JEROME CHRISTIA, PhD Professor of Marketing Office Home 230-J Wall College of Business 1500 Serena Dr. PO Box 261954 Myrtle Beach, SC 29579 Coastal Carolina University (843) 796-2724 Conway, SC 29528-6054 (843) 349-2652 christia@coastal.edu EDUCATION Ph.D. Oklahoma State University Dec 2000 Major: Marketing Minor: Geography M.B.A. Georgia State University Aug 1994 Major: Marketing B.B.A. Morehouse College Dec 1991 Major: Management RESEARCH Refereed Journals Jerome Christia and Monica Fine (2014), Travel, Tourism, and Economic Impact of the Children's Museum of South Carolina, Coastal Business Journal, Volume XIV, Number I. Jerome Christia (2014), The Effect of Alliance Image on the Relationship between Consumer Innovativeness and New Product Adoption, International Journal of Business and Social Research, Volume IV, Number IV. Jerome Christia and Aaron Ard (2013), The Moderating Effect of Risk Taking on the Relationship between Consumer Innovativeness and the Likelihood of New Product Adoption, Journal of International Business and Research, Volume IV, Number XIV. Jerome Christia (2010), Gary Frankwick, and Kevin Voss, Hi-Tech Company Image: The Construct and Its Measurement, American Journal of Business Research, Volume III, Number II. Jerome Christia (2008), "An Estimate of the Potential Economic Impact of Later Public School Start Dates in Alabama", Journal of the International Society of Business Disciplines, Volume III, Issue V. Jerome Christia (2007), "The Marketing and Economic Impacts of Coastal Carolina University
Football", Journal of the International Society of Business Disciplines, Volume III, Issue IV. Jerome Christia and Dennis Edwards (2006), The Impact of a Later Public School Start Date on a State s Economy, Journal of Business and Economic Perspectives, Volume XXXI, Number II. Jerome Christia (2005), Study of South Carolina Parents Opinions on Public School Start Dates by Region, Coastal Business Journal, Spring. Work In Progress Jerome Christia, and Aaron Ard (2015), The Impact of Service Quality Applications on a Medical Practice, intended for the International Journal of Business and Social Research. Jerome Christia and Aaron Ard (2015), The Impact of Service Quality Applications in an Academic Setting, intended for the American Journal of Business Research. Conference Proceedings Jerome Christia and Aaron Ard (2014), Service Quality in Medical Practice: Measuring Expectations and Perceptions in an Obstetrics and Gynecology Office, 2014 Intellectbase Academic Conference, Atlanta, Ga. Jerome Christia and Aaron Ard (2013), The Moderating Effect of Risk Taking on the Relationship between Consumer Innovativeness and the Likelihood of New Product Adoption, 2013 Intellectbase Academic Conference, Atlanta, Ga. Jerome Christia, The Effect of Alliance Image on the Relationship between Consumer Innovativeness and New Product Adoption, 2013 Academic Business World International Conference, Nashville, Tn. Jerome Christia, The Organization Image of Alliances, 2010 Intellectbase Academic Conference, Atlanta, Ga. Jerome Christia, Gary Frankwick, Kevin Voss, and Tom Brown, Hi-Tech Company Image: The Construct and Its Measurement, 2010 International Conference of the American Institute of Higher Education, Orlando, Fl. Jerome Christia, The Marketing and Economic Impact of Coastal Carolina Football, 2007 International Society of Business Disciplines Summer Conference, Las Vegas, NV. Jerome Christia, An Estimate of the Potential Economic Impact from Travel and Tourism due to Later Public School Start Dates in Alabama, 2006 International Society of Business Disciplines Fall Conference, Las Vegas, NV. Jerome Christia and Dennis Edwards, The Impact of a Later Public School Start Date on a State s Economy, 2005 Academic Business World International Conference, Nashville, Tn. Jerome Christia, The Antecedents and Consequences of Consumer Innovativeness, 2004 International Business and Economics Research Conference, Las Vegas, NV.
Jerome Christia, Psycholocial Predictors of Consumer Innovativeness, 2004 International Applied Business Research Conference, San Juan, PR. Jerome Christia, The Effects of Risk Taking and General Consumer Innovativeness on New Product Adoption, 2003 International Business and Economics Research Conference, Las Vegas, NV. Jerome Christia, The Effects of Expertise and Consumer Innovativeness on New Product Adoption, 2003 Southeast Decision Sciences Institute Conference, Williamsburg, VA. Jerome Christia, Pioneering Disadvantages: Implications for Market Entry. 2002 Southeast Institute for Operations Research and the Management Sciences Conference, Myrtle Beach, SC. John Mowen and Jerome Christia, Segmentation, Personality Traits, and Message Theme Development: Theory and Empirical Analysis, 1999 AMA Summer Educator s Conference, American Marketing Association, Chicago, IL. John Mowen, Jerome Christia, and Nancy Spears, Consumer Innovativeness: A General Consumer Trait or Product Category Specific Trait? 1998 AMA Summer Educators Conference, American Marketing Association, Boston, Mass. Terry Bristol, Charlie Wang, and Jerome Christia, An Exploratory Study of the Effects of Problem- Solving Visuals on Brand Attitudes: The Moderating Effects of Familiarity, 1997 Annual Conference of the Academy of Marketing Science, Coral Gables, Fl. Discussant E-Commerce Decisions and New Product Design, 2003 Southeast Decision Sciences Institute Conference, Williamsburg, Va. Measuring Consumer response in Direct Marketing: The Role of Selection, 1999 Nebraska Doctoral Symposium, Lincoln, Ne. PRESENTATIONS Coastal Carolina University Board of Trustees Meeting, Speaker, Conway, SC, December 2014 Black History Month Celebration, Speaker, Colored School Museum, Myrtle Beach, SC, February 2013 Mother/Son Celebration, Speaker, Sandy Grove Baptist Church, Myrtle Beach, SC, January 2013 Corley-Corbitt-Tyler Family Reunion, Speaker, Charlotte, NC, August 2012 Graduation Ceremony, Speaker, Sandy Grove Baptist Church, Myrtle Beach, SC, May 2012 Leadership Challenge, Speaker, Coastal Carolina University, November 2010
United Parcel Service District Conference, Guest Speaker, Myrtle Beach, SC, Spring 2009 Future Business Leaders of America Induction Ceremony, Guest Speaker, House of Blues - Myrtle Beach, SC, November 2007 NAACP Stop Campaign/Round Table Discussion, Panelist, Coastal Carolina University November 2007 South Carolina General Assembly Committee Hearing, Columbia, SC: SC Parents Opinion Results, April 2005 South Carolina Travel and Tourism Coalition, Myrtle Beach, SC: SC Parents Opinion Results, Fall 04 Myrtle Beach Area Chamber of Commerce, Myrtle Beach, SC: SC Parents Opinion Results, Fall 2004 Spartanburg Rotary Club, Spartanburg, SC: SC Parents Opinion Results, Fall 2004 TEACHING EXPERIENCE University of Applied Sciences Augsburg, Germany Summer 2015 International Marketing Coastal Carolina University Conway, SC 2000-2015 International Marketing Consumer Market Analysis Integrated Marketing Communications Marketing Strategy Principles of Marketing Retailing Management Services Marketing (MBA class) Oklahoma State University Stillwater, Ok 1996-2000 Principles of Marketing Promotional Strategy Consumer Behavior COMMUNITY/PROFESSIONAL SERVICE Academy of Hope Charter School, Board of Directors, Vice-President, Conway, SC, 2010-2015 Children s Museum of South Carolina Board of Directors, Treasurer, Myrtle Beach, SC, 2010-2015 Reviewer: Pearson Publishing, Marketing textbook, 8 th ed., by Solomon, Marshall, and Stuart, 2015 Reviewer: The McGraw-Hill Companies, Marketing textbook, by Grewal and Levy, 2014 Reviewer: The McGraw-Hill Companies, Smartbook, 2013 A Taste of Hope Fall Festival, Organizer, 2012
Focus Group Participant: The McGraw-Hill Companies, Chicago, Il., March 2006 Homewood Elementary Mentor, Conway, SC, 2002-2006 Reviewer: The McGraw-Hill Companies, Marketing textbook, by Kerin et. al., 2005 Smith-Jones Community Center Board of Directors, Conway, SC, 2004-2005 Facilitator: Conway Area Chamber of Commerce 2003 Annual Retreat, Conway, SC Public Engagement Program: Smith-Jones Community Center, Fall 2003, Conway, SC Reviewer: The McGraw-Hill Companies, Marketing Essentials textbook, by Perreault, 2003 Reviewer: The McGraw-Hill Companies, IMC: Using Advertising and Promotion to Build Brands textbook, by Tom Duncan, 2002 Reviewer: The McGraw-Hill Companies, Consumers textbook, 1st edition, by Eric Arnould, Linda Price, and George Zinkhan, 2002 Reviewer: Prentice Hall, Integrated Advertising, Promotion, and Marketing Communications textbook, 1st edition, by Kenneth Clow and Donald Baack, 2002 Coastal Carolina University Service Coastal Carolina University Call Me MISTER Advisor 2010-2015 Coastal Carolina University WCOB Center for Excellence 2013-2015 Coastal Carolina University WCOB Assessment Committee 2013-2014 Coastal Carolina University Student Conduct Board 2011-2013 Coastal Carolina University Policy Review Committee 2009-2012 Coastal Carolina University, Promotion and Tenure Review Committee 2006-2014 NCAA Re-Certification Committee, Co-Chair 2010-2011 Coastal Carolina University Marketing Search Committee 2010 Coastal Carolina University Business Dean Search Committee 2010 Coastal Carolina University MBA Mentor 2007-2009 Coastal Carolina University Ensuring Student Success Task Force 2008 Coastal Carolina University Strategic Planning Committee 2007-2008 Coastal Carolina University Faculty Senate 2006-2007 Coastal Carolina University Business Dean Search Committee 2006-2007 Coastal Carolina University Greek Life Stipend Selection Committee 2006 Coastal Carolina University Core Curriculum Committee 2005-2007 Coastal Carolina University Campus Judicial Board 2005-2006 Coastal Carolina University, Mr. & Ms. Greek Week Judge 2005 Coastal Carolina University, Alpha Kappa Alpha Open Mic. Judge 2005 Coastal Carolina University Management Candidate Search Committee 2002-2006 Coastal Carolina University WCOB Strategic Planning Committee 2003-2006 Coastal Carolina University Faculty-Peer Mentoring Program 2002-2006 Coastal Carolina University Performance and Review Committee 2001-2008 Coastal Carolina University Alpha Phi Alpha Faculty Advisor 2001-2008 Coastal Carolina University Marketing Faculty Search Committee Chair 2002-2005 Coastal Carolina University Student Outcomes and Retention Committee 2002-2003 Coastal Carolina University Retention and Recruitment Committee 2001-2002 Coastal Carolina University Walls Fellows Board 2002-2005 Coastal Carolina University Walls Fellows Faculty Board 2001-2005 Coastal Carolina University Interdisciplinary Studies Committee 2000-2002 Coastal Carolina University Sigma Phi Epsilon Faculty Advisor 2000-2004 Coastal Carolina University Communications Major Task Force 2001 Oklahoma State University Faculty and Staff Association 1998-1999 Marketing Technical Advisor for student research projects 1997-1999
Thurgood Marshall Middle School Mentoring 1994-1996 Hank Aaron Little League Coach 1995-1996 PROFESSIONAL DEVELOPMENT CCU Technology in Education to Advance Learning (CeTL), Moodle 2014 CeTL, Making Effective Lectures, CCU 2013 New South Digital Marketing Conference, Myrtle Beach, SC 2012 WORK EXPERIENCE UNITED PARCEL SERVICE Atlanta, Ga. Sales Representative 1994-1996 Responsible for preparing and making sales presentations for new accounts, and servicing hundreds of small to medium sized businesses located in north and east metropolitan Atlanta. Supervisor of Operations 1991-1994 Responsible for managing 35-50 employees for international and next-day package distribution process. Loader/Unloader/Driver 1989-1991 Responsible for handling international and next-day delivery packages. Also, delivered international and next-day packages, as necessary. UNITED STATES NAVY Norfolk, Va. Electrical Operator, US Naval Nuclear Power Program 1988 Honorable Discharge Responsible for monitoring electric plant control panel as part of ship's power and propulsion plant. Performed preventive and corrective maintenance on electrical equipment. Served as Supply Petty Officer, requisitioned repair and replacement parts as necessary. CONSULTING Magnolia OB/GYN, Myrtle Beach, SC 2014 Children s Museum of South Carolina, Myrtle Beach, SC 2013 Smith Jones Community Center, Revitalization Project, Conway, SC 2003 Coastal Carolina University Football, Economic Impact Study 2003 South Carolina Travel and Tourism Coalition, School Start Date Study 2004 Magnolia Ob/Gyn Marketing Audit, Myrtle Beach, SC 2005 AWARDS 2014 Coastal Carolina University Student Involvement and Leadership Award - Student Organization Advisor of the Year 2012 Coastal Carolina University NAACP Faculty Member of the Year 2010 International Conference of the American Institute of Higher Education, Orlando, Fl. - Best Paper Award
2005 Academic Business World International Conference, Nashville, Tn. Best Paper 2005 Academic Business World International Conference, Nashville, Tn. Best Presentation 2004 Ashby Ward Research Fellowship SC Travel and Tourism Coalition 2002 Teacher of the Year Nominee Coastal Carolina University 1999 CBA Outstanding Teaching Award Oklahoma State University 1999 Marketing Club Outstanding Teaching Award Oklahoma State University 1999 Nebraska Doctoral Symposium Discussant Oklahoma State University 1999 AMA Doctoral Consortium Fellow Oklahoma State University 1993 Regents Opportunity Scholar Georgia State University 1992, 1993, 1994 Top Supervisor Award United Parcel Service ORGANIZATIONS Beta Gamma Sigma Alpha Phi Alpha Fraternity, Inc. member, Faculty Advisor Sandy Grove Baptist Church member, Tutoring Coordinator Intellectbase International Consortium