SERVICE OFFERING: DATA CENTER REAL ESTATE & SITE SELECTION SERVICES. Data Center Expertise Delivered with Integrity

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1 SERVICE OFFERING: DATA CENTER REAL ESTATE & SITE SELECTION SERVICES Data Center Expertise Delivered with Integrity

2 Whether owning or leasing data center space, Discerning Analytics can expertly walk with you through the process, from creating a vision and strategy, to funding and execution. Because every data center strategy varies, our services are custom designed for each client. Discerning Analytics delivers critical expertise during important crossroads throughout our growth phases and continuing transition. 2

3 REAL ESTATE ADVISORY SERVICES Our real estate advisory services are benefitted by those wishing to build, own, and operate a data center facility. We can assist you from identifying appropriate land, contract negotiation and throughout the entitlement, and due diligence process. Geographic site selection Type of structure, location, weather resistance, power supply, fiber/carrier availability Greenfield Re-purposed facilities Expansions New facilities Master Planning Entitlement Re-zoning & municipality advocacy Community relations Contract Negotiation Discrete, accessible, on point, ethical 3

4 REAL ESTATE RESEARCH & PRO FORMA Geographic Market Analysis Competitive Landscape Buy vs. Build Cost-Benefit Analysis Expansion & Contraction Analysis Capital Expenditure (CAPEX) Operational Expenditure (OPEX) Total Cost of Ownership (TCO) Return on Investment (ROI) Lease-backs Feasibility Studies 4 Sound, independent advice

5 SITE SELECTION SERVICES Planning, designing and building a data center can take up to 18 months, by comparison to outsourcing, which may be a three to six month process, to define the need, solicit proposals and make a selection. There are many considerations when choosing to lease within a data center. Data Center Variables Tiered facilities Tier1 (least redundant) to Tier IV (most robust and highly redundant in the industry) Certifications Security Geographic benefits/risks/incentives/availability High-availability, high density colocation Disaster Recovery Containerized data centers (often referred to as modular) Discrete, accessible, on point, ethical 5

6 SITE SELECTION SERVICES Data Center Variables (continued) Co-location Colocation is the general term used to describe "ready for lease" or "rack ready" data center space, including power, cooling, connectivity, bandwidth and security. Wholesale colocation, is custom-made for tenants whose needs are much larger than those served in a retail environment. Wholesale data center providers physically divide facilities into pods of typically beginning at 5,000 square feet. Within typical pod architecture, tenants benefit from their own dedicated power distribution, cooling, carrier services, and physical security. Retail co-location firms lease space and power down to the rack-level in some instances. Managed Services In co-location, the client manages their space and equipment, while with managed services, the data center provider does this for them. Many co-location providers today are hybrids of all three types. 6 Sound, independent advice

7 COMMON SITE SELECTION CRITERIA Location Pricing Fiber Connectivity Power/Cooling Operations Scalability Reliability Disaster Recovery Redundancy Powered Shells High Performance Computing (HPC) Capability Cloud Computing Strategy Sustainability Concurrent Maintainability Site Accessibility Smart/Remote Hands Unbiased expert analysis 7

8 SITE SELECTION RESEARCH SUPPORT Effectively implementing any plan for data, securing it, keeping it compliant, available and redundant, requires solid planning. Research, analysis and reporting is key to effective implementation. These are some of the most common areas of research and reporting. Data Center Strategy Co-location site comparison modeling Cloud Strategic Planning Geographic Analysis Data Center Marketplace (comparable) Lease renewals SLA, Lease & Contract Negotiation/Renegotiation Cost Analysis Discrete, accessible, on point, ethical 8

9 OTHER DATA CENTER SERVICES Data center real estate and site selection represent a portion of our services. We also provide in-depth expertise in order to provide the following data center network services. Assessments Network Audits & Planning Best Practices Training Case Studies Network Equipment/Component Market Research and Analysis Custom Research and Analysis Discrete, accessible, on point, ethical 9

10 TRENDS FOR 2015/2016 Headquartered site with smaller buys, geographically spread Attractive new markets Stabilization in larger wholesale market pricing Greater focus on sustainability Managed hardware and cloud-based service options Wave of migration for enterprises to secured cloud environment Smoother migrations Software-defined networking (SDN) Network functions virtualization (NFV) Server virtualization Migration from copper to optical networks inside the data center Optical trends between data centers (WDM, Ethernet, OTN) A trend towards leaving the land lording to landlords 10 Sound, independent advice

11 Be In Touch Twitter: LinkedIn: Check-out our most recent independently researched report on the emergence of Optics in data centers. Unparalleled expertise in data center analysis and insight 11

12 This document is the sole property of Discerning Analytics, LLC and is protected by copyright laws. Distribution outside the company of receipt, including to the computers of independent contractors, is prohibited by U.S. and international law. Federal copyright law (Title 17 of the U.S. Code) makes it illegal to reproduce part or all of Discerning Analytics, LLC publications without written permission. If you would like to distribute copies of this publication, please obey the law and contact Discerning Analytics for the appropriate permission. Discerning Analytics LLC