The 23rd International Conference on Information Technology and Travel and Tourism



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The 23rd International Conference on Information Technology and Travel and Tourism PRELIMINAR PROGRAMME Bilbao 3-5 February 2016 ORGANISERS PARTNERS SPONSORS

08:00 08:45 08:45 09:15 09:15 10:45 (433pax) 10:45 11:15 11:15 12:15 RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS (433pax) Oteiza Room (96pax) Etxepare Room (60pax) Elhuyar Room (60pax) Arriaga Room (63pax) Website Communication (I) Mobile Communication (I) Wednesday 3rd February 2016 CONFERENCE REGISTRATION WELCOME AND CONFERENCE OPENING OFFICIAL WELCOME Lorenzo Cantoni, IFITT President, Università della Svizzera italiana (Lugano, Switzerland), Welcome to ENTER 2016 Aurkene Alzua, ENTER 2016 Chair, Welcome and Team Presentation Government Official Basque Day Chair Conference Host: Vicomtech and TecnaliaWelcome KEYNOTES Patrick Robinson, Head of Public Policy, EMEA & Canada, Airbnb Juan Murillo Arias, Manager-Urban Data Services & Applications, BBVA MODERATOR: Iis Tussyadiah COFFEE BREAK Reviews and online reputation (I) Customer behaviour (I) Web technology and semantic analysis Moderator: Marianna SIGALA, University of South Australia Moderator: Rob LAW, The Hong Kong Polytechnic University Moderator: Chulmo KOO, Kyung Hee University Moderator: Wolfram HÖPKEN, Ravensburg-Weingarten Moderator: Timothy JUNG, Manchester Metropolitan University Bringing online visibility to hotels with schema.org and multi-channel communication. (Anna Fensel, Zaenal Akbar, Ioan Toma and Dieter Fensel) Connectivity and the consequences of being (dis)connected. (Adrian Tanti and Dimitrios Buhalis) An Empirical Examination of Online Restaurant Reviews (Yelp.com): Moderating Roles of Restaurant Type and Selfimage Disclosure. (Sunyoung Hlee, Jimin Lee, Sung-Byung Yang and Chulmo Koo) The Role of Information Quality, Visual Appeal and Information Facilitation in Restaurant Selection Intention. (Salmalina Salleh, Noor Hazarina Hashim and Jamie Murphy) Automated Hyperlink Text Analysis of City Websites Projected Image Representation on the Web. (Christian Weismayer, Ilona Pezenka and Wilhelm Loibl) The Role of Destination in Hotels Online Communications: A Bottom- Up Approach. (Elena Marchiori, Fabia Casnati and Lorenzo Cantoni) Value Co-Creation and Co-Destruction in Connected Tourist Experiences. (Barbara Neuhofer) What Does Hotel Location Mean for the Online Consumer? Text Analytics Using Online Reviews. (Zheng Xiang and Matthew Krawczyk) The role of culture on online search behaviour: a comparative study between British and Chinese Travelers. (Elina Michopoulou and Delia Moisa) Discovery and classification of the underlying emotions in the User Generated Content (UGC). (Ainhoa Serna, Jon Kepa Gerrikagoitia and Unai Bernabé) 12:25 13:10 KEYNOTE Identifying the New Frontier of Big Data as an "enabler" for T&T industries: Reality, Future Trends & Insights Mohsen Hamaudin (433pax) MODERATOR: Dimitrios Buhalis 13:10 14:20 14:25 15:25 LUNCH PANEL DISCUSSION Working lunch for Information, Technology and Tourism Journal Board (JITT Board) Making sense of places through Big Data (433pax) Patrick Robinson Juan Murillo Mohsen Hamaudin MODERATOR: Daniel Fesenmaier

15:35 17:05 RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS: SHORT RESEARCH FOCUS: SHORT Baroja Room (161pax) Oteiza Room (96pax) Etxepare Room (60pax) Elhuyar Room (60pax) Arriaga Room (63pax) Augmented and virtual elearning & connected Customer behaviour (II) Title: ecommerce and OTR Title: Web Technologies reality and gaming experiences Moderator: Barbara NEUHOFER, Bournemouth University Moderator: Matthias FUCHS, Mid-Sweden University Moderator: Roman EGGER, Salzburg Moderator: Brigitte STANGL, University of Surrey Moderator: Miriam SCAGLIONE, Western Switzerland, Switzerland Generation of gamified MOOC Camp: A mobile experiences by DMOs. (Ander Garcia, Maria Teresa Linaza, Aitor Gutierrez, Endika Garcia and Ivan Ornes) Tognazzini) Augmented Reality at Cultural Heritage sites. (Frances Tscheu and Dimitrios Buhalis) Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum. (Timothy Jung, M. Claudia Tom Dieck, Hyunae Lee and Namho Chung) Flipped Classroom and Blended Learning Model. (Jamie Murphy, Bruce Tracey and Laurel Horton- A Framework for Assessing MOOCs in Applied Hospitality and Innovation-Related Tourism Settings. (Bruce Tracey, Jamie Murphy and Laurel Horton-Tognazzini) The Secret of Fundraising on Concerns of Integrated Resort Kickstarter: Colour Congruence. Customers: Content Analysis of (Bella Lee and Andy Lee) Reviews on TripAdvisor(Yongshi Huang, Lawrence Hoc Nang Fong and Rob Law) Organizational Decision-Making: The Case of Responsive Web Design. (Chris Gibbs, Ulrike Gretzel and Zahra Noorani) Investigating American iphone Users Intentions to Use NFC Mobile Payments in Hotels. (Cristian Morosan and Agnes Defranco) Shall I trust you? Modelling the determinants of revenues in the sharing economy (Graziano Abrate and Giampaolo Viglia) Managing Negative Electronic Word of Mouth (ewom) from The Perspective of Luxury Hotel Managers(Yi-Fan Chen, Rob Law and Ka Kui Yan) Utilizing open data in tourism through open innovation (Juho Pesonen and Mikko Lampi) Expanding Typologies of Tourists Spatio-temporal Activities Using the Sequence Alignment Method (Junya Kawase and Fumiko Ito) Are Sun Lovers nervous? (Amra Delic, Julia Neidhardt and Hannes Werthner) Mapping Mobile Touchpoints in Sport Events. (Alessandro Inversini, Jason Sit and Harry Thomas Pyle) Who Uses Mobile Apps Frequently on Vacation? Evidence from Tourism in Switzerland. (Michael Beier and Annika Aebli) Did the Lufthansa Group GDS Surcharge Stimulate Direct Online Sales? A Causal Analysis (Hinnerk Gnutzmann and Piotr Śpiewanowski) Behavior of Online Visitors to Hotel ICON: A Weekdayweekend Analysis (Rosanna Leung, Rob Law, Lorenzo Masiero and Richard Hatter) 17:10 18:45 19:30 23:30 IFITT AGM (IFITT Members only) WELCOME RECEPTION

08:00 08:30 08:45-09:30 CONFERENCE REGISTRATION KEYNOTE: ENTER2016 + BASQUE ETOURISM DAY Thursday 4th February 2016 Antonio López de Avila, President ot SEGITTUR, Smart Destinations Iwona Maciejewska, DFRC, Smart City Products MODERATOR: Aurkene Alzua 09:40 11:10 DESTINATION FOCUS DESTINATION RESEARCH FOCUS SHORT RESEARCH FOCUS BASQUE e-tourism Day: FOCUS PANEL Arriaga Room (63pax) Oteiza Room (96pax) Etxepare Room (60pax) Elhuyar Room (60pax) Baroja Room (161pax) Title Authentic Experiences on Smartly Managed Destinations BASQUE e-tourism Day: SHOWROOM Title: elearning and Education Social Media (I) Smart Destination Technological innovation in e- tourism Moderator: Alessandro Inversini Bournemouth University Moderator: Nagore Espinosa, in2destination Moderator: Oriol MIRALBELL, CETT University of Barcelona Moderator: Berendien LUBBE, University of Pretoria Antonio López de Avila Companies and Smart Products Elia Frapolli, Director of Ticino Turismo Céline Vadam, STR How to Develop and Evaluate Enriching Travel Guidebooks with an etourism MOOC: An Travel Blog Entries and Archives Experience in Progress (Jingjing of Answered Questions. (Kazuki Lin, Nadzeya Kalbaska and Fujii, Hidetsugu Nanba, Aya Lorenzo Cantoni) Ishino and Toshiyuki Takezawa) Iwona Maciejewska, Tecnalia (TBA), Vicomtech (TBA), Onity Vitoria, AR Local Food network Hotel Astei Hotel Domine-robot Dynicon: beacon The Movie Luca Mascaro, Owner of Sketchin Natalie Batlle, Trip4Real The Role of ICT in Tourism Education: A Case Study of South African Secondary Schools (Asta Adukaite, Izak Van Zyl and Lorenzo Cantoni) Do Social Media Investments Pay Off? Preliminary Evidence from Swiss Destination Marketing Organizations. (Thomas Wozniak, Brigitte Stangl, Roland Schegg and Andreas Liebrich) Vicomtech Tecnalia DeustoTech 11:10-11:45 COFFEE BREAK 11:45 13:30 JITT PANNEL DISCUSSION: How do we search an open issue from the JITT research manifesto (433pax) Keynote: Francesco Ricci Moderator: Hannes Wertner 13:30 14:30 CHAPTER LUNCH BASQUE etourism DAY Baroja Room (161pax) SHOWROOM: Technological innovation in e-tourism Guided visits and displays

14:35 15:20 PANEL ON ETHICS, CRISIS MANAGEMENT AND INTELLIGENCE IN TOURISM BASQUE etourism DAY 15:00-16:30 (433pax) Jamie Murphy, Lorenzo Cantoni, Wolfram Höpken, Peter O'Connor Baroja Room (161pax) e-tourism marketing MODERATOR Moderator RESEARCH FOCUS DESTINATION INDUSTRY FOCUS RESEARCH FOCUS RESEARCH FOCUS 15:30 16:30 FOCUS (433pax) Oteiza Room (96pax) Etxepare Room (60pax) Elhuyar Room (60pax) Arriaga Room (63pax) Social Media (II) Mobile Communication Web technology and semantic Sharing Economy Mobile Communication Moderator: Vania VIGOLO, University of Verona Moderator: Moderator: Moderator: Juho PESONEN, University of Eastern Finland Moderator: Christian MAURER, Krems 16:30 17:00 17:00-18:30 Tourists Visit and Photo Sharing Behavior Analysis: A Case Study of Hong Kong Temples. (Rosanna Leung, Huy Quan Vu, Jia Rong and Yuan Miao) Social CRM Capabilities and Readiness: Findings from Greek Tourism Firms. (Marianna Sigala) COFFEE BREAK BEST RESEARCH Innovative destination award Innovative destination award Innovative destination award Outstanding small and medium enterprise industry contribution award Outstanding small enterprise industry contribution award Outstanding small enterprise industry contribution award Factors Affecting the Performance of Tourism Crowdfunding Projects: An Empirical Study. (Huiying Li, Zhisheng Wang, Bin Fang and Yu-Shan Liu) The Impact of Sharing Economy on the Diversification of Tourism Products: Implications for Tourist Experience. (Dan Wang, Mimi Li, Pengcheng Guo and Wenqing Xu) MODERATORS: Alessandro Inversini Bournemouth University, Roland Schegg Valais SHORTLISTED BEST CONFERENCE FULL Contextual Information Elicitation in Travel Recommender Systems. (Matthias Braunhofer and Francesco Ricci) Strategic self-presentation in the sharing economy: Implications for host branding. (Iis Tussyadiah.) Generating Paths Through Discovered Places-of-Interests for City Trip Planning. (Wolfgang Wörndl and Alexander Hefele) BEST PHD WORKSHOP PAPER - to be announced 20:00 23:00 CONFERNECE DINNER Customer Experiences with Hotel Smartphone A Case Study of Hong Kong Hotels. (Tony Lok Tung Hui, Norman Au and Rob Law) Assessment of perceived risk in mobile travel booking. (Sangwon Park, Iis Tussyadiah and Yuting Zhang)

Friday 5th February 2016 CONFERENCE 09:00 09:30 REGISTRATION 9:30 11:00 RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS RESEARCH FOCUS (433pax) Baroja Room (161pax) Oteiza Room (96pax) Etxepare Room (60pax) Elhuyar Room (60pax) Arriaga Room (63pax) Reviews and online Co-creation & User- Social Media in Travel (II) Website Communication (II) Mobile Communication (II) Web technology reputation (II) Generated Content Moderator: Elina Moderator: Zheng XIANG, Moderator: Iis TUSSYADIAH, Moderator: Yulan YUAN, Jinwen Moderator: Pierre MICHOPOULOU, University of Derby Virginia Tech Washington State University Vancouver University of Science and Technology BENCKENDORFF, University of Queensland Online Hotel Reviews: Differential destination Optimizing the Publication Flow Localization of Three European Exploring Park Visitors' Rating Symbols or Text content of Touristic Service Providers National Tourism Offices Activities in Hong Kong using Text or Rating Symbols? communication on Multiple Social Media Websites. An Exploratory Geotagged Photos. (Huy Quan That is the Question! strategies through Channels. (Zaenal Akbar, Ioan Analysis.. (Emanuele Mele, Silvia Vu, Rosanna Leung, Jia Rong (Johanna Aicher, Flavia multiple social media. Toma and Dieter Fensel) De Ascaniis and Lorenzo Cantoni) and Yuan Miao) Asiimwe, Miriam Hauschild, (Assumpció Huertas Martina Zöhrer and Roman and Estela Mariné Egger) Roig) How Far, How Near Alpine Tourists The 'selfie gaze' and social Automatic persistent Tracking tourist spatialtemporal Psychological Distance Willingness to Engage media pilgrimage : Two frames personalization of ads in tourism behavior in urban Matters in the Online Travel in Virtual Co-Creation for conceptualising the Websites. (Alberto Rezola, Aitor places, a methodological Reviews: A Test of of Experiences. experience of social media Gutierrez and Maria Teresa overview and GPS case study Construal-level Theory. (Thomas Wozniak, using tourists. (Michelangelo Linaza) (Lenka Kellner and Roman (Seunghun Shin, Namho Andreas Liebrich, Magasic) Egger.) Chung, Doyong Kang and Yves Senn and Myrta Chulmo Koo) Zemp) Moderator: Wolfgang WÖRNDL, Munich Technical University Why are there more hotels in Tyrol than in Austria? Analyzing schema.org usage in the hotel domain. (Elias Kärle, Anna Fensel, Ioan Toma and Dieter Fensel) Topic Detection - Identifying relevant topics in tourism reviews. (Thomas Menner, Wolfram Höpken, Matthias Fuchs and Maria Lexhagen) 11:10 11:40 Hotel responses to Guests The co-creation Online Reviews: An process of the online Exploratory Study on image of an Italian Communication Styles. World Heritage Site: (Angelo Bonfanti, Vania the Sassi of Matera. Vigolo and Francesca Negri) (Elena Marchiori, Canio Di Nardo, Marcello M. Mariani and Lorenzo Cantoni) COFFEE BREAK Destination image gaps between official tourism websites and user-generated content. (Estela Mariné Roig and Salvador Anton Clavé) Hotel Website Quality Versus Star Level: The case of Macau Hotel Websites. (Shanshan Qi) Users Creativity in Mobile Computing Travel Platforms. (Lidija Lalicic and Astrid Dickinger) Correlating Languages and Sentiment Analysis on the basis of Text-based Reviews. (Aitor García-Pablos, Angelica Lo Duca, Montse Cuadros, Maria Teresa Linaza and Andrea Marchetti) Can We Predict Your Sentiments by Listening to Your Peers? (Julia Neidhardt, Nataliia Rümmele and Hannes Werthner)

11:40 13:10 RESEARCH FOCUS SHORT RESEARCH FOCUS SHORT RESEARCH FOCUS SHORT RESEARCH FOCUS: FULL RESEARCH FOCUS: FULL (433pax) Baroja Room (161pax) Elhuyar Room (60pax) Oteiza Room (96pax) Etxepare Room (60pax) Title: Mobile ad Web Communication Title: Social Media Title: Augumented and Virtual Reality Digital Economy Web Technology and Augmented Reality Moderator: Thomas WOZNIAK Moderator: Lina ZHONG, Moderator: Ander GARCIA, Moderator: Cody PARIS, Middlesex Moderator: Rodolfo BAGGIO, HSLU Beijing International Studies University Vicomtech, Spain University Dubai Bocconi University Community Based Tourism and ICT: Insights from Malaysia (Siew Wei Gan, Alessandro Inversini and Isabella Rega) Examining the Role of An Exploration of User-Driven Social Media within the Assessments of Travel Destination Marketing Enhancing Apps (Lidija Lalicic Framework Designed and Christian Weismayer) by Pike and Page 2014(Dean Creevey) Forecasting the Final Penetration DataTourism: designing an Rate of Online Travel Agencies in architecture to process tourism Different Hotel Segments. (Miriam data. (Fayrouz Soualah Alila, Scaglione and Roland Schegg) Mickaël Coustaty, Nicolas Rempulski and Antoine Doucet) Mobile Device Use and Festivals: The Role of Habit (Christine Van Winkle, Jill Bueddefeld, Kelly MacKay and Elizabeth Halpenny) Student Preferences for Social Media Source Characteristics (Lavender Shu and Pierre Benckendorff) Value of Augmented Reality to enhance the Visitor Experience: A Case study of Manchester Jewish Museum (M. Claudia Tom Dieck and Timothy Jung) E-Government relationships framework in the tourism domain. A first map. (Nadzeya Kalbaska, Tomasz Janowski, Elsa Estevez and Lorenzo Cantoni) Understanding the Acceptance of Augmented Reality at an Organisational level: The Case of Geevor Tin Mine Museum. (Eleanor Cranmer, Timothy Jung, M. Claudia Tom Dieck and Amanda Miller) 13:20 14:20 14:20 15:05 15:05 15:35 (433pax) 20:30 Late Digital marketing and food tourism: towards a better understanding of food tourists engagement (Joanna Kempiak, Lynsey Hollywood, Peter Bolan and Audrey Gilmore) Italian flagship museums, web presence and mobilefriendliness (Luisa Mich and Roberto Peretta) Digital Tourist Gaze and Mega Events(Alessandro Inversini, Manuela De Carlo and Isabella Rega) Gender and Instagram Hashtags: A Study of #Malaysianfood (Ye Zhang, Fakhri Baghirov, Hazarina Hashim and Jamie Murphy) The Quantified Traveller: Implications for Designing Tourism Systems(Yeongbae Choe and Daniel R. Fesenmaier) LUNCH KEYNOTE: to be announced MODERATOR: Lorenzo Cantoni CONFERENCE CLOSING AND WELCOME TO ENTER 2017 IFITT President ENTER2016 Chair: Aurkene Alzua, Executive Director CICtourGUNE CONFERENCE HOST: Tecnalia and Vicomtech WELCOME TO ENTER 2017 ENJOY BILBAO AND THE BASQUE COUNTRY Concept of digital capability in businesses: demonstration by a case study on Finnish online tools. (Kirsi Meriläinen and Joni Kukkamäki.) Pilgrims acceptance of a mobile app for the Camino de Santiago. (Angela Antunes and Suzanne Amaro.)