See Our Vision. Long Beach Community Action Partnership Social Media Marketing Strategy

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Transcription:

See Our Vision Long Beach Community Action Partnership Social Media Marketing Strategy

How Many Are Using Social Media? California Community Action Agencies with Social Media Presence Cap Orange County Cap Sonoma CAC Santa Barbara You Tube, Face Book Face Book Face Book

Social increases Reach We all socialize. Now it is just digital New Connection Opportunities

3 things we all take when we leave home each morning?

3 things

A Vision Organizational strategy Network leader Social Media Manager Paradigm shift

Meet APRIL Tasked With Outreach & Social Media

She wants to SHARE Why LBCAP took the social media marketing path for strategy and branding Who participated How did we make that happen?

She was Thinking How Do We Make it Work for Us?

We need a Social Strategy 1. Social Media Literacy Increase engagement with constituencies 2. Ask the experts Technology + Strategy + Awareness = success 3. Educate and inform staff, partners, community Bring everyone up-to-speed so speak the same language 4. Consistent Branding across platforms One voice delivers singular message to bring people from poverty to self-sufficiency 5. Affordable Free platforms

but Where?

Social Media Marketing... WHAT? LBCAP Tool Box Facebook fans - Spreading the love Twitter Management and brand voice YouTube - The Role of Video E-mail - The bridge between new and traditional

Who Participated Identified social media savvy employees Hired social media marketing manager Developed internal creative team Graphic designer Brought website management in-house for more control and quicker updates Youth video production crew YouTube Channel content creation Job creation for outside companies

LBCAP YouTube Channel Long Beach Symphony Public Service Announcement YouTube - Long Beach CAP PSA-Poverty Fighting Newtork YouTube - Long Beach CAP PSA-Poverty

Making it Happen Social Media 101 Internal and External Training Update website Facebook, Twitter Importance of Video in creating a community YouTube Email Community Partners

What Were the Results Be willing to invest time Be prepared to dedicate a lead staff Be supported from top down Be prepared to make it part of doing business Be PATIENT!

Digital meets the Real World New Connections with people that matter to Long Beach CAP

Digital meets Real World Focused originally in Non Profit world Now it includes all business partners

Corporations & Social Media Corporations with effective Social Media Presence Orange County http://www.octa.net/weeklyupdate_gov2 panel.aspx Pepsi Kodak

A new Job Opportunity

It s all about Jobs Training LBCAP employees Employees train community Employers looking for new hires on LinkedIn & Facebook Social media is growth area in struggling economy http://thehiringsite.careerbuilder.c om/2009/12/21/the-annual-review- 2009s-top-10-workplace-trends/

Best Practices for YOU Other CAP Programs Train the Trainer Offer training Stay informed, attend conferences, training New guidelines for job search Social Media Marketing in job creation

Remember This Become Social Media Literate Listen! Plan for success Pictures are 1000 words Next Steps

Reference Resources 35+ Examples of Corporate Social Media In Action http://mashable.com/2008/07/23/corpora te-social-media/ 110 Ways Retailers are Using Social Media http://www.getelastic.com/social-mediaexamples/

Reference Resources www.gravitysummit.com http://thehiringsite.careerbuilder.com/2009/1 2/21/the-annual-review-2009s-top-10- workplace-trends/ http://www.forbes.com/2009/06/30/socialmedia-guidelines-intelligent-technologyoreilly.html

Ask the Experts Gravity Summit Consulting Services Rodney Rumford Beverly Macy Teri Thompson 310-860-4788 @gravitysummit www.gravitysummit.com

Not a FAD a SHIFT Valid channel for communication Partners, Subcontractors, Advocates, etc. Social & Strategic

Coolest Social Media Video http://www.webanalyticsworld.net/2009/08/ coolest-social-media-video-ever.html

101 Questions? How to decide which social networks? What tools do you use? Why? How do we start? Getting educated? Integrating into organization? Roles & Responsibilities? Benefits? Value? Training? We need help!

LBCAP Social Media Strategies April Pongtratic Apongtratic@lbcap.org Darick J. Simpson Dsimpson@lbcap.org