Applied Photography Program

Applied Photography Program

In just over a year, you could be living your dream! At THEIA Studios, we strive to help you unlock your full creative potential with our comprehensive photography, videography, digital editing and business management courses. We offer a full spectrum of classes dedicated to the imaging arts, from introductory to advanced levels and everywhere in between. Our courses, workshops, and certificate programs are conveniently scheduled to accommodate aspiring entrepreneurs, professionals and enthusiasts alike. At THEIA, you ll enjoy a high-caliber education experience in an engaging, dynamic environment. Our innovative approach to imaging arts education offers an enriching experience for creative learners at every level.

Giving you the keys to succeed THEIA s Applied Photography Program is designed to provide you with the key information that is necessary to perform as a professional photographer in today s competitive marketplace. Learning from industry professionals who have lived through the challenges that each genre brings, you will receive valuable information and thorough instruction on how to navigate the creative and technical aspects of being a professional photographer as well as the business challenges. Each module of the series builds upon information taught in the previous one so that you emerge with a high level of confidence and a deep understanding of your chosen specialty. Professional Learning Series

Be Inspired by Your Education The Path to Success for Professional Photographers Our Applied Photography Program is a comprehensive, yet manageable, 15-month program designed to provide you with the key information necessary to perform as a professional photographer in today s competitive climate. Developed and taught by industry professionals who have lived through the challenges that each genre brings, you will receive superior level education and valuable insights on how to navigate the creative, technical and business aspects of being a professional photographer. We believe that through our signature teaching philosophy at THEIA, you will develop a mastery of your craft and a discerning sense of judgment that distinguishes you as a photographer. Each module in our program builds layers of knowledge so that you emerge with not only a refinement of skills but a clear definition of yourself as an artist and as an entrepreneur. As you move through each module, you will learn the techniques necessary to achieve advanced standards of camera operations, natural and studio lighting, posing, set-styling, image capture, editing, workflow and more. Technical skills are central to a successful career in photography but reflect only part of what you will need as a professional. As you enter into the last module of the program, you will concentrate on non-technical but vital aspects of owning and operating your own business, such as portfolio creation, workflow knowledge, product pricing and marketing.

Module 1 Foundations Digital Photography Foundation Digital Editing Foundation Module 4 Business Starting a Creative-Based Business Smart Pricing for Freelancers Module 2 Lighting Intro and Advanced Lighting Flash and Studio Lighting Module 5 Portfolio Review Module 3 Technique Masters Portrait & Commercial Workshops Portfolio Development Advanced Photoshop Techniques Our Faculty The high caliber of instruction you will receive from our talented faculty is one of the cornerstones of THEIA. We have set the standard that each of our instructors has no less than 10 years as a working professional in their given genre. We feel that this experience brings a depth of knowledge that translates to the highest quality education available. Being taught by individuals that have prospered in their field will give you the insight and edge to succeed in a competitive market. Our Location You ll feel the inspiration the moment you walk through the door. The light, the gallery, the atmosphere, the historic mill setting. These are just a few of the unique characteristics that THEIA s 4,000 sq foot studio delivers. This inspiring space offers creativity in every corner, with exposed brick, high ceilings, 3 shooting studios, a lounge, meeting room, classrooms and much more.

Program Outline Module 1 Foundations Digital Photography Foundation We begin with the basics to build a strong and solid understanding of your camera as a tool and of you as the master craftsman. Each segment within the Foundation module reinforces that you are the master behind the lens and that you are capable of achieving amazing results. The basic functions of the camera are explored extensively while your eyes are opened to study the light around you in a more significant way. Through projects and critiques you will develop a keen sense of how each function treats light differently and how you, the master, can control and manipulate it. You will emerge with a new awareness of yourself as an artist, your camera as a tool and the world as your canvas. Digital Editing Foundation Pre-visualizing, composing and executing your shot is only part of the process when making great images. Knowing how to properly import and edit them can make or break the success of a photo. Creating a smart and efficient workflow is a key to keeping a busy photographer organized and able to meet client demands. Lightroom has become the industry standard among working professionals for its database and management capabilities as well as its powerful editing tools. In this module you will learn the ins and outs of Lightroom s cataloging tool and establish a workflow that suits your specialty. You will also learn editing basics and techniques that are relevant to your chosen genre. These techniques vary from portraits to products and each demands a specific mastery. Learning what tools to use and how to apply edits with expert skill will put the final, professional touch on all your images. Adobe Photoshop remains the gold standard of editing programs. It s capabilities are immense and there is a wide range of design and editing you can achieve. In our Photoshop for Photographers class, you will learn techniques relevant to working photographers and examine best practices vital to a studio workflow. 4 Digital Photography Units 6 weeks each unit 3 Digital Editing Units 6 weeks each unit Basic I Lightroom 101 Library Module & Workflow Basic II Lightroom 102 Develop Module & Beyond Basic III Photoshop for Photographers Creative Black & White * Foundation Classes run concurrently beginning with Basic II. Module 2 Lighting Lighting is the most significant element in any photograph. Yet, it is often the least understood. Within this module, you will continue your exploration of light, the effects of different types and temperatures and how to use it to your advantage. You will work with natural and supplemental light, learn when to choose one versus the other and when to blend them. Hands-on projects with actual studio lighting equipment will give you an edge to understanding the effects of supplemental lighting. 3 Units 6 weeks each unit Intro to Flash Photography Intro to Studio Lighting Advanced Lighting Techniques (Projects) Module 3 Masters Technique Workshops This module begins your Professional skill building. In photography, technique is the key to individuality. It is what creates signature styles and separates one photographer from another. In this module, you will begin building your professional skill set as you learn techniques that working professionals have taken years to perfect. There are many tips and tricks, angles, equipment choices and nuances that help to create overall better images. Having the advantage of this knowledge when beginning your career advance your personal style years ahead. 4 Units 3, 4 and 6 weeks each unit Advanced Photoshop Techniques (6 weeks) Portfolio Development Print & Web (4 weeks) Masters Portrait Workshop (3 weeks) Masters Commerical Workshop (3 weeks) Module 4 Business In this final module, we will deeply explore all the necessary pieces of building a successful business. Special attention is paid to branding and pricing in your current, competitive market. At the conclusion, you will have thoroughly researched your market, arming you with a higher awareness of how to map your future. 2 Units 6 weeks each unit Starting a Creative-Based Business Smart Pricing for Freelancers Module 5 Portfolio Review

Our Name In the legends of Greek mythology, THEIA was known as the goddess of sight and shining light as well as mother to the gods of the dawn, sun and moon. Who better to embody the mission of a center of learning dedicated to using light to capture the world around us through the lens? To us, THEIA represents the ability to illuminate and enlighten, and the power to guide creativity and vision into unique expressions of art. Photo Credits Photo Credits Beth Raucci Sue Anne Hodges Rich Vogel Beth Raucci Andy Kramer Jennifer Chin Jodi Feil Jennifer LeFevre Linda Jennings Lynn DiNuccio David Warwick Lori Muller Lori Muller Lori Muller Emily Freeman Lori Muller Jennifer LeFevre Bruce Forman Andy Kramer Mike Halkiotis David Petty

47 High Street, Suite 104 North Andover, MA 01845 978-712-9278 or 978-687-4676 theia-studios.com Find us on:

Applied Photography Admission Application Program Selection: I wish to apply for: (check one) r Applied Professional Photography Program Spring 2016 (March enrollment) evening daytime Fall 2016 (September enrollment) evening daytime Applicant Information: ( ) Last Name First Name Middle Initial Phone Street City State/Province Zip/Postal Code E-Mail Address Date of Birth (MM/DD/YR) Education: High School/City Year of Graduation College Dates Attended Degree(s) Received Other Dates Attended Degree(s) Received Employment Experience: (please list last 2) Employer Position Address Years/Months Employer Position Address Years/Months

Payment Options: Any grandfathered classes? : r Yes r No If Yes, specify: The total cost of the Program is $6500.00 (+ $200 lab) We offer 2 payment options for your convenience: Option One: Deposit of $2,000.00 due upon acceptance into program. ($1,000 non-refundable. $500.00 refundable if student withdraws within 2 months of start of program) One payment of remaining balance due prior to start date of selected program. Option Two: Deposit of $2,000.00 due upon acceptance into program. ($1,000 non-refundable. $500.00 refundable if student withdraws within 2 months of start of program) Four equal payments of remaining balance due: To be determined separately Personal Objectives: We require a personal interview to ensure our Applied Photography Program is the right fit for you. Would you prefer to do this r in person r via phone ( ) - Briefly describe your photographic experience and education, either formal, personal or both. What are your short-term and long-term career goals in photography? Please elaborate on your specific areas of interest in photography. How did you hear about THEIA s Applied Photography Program? I certify that the above information is correct. Signature Date 12/15

CREDIT CARD/DEBIT CARD PAYMENT AUTHORIZATION FORM Please complete this form with your Admission Application or Membership Agreement ONLY if paying by credit card or debit card. If you are paying by check or money order, you are not required to complete this form. Name on Card: Cardholder Billing Address: City State Zip Code: E-mail Phone: Home: Cell: Circle One: Visa MasterCard Discover Card Number: Expiration Date (MM/YYYY): / Card Security Code: (3-digit code) Initial Next to Your Payment Option (choose only one): 1. (Initial) - For a one time payment, I authorize Theia Studios, Inc., to charge my credit or debit card in the amount of $. This authorization is for a one-time payment. 2, (Initial) - For monthly payments, I authorize Theia Studios, Inc., to charge my credit or debit card for the amount of $ on the 1 st of each month starting (date) and ending (date), for a total of payments. 3. (Initial) - For the Applied Program, I authorize Theia Studios, Inc., to charge my credit or debit card in the amount of $ on the following dates for a total of payments. I authorize Theia Studios, Inc., to charge my credit or debit card indicated in this authorization form according to the terms outline above and any related membership or applied program agreement. I understand that this authorization will remain in effect until the designated expiration date of the applicable agreement, or until I cancel it in writing, which ever comes first, and I agree to notify Theia Studios, Inc., in writing of any changes to my account information or termination of authorization at least thirty (30) days prior to the next billing date. If the above noted payment days fall on a weekend or holiday, I understand that the payments may be executed on the next business day. This payment authorization is for the type of bill indicated above. I certify I am an authorized user of the credit or debit card and I will not dispute the payments with my card company provided the transactions correspond to the terms indicated in this authorization form. Applicant Signature Date THEIA Signing Director Date