Integrating Traditional, Digital, and Social Media Marketing into Your #KentEconSummit2015 #NetDE
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1 Integrating Traditional, Digital, and Social Media Marketing into Your Business
2 Say EVERYONE Social Media!
3 EVERYONE
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37 The Internet has turned what used to be a controlled one-way message INTO A REAL-TIME DIALOLGUE with millions - Danielle Sacks
38 There is no more B2B or B2C. It s H2H: Human to
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40 We don t want to talk to you.
41 More questions than answers.
42 2015 SOCIAL MEDIA MARKETING 3,700 marketers INDUSTRY REPORT 93% using Facebook 66% plan to increase activity on Twitter, LinkedIn, and YouTube Facebook and LinkedIn are most important
43 Social Media is Free or cheap Easy to learn Effective Where your customers are A driver to where you want them to go A conversation starter
44 Social Media is also underestimated and undervalued.
45 Increased exposure and increased traffic Source: Social Media Marketing Industry Report 2015 by SocialMediaExaminer.com
46 Social Media Can Help Make initial contact and connection Educate and inform the public Get new ideas or launch a new product Gain influence and perspective Respond quickly and put out fires Create brand ambassadors Develop trust and credibility Enhance traditional and digital media efforts stretching your marketing dollars
47 #1 Facebook #2 Twitter #3 LinkedIn Source: Social Media Marketing Industry Report 2015 by SocialMediaExaminer.com
48 But why should you REALLY be using social media?
49 Because it CAN make a difference.
50 Because it IS making a difference.
51 We don t have a choice on whether we do social and mobile the choice is HOW WELL WE DO IT
52 One conversation at a time.
53 Social media is not set it and forget it! You have to be present to build relationships just like you are with your face-to-face customers Angela J. Herrington
54 The first step to integration is communication. For everything to work together, the messaging has to be consistent! Angela J. Herrington
55 A BRAND IS NO LONGER WHAT WE TELL THE CUSTOMER IT IS IT IS WHAT CONSUMERS TELL EACH OTHER IT IS - SCOTT COOK -
56 The best way to get people invested in a brand is to invite them to
57 # 1 Question
58 Where do we start?
59 The goal of social media is to turn customers into a volunteer marketing army.
60 A GOAL without a PLAN is just a WISH. - Antoine de Saint-Exupery
61 Steps To Get Started
62 Start at the top.
63 Benchmark.
64 Benchmark your competition.
65 Set S.M.A.R.T. goals.
66 Claim your real estate.
67 Sit and listen.
68 Develop a strategy, plan, and metrics.
69 Be sure to utilize mobile.
70 Be consistent, helpful, and nice.
71 Hire a professional to help you.
72 Integration
73 Use traditional media to drive social conversations.
74 Keep a cohesive look, feel, and voice.
75 Use social accolades in traditional media.
76 Educate staff on the integration and encourage cross promotion.
77 Examples
78 Create a hashtag for your upcoming event. #KentEconSummit2015
79 Create a hashtag for your upcoming business trip. #LisaInLagos 15% increase in 2 weeks
80 Imagine hearing: Thanks for listening to today s program. Follow Cool on Twitter at Cool1013DJ.
81 Use social to announce traditional.
82 Use traditional to promote social.
83 Use traditional to promote social.
84 3 Newspapers 330+ Ads Only 41 ads with social media icons
85 Include social icons on your website.
86 Include social icons on your website AND promote mobile.
87 Website includes social icons above AND below.
88 An entire page devoted to social media profiles.
89 Using website to promote social.
90 Using Facebook to promote an app.
91 Using Twitter to promote website.
92 Use social promote offline events.
93 Incorporate social profiles into TV programs
94 Use company vehicles to promote social profiles.
95 Use company vehicles to promote social profiles.
96 Use packaging to promote social profiles.
97 Add social profile info (or links) to signatures.
98 Add social profile info to your business cards.
99 Tips Link all profiles (FB post Twitter feed) Share videos and infographics Open up customer service channels through social media (AT&T, Verizon, etc.) Optimize your website for mobile Add social share buttons to EVERY PAGE of your website/blog Cross promote EVERYWHERE
100 Add Social Media Information To Menus Coupons Napkins Receipts Store bags Signs in lobby All marketing material
101 What about?
102 Live video kinda one way conversation. Use hearts as likes.
103 The hottest club in town is Snapchat Discover. Fortune Share moments via videos or pictures that selfdestruct. News orgs and publishers using also.
104 Live video Like Periscope for a group of friends. Use feels as likes. Still in Beta. VERY popular. Image: Mashable
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106 More questions than answers.
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109 Join our Facebook Group!
110 Join us for Social Media Saturdays!
111 First State. First in Social.
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113 @LisaLFlowers (703)
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