EXPERIENCES AT KEDGE BUSINESS SCHOOL

Boris BARTIKOWSKI Professor in Marketing KEDGE Business School Domaine de Luminy BP 921 F-13288 Marseille cedex 9 PROFESSIONAL +33 (0) 4 91 82 79 82 boris.bartikowski@kedgebs.com EDUCATION 2006 Postdoctoral lecture qualification (HDR) at the I.A.E. Aix-en-Provence/ France 1998-2001 Doctorate in Marketing at the I.A.E. Aix-en-Provence/ France and the University of Augsburg/ Germany with honors. 1997-1998 Doctoral studies qualifiers (DEA) in Management Science (Marketing) with honors at the I.A.E. Aix-en-Provence/ France 1994-1995 Diploma in International Management at the I.A.E. Montpellier/ France 1990-1995 Master Diploma in Management/ Marketing at the Fachhochschule Augsburg/ Germany. EXPERIENCES AT KEDGE BUSINESS SCHOOL Courses taught 2011-2014 Structural Equation Modeling, PhD 2009-2014 Marketing Research with SPSS, Master 2004-2014 Customer Relationship Management, Master 2007-2014 Consumer Behavior, Master 2003-2010 Principles of Marketing, Master & Bachelor 2006 Services Marketing, Master 2006 Management of Service Innovations, Master 2005 Tourism Marketing & Destination Branding, MBA 2004 Marketing Plan for Export Marketing in Developing Countries (MBA) 2004 Marketing Management (MBA) 2003-2005 Marketing pour les services financiers, Bachelor Research Activities Publications will be listed at the end

Boris BARTIKOWSKI 2 Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning) 2010-2013 Ph.D. Program Coordinator (PhD UNIVERSA Ecricome). 2011-2012 Research project funded by the Oxford University (Said Business School), Centre for Corporate Reputation: Return on reputation: How does customer-based corporate reputation affect key performance metrics of service firms? 2010-2012 Research project funded by FEMISE (Forum Euroméditeranéen des Instituts de Sciences Economiques): Consumer Well being and Quality of Life in Mediterranean Countries: Measurement and Benchmarking Assessments 2007-2008 Program Committee Member: 1st International Workshop on Computer Users Behavior (CUB08), Politecnico di Torino, University of Zaragoza 2007-2008 Program Committee Member: 1 st Conference on Trust Management on the Internet, Aix en Provence Graduate School of Management, France 2006-2007 Visiting Professor at the Kansai University in Osaka/ Japan 2005-2008 Advisory Board of the Localization Certification Program at Chico, California State University & Europe at Euromed Management 2001-2013 Member of the CERGAM research pole in Aix/ Marseille OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held 2006-2011 Occasional lecturer at the St. Gallen Management Institute, Zurich 2005-2007 Academic consultant and lecturer and for COPCA (Consorci de Promoció Comercial de Catalunia). Trade Enhancement Program (TEP) of the European Commission 2002-2003 Lecturer at the Chamber of Commerce of the city of Augsburg Courses taught 2006-2011 Mastering Marketing, Executive 2005-2007 Marketing Plan for Export Marketing in Egypt, Executive 2002-2003 Marketing Research, Executive BUSINESS EXPERIENCE 2014- KEDGE Business School : Professor of Marketing 2006-2014 KEDGE Business School : Associate Professor of Marketing 2003-2006 KEDGE Business School : Assistant Professor of Marketing 2002 2003 Allianz Life Insurance : Product Development 1997 2002 Signal-Iduna Composite Insurance : Sales Trainee, Doctoral Thesis Preparation

Boris BARTIKOWSKI 3 1996 1997 Cancom IT Systems: B2B Sales Manager OTHER BUSINESS ACTIVITIES 2007 MICIMMO: Marketing & Media Plan 2004 Municipality of the City of Marseille: Marketing study on the influence of the America s Cup on the tourism image of the City of Marseille PUBLICATIONS Books Bartikowski, B. (2002): Kundenzufriedenheit. Verfahren zur Messung der Indifferenzzone, Lohmar (Diss.). Chapters in Books Bartikowski, B. (2015-forthcoming), Ethnic Minority Consumers Responses to the Web, in The Routledge Companion to Ethnic Marketing, ed. Ahmad Jamal, Lisa Peñaloza and Michel Laroche: Routledge. Bartikowski, B.; Spencer, R. (2006): Equivalenza tra culture e marketing euro-mediterraneo: teoria et quiestioni di misurazione, in: Caru, A.; Cova, B. (eds.), Marketing Mediterraneo. Tra metafora e territorio, p. 179-195. Articles published in refereed journals Bartikowski, B., Taieb, B., & Chandon, J. L. (2015-forthcoming). Targeting without alienating on the internet: Ethnic majority and minority consumers Journal of Business Research. Bartikowski, B., & Merunka, D. (2015). Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior. Systèmes d'information et Management, 20 (1), 1-22. Singh, N., Park, Y.-H., Tolmie, C. R., & Bartikowski, B. (2014). Green firm specific advantages for enhancing environmental and economic performance. Global Business and Organizational Excellence: A Review of Research & Best Practices, 34 (1), 6-17. Bartikowski, B., & Walsh, G. (2014). Attitude toward cultural diversity: a test of identityrelated antecedents and purchasing consequences. Journal of Business Research, 68 (3), 526 53 Bartikowski, B., & Walsh, G. (2014). Attitude contagion in consumer opinion platforms: posters and lurkers. Electronic Markets, 24 (3), 207-217. Bartikowski, B., & Singh, N. (2014). Doing E-Business in France: Drivers of Online Trust in Business-to-Consumer Websites. Global Business and Organizational Excellence: A Review of Research & Best Practices, 33(4), 28-36. Walsh, G., Bartikowski, B., & Beatty, S. (2014). Impact of Customer-based Corporate Reputation on Non-monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk. British Journal of Management, 25(2), 166 185. Bartikowski, B., & Singh, N. (2014). Should all firms adapt websites to international audiences? Journal of Business Research, 67(3), 246 252.

Boris BARTIKOWSKI 4 Walsh, G., & Bartikowski, B. (2013). Employee emotional labour and quitting intentions: moderating effects of gender and age. European Journal of Marketing, 47(8), 1213-1237. Walsh, G., & Bartikowski, B. (2013). Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally. Journal of Business Research, 66(8), 989-995 Bartikowski, B., Walsh, G., & Beatty, S. (2011). Culture and age as moderators in the corporate reputation and loyalty relationship. Journal of Business Research, 64(9), 966 972. Hamzaoui Essoussi, L., Merunka, D., & Bartikowski, B. (2011). Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, 64(9), 973 978. Chandon, J. L., & Bartikowski, B. (2010). Les risques liés à la transposition culturelle d un questionnaire. Humanisme et Entreprise, Novembre/Décembre(300), 5-16. Bartikowski, B., & Walsh, G. (2011). Investigating mediators between corporate reputation and customer citizenship behaviors. Journal of Business Research, 64(1), 39-44. Bartikowski, B., Kamei, K., & Chandon, J.-L. (2010). A verbal rating scale to measure Japanese consumers perceptions of product quality. Asia Pacific Journal of Marketing and Logistics, 22(2), 179-195. Bartikowski, B., Chandon, J.-L., & Müller, B. (2010). Mesurer la confiance des Internautes par rapport aux Sites Web marchands : Adaptation de McKnight, Kacmar et Choudhury (2002). Journal of Marketing Trends, 1(1), 11-21. Singh, N., H. S. Alhorr and B. Bartikowski (2010). "Global e-commerce: a portal bridging the world markets." Journal of Electronic Commerce Research 11(1): 1-5. Bartikowski, B., D. Merunka and P. Valette-Florence (2009). "Les villes ont-elles une personnalité?" Revue Française de Gestion 35(197): 49-64. Singh, N., B. Bartikowski, Y. K. Dwivedi and M. D. Williams (2009). "Global Consumer Trends and the Web: Convergence of Globalization, Networks and Innovation." The DATA BASE for Advances in Information Systems 40(4): 14-27. Busch, K. G., R. J. Zagar, et al. (2009). "Looking Forward in Records of Young Adults Convicted of Sexual Homicide, Rape or Molestation as Youth: Risks for Reoffending." Psychological Reports 104(1): 155-184. Singh, N. and B. Bartikowski (2009). "A Cross-Cultural Analysis of Print Advertising targeted to Hispanic and Non-Hispanic American consumers." Thunderbird International Business Review 51(2): 151-164. Zagar, A. K., R. J. Zagar, et al. (2009). "Cost Comparisons of Raising a Child from Birth to 17 Years among Samples of Abused, Delinquent, Violent, and Homicidial Youth Using Victimization and Justice System Estimates." Psychological Reports 104(1): 309-338. Zagar, R. J., A. K. Zagar, et al. (2009). "Accepted Legal Applications of Actuarial Testing and Delinquency Interventions: Examples of Savings in Real-life Situations." Psychological Reports 104(1): 339-362. Bartikowski, B., D. Merunka, et al. (2008). "L attitude vis-à-vis des destinations touristiques : homogénéité de la pensée et diversité des préférences." Revue Management et Avenir 19: 72-87. Gierl, H. et B. Bartikowski (2007). Using Verbal Qualifiers in International Marketing Research. Der Markt 46(182): 115-124. Bartikowski, B.; Braunmüller, P. (2006): Critical events and next best activities in relationship marketing: Best practices beyond advanced analytics, in: Global Business and Organizational Excellence: A Review of Research & Best Practices, Vol. 26, No. 1, p. 65-70.

Boris BARTIKOWSKI 5 Bartikowski, B.; Chandon, J.L.; Gierl, H. (2006): L utilisation des échelles de mesure sémantiques pour les recherches interculturelles, in: Décision Marketing; Vol. 43-44, p. 207-219. Bartikowski, B.; Fassott, G.; Singh, N. (2006): L acceptation des sites web à l international. Une étude Franco-Allemande, in: Revue du Management Technologique, Vol. 15, No. 1, p. 5-19. Bartikowski, B.; Llosa, S. (2004): Customer satisfaction measurement: Comparing four methods of attribute categorizations, in: The Service Industries Journal, Vol. 24, No. 4, p. 67-82. Chandon, J.L.; Bartikowski, B. (2004): Une échelle ordinale permettant de classer les répondants en satisfait, indifférent et insatisfait, in: Recherche et Applications en Marketing, Vol. 19, No. 1, p. 39-53. Gierl, H.; Bartikowski, B. (2003): Ermittlung von Satisfiers, Dissatisfiers und Criticals in der Zufriedenheitsforschung, in: Der Markt, 42. Jg., 1/2003, S. 14-34. Gierl, H.; Bartikowski, B. (2002): Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden, in: Marketing ZFP, 23. Jg., S. 49-66. Articles published in other journals or magazines Bartikowski, B. and K. Kamei (2009). "A Thurstone Scale to Measure Consumers Perceptions of Product Quality in Japan." Journal of Informatics(31): 107-113. Bartikowski, B. and K. Kamei (2009-forthcoming). "A Thurstone Scale to Measure Consumers Perceptions of Product Quality in Japan." Journal of Informatics. Bartikowski, B. and Kamei, K. (2008): New perspectives on marketing localization: The influence of cultural Web site design adaptation on consumer online trust, in: Journal of Informatics, Vol. 28, No. 2, p. 63-75. Communications published in conference proceedings Cleveland, M., & Bartikowski, B. (2015). Cultural Antecedents of Opinion Leadership. Paper presented at the Royal Bank International Research Seminar, Montréal. Bartikowski, B. and Cleveland, M. (2015). Ethnic Minority Consumers as Brand Ambassadors: Culture, Adaptation, and Global Brand Advocacy of Chinese Migrants in Canada and France, in 2015 AMS World Marketing Congress, Bari. Bartikowski, B. & Gierl, H. (2014): Consumer Responsibility Attributions and Monetary Remedies as Alternative Recovery Strategies. 2014 AMA Winter Marketing Educators Conference, Orlando Taieb, B., & Bartikowski, B. (2014). La Congruence Culturelle du Site Web Influence-t-Elle les Réactions Affectives Envers le Site? 13 th International Marketing Trend Conference, Venice. Bartikowski, B. & Taieb, B. (2013). Targeting without Alienating on the Internet: Ethnic Majority and Minority Consumers. 9 th Royal Bank International Research Seminar. Montréal. Merunka, D., Bartikowski, B. & Sirgy, J. M. (2013). The Impact of Consumption Deprivation and Materialism on Perceived Quality of Life, 38 th Macromarketing Conference. Toronto. Taieb, B. & Bartikowski, B. (2013). Les effets de la congruence culturelle du site web destiné à un pays multiculturel," in 12 th International Marketing Trend Conference. Paris. Bartikowski, B. & Walsh, G. (2012). Cultural diversity seeking: a test of antecedents and consequences. 8 th Royal Bank International Research Seminar. Shanghai.

Boris BARTIKOWSKI 6 Merunka, D., Bartikowski, B. & Sirgy, J. M. (2012). How Do Availability and Affordability of Basic, Leisure, and Status Goods and Services in the Local Community Influence Consumers Subjective Well-Being? 37 th Macromarketing Conference. Berlin. Bartikowski, B. & Singh, N. (2011). Should all firms adapt websites to international audiences? 7 th Royal Bank International Research Seminar. Montréal. Merunka, D. & Bartikowski, B. (2011). Consumption and Well-being in the Euromed Region. FEMISE Annual Conference, Marseille. Walsh, G., Bartikowski, B. & Halstrup, D. (2011). Does Service with a Smile Lead to Higher Employee Turnover? AMS World Marketing Congress, Reims. Bartikowski, B. and Walsh, G. (2011). How Online Consumer Reviews Influence Brand Preferences: Differences between Lurkers and Posters. AMS World Marketing Congress, Reims. Walsh, G. and Bartikowski, B. (2010). How Corporate Associations Affect Customer Behavior: A Cross-Country Investigation. Corporate Associations in Turbulent Times. Creating and Sustaining Ethical & Success Promising Corporate Identities K.P. Wiedmann, T. Brown and P. Dacin eds. Hannover. Taieb, B. and Bartikowski, B. (2010). Acceptation de Sites Web Congruents avec la Culture de Minorité: Proposition d un Cadre Conceptuel. Rencontres Internationales sur la Diversité. Corte. Bartikowski, B. and G. Walsh (2010), "The Effect of Corporate Social Responsibility on Customer out-comes: The Moderating Role of Culture." in Royal Bank International Research Seminar. Tokio. Bartikowski, B. and Walsh, G. (2010). The Effect of Corporate Social Responsibility on Customer Out-comes: The Moderating Role of Culture. Royal Bank International Research Seminar, Tokio. Hamzaoui Essoussi, L., D. Merunka and B. Bartikowski (2009). Creating Consumer-Based Brand Equity: Should You Know Who Engineered it or Who Manufactured it? Royal Bank International Research Seminar. Globalization, Culture and Marketing Strategy, Montreal. Park, J. E., N. Singh and B. Bartikowski (2009). A Framework to Localize International Business to Business Web Sites. 25th IMP Conference: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities, Marseille. Walsh, G., B. Bartikowski and S. Beatty (2009). Why customer-based corporate reputation affects customer loyalty the moderating role of national culture and relationship age. Royal Bank International Research Seminar. Globalization, Culture and Marketing Strategy, Montreal. Taieb, B. and B. Bartikowski (2009). Le design des sites web Tunisiens - Identification des marqueurs culturels. Cinquièmes Rencontres Internationales de la Diversité, Corte. Bartikowski, B. and G. Walsh (2009). How Customer Commitment and Service Type affect Links between Customer-based Corporate Reputation and Non-monetary and Monetary Customer Outcomes. The La Londe International Research Seminar in Marketing: Marketing Communications and Consumer Behavior. LaLonde les Maures. Bartikowski, B., Singh, N. and Merunka, D. (2008): Web site cultural adaptation as a driver of online trust in global e-commerce; 50 th Annual Meeting of the Academy of International Business, Milan. Bartikowski, B., Singh, N. and Merunka, D. (2008): Conceptualizing Effects of Cultural Web Site Design Adaptation on Consumers Online Trust; Academy of Marketing Science 2008 Annual Conference, Vancouver.

Boris BARTIKOWSKI 7 Bartikowski, B., J.-L. Chandon et B. Müller (2008). Mesurer la confiance des Internautes par rapport aux Sites Web marchands : Adaptation de McKnight, Kacmar et Choudhury (2002). 7 th International Marketing Trends Congress. Venice. Bartikowski, B.; Merunka, D.; Valette-Florence, P. (2007, forthcoming): L attitude vis-à-vis des destinations touristiques : homogénéité de la pensée et diversité des préférences, Troisième rencontres internationales de la diversité, Corte. Bartikowski, B.; Chandon, J.L.; Gierl, H. (2007): Calibrating verbal rating scales for measuring customer attitudes across cultures, in: The La Londe International Research Seminar in Marketing: Marketing Communications and Consumer Behavior, La Londe les Maures. Singh, N.; Bartikowski, B. (2006): Importance of website cultural adaptation and trust on international website usage, in: International Business & Economic Research Conference, Las Vegas, NV. Singh, N.; Bartikowski, B.; Fassott, G.; Chao, M.; Hoffmann, J. (2006): A cross-national analysis of global and national identity as a basis for explaining international website usage, in: 2006 AMA Summer Marketing Educators' Conference, Chicago, MI. Singh, N.; Bartikowski, B. (2006): Exploring Hispanic cultural values: A comparative analysis of Hispanic and general U.S. market print ads, in: 2006 AMA Winter Marketing Educators' Conference, St. Petersburg, FL [Award for Best Paper]. Singh, N.; Bartikowski, B. (2005): Website cultural customization: Targeting international online consumers, in: Academy of International Business, Northease USA Chapter, 2005 Annual Conference, Cleveland State University, Ohio. Bartikowski, B. (2005): Measuring the zone of indifference in customer satisfaction judgments, in: La Londe International Research Seminar in Marketing: Marketing Communications and Consumer Behavior, La Londe les Maures. Bartikowski, B.; Chandon, J.L.; Gierl, H. (2005): L utilisation des échelles de mesure à l international. Une étude cross culturelle, in: 21 ième Congrès international de l'association Française du Marketing, Nancy. Bartikowski, B.; Chandon, J.L.; Belaid, S. (2005): Calibration de la mesure de la satisfaction du consommateur en France et en Tunisie, in: 3 ième Colloque International de la Recherche en Marketing de l Association Tunisienne de Marketing, Hammamet. Fassot, G.; Bartikowski, B.; Singh, N. (2004): Consumer acceptance of international websites: European evidence, in: 46 th Annual Meeting of the Academy of International Business, Stockholm. Fassot, G.; Bartikowski, B.; Singh, N. (2004): Consumer acceptance of international websites: French-German evidence, in: 20 ième Congrès international de l'association Française du Marketing, Saint-Malo. Bartikowski, B.; Llosa, S. (2003): Exploring the convergence of four methods of categorizing attributes in relation to overall customer satisfaction in services, in: 2003 American Marketing Association Summer Marketing Educators Conference, Chicago. Bartikowski, B.; Chandon, J.L. (2002): Les problèmes sémantiques de la mesure de la satisfaction des consommateurs, in: 18 ième Congrès international de l Association Française du Marketing, Lille. Bartikowski, B.; Llosa, S. (2001): De la théorie du poids fluctuant des éléments dans la satisfaction à la mesure. Comparaison empirique de quatre méthodes, in: 17 ième Congrès international de l Association Française du Marketing, Deauville. Bartikowski, B.; Chandon, J.L. (2000): Proposition pour une mesure de la zone d indifférence dans les jugements de satisfaction des consommateurs, in: 16 e Congrès international de l Association Française du Marketing, Montréal.

Boris BARTIKOWSKI 8 Bartikowski, B.; Chandon, J.L. (2000): Measuring the zone of indifference in customer satisfaction judgments, in: The Eric Langeard international research seminar in service management, La Londe les Maures. Communications and/or presentations Bartikowski, B. (2009) : Global Megatrends and the Business School 2.0.: LIFT France 09, Marseille Bartikowski, B. (2006): Exploring cultural vales in advertising, in: 3 ième Journée d Etude sur le Marketing Méditerranéen, Marseille. Bartikowski, B.; Spencer, R. (2005): Équivalence interculturelle: pré requis pour la recherche euro-méditerranéenne, 2 ième Journée d Etude sur le Marketing Méditerranéen, Milano. Technical Reports or major consulting reports A Cross-Country Assessment of the Impact of Consumption on Subjective Well-Being in the Euromed Region, hardcopy available from FEMISE (Forum Euroméditerranéen des Instituts de Sciences Économiques) OTHER PERSONAL INFORMATION Languages spoken, written and read: German (mother tongue), English, French Hobbies: Mountain-bike, Digital Photography, Viticulture