Wireless Broadband Access Fueling Broadband Growth Today and Tomorrow Tom Gruba Director of Marketing and Channel Operations Motorola Canopy Products December 2, 2003
Topics What is Broadband? The Economic and Social Benefits of Broadband Applications in Wireless Broadband The Canopy Solution
What is Wireless Broadband? Public: Data access to the Internet at speeds several orders of magnitude faster than 56kbps dial-up 256 kbps minimum, 1 Mbps typical Capable of delivering rich media Always-on connection Private: Low-cost, highspeed alternative to dedicated data circuits
Wireless Access Space Wireless Local Area Network (WLAN): Designed to Support Last 100 Feet (802.11A&B) Used Largely in Enterprises but Migrating into Residential Hotspots Interface to ISP to Support Nomadic Traffic in Public Areas. Leverages WLAN and Provides Billing Support Examples: Airports, Train Stations, Coffee Shops Fixed Wireless Access Last Mile to Business or Residential Fixed IP Access to a Fixed Location Canopy can Support Broadband Delivery to Hotspots with Distribution using WLANS
An Internet World 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 52.2 23.4 11.6 57.1 76 1.1 7.4 11.7 75.6 12.7 64.5 87.7 North America LACA EMEA ASIA Still On Dial-Up Broadband Subscribers Total Internet Subscribers All Figures in Millions Source: ITU
Economic and Social Benefits of Broadband Broadband is an accelerator of economic and social developments* Benefits include: Increased Productivity Efficiencies in the Distribution of Goods, Services and Information Better Access to Basic Services such as Health Care and Education Data, Voice and Video Services at Lower Prices Broadband delivers Digital Inclusion! *Sources: The Economic and Social Benefits of Broadband Deployment, TIA, October 2003 SPU Broadband Workshop, The International Telecommunications Union, April 2003
Broadband Applications Business Internet Access Consumer Internet Access Distance Learning Tele-Medicine Tele-Commuting E-Government Agriculture Public Safety National Security Tourism Applications for Persons with Disabilities Enterprise Connectivity Voice and Data Backhaul E-Commerce Emergency Response IP Telephony Campus Connectivity Remote Surveillance Utility Control & Monitoring Small Business Assistance WiFi Hot-Spot Backhaul and Dozens More!
Wireless Versus DSL & Cable: Coverage, Price & Functionality
The Solution is Wireless Wireless Broadband delivers speeds equivalent to wired alternatives Overcomes physical obstacles and rights-of-way concerns Deployment is easier, faster and more costeffective Can be used to extend existing wired networks The latest transmission and production technologies, such as those used in Motorola s Canopy products, finally makes wireless costcompetitive with wired networks
Wireless Broadband Worldwide Over 65 Countries have already Deployed Wireless Broadband Canada USA Mexico Belize El Salvador Costa Rica Panama Colombia Venezuela Guyana Brazil Ecuador Uruguay Chile Argentina Ireland United Kingdom Bermuda Bahamas Jamaica Dominican Republic Puerto Rico Turkey Israel Iraq U.A.E. Egypt Togo Mali Ghana Nigeria Botswana Seychelles Zimbabwe South Africa Guinea Poland Russia Bosnia Hungary Bulgaria Serbia Armenia Ukraine Kazakhstan Nepal Pakistan India Sri Lanka Bangladesh Cambodia Vietnam China Mongolia Japan Hong Kong Taiwan Singapore Brunei Malaysia Thailand Indonesia Philippines New Zealand Australia
BWA Will Change the Expectations for Broadband Continuous Hotspot Coverage (Nomadic) Fixed Hot Spot Islands Mobile Workforce Media, Emergency Services Logistics, Transportation & Field Service Public Safety Mobile Hotspots (Rail ISP)
Wide Array of Applications As a Layer II Bridge, BWA is Capable of Supporting a Myriad of Applications for Business & Residential Customers Applications Include: Safety, Security & Disaster Recovery Homeland Defense Distance Learning Medical Assistance Private Voice & Data Networks Special Events Community Programs
The Business Perspective Business Interests Reducing Costs Delivering Faster Access Meeting Customer Demand Quickly Offering Cost- Effective/Reliable Broadband Alternatives Ensuring System Security Key Challenges System Design/Installation Radio/Wireless Knowledge Technical Support Interference Mitigation Scalability & Reliability Vendor Selection Criteria Equipment Price Technical Support Trusted Provider
University of Notre Dame Problem: No Attractive High Speed Broadband Access for Notre Dame Staff & Faculty Living Off Campus Solution: Connect the University to the Canopy Network, ND Users can be Connected to the University Network Directly By Management & Assignment of the Appropriate TCP/IP Addresses to the User. Results: Outstanding. E-mail, Internet Bandwidth, Client Billing & First Level Support Handled by University.
Government Agency Deploys Wireless Broadband: Monitoring & Controlling Traffic Problem: Traffic Signals Alone Could Not Properly Control & Monitor the Traffic Generated During Ramp Construction Solution: Deployed an intelligent interchange using Motorola s Canopy technology with MPEG4 video capabilities Result: The Intelligent Interchange Has Been So Successful, Oklahoma s Department Of Transportation Is Planning To Deploy At Similar Projects Oklahoma s Department Of Transportation Deployed A High-speed Wireless Broadband Network At A Major Intersection To Control And Monitor Traffic That Had Been Rerouted During Construction.
Assisting Utility Companies The System Tackles a 35 Mile Link Over San Francisco Bay How A California Public Utility Is Realizing Significant Cost Savings In Leased Line Costs By Replacing Outdated Analog Microwave Systems With Canopy Problem: East Bay Municipal Utility District Has 300 Sites Within 325 Square Miles That Are Interconnected Via Costly Leased Telephone Lines. Solution: Deploy Motorola s Canopy Solution That Includes A 35-mile Hop Between Stockton and Pardee Ridge, Calif. Result: Replacing Utility s Outdated Microwave Systems & Enhancing Surveillance and Security Measures. Immediate Cost Savings Realized & Upcoming Phases Promising to Save Significant Expenditures In Leased Lines
Citrus Grower Deploys Wireless Broadband Managing the Health of Their Crops How A Large Florida Citrus Grower Deployed Motorola s Canopy Wireless Broadband Solution To Monitor Every Aspect Of Its Orchards Problem: A Citrus Company With Groves In 3 Florida Counties, Sought A Way To Easily And Cost-Effectively Track & Collect Data From Its Citrus Groves Solution: Motorola s Canopy 20 Megabit Backhaul Wireless With More Than 30 Access Points & Over 200 Subscriber Modules in 3 Counties. Result: Citrus Company Is Able To Wirelessly Monitor Sophisticated Data From All of the Groves At A Central Office. Data Includes Track Of Tree Counts, Weather Conditions, Rainfall And Growth Of Trees.
Express Delivery Service Enhances Their Operational Effectiveness How One Major Express Delivery Service Uses the Canopy System to Reduce Costs & Enhance Service Problem: Looking for Ways to Drive Costs Out of Their Operation, Eliminate Expensive Leased Lines and Enhance Card Reader Services Solution: Motorola s Canopy System is Being Used to Network the Reader (Kiosk) to the Main Network. Eliminates Wires Between Reader & Network Result: Deployed at Over 75 Campus. Results are Outstanding
Enterprise Looks to Wireless Broadband Florida Car Dealership How One Enterprise Enhanced Their Voice & Data Communications Capabilities While Significantly Reducing Frame Relay Costs, Increasing Bandwidth & Eliminating Variable Delay Issues The Problem: Holman Enterprises Southern Division Was Spending More Than $75,000 Per Year In Frame Relay Costs For Its 9 Dealership & Service Locations The Solution: Migrating Voice And Internet Traffic Of Each Site Over To Canopy With No Change To The Dealership s Existing Legacy Voice Equipment The Result: 6 Of 9 Sites Are Linked With Wireless Broadband. All Dealership Activities (Customer Information, ADP Database Applications, Web-based Applications And Voice) Are Connected To The Main Server Via Canopy
Space Shuttle Debris Recovery Problem: Provide Broadband Internet Access for More Than 1,000 People in Remote Area within 24 Hours for Disaster Recovery Solution: Install AP at 340 Tower & Point to SM Located Four Air Miles Away at Command Center, Serving NASA, FEMA, US EPA, US Forestry Service and Others Results: SM Fed Dozens of Computers Through VPN in Command Center Using Vanguard Router.
Newark Airport Parking Facilities Problem: Increase Safety/Surveillance Capabilities at Employee Parking Facilities and Eliminate Recurring Costs Solution: Using a BWA Point-to-Multipoint System, Vanguard Products & Video Surveillance Cameras Created a Networked Security System that Supports the Monitoring of 13 Parking Lots From A Central Location While Enabling Interaction with Travelers who Required Assistance at Remote Sites. Results: Installed Over 60 Full Motion Cameras Relaying Full Motion Sound & Video to Command Center Where Security Monitors Activity and Can Control Cameras, Gates and Phones.
Minnesota Dept. of Transportation Problem: Dangerous Weather Conditions Force the Closing of Roads along US71 & I90. Manual Process Takes up to 2 Hours & Requires Manually Closing of Gates and Notifying Drivers. Solution: Automate the Process. Monitor the Roads & Exits Using Live Motion Video Cameras, Relay the Information to Command Center Via a Point-to-Point System. When Conditions Require, Lower Gates and Post Warnings for Drivers. Results: BWA System Has Been in Place for 2 Winters on 29 Poles and has Withstood Winds in Excess of 50 MPH and Wind Chills -60 F.
Oklahoma Cardiovascular Associates Problem: Physicians Were Unable to Consult Real-Time with Off-Site Cardiovascular Doctors/Surgeons for Time Critical Life Saving Events. Solution: Install 10 Mbps Point-to-Point System That Enables Doctors To Collaborate With Doctors At Four Hospitals And Five Clinics. Results: Doctors Use the Broadband System to Read the DICOM Images Remotely, Share Information and Discuss Diagnostics without Physically being Present at the Facility. The System Supports HIPPA.
Metropolitan First Responders Video, Voice & Data over Wireless Broadband Video Surveillance at Top Tourist Attractions Software Allows Communications Between Different Frequencies Mobile Units and Patrol Officers Receive Immediate Critical Data/Images
The Canopy Wireless Broadband Solution As a Wireless Bridge As a Wireless Network Low-Cost, High-speed Data Connectivity Installation And Maintenance Is Easier Than Traditional Wireless Or Broadband Solutions Reaches Unreachable Areas
The Canopy System s Main Components Access Point (AP) Subscriber Module (SM) Backhaul Module (BH)
Point-to-Point System
Point-to-Multipoint System
Wireless Extension for Broadband networks CATV Networks AC Feed DSL Networks Network Connection The Connection Could Be DSL Or Cable Modem At Edge Of Network
Networks Can Gracefully Coexist LAN/WAN Network Router Switch Access Point PC with Adapter Access Point Subscriber Module PC
Canopy Wireless Broadband: A Complementary Solution for 802.11 LANs 802.11 XMTR LAN/WAN Network Range: up to ~50,000 feet with reflector Speed of Deployment: Hours Deployment Considerations Low Initial Investment Low Cost Incremental Growth Carrier Grade Quality Of Service Interference Tolerant Highest Level Of Security Consistent End User Experience No Software Agent On End User Computer
Thank You! www.motorola.com/canopy