Meiny Prins, Priva @Meiny_Prins
Priva company introduction
ABOUT PRIVA Name Priva Holding B.V. Country of origin The Netherlands Main office Westland Foundation 1959 in De Lier, The Netherlands Ownership Family owned Employees 464 Worldwide as of June 2015-364 The Netherlands - 100 abroad Nationalities > 20 Education employees 80% from University or Higher Professional Education Meiny Prins CEO Kees van Grieken CTO Ton Wallast CFO
Priva is listed in the Dutch Top 30 based on R&D spendings
MARKETS: 2009-2015
WORLDWIDE PARTNER NETWORK
PRIVA OFFICES WORLDWIDE Priva Headquarters, Netherlands Priva Scandinavia Priva UK Van Beek, Netherlands Priva California Priva North America Priva Belgium Priva France Priva Germany Priva Austria Priva Switzerland Priva Beijing Priva Hong Kong Priva America Latina
BUSINESS MARKETS
Today
More greenhouse developments all over the world
More urban farming and new developments to feed the world
More training and education all over the world
Economic figures: investment versus revenue 800 700 600 500 400 300 200 100 0 Depreciation [yuan/m2/year] Production cost [yuan/m2/year] Revenu [yuan/m2/year]
Sustainability: production, water use and crop protection 100 90 80 70 60 50 40 30 20 10 0 1,2 1 0,8 0,6 0,4 0,2 0 Tomato production [kg/m2] Water use [L/kg] Crop protection [mg/kg]
With all this developments today it looks like we will have no problems feeding the world in 2040! With our current production we can feed 12 billion people today! And with eating less meat even more!!
So What is the problem? Source: http://coolgeography.co.uk/
Farmers have to produce more and more for less
A farmer with 30 acres One generation later the son needs 180 acres to have the same income as his dad!
And what happens if a schnitzel may only cost 2 dollar s How many pigs do you need in one farm to reach that price? Source: http://www.washingtonpost.com
The market of Fresh Produce does not behave like a free market
On African markets you can buy tomatoes from Spain for one third of the price of local products
So African people immigrate to the north, while food is exported to Africa Source: www.theguardian.com
The waste is enormous
The unsold bread of Vienna is enough to feed Graz, the 2 nd city of Austria 4/5 of all wheat comes from India, where 200 million people are hungry. Source: http://www.we-feed-the-world.at
Farmland in Europe is subsidized to grow corn for biofuel, while destroying the rainforests in Brazil to export soy for cattle feed... Source: https://www.worldwildlife.org/threats/deforestation
If this is the status of our food production today, we have a serious problem! Continue like this we can not feed the world in a sustainable way!
40% of the total budget of the European Union ($960 billion) is for Agricultural subsidy, that is $384 billion per year Agricultural subsidy of the USA: > $200 billion per year Waste per year in this world: $600 billion per year Human Aid on food: $280 billion per year Source: Wikipedia
Subsidy on fossil fuels: $5300 billion per year Not even talking about pollution and incredible waste of water the damage is for free!
Conclusion? So it looks like that we spend at least $7.000 billion per year to keep this system alive, to optimize the profit of maybe 500 Mega Company s who are today also the decision makers in the world.
Green, circular and low carbon!
Shanghai, the city
Living the city needs to change!
Located in Delta s
The City! It is all about water, energy, mobility and food! Sustainability and collaborative consumption are key to the urban society. The shared economy starts in the city: Vandebron, Uber, Snappcar, Airbnb Plaatje zonnepanelen Plaatje electrisch rijden
The City! We can not solve the World Food Problem with only High Tech Solutions! There is more to the World of Food It is about local economic development, employment, value creation, develop knowledge, social communities, shared economy, joy! Plaatje zonnepanelen Plaatje electrisch rijden
The City! Mass Participation will become more important than Mass Consumption. People want to play the game by themselves. No Passive Consumers. Denk in patronen niet in mensen Big data!
New technological breakthroughs (www.techcast.org): 2015: Breakthrough telemedicine 2017: Market breakthrough Nanotechnology 2020: Breakthrough Smart Robots 2025: Solar-energy! Bron: De wereld breekt open Wim de Ridder Boek pagina 88
So what about cultivation 4.0
Hoogeland Optimal use of energy (source: DWA)
SMART POLDER energy from water
BLUERISE ocean thermal energy
PHOTANOL energy from bacteria
SUNFLOAT floating solar fields
Urban Farmers.com Feeding the city
BrightBox Grow chambers
SAEMANGEUM South Korea
To do
How to achieve sustainable growth and profitability in a turbulent world?
SWOT analysis only lead to better mousetraps
Disruptive trends that shape (or mess up) our future Globalisation Everything is technology (Internet of Things) Commodity World The Mobile Wave (smartphones and tablets rule the world) 24/7 Economy Social Disruption (new codes, ideologies, myths) The power of powerful brands Mini-nationals fighting multi-nationals
Need for action Scope for action Most companies start changing too late Healthy company Small Strategic crisis 29% Structural underperformance Earnings crisis Large 54% Large Examples strategic crisis Underestimating new competitors Uncontested assumptions about market/industry Neglect of real and/or changing customer preferences Neglect of new technological innovations e.g. to optimize business processes Neglect of disruptive trends that shape the future Liquidity crisis 17% Bankruptcy Time Small Pro-active turnaround management needed to prevent trouble in the future Source: Restructuring in Europe 2005 Roland Berger Germany [amended by Adriaanse] 55
5 dominant categories of corporate decline Marketing /strategy Management Information Efficiency Economy Behaviour towards market/environment Sense of urgency and decision making Management information systems and lack of steering on financial parameters Fixed and variable costs out of control and operational weaknesses Uncontrollable external pressure Most found?
Crash Course
Thank You!
Creating a Climate for Growth