilities in terms of collecting and analyzing behavioral data and collating visitor preferences allow us to help surface relevant information to targeted visitors, leading to more engaging and qualified interactions between visitors and exhibitors. run on a small, integrated, rechargeable battery pack NOT on wasteful throw-away batteries s. o week Single charge lasts much longer than your show: Multiple days, up t Elegant, 16-unit charging dock full charges all devices in less than 3 hours Easy to swap devices anytime on the show floor. Our clients tell us: Some third-party devices use standard AA batteries. Prior to a show, near-full batteries need to be thrown away in massive quantities, as you can t risk starting a show with a less-than-full battery. Not very green!
3G cellular connectivity Our clients tell us this is a major benefit as compared to Wi-Fi 3G connect Wi-Fi down? No problem! Avoids any configuration needs pre-event. Everything runs, straight out of the box. You don t worry about any cellular contracts or data plans we take care of it all, we have worldwide cell data contracts with the leading carriers. 100% UP-TIME Full digital engagement services run without any worry about the venue s Wi-Fi capabilities. Wi-Fi down? No problem! Cellular data coverage not optimal in some parts of your venue? No problem! Devices offload when they can, and can be offloaded easily by swiping with an NFC phone, any time. ibeacon can also be used to «data hop» between devices. Allows tracking of the location of devices anywhere, even outside the venue. Hard to find a missing device? No problem, we ll locate it, event in a nearby hotel or faraway country Small Competitor product size comparison Allows renting multiple devices per exhibitors, for use as individual product / document sensors or as multiple-choice question response sensors. Better revenue opportunities for the show organiser, as our experience shows some exhibitors rent up to 40 devices. Competitor size 42 mm 42 mm Example - multiple devices on one A4 sized display board This is the real size of the Poken Touchpoint
ibeacon Allows content push to relevant visitors. Our upcoming Intelli-Lead features will allow retargeting depending on a users past behavior within your show. Allows «data hopping» between Touchpoints to ensure full content offload even in low-network connectivity environments. Fully future proof! Remotely Administered Works straight out of the box. No local configuration needed. Complete peace-of-mind for the show organiser. Completely remotely administered for fast and light deployment No configuration required at all on site. Devices are swapped extremely easily. Remote battery level monitoring (for pre-emptive action), remote «stay alive» monitoring, etc. Poken is the global leader in touch-to-collect Lead generation is taken to a new level. Poken enables leads to be qualified and analysed in real time, making pre-defined triggers possible. Poken s Exhibition tools are perfect for use in professional trade shows, delivering an enhanced experience to visitors, and a new level of engagement & lead qualification for exhibitors and sponsors. Building upon its 360 degree event platform since 2007, Poken s Exhibition tools reached a level of maturity in 2011 allowing them to be deployed in numerous large trade shows in Europe, Africa, the Middle East and the USA. Poken s products are «several generations» ahead of any competor s products : We developed our own microchip (today manufactured in high volume by Swatch), so we could achieve the smallest, most powerful yet most «green» (low power consumption) devices on the market.
Competitor Comparison Poken s Real-Time Touchpoint Competitor(s) NFC / RFID ibeacon NO 3G Cell Network NO Comments No set up required, easy swap, no reliance on venue Wi-Fi Wi-Fi No need ibeacon Hopping or 3G cell Only Wi-Fi Wifi only products cannot upload data during peak show times as Wifi is often too slow : During the most important times of the day, the organiser and xhibitors are «blind»! Data Storage Unlimited marketing content, 100 000 «taps» recorded offline, unlimited when online (online 90% of the time) 10 000 Poken has no need for massive offline storage, since connectivity uploads to the cloud Green Rechargeable integrated battery Physical size Small, with configurable faceplate Detailed Analytics Real-Time Analytics and Triggers Throw away AA batteries, or plugged in (require power cabling) Throwing away hundreds of batteries per show is not a green approach Poken s Touchpoints can be used multiple-per-a4 increasing sales to Exhibitors Big Depends on Wi-Fi Poken can trigger actions based on real-time Touchpoint reporting Target Customers Vast experience with corporate events, congresses and trade shows, internationally Only trade shows Poken s Trade Show and Corporate experience provides a lot of insights into corporate (exhibitor) needs and expectations Integration & Installation Configuration API and drag-and-drop Configuration Poken is extremely flexible Mobile Apps Exhibitor Lead Gen App available (notes, surveys) Future-Proof Many variants available depending on shows : Hosted Buyer Tracking, Networking Boost (with patented poken USB devices), mobile apps, ibeacon, etc. One-product company
The 360 Event Platform Additional benefits Established in 2007, Poken has more experience than most other event technology suppliers, and a proven 99.9% uptime since 2010. Poken can provide full on-site support and remote support capabilities for any of your shows, anywhere in the world. We have staff and channel partners permanently in 8 countries (and growing fast). Integrate Poken s advanced Business Match-Making engine to provide your attendees and exhibitors with a solid pre-event, in-event and-post event business engagement boost. Integrate Poken s Meeting Scheduling and Meeting Tracking features, used by the US Government and other clients: Incentivise participants to plan ahead (schedule meetings, enroll in sessions, visit specific exhibitors) and reward In behavior by tracking in real-time the individual achievements, and triggering points or prizes. Use Poken s proven Gamification Engine to drive behavior Use Poken s tools integrated into your existing systems, by tapping into our API, or make use of some of our 20+ advanced modules embedded into your sites. Use Poken s integrated, configurable visitor Event Mobile App or benefit from advanced integration features. Use Poken s «Poken Pro» Exhibitor Lead Generation app for advanced exhibitor note-taking and custom surveys. Embed any a of Poken s features into your existing tools. Find out more at www.poken.com