Jobs Demand Report Chatham / Kent, Ontario Reporting Period of January 1 March 30, 2015 March 30, 2015 This Employment Ontario project is funded in part by the Government of Canada 1 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Executive Summary Employers in Chatham-Kent published 720 job postings in the reporting period (January 1 March 30, 2015). 70.8 % of all job openings advertised were in Chatham. o Due to a reporting deadline constraint, March data does not include postings collected on March 31 st and in the afternoon of March 30 th. While Chatham-Kent employers continued to advertise jobs through a variety of web sites, they increasingly prefer to advertise job openings through their own web sites (instead of using job boards). The overall number of jobs advertised in Chatham Region was in line with the previous quarter. 20.7% of all jobs advertised were in the Sales and Service Occupations category (NOC 6), followed by jobs in the Natural Resources, Agriculture and Related Production Occupations category (NOC 8) o Although hiring demand in the Sales and Service Occupations category remained in the top position, the category s share dropped from 23.4% in the previous quarter. o Most of the hiring demand in the Natural Resources, Agriculture and Related Production Occupations category (NOC 8) was due to (likely seasonal) demand for farm workers. The largest job advertising industries were retail trade (20.8%) and Public Administration (9.6%). o Manufacturers produced only 4.9% of all job postings with sufficient information to identify the employer s industry, down from 12.3 % in the previous quarter. 14% of all postings were for part-time positions. 11% of all job postings were for seasonal or contract positions. 2 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Introduction The real-time Jobs Demand Report s intelligence gathering system provides ongoing monitoring of online job postings with extensive quality assurance to analyze and compile each local job demand report. Provided to Chatham-Kent in quarterly reports, the Data Warehouse and Reporting Engine allows for the monitoring of the on-line local job market. This technology allows for the extraction of important information about each online job posting, including but not limited to the following metrics: Job Location Employer and employer industry (NAICS) Occupational Category (NOCS) Type of job (full-time/part-time, contract/permanent) For Chatham / Kent, job postings data was collected starting in April of 2014 and will be collected on an ongoing basis, and presented quarterly. Monitoring was expanded in July 2014, to provide better coverage of job openings in rural communities outside of Chatham. Note regarding incomplete Data for March 2015: Due to report delivery deadline constraints, data for March 2015 was only included until March 30, 2015. Cut-off was noon on March 30 th, 2015. Had the complete data set for 2015 been included, the final March 2015 would have been marginally higher, as it would included postings published in the afternoon of March 30 th and on March 31 st. 3 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Overview Recent Hiring Trends The figures presented below provide a summary account of the on-line jobs demand activity within Chatham / Kent during the quarterly reporting period (January 1 March 30, 2015). These figures are derived from Vicinity Job s online reporting portal (http://reporting.vicinityjobs.com/chathamkent ). The portal allows for an examination of the underlying data used to create the figures within this report. FIGURE 1: JOB POSTINGS BY DATA SOURCE Website # of Postings % Share Employer Corporate Websites 285 39.60% Other Job Boards 161 22.40% Service Canada Jobbank 274 38.10% Total 720 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent During the quarterly reporting period (January 1, 2015 March 30, 2015) a total of 720 job postings were recorded. Figure 1 illustrates a wide-spread use of the Internet to advertise job openings by employers in Chatham-Kent. o See note in Appendix 1 regarding selection and eligibility of data sources. There is no single web site where Chatham-Kent employers clearly prefer to advertise job openings. o The share of jobs advertised on employer websites has increased in 3 of the past 4 quarters, and reached close to 40% in Q1 2015. o The Service Canada job bank, which remains the most popular job board, accounted for less than 38% of all job postings advertised through credible sources. Its share continued to decline compared to the previous 2 quarters. 4 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
FIGURE 2: JOB POSTINGS BY LOCATION 350 300 250 200 150 100 50 0 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent The average number of job postings per month remained largely unchanged, at 240 in Q1 2015 (vs 235 in Q4 2014). o A slight increase is mostly attributable to seasonal factors: December is traditionally the month with the weakest hiring demand. o With December excluded, the number of job posting per month in Q4 2014 was 258. The 240 postings per month in Q1 2015 were lower, suggesting that seasonally-adjusted hiring demand in Q1 2015 declined somewhat compared to Q4 of 2015 (even considering that the March 2015 data included postings until March 30 th only). o Historic data from other geographic regions shows that hiring demand in the first quarter of the calendar year is typically strong. The total number of job postings in Chatham (the only community not affected by the monitoring scope increase in July 2015 as described in the Introduction) increased slightly in Q1 2015, reaching 510 job postings (vs. 478 in Q4, 607 in Q3, and 725 in Q2). 5 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
FIGURE 3: JOB POSTINGS BY LOCATION Wallaceburg Tilbury 35 52 Ridgetown 7 Dresden Chatham Kent Region 35 35 Chatham 510 Blenheim 46-100 200 300 400 500 600 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent Online job postings remained primarily tied to Chatham, representing 510 or 70.8% of the total number of job postings recorded in the Chatham-Kent area. 6 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Employers and Industries FIGURE 4: JOB POSTINGS BY INDUSTRY 11 - Agriculture, Forestry, Fishing and Hunting 22 - Utilities 23 - Construction 31 - Manufacturing 32 - Manufacturing 33 - Manufacturing 44 - Retail Trade 45 - Retail Trade 48 - Transportation and Warehousing 51 - Information and Cultural Industries 52 - Finance and Insurance 53 - Real Estate and Rental and Leasing 54 - Professional, Scientific and Technical Services 55 - Management of Companies and Enterprises 56 - Administrative and Support, Waste 61 - Educational Services 62 - Health Care and Social Assistance 71 - Arts, Entertainment and Recreation 72 - Accommodation and Food Services 81 - Other Services (except Public Administration) 91 - Public Administration 99 - Unknown Classification 1 1 3 5 5 5 7 8 8 8 8 12 13 20 17 26 34 36 36-10 20 30 40 50 60 70 80 90 42 58 84 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent The figure above illustrates the number of job postings that could be matched to a specific industry category, as defined by the North American Industrial Classification System (NAICS). Vicinity Jobs / MDB s reporting system was able to identify the employers behind 445 job postings in the reporting period. This represents 61.8 % of all job openings. Retailers produced 20.8% of the region s job postings classified by industry, in line with the 20% seen in Q4 and slightly below the 22.5% from Q3. The share of manufacturing Industry Jobs dropped sharply to 4.9%, from 12.3% in Q4 2014 and 11.7% in Q3 2014) Job postings in the Public Administration category were the second largest group, accounting for additional 9.6% in Q1 2015. The share of the Other Services (except Public Administration) industry continued to decline, dropping to 7.8% (from 8.9% in Q4 and 13.7% in Q3). Other industries with notably high hiring demand levels included Healthcare and Finance / Insurance, each producing for 8.2% of the total hiring demand in Q1 2015. 7 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
FIGURE 5: JOB POSTINGS BY EMPLOYER TOP 20 EMPLOYERS Union Gas Limited Chatham-Kent Municipality Wal-Mart Chatham-Kent Health Alliance Home Depot Shoppers Drug Mart Goodwill Career Centre - Chatham Maple Industries Inc - Chatham Plant Slots at Dresden Raceway (OLG) Fortune Express Entertainment and Attractions - Casinos and slots- CIBC - Blenheim Goodlife Fitness Clubs - Co-Ed Chatham-Kent Family YMCA Skyline Management Corp Royal Bank Visa Merchant Stationery and General Lambton Kent District School Board Rol-land Farms Ltd. Victorian Order of Nurses Hudson Manor Retirement Residence 22 19 18 17 13 11 11 10 9 9 7 7 7 7 7 6 6 5 31 58-10 20 30 40 50 60 70 The figure above illustrates the number of job postings that could be matched to a specific employer. A total of 437 postings were matched to an employer (60.7% of the total) The top five known employers during the reporting period were responsible for 33.3% of all postings matched to an employer (148 job postings in total). Hiring demand was dominated by Union Gas Limited, which accounted for 13 % of the postings matched to an employer. The Chatham-Kent Municipality was responsible for producing additional 7% of hiring demand in the region. 8 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Occupations FIGURE 6: JOB POSTINGS BY OCCUPATION CATEGORY (1-DIGIT NOC) 0 - Management occupations 1 - Business, finance and administration occupations 2 - Natural and applied sciences and related occupations 3 - Health occupations 4 - Occupations in education, law and social, community and government services 5 - Occupations in art, culture, recreation and sport 11 29 25 50 58 68 6 - Sales and service occupations 7 - Trades, transport and equipment operators and related occupations 8 - Natural resources, agriculture and related production occupations 9 - Occupations in manufacturing and utilities Other / Unidentified 34 65 70 149 161 0 20 40 60 80 100 120 140 160 180 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent. Figure 6 above illustrates that 77.5 % of all job postings found in the reporting period could be matched to a specific occupational category, as defined by the National Occupational Classification (NOC) for Human Resources Development Canada (at a single-digit NOC code level). The remaining 22.5 % were valid job postings but the job titles that they listed were not sufficiently specific to allow allocation to NOC occupational categories. Figure 7 below outlines the specific top 20 in-demand occupations in the reporting period, identified at the 4-Digit National Occupational Classification (NOC) level. There are 500 occupations in total, defined at the 4-digit NOC level Demand remained strongest in the Sales and Service Occupations category (NOC 6), which accounted for 20.7% of all job postings (149 postings in total, down from 23.4% / 165 in Q4 2014) 92 of these postings were for Retail Salespeople (34), Customer Service Reps (30), Other Sales-Related Occupations (15), and Cashiers (13). The second largest group of job postings was in NOC category 8 (Natural resources, agriculture and related production occupations), accounting for 9.7% (70 postings), up significantly from the previous quarter: 9 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
The increase was mainly due to seasonal factors: It was driven largely by demand for farm workers, which accounted for 78.6% of all job postings in this category. The share of the Trades, Transport and Equipment Operators and Related Occupations category (NOC 7) remained at 9% / 65 postings (in line with the 8.9% recorded in the previous quarter). This category includes truck driver jobs, as well as maintenance, millwright, mechanic positions, and other skilled trade occupations. The share of the job postings in this occupational category had dropped sharply in Q4 2014 (from 11.8% in Q3), and has yet to recover. Hiring demand for the top 20 occupations accounted for 42.8% of all hiring demand in Chatham- Region in the reporting period (308 job postings in total). 10 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
FIGURE 7: TOP 20 OCCUPATIONS Rank Occupation Postings Past Qtr Postings Prev Qtr % Change 1 8431 - General farm workers 55 27 103.7% 2 6421 - Retail salespersons 34 20 70.0% 3 6552 - Other customer and information services representatives 30 30 0.0% 4 0621 - Retail and wholesale trade managers 22 20 10.0% 5 7511 - Transport truck drivers 17 10 70.0% 6 3012 - Registered nurses and registered psychiatric nurses 15 13 15.4% 7 6623 - Other sales related occupations 15 15 0.0% 8 6611 - Cashiers 13 24-45.8% 9 1411 - General office support workers 12 10 20.0% 10 3233 - Licensed practical nurses 12 10 20.0% 11 0601 - Corporate sales managers 11 8 37.5% 12 4412 - Home support workers, housekeepers and related occupations 13 6411 - Sales and account representatives - wholesale trade (non-technical) 14 3414 - Other assisting occupations in support of health services 11 5 120.0% 10 12-16.7% 8 8 0.0% 15 6211 - Retail sales supervisors 8 3 166.7% 16 7311 - Construction millwrights and industrial mechanics 8 7 14.3% 17 1241 - Administrative assistants 7 4 75.0% 18 3131 - Pharmacists 7 10-30.0% 19 7621 - Public works and maintenance labourers 7 7 0.0% 20 0211 - Engineering managers 6 0 new Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent. 11 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Job Quality Indicators FIGURE 8: JOB POSTINGS BY DURATION OF EMPLOYMENT (TEMP/PERM) FIGURE 9: POSTINGS FOR FULL-TIME (FT) VS. PART-TIME (PT) JOB OPENINGS 11% 26% unknown 39% ft 44% 63% Temporary Permanent Unknown ft/pt 3% pt 14% Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent. Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent. Figure 8 above illustrates the number of job postings by duration of employment. Jobs have been identified as permanent positions or temporary. Of all job postings recorded, 37 specified the duration of employment (down from 43% in the previous quarter). The remaining 63% did not identify if a job opening is permanent or contract/seasonal. Of all job postings recorded, 26% advertised for permanent positions, while 11% advertised for temporary positions. Figure 9 above illustrates the number of postings identified as full-time (ft), part-time (pt), or available both on a full-time or part-time basis. Of all job postings recorded, 61% stated clearly whether the job opening was full-time or part-time. The remaining 39% did not specify whether the job was full-time or part-time. Of all job postings recorded, 44% advertised for full-time jobs, while 14% advertised for part-time positions. Further 3% indicated that both full and part-time options were available. 12 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Was This Helpful To You? CKWPB is committed to ongoing research to enhance local labour market planning in Chatham-Kent. We invite your feedback on all publications produced by the CKWPB. www.ckworkforcedev.com 4-54 Fourth Street Chatham ON N7L 2G2 519.352.7540 CKWorkforce@chatham-kent.ca This document may be freely quoted and reproduced without the permission of the CKWPB provided the content remains the same and the organization is acknowledged as the author of the document. CKWPB assumes no responsibility for its use or for the consequences of any errors or omissions. The views expressed in this document do not necessarily reflect those of Employment Ontario or the Government of Canada. This Employment Ontario project is funded in part by the Government of Canada. 13 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Appendix 1 Real-time labour market information (LMI) is generated by extracting information from publicly available online job postings. Since the Web has evolved as the primary media through which employers connect with job applicants, it houses information about a significant portion of the job openings that employers are looking to fill. By using continuously improving text-scraping and artificial intelligence technologies to extract intelligence from the content of those web postings, real-time LMI can gather, organize, categorize, and analyze the vast quantities of data in a very short period of time. Real-time LMI data includes a vast volume of unstructured background information that employers provide to potential jobseekers through their current employment advertisements. These advertisements tell workers that employers plan to hire in the near future to meet business needs, and they also describe the knowledge, skills, and abilities that a firm will require to succeed in the near-term future. Organized and aggregated, this information provides a powerful tool that can help policymakers understand companies short-term hiring plans and the factors influencing those plans. Current computing and data management technologies allow for quick data mining and processing, transforming raw job posting data into information that can be used for analysis. Data aggregated from job postings is cross-referenced against databases containing information about local employers and communities, to produce meaningful hiring demand reports by community, employer, and industry. In contrast to reports based on traditional reporting methodologies, which can take months or years to produce, real-time LMI reports are available within a few weeks. They enable analysts to monitor ongoing short-term job market trends as they unravel, whereas traditional public survey data usually only becomes available months or years after decisions have been made. As with any other statistical analytic methodologies, it is very important to ensure the credibility of the analyzed data. For this reason, Vicinity Jobs / MDB have chosen to only process job postings advertised on websites that have deployed effective control processes to ensure the authenticity of job openings and credibility of advertisers. Postings from free job boards that do not validate the authenticity of job openings (such as Kijiji and Craigslist) are not included in the Vicinity Jobs reporting service Postings from the Service Canada Job Bank are included because Service Canada verifies the employers identity before accepting job postings (by requiring them to provide a valid CRA payroll ID). Significant sources of job postings are not added without prior notifications to users of the reporting system, accompanied by analysis of the impact that the change is expected to have on overall numbers. Similar analysis and notifications are provided when a data source becomes unavailable. However, real-time LMI is not produced by public data agencies, so it does not have the same quality standards as Federal statistical sources. Furthermore, because it is still experimental and likely biased in ways that are not clear, Federal data agencies have been slow to adopt the technology. The data focuses narrowly on the hiring outlook of those companies that advertise job opportunities on the web (rather than all employers). Private data providers, however, are experimenting extensively with real-time LMI. 14 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Despite these limitations, as businesses become increasingly comfortable with using the Internet as a worker recruitment tool and as analysts better understand the inherent biases of the data, real-time LMI can help to revolutionize the way data is collected and analyzed, including the speed at which insightful information is available to understand economic turning points and the characteristics of emerging trends. 15 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report