CONFERENCE DATA CENTER DESIGN & CONSTRUCTION Denver Marriott Tech Center Pre-Conference Workshop MASTER SCHEDULE DEVELOPMENT & METHODS FOR MANAGING THE PROJECT TEAM Monday, August 10, 2015 Photo Credit: Wikimedia User123net EUCI is authorized by IACET to offer 1.0 CEUs for the conference and 0.3 CEUs for the workshop. Media Sponsor 1
OVERVIEW Data center development is now one of the largest construction project categories in North America. The co-location market value was pegged at $25 billion by 451 Research. It is also among the most complex. Few project types require the combined integration of advanced technology, large-scale infrastructure and high quality materials that are demanded of data centers. Media coverage by the likes of the New York Times on certain inefficient aspects of data center operations has imposed additional pressure on IT managers and data center developers to create state-of-the-art, efficient facilities. Together, these elements translate into high value projects requiring long lead times and exhaustive preparation. Perhaps the biggest challenge in data center development, though, is not the scope of the project, but rather the longevity of the resulting facility. According to the International Data Corporation, the average data center is nine years old. Another research firm, Gartner, states that any site more than seven years old is obsolete. Moreover, it s common knowledge in the industry that technological advancements within cooling, power usage, virtualization and other areas have drastically reduced operational impacts of these facilities in just the past three years. It is, therefore, incumbent on the data center project development team to anticipate and address these challenges as they scope and compete for the contracts to design and construct the facility. This conference will convene industry experts involved in all stages of data center construction to comprehensively address the critical components of project development, including: Innovative ways to coordinate projects that retain leading edge technology for the long term How to leverage financial incentives The latest in practical green construction techniques Establishing prudent master schedule development and integrated project delivery benchmarks Planning for future expansion WHO SHOULD ATTEND Representative Organizations Businesses and other large employers with dedicated IT and data storage requirements Co-location and data outsource companies HVAC contractors Mechanical contractors Network equipment manufacturers Power equipment manufacturers Data networking consulting firms Vertically integrated utilities and local distribution companies Distributed and renewable energy developers, resource consultants and manufacturers Independent power producers Engineering procurement and construction (EPC) firms and services providers Attorneys practicing in construction contracts Department Areas Information technologies (IT) Telecom C-level and staff Network engineering Power engineering Electrical engineering Building systems Finance/accounting/budgeting Facility managers Project management 2
LEARNING OUTCOMES Prepare facilities to meet specific auditing tiers Develop a complete budget for building costs and ongoing operations Establish measurable business goals Assess building efficiency using industry standard metrics Analyze financial incentives for efficient design Compare and contrast innovative cooling methods Identify suitable sites to meet data center needs o Power requirements o Environmental impacts and risks o Financial incentives Identify regional and national tax incentives Examine unique case study examples of innovative design AGENDA Monday, August 10, 2015 12:30 1:00 p.m. Registration 1:00 1:15 p.m. Welcome and Overview 1:15 2:15 p.m. Establishing Business Goals, Design Criteria, and Performance Metrics Start with the end in mind. Many projects begin with a Design-Build-Operate step process, but it serves the overall project better if operations and management are brought in early to help establish the design criteria for a data center. This presentation will highlight the process successful builds have gone through and methods to establish exactly what a company wants from its data center. Building realistic business and financial goals Constructing a cohesive project overview Forecasting performance metrics o Power Usage Effectiveness (PUE) o Power cooling density o Thermal zone mapping Developing conceptual design - Keith Klesner, Vice President Strategic Accounts, Uptime Institute 2:15 3:15 p.m. Building Green: Financial Incentives for Sustainable Design It s impossible to search for energy efficient data centers without tripping over the likes of Facebook, Google, Amazon, etc. These companies are at the pinnacle of energy efficiency as it stands today with resiliency strategies carefully crafted to allow operations which support living on the edge. While this performance is admirable, the hyper-scale space makes up only 4% of the total data center energy use with the rest being divided between small to medium data centers (49%), corporate enterprise data centers (27%) and multi-tenant data centers (19%). This presentation will analyze the financial impacts of efficient design at the hyper-scale level and how they can be adapted to provide sizable impacts for the remaining 96% of data centers. Forecasting power cost savings Manufacturer incentive programs Database of State Incentives for Renewables & Efficiency (DSIRE) Economic development triggers Impact of Regional Energy Codes Basics of LEED and the changes from LEED v2009 to v4.0, specifically the data center adaptation - Scot Heath, Senior Engineer, Enabled Energy - Patti Mason, Director of Advocacy, U.S. Green Building Council (USGBC) 3
AGENDA Monday, August 10, 2015 (Continued) 3:15 3:30 p.m. Afternoon Break 3:30 4:30 p.m. Designing to Meet Auditing Standards In spite of its ominous connotation, data center auditing has a number of benefits, both on technical and business levels. Many industries require data audits to be conducted on a regular basis in order to ensure security, redundancy and efficiency. Audits also lend credence to issues that need to be resolved, but have been deemed less important when it comes to funding. This session will cover the various auditing tiers, business reasoning behind audits, and how to design a data center to achieve desired ratings for its entire life cycle, especially with respect to: Tangible business benefits of auditing a data center Determining between SOC 2 Type-1 or Type-2 Identifying when PCI DSS standards are required - Johanna Terronez, Senior Manager Advisory Services, Grant Thornton 4:30 5:30 p.m. Case Study: National Renewable Energy Lab (NREL) Ultra-Efficient HPC Data Center Case Study Tuesday, August 11, 2015 8:00 8:30 a.m. Continental Breakfast The scientists and researchers at the DOE National Renewable Energy Laboratory (NREL) continually innovate and integrate novel technologies and have received 52 R&D 100 awards for their groundbreaking work. Its reputation was put to the test when it came to designing and building its own highperformance computing (HPC) data center. This session will explore the uniquely efficient design (in collaboration with HP and Intel) of the first HPC data center dedicated solely to advancing energy systems integration, renewable energy research and energy efficiency technologies and how it achieves the following performance metrics: First petra-scale HPC to use warm-water liquid cooling Reaches annual average power usage effectiveness (PUE) rating of 1.06 or better Excess heat utilized throughout facilities - Mike Tilbury, Vice President, JE Dunn Construction - Steve Hammond, Computational Science Center Director, National Renewable Energy Laboratory (NREL) - Rob Thompson, Chief Mechanical Engineer, SmithGroupJJR 8:30 10:30 a.m. Cooling Methods Panel Legacy cooling methods are falling short of meeting the needs of the growing data center. Also, recent studies have demonstrated that servers can run at higher temperatures without failure. The traditional Computer Room Air Conditioning (CRAC) systems, therefore, are yielding to a number of cooling methods that typically incorporate higher climate temperature ranges and increased peak humidity thresholds. This panel of experts will discuss innovative designs they have implemented, efficient designs of other industry leading data centers, impacts of location, and the merits of each cooling method, and their relationship to: Evolution of cooling design Modern design options Planned and potential load Accounting for outdoor conditions Sustainable power - Moderator: Gary Cudmore, Director of Data Centers, Black and Veatch - Shawn Mills, CEO, Green House Data - Todd Gale, Vice President Data Center Architecture and Innovation, ViaWest - Robert Strong, Exclusive Solutions Partner, Schneider Electric 4
AGENDA Tuesday, August 11, 2015 (Continued) 10:30 10:45 a.m. Morning Break 10:45 a.m. 12:00 p.m. Developing a Budget 12:00 1:00 p.m. Group Luncheon Developing a comprehensive and accurate budget early in a project s life cycle is critical not only to a project s success, but to the success of the underlying business. Whether the data center is for a colocation operator or an enterprise, the total cost of ownership (TCO) directly affects their business competitiveness in the market. Focusing on CapEx is a short-sighted concept, but is still prevalent in the market. CapEx alone has the potential to render an inefficient data center, thereby increasing the TCO. OpEx must also be considered at the very beginning of the project to allow energy efficiency to be taken into consideration and make an informed decision on equipment choices. A thorough return on investment (ROI) analysis must be performed in making these choices. Other economic factors come into play such as the cost of electricity, cost of water, and data center specific incentives. This presentation will cover: Identifying all forecasted costs Calculating total cost of ownership (TCO) Top three unaccounted-for costs Building an accurate ROI estimate Costs associated with different tier levels Economic conditions affecting data centers - Ron Vokoun, Mission Control West Region, JE Dunn Construction 1:00 3:00 p.m. Site Selection & Identifying Power Needs Data centers are a critical infrastructure element of the American economy. Every facet of business relies on continuous, uninterrupted stream of information and communication technologies. Big data, e-commerce, social networking, and all other internet traffic are fueling new data center construction across the country. This integrated technology explosion is a key driver in the provision of new (and cleaner) power plants put into service by utilities and independent power producers. This session will provide a fundamental understanding of what variables must be taken into account for power requirements, efficient design considerations to reduce or distribute excess heat, and how different environments affect a data center. Each topic will be approached from a utility, manufacturing, and enduser perspective. Power considerations: o Cost per kwh o Carbon footprint o Fuel mix o Redundancy o Infrastructure Environmental risk (i.e. hurricanes, tornadoes, earthquakes, etc.) Environmental impact on cooling Communicating new or additional load with utilities Moderator: Carsten Baumann, Strategic Alliance Executive, Schneider Electric - Jim Sack, Key Account Manager, Xcel Energy - John Lusky, Director of Electrical Engineering Design Build & Project Management, Schneider Electric - KC Mares, Datacenter Leader, Megawatt Consulting (Invited) 3:00 3:30 p.m. Afternoon Break 5
AGENDA Tuesday, August 11, 2015 (Continued) 3:30 4:30 p.m. Economic Incentives Economic incentives, when used correctly, defray startup, operating, and expansion costs for data center operators. Yet, with so many states offering attractive programs, organizations that want to leverage incentives must weigh their options carefully. This presentation will address: Sales and use tax incentives, including both incentives on equipment and sites Best practices for meeting state minimum thresholds in order to benefit the business and customers Strategies for working with economic development organizations Interacting with state and local governments to form lasting partnerships Real-estate taxes - Shawn Mills, CEO, Greenhouse Data 4:30 5:30 p.m. Case Study: JE Dunn Construction & Viawest Data Centers Case Study 5:30 p.m. Conference Adjourns This case study will examine the Brookwood ViaWest Data Center which has 138,000 square feet of raised flooring and features high density pods of 700+ Watts per square foot. This data center is designed to deliver fault tolerance and full redundancy. The panelists will discuss each aspect of the data center and its construction including: Reliability o 138,000 sq. ft. of raised floor o Designed to be concurrently maintainable and fault tolerant o High density capacity (700+ Watts/SF) o 100% uptime commitment for power and network Connectivity o Low latency fiber ring termination from several providers allowing you to send and retrieve data quickly o KINECTed Transport to Hillsboro, Nevada and Utah data centers offering disaster recovery and additional carriers Energy Efficiency o Power Usage Effectiveness (PUE) of1.3 o Gold level partner status in Portland s General Electric s Clean Wind Program o Cooling Optimization reduce energy using both air-side and water-side economization o Connected to PGE Sunset Reliability Center redundant power station - Mike Fernholz, Senior M/E Engineer, JE Dunn Construction - Dave Leonard, Chief Data Center Officer, Viawest - Mike Connell, Vice President, Corgan Associates 6
PRE-CONFERENCE WORKSHOP: MASTER SCHEDULE DEVELOPMENT & METHODS FOR MANAGING THE PROJECT TEAM MONDAY, AUGUST 10, 2015 OVERVIEW Timelines for new data center construction projects can vary from six months to three years depending on size and scope. To achieve a successful build in an acceptable timeframe requires efficient communication and collaboration among many professionals in varying specialties. Establishing a complete master schedule creates measurable benchmarks and accounts for obstacles outside of the project team s control. This workshop will illustrate how to create a complete master schedule, list important preliminary considerations, define Integrated Project Delivery (IPD) and how to enable it within the project team, explain legal aspects of project team collaboration, and apply each learning objective to real-world case studies. LEARNING OUTCOMES Identify key roles in project development and how to recruit a dream team Construct a master schedule accounting for all stages of the build Accurately estimate a timeline Establish measurable bench marks Identify the most common causes for project delays and how they can be avoided Review the principals of Integrated Project Delivery (IPD) Explain the legal requirements involved in multi-party agreements AGENDA 8:00 8:30 a.m. Registration and Continental Breakfast 8:30 11:45 a.m. Workshop Timing Key considerations in development process Organizing sequence of build Top reasons for delays and how to they can be avoided Principles of IPD Setting up an integrated project o IPD team building and functioning o Defining roles, responsibilities and scopes of services o Defining and measuring project outcomes o Legal considerations Multi-party agreements 7
PRE-CONFERENCE WORKSHOP: MASTER SCHEDULE DEVELOPMENT & METHODS FOR MANAGING THE PROJECT TEAM MONDAY, AUGUST 10, 2015 WORKSHOP INSTRUCTORS Gary Murphy / CEO / Integrated Design Group Gary Murphy is the Principal of Integrated Design Group, Inc. Mr. Murphy is a founding partner and Principal in charge of Business Development and Client Relations at Integrated Design Group. Mr. Murphy is responsible for maintaining ongoing customer relationships as well as developing new long-term clients. Mr. Murphy s background and experience includes a wide variety of project types including Biotech, laboratory, data center, office and manufacturing. Prior to founding idgroup, Mr. Murphy served as the Vice President of Business Development at Carlson Implementation Associates, a $300 million design build firm in Natick, Massachusetts. Mr. Murphy has also worked at Kennedy and Rossi in Lexington and was responsible for the development of Badger Engineers Biotech practice in Cambridge in the late 1980 s. Mr. Murphy is an active member of Core Net Global and the Informational Facilities Management Association as well as the Massachusetts Health Data Consortium. Mr. Murphy obtained a Bachelor of Arts from University of Massachusetts in 1983. Joe Higgins / VP of Engineering and Corporate Sustainability Officer / Fidelity Investments As Chief Sustainability Officer, Mr. Higgins provides strategic guidance for Fidelity s sustainability program across its business units and corporate functions including the firm s energy and water resources, GHG emissions reporting and ISO 14001 EMS program. As the VP of Engineering, he has responsibilities for critical infrastructure design and operations. Mr. Higgins played a key role in formalizing Fidelity s data center strategy, site selection process and the design for Centercore its next generation data center. He also actively supports the U.S. Green Building Council as a LEED Faculty member and reviewer for their Education Provider Program. He served on the LEED steering Committee and core committee in advancing LEED 2.2 for New Construction, and most recently the LEED for Existing Buildings Operations & Maintenance. He presents regularly on energy, data center, and sustainability topics at the Corporate EcoForum, CoreNet Global, NISCA, BOMA, NAIOP, Uptime Institute, Environmental Defense Fund, and U.S. Department of Energy. Before joining Fidelity, Mr. Higgins served as the senior technical officer for a $1.2 billion facility management organization with more than 700 clients comprising leading-edge research institutions, museums, healthcare and higher education organizations. In this role, he provided consulting to high profile building projects including design, building commissioning, energy efficiency, and sustainability focused operations. 8
IACET CREDITS EVENT LOCATION EUCI has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, EUCI has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, EUCI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard. EUCI is authorized by IACET to offer 1.0 CEUs for the conference, and 0.3 CEUs for the workshop. INSTRUCTIONAL METHODS Case studies, PowerPoint presentations, a panel and group discussion will be used in this event. REQUIREMENTS FOR SUCCESSFUL COMPLETION OF PROGRAM Participants must sign in/out each day and be in attendance for the entirety of the conference to be eligible for continuing education credit. A room block has been reserved at the Denver Marriott Tech Center, 4900 South Syracuse Street, 80237, for the nights of August 9-10, 2015. Room rates are $159, plus applicable tax. Call 1-303-779-1100 for reservations and mention the EUCI program to get the group rate. The cutoff date to receive the group rate is July 22, 2015, but as there are a limited number of rooms available at this rate, the room block may close sooner. Please make your reservations early. Breakfast host Custom sponsorship opportunities are also available. Please contact Josh Palubicki at 720-988-1230 or jpalubicki@euci.com for more information. REGISTER 3, SEND 4TH FEE Any organization wishing to send multiple attendees to these events may send 1 FREE for every 3 delegates registered. Please note that all registrations must be made at the same time to qualify. PROCEEDINGS A copy of the conference proceedings will be distributed to attendees at the event. If you are unable to attend or would like to purchase additional copies, a downloadable link will available two weeks after the conference is complete. The cost per download is US $395. The link includes visual presentations only. Upon receipt of order and payment, the link will be sent to you via email. NOTE: All presentation sales are final and are nonrefundable. 9
EVENT LOCATION WWW.EUCI.COM P: 303-770-8800 F: 303-741-0849 PLEASE REGISTER THE FOLLOWING A room block has been reserved at the Denver Marriott Tech Center, 4900 South Syracuse Street, 80237, for the nights of August 9-10, 2015. Room rates are $159, plus applicable tax. Call 1-303-779-1100 for reservations and mention the EUCI program to get the group rate. The cutoff date to receive the group rate is July 22, 2015, but as there are a limited number of rooms available at this rate, the room block may close sooner. Please make your reservations early. DATA CENTER DESIGN & CONSTRUCTION CONFERENCE AND PRE-CONFERENCE WORKSHOP AUGUST 10-11, 2015: US $1795 - EARLY BIRD ON OR BEFORE JULY 31, 2015: US $1595 DATA CENTER DESIGN & CONSTRUCTION CONFERENCE ONLY, AUGUST 10-11, 2015: US $1395 EARLY BIRD ON OR BEFORE JULY 31, 2015: US $1195 MASTER SCHEDULE DEVELOPMENT & METHODS FOR MANAGING THE PROJECT TEAM PRE-CONFERENCE WORKSHOP ONLY, AUGUST 10, 2015: US $595 EARLY BIRD ON OR BEFORE JULY 31, 2015: US $495 I'M SORRY I CANNOT ATTEND, BUT PLEASE SEND ME A LINK TO THE CONFERENCE PROCEEDINGS FOR US $395. EUCI s Energize Weekly e-mail newsletter compiles and reports on the latest news and trends in the energy industry. Newsletter recipients also receive a different, complimentary conference presentation every week on a relevant industry topic. The presentations are selected from a massive library of more than 1,000 current presentations that EUCI has gathered during its 28 years organizing conferences. Sign me up for Energize Weekly. How did you hear about this event? (direct e-mail, colleague, speaker(s), etc.) Print Name Job Title Company What name do you prefer on your name badge? Address City State/Province Zip/Postal Code Country Telephone Email List any dietary or accessibility needs here CREDIT CARD Name on Card Account Number Billing Address Billing City Billing State Billing Zip Code/Postal Code Exp. Date Security Code (last 3 digits on the back of Visa and MC or 4 digits on front of AmEx) OR Enclosed is a check for $ to cover registrations. All cancellations received on or before July 10, 2015, will be subject to a US $195 processing fee. Written cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event or publication. This credit will be good for six months. In case of event cancellation, EUCI s liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at (201) 303-770-8800. 871-0474. EUCI reserves the right to alter this program without prior notice. 10