The Web-to-Print online solution for the creation and booking of classified and display adverts Your Web-to-Print Partners
Too much red ink? Newspapers are in crisis, with rising costs and shrinking revenues. 4PM, an Irish web-to-print company, has the answer: 4AdMan.
- 4PM s revolutionary software - 4PM has many years experience in designing prepress solutions for newspaper publishing. Our strength in groupware, new media and database technologies provides newspaper publishers top of the line Web-based publishing and advertising workflows. 4AdMan is an online ad creation system. It gives newspaper advertising clients browser-based features, enabling them to create, modify and manage their classified or display adverts. It gets better: they can also pay online and send the ads directly to the newspaper. 4AdMan considerably speeds up the page generation cycle for newspapers. Once 4AdMan is set up at the newspaper, ad clients can log on to the system via the Web and manage their adverts on a regular basis. The potential for newspapers to greatly improve customer service whilst generating substantial cost savings is enormous and there is no doubt that this is the way forward. 4AdMan is a combination of the best of several technology platforms such as Adobe InDesign Server, Microsoft SQL and front end cutting edge Dot Net Architecture to create the page templates and the final page designs. The adverts are generated automatically from templates, eliminating the need for specialised page designers involvement directly with the customer. It also integrates with some of the other services we provide such as Web design, Content Management Systems, portal uploading, internet marketing, e-brochures and SMS. It has been developed using the latest software technology in order to maximise usability and future-proof your investment. This brochure is designed to outline the advantages of 4AdMan over traditional approaches to advertisement creation. But there s no substitute for a demo, which we will be pleased to arrange for any time that suits. John Kennedy Managing Director, 4PM Your Web-to-Print Partners 1
> Advantages of 4AdMan for Advertising Clients It reduces costly errors as they enter their own data and can proof their advert immediately. 4AdMan also reduces the time delay from entering data to seeing the ad in print. Removes the need for paper copies going from customer to newspaper and vice versa. It allows advertising clients to proof the actual PDF that appears in the newspaper. Any changes or late copy can be inputted by advertising client as extended deadlines are created. 4AdMan allows clients to organise ad layout and manage ads as they want. It also allows advertising clients to manage their ads online. > Advantages of 4AdMan for Newspapers 4AdMan allows page makeup to be done automatically. Requires design staff to just create the grid and layout templates and nothing else. It provides for easy amending of text, automatic proofing and sending of proof to advertising clients via the Web. It reduces the rush for last minute copy input and changes as clients are able to do this themselves. Eliminates the need for refunds as the advertising client inputs their own copy. It helps newspapers to cut resource allocation for page generation. It allows for last minute changes to be easily incorporated. Eliminates the need for advertising clients to frequently come to the newspaper and removes the need for representatives chasing around to get late changes and new copy. 4AdMan plugs into your Website, providing your newspaper Website an advanced classified ad search facility. That adds value by increasing the exposure of your classified adverts and by creating a unique selling point for your newspaper to be chosen over other titles. Removes or reduces the cost of buying costly desktop design packages for newspaper staff members. 2
> 4AdMan s solution has vast savings in time, manpower and hassle: Old-fashioned approach to ad building 4AdMan approach to on-line ad building 1 The client types their copy and emails or faxes it to the publisher 1 The client types their copy directly into 4AdMan via a standard web browser and chooses their format and layout 2 The publisher does the typesetting and layout to produce the ad 2 AdLizard provides the client with an instantaneous PDF proof 3 The Publisher sends the proof to the client 3 The client makes their own alterations, via their standard web browser 4 The client checks the proof and makes alterations 4 When the client approves the ad, it is already on your server in a print-ready production file 5 6 7 8 The publisher completes the alterations The publisher forwards the second proof to the client The client approves the ad for publication The publisher submits the completed ad to their production system With 4AdMan the client does all of the input, while the publisher controls the output. Save time and money with 4AdMan... 3
> Newspaper Advertising Markets Ideally Suited to 4AdMan 4 AdMan makes it easy for you to offer an improved service to many types of clients. Some businesses need to use newspaper ads every day. For example, car dealers or property companies must use advertisements in order to reach the maximum number of potential customers. It s also true for the entertainment industry which may have new marketing messages every day. With 4AdMan, newspapers have a potentially enormous competitive advantage, to enhance their relationship with their regular and/or casual customers and deal more effectively with their clients advertising needs. Using 4AdMan, making ads is really easy and both newspaper and client can generate extensive and immediate time and money savings. Our clever Content Management System will be useful for: Estate Agents property listings. Car dealers new and used. Planning Notices. Cinema/theatre/venue/club listings. Personal ads. In Memoriam/Death notices. Any advertiser who regularly places ads and would benefit from an easy-to-use template design system. All classified advertisers. Examples of Ads made using 4AdMan FOR SALE Of ice 1300 (SqF) Mike Kelly - Car Sales Dublin Road, Bray, Co. Wicklow. Telephone: 01-4440011. Fax: 01 4440228. Email: bray@mikekelly.ie 01 2871905 WWW.CBKW.IE FOR IMMEDIATE INFORMATION & BROCHURE With templates pre-designed, TO YOUR MOBILE PHONE: property advertisers TEXT CB223 find it TO 57188 easier to place ads. TXTS COST 0.50 SP: IWORD LIMITED, WWW.IWORD.IE SMITH & SMITH ASSOCIATES It s so easy for car dealers 2004 BMW M3 SMG to Convertible generate silver up-to-date display ads. 4
Example: Coldwell Banker These ads for Coldwell Banker Ireland, part of the world s largest real estate company, were generated using 4AdMan software and delivered to the newspaper in minutes. For immediate information & brochure to your mobile phone: Text CB223 to 57188 Txts cost 0.50 SP: iword Limited, www.iword.ie FOR SALE 01 411 0944 www.cbestates.ie Customised Solution This Valentine s greeting application of 4AdMan was designed for a US newspaper. The beauty of our solution is that it is tailored to the specific business and market requirements of each customer. Our software can handle anything from a small classified to a full page advertisement, delivered to the newspaper as a print-ready file that has been designed and approved by the client and pre-paid by credit card. John Kennedy, MD 4PM This an example of the ad design interface. 4AdMan works with all categories of ads. 4AdMan also supports classified advertising. 5
Technical summary The publisher requires a Windows server environment and SQL database to install 4AdMan. Clients need only Microsoft IE5 running on a Mac or PC platform. 4AdMan: Is powered by AdLizard, Adobe InDesign CS (multi-user version) and Microsoft SQL. Supports all standard image formats JPEG, TIFF, EPS, PDF, BMP and GIF. Can reference ICC profiles, is tuned to the publisher s presses, can convert RGB into CMYK. Has a built-in audit trail. Can be customised to the publisher s corporate identity. Is supplied with a 180 day Start-up Warranty. Has been developed by 4pm, Ireland, and is subject to the company s quality control and quality assurance programmes. 4AdMan is a browser based on-line ad building system The 4AdMan system is installed on the publisher s server. Clients (and/or their agencies) can access 4AdMan using a standard Web browser, and need only ordinary keyboard skills to build their own ads. The client receives an immediate PDF proof, as soon as they input their ad copy. Because the system is on the publisher s server, the ad is being built with your own fonts and to your specifications. When the client has finished building the ad, the print-ready production file is ready to go on your server. > Why choose 4AdMan? 4AdMan can increase profits The advertising sales team no longer has to deliver proofs so they have more time to sell and therefore will increase your advertising volumes. 4AdMan can reduce costs Publishers need less in-house production staff to build ads manually. Production credits are eliminated. 4AdMan can eliminate production problems The 4AdMan system is installed on your server. So, while it is accessed by your clients via the internet, you - the publisher - retain full control over the technical specifications and production process. This means: - No more missing fonts; - No more colours that don t print; - No more muddy separations; - No more lost ads or transmission delivery delays. 4AdMan can deliver improved customer satisfaction for your clients The client receives an immediate proof no more frustrating delays. The client has greater flexibility to make copy changes right up to your final deadlines. The client has 24/7 access they are in control of their advertising. Complaints about typesetting errors and poor reproduction are eliminated. Critical Business Issues Recap 4AdMan flexibility increases market penetration. - Self service option for local midsize and small business advertisers. - 4AdMan empowers sales team. - Order processing and fulfilment automated, giving at least 60% more selling time; - Increased sales volume grows revenue with new advertisers; - Shorten sales cycle by creating finished ads on-site with customer. Time saved is money saved 6
4AdMan the Web-to-print online solution for the creation and booking of classified and display adverts Contacts John Kennedy Managing Director Tel: +353 1 497 7705 Mobile: 086 246 2716 Email: john@4pm.ie Cormac Kennedy Commercial Director Tel: +353 1 497 7705 Mobile: 087 9344 852 Email: cormac@4pm.ie 4PM Richmond House 118 Lwr. Rathmines Road Dublin 6, Ireland info@4pm.ie www.4pm.ie 7
Your Web-to-Print Partners Richmond House, 118 Lwr. Rathmines Road, Dublin 6, Ireland Tel: +353 1 497 7705, Fax +353 1 497 2550 Email: info@4pm.ie, Web: www.4pm.ie