BJÖRN WALLISER University of Lorraine (France) Institute of Business Administration (ISAM-IAE) 25, rue Baron Louis F-54000 Nancy Office phone : +33 3 72 74 41 703 Bjorn.Walliser@univ-lorraine.fr EDUCATION 1998 Habilitation in Business Administration [French qualification to supervise Ph.D. students] Louis Pasteur University, Strasbourg (France) 1990-1994 Ph.D., Marketing («doctorat en sciences de gestion»), University of Grenoble II, Graduate School of Management (ESA), France 1989-1990 Doctoral Programme, University of Grenoble II, Graduate School of Management (ESA), France 1982-1987 Master of Business Administration, Studies at: Ecole Supérieure de Commerce de Paris (France), ESCP University of California at Los Angeles, UCLA (United States) University of Stuttgart-Hohenheim (Germany) Languages: German: mother tongue English: fluent French: fluent Spanish: intermediate level EMPLOYMENT 1999-present Professor of Marketing, University of Lorraine, Nancy (France), Institute of Business Administration, 1994-1998 Associate Professor of Marketing Strasbourg University (France), Graduate School of Management 1993-1994 Lecturer, University of Savoie, Chambéry (France) 1990-1993 Research Assistant (to Professor Usunier), University of Grenoble, Graduate School of Management (France)
1991-1992 Marketing Assistant (part-time), Stuttgarter Messe- und Kongreßgesellschaft mbh, Stuttgart, Germany 1987-1989 Assistant / Senior Consultant, Andersen Consulting, München, Germany UNIVERSITY AND ACADEMIC SERVICE / FUNCTIONS Ongoing: Expert at the (French) Agency for the Evaluation of Research and Higher Education (Haut Conseil de l Evaluation de la Recherche et de l Enseignement Supérieur, HCERES), since 2010. Director of the Master Programme in Marketing and Sales, Institute of Business Administration, University of Lorraine, since 2005. Member of the Scientific Board (Law, Economics and Business Administration) of the University of Lorraine, since 2012. Member of the Administrative Board of the Institute of Business Administration, University of Lorraine, since 2001. Previous: Head of the research group in marketing at the CEREFIGE research centre, University of Lorraine (2005-2014) Member of the extended Executive Committee of the French Marketing Association in charge of the annual international conference, 2010-2014. Member of the research and pedagogical committee of the Doctoral School in Law, Economics and Business Administration at the University of Lorraine, 2001-2013. Director of Research, ICN Business School, 2005-2008 (holding a key role in the preparation and obtention in 2007 - of EQUIS accreditation by the ICN Business School). Expert at the French Ministry of Research and Technology (evaluation of French research centres or programmes at the Master level), 2003-2007 Member of the Evaluating Commission of Swiss Professional Business Schools, 2003-2006. Director of the Research Centre in Financial Economy and Management (GREFIGE), University Nancy 2, 2001-2005 (comprising approximately 100 researchers at the end of the mandate). Director of the Pre-Doctoral Programme in Business Administration ( D.E.A. sciences de gestion ), 2000-2003.
Member of the Scientific Board of the University of Nancy 2, 2002-2006. Member of the Administrative Board of the ICN Business School, University of Nancy 2, 2002-2005. Responsible for International Affairs at the Institute of Business Administration, University of Nancy 2 (1999-2001). TEACHING EXPERIENCE Undergraduate: International Marketing Introduction to Marketing Market Research Graduate: International Marketing (MSc, MBA, EMBA) Marketing Communications (MSc, MBA, EMBA) Sports Marketing (MBA) Marketing (MBA) Sponsorship-Linked Marketing (MBA) Online Teaching: (author of two online teaching modules in French language on the platform for higher education in France AUNEGE, last update 2013) - International Marketing Strategy see at: http://ressources.aunege.fr/nuxeo/site/esupversions/773a5d3e-374f- 4b01-ad44-a2201dc0663c/Strategie_marketing_international/co/marketing_web.html - The International Marketing Environment, see at: http://ressources.aunege.fr/nuxeo/site/esupversions/773a5d3e-374f-4b01-ad44- a2201dc0663c/strategie_marketing_international/co/marketing_web.html Visiting Positions and Courses Taught: University of Bayreuth, Germany, International Marketing (November 2015) University of Indonesia, Indonesia, International Marketing Management (April/May, 2013) University of Bayreuth, Germany, Innovative Below the Line Communications (April 2012, December 2013, November 2014) California State University, Northridge, Sports Marketing (January-June 2010) University of Freiburg, Germany, International Marketing in France and Germany, several invitations between 2000 and 2013 Aarhus School of Business, Aarhus University, Denmark, Sports Sponsorship (October- November 2007) University of Bern, Switzerland, International Marketing (April-May 2002) Bloomsburg University, USA, Introduction to International Marketing (April 2001) Boston College, USA, selected marketing lectures no full course (March-April 1996)
RESEARCH INTERESTS Communication Effects: Sponsorship-linked Marketing, International Advertising Strategy Consumer Behavior: Comprehension and Memory Processes International Marketing: Country-of-Origin Effects, Internationalization of SMEs, Cultural Influences on Marketing Policies and Programmes RESEARCH AND PUBLICATIONS Doctoral Dissertation: «L'efficacité du parrainage sportif au sein de la communication de l'entreprise», thèse pour le doctorat ès sciences de gestion [English translation: The effectiveness of sports sponsorship as a communications instrument ] January 1994, (Chairperson: Jean-Claude Usunier) University of Grenoble, Graduate School of Management (France) Recipient of the Paul Nicolas Prize, sponsored by the French Academy of Commercial Science for the best doctoral dissertation in the field of marketing in 1994. Refereed Journal Articles: Herrmann, Jean-Luc, Mathieu Kacha, Christian Derbaix, Olivier Corneille and Björn Walliser (2014), Implicit sponsorship effect for a prominent brand, European Journal of Marketing, 48, 3/4, 785-804. Mogos Descotes, Raluca, Björn Walliser (2013), Foreign market-related knowledge absorption and the international financial performance of SMEs, Management International, 17, 4, 178-193. Koromyslov, Maxime, Björn Walliser and Elyette Roux (2013), Marques françaises du luxe : effets de la délocalisation de la fabrication et du design sur les évaluations des clients, Management International, 17, 3, 36-48. Gerlinde Berger-Walliser, Melanie Stallings Williams, Björn Walliser and Mark Bender (2013), Bavarian Blondes Don t Need a Visa: A Comparative Law Analysis of Ambush Marketing, Tulane Journal of International and Comparative Law, 21, 1, 1-35. Gerlinde Berger-Walliser, Björn Walliser and Franck Valencia (2012), Les stratégies juridiques et marketing pour lutter contre le pseudo-parrainage, Gérer & Comprendre, 210, décembre, 15-23. Haapio, Helena, Gerlinde Berger-Walliser, Björn Walliser and Katri Rekola (2012), Time for a Visual Turn in Contracting?, Journal of Contract Management, 10, Summer, 49-57. http://www.nxtbook.com/nxtbooks/ncma/jcm_2012summer/
Mogos Descotes, Raluca, Björn Walliser, Hartmut Holzmüller and Xiaoling Guo (2011), Capturing Institutional Home Country Conditions for Exporting SMEs, Journal of Business Research, 64, 12, 1303-1310. Herrmann, Jean-Luc, Björn Walliser and Mathieu Kacha (2011), Le contrôle des effets du parrainage sur l audience : l intérêt des mesures implicites de restitution mémorielle, Décisions Marketing, 62, April-June, 7-18. Herrmann, Jean-Luc, Björn Walliser and Mathieu Kacha (2011), Consumer consideration of sponsor brands they do not recall: Taking a wider look at memorization effects of sponsorship, International Journal of Advertising, 30, 2, 259-281. Mogos Descotes, Raluca and Björn Walliser (2011), The process of export information exploitation in French and Romanian SMEs, Journal of Small Business and Enterprise Development, 18, 2, 311-330. Mogos Descotes, Raluca and Björn Walliser (2010), The impact of entry modes on export knowledge resources and the international performance of SMEs, Management International, 15, 1, 73-86. Mogos Descotes, Raluca, Björn Walliser and Xiaoling Guo (2007), Capturing the Relevant Institutional Profile for Exporting SMEs: Empirical Evidence from France and Romania, International Management Review, 3, 3, 16-26. Walliser, Björn (2006), Trente ans de recherche en parrainage : quelle évolution et quels résultats?, Revue Française de Gestion, 32, 163, 45-58. Walliser, Björn, Mathieu Kacha and Raluca Mogos Descôtes (2005), Legitimizing public authorities as sponsors: an inquiry into the factors related to the perception and memorization of their sponsorship, International Review on Public and Non Profit Marketing, 2, 1, 51-58. Walliser, Björn et Raluca Mogos Descotes (2004), An Exploratory Inquiry into the Acquisition and Use of Export Information by French SMEs and its Relationship to International Performance, FACEM Pesquisa (one of the leading Brasilian business journals), 7, 1, 97-107. Walliser, Björn (2003), L évolution et l état de l art de la recherche internationale sur le parrainage, Recherche et Applications en Marketing, 18, 1, 65-94. Walliser, Björn (2003), An international review of sponsorship research: extension and update, International Journal of Advertising, 22, 1, 5-40. Walliser, Björn and Philippe Nanopoulos (2002), Déterminants et importance de l association durable des sponsors à l événement : le cas de la Coupe du Monde de Football 1998, Revue Française du Marketing, 186, 89-108. Walliser, Björn and Fabienne Moreau (2000), Comparaison du style français et allemand de la publicité télévisée, Décisions Marketing, 19, 75-84. Davoine, Eric, Björn Walliser and Jean-Charles Riera (2000), La formation professionnelle initiale en France et en Allemagne. Une analyse des mécanismes de confiance et de méfiance à travers deux études de cas, Revue de Gestion des Ressources Humaines, 37, October, 57-75.
Walliser, Björn (1999), Schwerpunkte und Problemfelder internationaler Marktstudien aus der Sicht kleiner und mittlerer Marktforschungsinstitute in Deutschland und Frankreich, planung und analyse, 1/1999, 63-67. Walliser, Björn (1997), A Comparison of the Effectiveness of Perimeter and Outdoor Advertising: What Sponsorship Can Learn From Outdoor Advertising, Australia-Asia Marketing Journal, 5, 3, 19-28. Walliser, Björn and Sabine Urban (1997), Allemagne-Chine: une gestion stratégique (1997), Décisions Marketing, 10, January-April 1997, 35-44. Walliser, Björn (1997), Über den Zusammenhang zwischen Markenbekanntheit und Wiedererkennung bei der Bandenwerbung, Marketing - Zeitschrift für Forschung und Praxis, 19, 1, 43-52. Walliser, Björn (1996), Le rôle de l'intensité des émotions éprouvées par le téléspectateur dans la mémorisation des parrains, Recherche et Applications en Marketing, 11, 1, 6-19. Walliser, Björn (1995), Les déterminants de la mémorisation des sponsors, Revue Française du Marketing, 150, 1994/95, 83-95. Books: Walliser, Björn (2010), Le parrainage. Sponsoring et mécénat, 2 nd ed., Paris : Dunod, collection «Les topos», 128 p. Walliser, Björn (2006), Le parrainage. Sponsoring et mécénat, Paris : Dunod, collection «Les topos», 128 p. Froehlicher, Thomas and Björn Walliser, editors (2003), La métamorphose des organisations. Design organisationnel : créer, innover, relier (The metamorphosis of organisations), Paris : L Harmattan, 420 p. Walliser, Björn (2002), Le marketing international, e-book (online): www.numilog.fr Walliser, Björn (1995), Sponsoring. Grundlagen, Kontrolle, Wirkung, Wiesbaden: Gabler Verlag, 222 p. Usunier, Jean-Claude and Björn Walliser (1993), Interkulturelles Marketing. Mehr Erfolg im internationalen Geschäft, Wiesbaden: Gabler Verlag, 292 p. Online Teaching Modules: Walliser, Björn (last update 2013) International Marketing Strategy at: http://ressources.aunege.fr/nuxeo/site/esupversions/773a5d3e-374f-4b01-ad44- a2201dc0663c/strategie_marketing_international/co/marketing_web.html Walliser, Björn (last update 2013), The International Marketing Environment, at: http://ressources.aunege.fr/nuxeo/site/esupversions/773a5d3e-374f-4b01-ad44- a2201dc0663c/strategie_marketing_international/co/marketing_web.html
Contributions to Collective Publications: Walliser, Björn (2015), Congruence effects in sports marketing. Determinants, measures, and outcomes of fit or misfit, in: Routledge Handbook of Sports Marketing, S. Chadwick, N. Chanavat and M. Desbordes (éds.), Routledge: London and New York, 15-27. Walliser, Björn and Jacquelyn Novak (2014), Le marketing des fédérations sportives internationales : objectifs, moyens et structures, in Christopher Hautbois (ed.), Le marketing des fédérations sportives, Paris: Economica, 29-46. Jouny, Julien and Björn Walliser (2014), La Fédération Internationale de Volleyball (FIVB) et sa campagne «FIVB Heroes», in Christopher Hautbois (ed.), Le marketing des fédérations sportives, Paris: Economica, 256-272. Walliser, Björn and Saskia Faulk (2008), Politique de communication : Cas «Lenovo», in : Sylvie Hertrich and Ulrike Mayrhofer (eds.), Cas en marketing, Cormelles-Les- Royal: Editions EMS, 131-148. Walliser, Björn (2004), Le parrainage sportif des collectivités publiques, in : Michel Desbordes (ed.), Stratégie des Entreprises dans le Sport, 2 nd ed., Paris : Economica, 133-159. Walliser, Björn (2003), Sport advertising: a review of perimeter advertising effectiveness, in: Flemming Hansen and Lars Bech Christensen (eds.), Branding and Advertising, Copenhagen Business School Press, 189-204. Davoine, Eric and Björn Walliser (2002), La construction de la confiance entre les acteurs du modèle allemand de formation professionnelle initiale, in : Thomas Würtenberger, Dieter K. Tscheulin, Jean-Claude Usunier, Dominique Jeannerod and Eric Davoine (eds.), Wahrnehmungs- und Betätigungsformen des Vertrauens im deutschfranzösischen Vergleich, Berlin, Arno Spitz, 311-328. Walliser, Björn and Eric Davoine (2000), La construction de la confiance entre les acteurs du modèle allemand de formation professionnelle initiale, in : Jean-Claude Usunier (ed.), Confiance et performance. Un essai de management comparé France/Allemagne, Paris : Vuibert, 101-118. Urban, Sabine, Ulrike Mayrhofer and Björn Walliser (1999), "Alliance Capitalism" in Irland, in: J. Engelhardt and W.A. Oechsler (eds.), Internationales Management. Auswirkungen globaler Veränderungen auf Wettbewerb, Unternehmensstrategie und Märkte, Wiesbaden: Gabler, 139-154. Walliser, Björn and Thomas Froehlicher (1998), The Reaction of German Consumers to French Nuclear Testing, in: Ingo Balderjahn, Claudia Mennicken and Eric Vernette (eds.), New Developments and Approaches in Consumer Behavior Research, Stuttgart: Schäffer-Poeschel, Basingstoke: MacMillan, 219-236. Walliser, Björn (1995), Le marketing en Allemagne, in: L Allemagne, FOREXPORT, National Center of Distance Learning (CNED), French Ministry of Education, IV.1- IV.50.
Refereed Proceedings: Alina Simion et Björn Walliser (2014), Les attributs discriminants du parrainage en ligne. Le cas du parrainage des évènements virtuels, 13 ème Journée de recherche en e- marketing, Université Paris 1, September 12. Julien Jouny, Elodie Rivière et Björn Walliser (2014), L impact du parrainage sportif sur le public interne des PME parrains, 30 th international conference of the French Marketing Association (AFM), Montpellier, France, May 14-15. Mogos Descôtes, Raluca, Björn Walliser and Olli Kuivolainen (2012), The Impact of SME s Degree of Internationalization on their Tacit Export Knowledge and the Financial Export Performance in a Period of Global Economic Recession, 38th Annual Conference of the European International Business Academy (EIBA), University of Sussex, December 7-9. Koromyslov, Maxime and Björn Walliser (2012), Le luxe français est-il délocalisable? Les effets négatifs de la délocalisation de la fabrication ou du design pour les marques, 28 th international conference of the French Marketing Association (AFM), Brest, France, May 9-11 («Best paper award»). Berger-Walliser, Gerlinde, and Björn Walliser (2012), A Visual Perspective on Proactive Inter-Firm Contracting, Pacific South West Academy for Legal Studies in Business Annual Conference, Palm Springs, USA, February 16-18. Berger-Walliser, Gerlinde, Melanie Stalling Williams and Bjorn Walliser (2011), Legal Aspects of Ambush Marketing: A Comparative Approach, Academy of Legal Studies in Business (ALSB) Annual Conference, New Orleans, August 9-13. Walliser, Björn, Gerlinde Berger-Walliser and Melanie Stallings-Williams (2011), Le cadre juridique de l ambush marketing: une approche comparée, State of the Art in Sport Management Research (Etat de la Recherche en Management du Sport), Strasbourg University, Strasbourg, France, June 16-17. Koromyslov, Maxime and Björn Walliser (2011), Les conséquences négatives de la délocalisation du luxe pour les marques, 1st International Colloqium «Luxe et Contrefaçon : Défis, Enjeux et Perspectives», Wesford University Geneva and Institute of Brand Research (Institut de Recherche sur la Marque), Geneva, Switzerland, June 9-11. Mogos Descôtes, Raluca and Björn Walliser (2011), International marketing knowledge absorption and the financial performance of SMEs in export markets, Annual Conference of the Academy of Marketing Science (AMS), Coral Gables, Florida, May 24-27. Berger-Walliser, Gerlinde, Melanie Stalling Williams and Björn Walliser (2011), Legal Aspects of Ambush Marketing: A Comparative Approach, Pacific South West Academy for Legal Studies in Business Annual Conference, Palm Springs, USA, February 17-19 (winner Best Paper Award ). Herrmann, Jean-Luc, Björn Walliser and Mathieu Kacha (2010), The double impact of sponsorship: Conscious and nonconscious awareness of the brand event link, French-
Austrian-German Workshop on Consumer Behaviour : From Smart Shopping to Luxury, from Aldi to Dior: Consumption Styles in the Early 2000, University of Saarbrücken, Germany, September 29 October 1. Mogos Descôtes, Raluca, Björn Walliser, Hartmut Holzmüller and Xiaoling Guo (2010), Capturing the Home Country Conditions for Exporting SMEs: Scale Development and Implications, 2010 AMS Cultural Perspectives in Marketing Conference, IESEG School of Management, Catholic University of Lille, France, July 21-24. Mogos Descotes, Raluca and Björn Walliser (2010), The impact of entry modes upon export knowledge resources and the international performance of SMEs, 39th European Marketing Academy (EMAC) Conference, Copenhagen, Denmark, June 1-4. Herrmann, Jean-Luc, Björn Walliser and Mathieu Kacha (2010), Recognition without recommendation and recommendation without recognition: An analysis of explicit and implicit sponsorship memorization effects, American Marketing Association, Winter Marketing Educators Conference, New Orleans, LA, United States, February 19-22. Herrmann, Jean-Luc, Björn Walliser and Mathieu Kacha (2010), Sport sponsorship effects on spectators consideration sets: impact with and without brand-event link recognition, in: Margaret C. Campbell, J. Jeffrey Inman, and Rik Pieters (eds.), Advances in Consumer Research, Vol. XXXVII. Herrmann, Jean-Luc, Björn Walliser and Mathieu Kacha (2009), Sport sponsorship effects on spectators consideration sets: impact with and without brand-event link recognition, North American Conference of the Association for Consumer Research (ACR), Pittsburgh, PA, United States, October 22-25. Herrmann, Jean-Luc, Mathieu Kacha, Björn Walliser and Denis Bettinger (2009), Sport sponsorship impact on spectators implicit memory, 38th European Marketing Academy (EMAC) Conference, Nantes, France, May 26-29. Mogos Descôtes, Raluca, Björn Walliser and Hartmut Holzmüller (2009), Measuring Institutional Country Profiles for Exporting SMEs: An Emic/Etic Scale Development Approach, 38th European Marketing Academy (EMAC) Conference, Nantes, France, May 26-29. Walliser, Björn, Jean-Luc Herrmann, Mathieu Kacha and Denis Bettinger (2009), I don t remember the brand but I recommend it to you taking a wider look at memorization effects of sponsorship, 4 th International Research Days on Marketing Communications, Marketing Communications in a Hypermodern Society, Aarhus Business School, Aarhus University, Denmark, March 26-27. Usunier, Jean-Claude, Bruno Kocher, Brigitte Müller and Björn Walliser (2007), The standardization of international advertising: an analytic review, 36th European Marketing Academy (EMAC) Conference, Reykjavik, Iceland, May 22-25. Raluca Mogos Descôtes and Björn Walliser (2006), Exploring the Institutional Profile of Exporting SMEs: Scale Development in the Romanian Context, 33 rd Conference of the UK Chapter of the Academy of International Business, April 6-8. Walliser, Björn, Mathieu Kacha and Raluca Mogos Descôtes (2005), Legitimizing public authorities as sponsors : an inquiry into the factors related to the perception and
memorization of public authorities as sponsors, IV International Congress on Public and Non Profit Marketing, Jerez de la Frontera, Espagne, May 26-27. Mogos Descotes, Raluca, Björn Walliser and Mathieu Kacha (2004), Une étude exploratoire entre la perception des informations relatives aux marchés étrangers, les ressources informationnelles internes et la performance internationale : le cas des TPE du Grand Est de la France, CIFEPME (Congrès International Francophone en Entrepreneuriat et PME), Montpellier, France, October 27-29. Mogos Descotes, Raluca and Björn Walliser, (2004), Une étude exploratoire sur le rôle médiateur des réseaux dans le processus d acquisition de l information à l export. Leur relation avec la performance internationale des PME, 17 th Journées Nationales des IAE, University of Lyon 3, September 13-14. Walliser, Björn and Patrice Laroche (2004), What do we really know about sponsorship memorization? A meta-analysis of the determinants of sponsorship recognition, 33 th European Marketing Academy (EMAC) Conference, Murcia University, Murcia, Spain, May 18-21. Mogos Descotes, Raluca and Björn Walliser (2004), An Exploratory Inquiry into the Acquisition and Use of Export Information by French SMEs and its Relationship to International Performance, Proceedings of the 31 st Annual Conference of the Academy of International Business (AIB), UK Chapter: International Business in an Enlarging Europe: Integration, Coopetition and Collaboration, University of Ulster, April 23-25. Mogos Descotes, Raluca and Björn Walliser (2004), Evaluating the French SMEs Behaviour in Terms of Export Information Acquisition and its Relationship to International Performance. The Mediating Role of some of the Company s Resources and Characteristics, SIMPEC, 5 th Biennial International Symposium, Brasov (Romania), May 14-15. Walliser, Björn (2002), Evolution et état de l art de la recherche internationale sur le parrainage, Proceedings of the 18 th International Conference of the French Marketing Association, Lille, May 22-24, 131-156. Björn Walliser (2002), Sport advertising: a review of perimeter advertising effectiveness, First international conference on research in advertising, Forum for Advertising Research, Copenhagen Business School, Copenhagen, May 2-3. Eric Davoine, Björn Walliser and Jean-Charles Riera (2000), La formation professionnelle initiale en France et en Allemagne : une analyse des mécanismes de confiance et de méfiance à travers deux études de cas, Proceedings of the 11 th Conference of the Association Francophone des Ressources Humaines (AGRH), Paris, France, Ecole Supérieure de Commerce, November 16-17. Walliser, Björn (2000), The Standardization of Cross-National Advertising Strategy : A Review of the Empirical Literature, Proceedings of the 29th European Marketing Academy (EMAC) Conference, Berend Wierenga, Ale Smits et Gerrit Antonides (eds.), Rotterdam, Pays-Bas, Erasmus University, May 23-26, 2000. Walliser, Björn and Philippe Nanopoulos (2000), Qui a gagné la Coupe du Monde 1998? Déterminants et importance de l association durable des sponsors à l événement,
Proceedings of the 16th international conference of the French Marketing Association, (AFM), Montreal, May 18-20. Walliser, Björn (1999), Computer Sperm Meeting Bloody Toothbrush. A Comparison of French and German Television Commercials, Proceedings of the 28th European Marketing Academy (EMAC) Conference, Humboldt University, Berlin, Germany, May 11-14, 1999. Walliser, Björn and Philippe Nanopoulos (1999), Les effets durables de la Coupe du Monde de football en terme de parrainage, Proceedings of the 4 th Research Day of the University of Burgundy (France), November 25, Marketing des activités culturelles, des loisirs, du tourisme et du sport, Marc Filser and Dominique Bourgeon-Renault (eds.), Université de Bourgogne, CREGO, Dijon, France, 158-172. Walliser, Björn and Jean-Claude Usunier (1998), The Standardization of Advertising Execution: A Review of the Empirical Literature, Proceedings of the 27 th Annual European Marketing Academy (EMAC) Conference, Per Andersson (ed.), volume 2, International Marketing, Stockholm, Sweden, May 19-23, 517-536. Walliser, Björn (1997), What Sponsorship Can Learn From Outdoor Advertising. What Does it Mean for Integrated Communications, in: European Society for Marketing Research, ESOMAR (ed.), New Ways for Optimising Integrated Communications, Paris, April 16-18, Amsterdam: ESOMAR, 1-17. Walliser, Björn, Thomas Froehlicher and Ron Edwards (1997), What Test Bombs Can Do to Your Business: The Commercial Impact of French Nuclear Testing on French Subsidiaries in Germany and Australia, Competitive Paper, 23 rd Annual Conference of the European International Business Academy (EIBA), Stuttgart, December 14-16, 1997. Walliser, Björn and Thomas Froehlicher (1997), The Effects of French Nuclear Testing on French Subsidiaries in Germany and Australia and Their Reactions, Competitive Paper, 14 th Annual Conference of the Euro-Asian Management Studies Association (EAMSA), Asian Firms Looking Towards the Global Market, Metz, France, October 23-25, 1997. Walliser, Björn and Thomas Froehlicher (1996), The Commercial Impact of French Nuclear Testing on French Subsidiaries in Germany, Workshop Paper, 22 th Annual Conference of the European International Business Academy (EIBA), Stockholm, Sweden, December 15-17, 1996. Froehlicher, Thomas and Björn Walliser (1996), Interfirm Cooperation and Social Networks, Working Paper, First Euro-Conference: European Management in Face of Knowledge Driven Competition, Porto, Portugal, September 19-21, 1996. Walliser, Björn and Thomas Froehlicher (1996), The Reaction of German Consumers to French Nuclear Testing, Working Paper, French-German Workshop on New Developments and Approaches in Consumer Behavior Research, Universität Potsdam, September 26-27, 1996. Walliser, Björn (1995), Le rôle de l intensité des émotions éprouvées par le téléspectateur dans la mémorisation des sponsors, in: A. Jolibert, R.A. Peterson and A. Strazzieri (eds.),
First International Research Seminar on Marketing Communications and Consumer Behavior, La Londe les Maures, 6-9 June 1995, IAE Aix-en-Provence, 592-610. Walliser, Björn and Sabine Urban (1995), Germany and the Chinese Market, Working Paper, 21 st Annual Conference of the European International Business Academy (EIBA), Urbino, Italy, December 10-12, 1995. Walliser, Björn (1994), Les déterminants de la mémorisation des sponsors, in: E. Vernette and J.-L. Giannelloni (eds.), Le sponsoring: quelle efficacité, Second Regional Research Seminar of the French Marketing Association, CERAM, Université de Savoie, Chambéry, March 18, 1994, 47-68. Walliser, Björn (1993), Modèle explicatif de l influence du sponsoring sur le spectateur d un événement sportif, Proceedings of the 9 th International Conference of the French Marketing Association, (AFM), Marseille, May 13-14, Paris: French Marketing Association, 417-435. Walliser, Björn (1992), The Memorization of Perimeter Board Advertising with and without Supplementary Classic Advertising, in: European Society for Marketing Research, ESOMAR (ed.), ESOMAR Research Day, Sponsorship Europe 92 Conference Proceedings, Monaco, December 2-4, Amsterdam: ESOMAR, 249-259. Other Publications, Case Studies, Study Reports, and Presentations: Walliser, Björn (2015), Der Kunde als König, le client est roi Unterschiede zwischen dem deutschen und französischen Marketing, Universität Mannheim Romanisches Seminar, Ringvorlesung Ökonomien der Romania, Mai 2015. Gerlinde Berger-Walliser and Bjorn Walliser (2012), Who Really Cares About Fighting Ambush Marketing?, Pacific South West Academy for Legal Studies in Business Annual Conference, Palm Springs, USA, February 16-18. Corneille, Olivier, Jonathan Dedonder, Christian Derbaix, Jean-Luc Herrmann (session chair), Mathieu Kacha and Björn Walliser (2011), Special session Influence without conscience: the example of sponsorship effectiveness (original title: Influence sans conscience : l exemple de l efficacité du parrainage ), 27 th international conference of the French Marketing Association (AFM), Bruxelles, May 18-20. Walliser, Björn (2008), Petit traité de marketing à l'usage des artisans, Lons le Saunier, La Chambre de Métiers et de l Artisanat du Jura. Harding, Claire, Björn Walliser and Gerlinde Berger-Walliser (2008), Avago Technologies Strategic Trade Show Management, case study n : 508-052-1, European Case Clearing House, ECCH, Cranfield University (23 p.). Harding, Claire, Björn Walliser and Gerlinde Berger-Walliser (2008), Avago Technologies Strategic Trade Show Management, teaching note, n : 508-052-8, European Case Clearing House, ECCH, Cranfield University (11 p.). Walliser, Björn (2005), «Dialogos» et «Entrevistas», in : Valencia Summit 2005 : New Trends in Management of Major Sport Events, noos institute, éd., 173-174 et 278.
Walliser, Björn (2005), computer-based online teaching module on International Marketing, Institute of Business Administration, University of Nancy 2. Walliser, Björn and Raluca Mogos (2003), La performance internationale des PME, in : Walliser et al. (eds.), Les déterminants de la performance des PME : une approche en termes de ressources et de comportements managériaux, rapport intermédiaire, Contrat de Plan Etat-Région, PRST Dynamique de développement des espaces régionaux et européens, Action 4, Compétitivité, Entreprises, Espace et Environnement, Module 1. Walliser, Björn and Eric Davoine (2000), La construction de la confiance entre les acteurs du modèle allemand de formation professionnelle initiale, presentation at the conference Une approche comparée France-Allemagne de la confiance entre acteurs économiques organized under the patronat of the FNEGE and the Confederation of the Universities of the Upper Rhine (EUCOR), Strasbourg, Pôle Européen de Gestion et d Economie, March 29, 2000. Walliser, Björn and Eric Davoine (1999), Formation professionnelle et confiance: une comparaison implicite entre la France et l'allemagne, presentation at the conference Les déterminants de la confiance, une comparaison franco-allemande, Frankreich-Zentrum of the Albert-Ludwig University, Freiburg i. Br. (Germany), May 7-8, 1999. Walliser, Björn and Fabienne Moreau (1999), Comparaison du style français et allemand de la publicité télévisée, Working Paper, Center of Applied Management Studies (CESAG), 98 11 1 / 11, Strasbourg: Université Robert Schuman. Walliser, Björn (1998), Do we really understand why sponsorship works? We know how but why, 7th Annual Conference of the European Sponsorship Consultants Association (ESCA), The sponsorship business - new trends and challenges, The Dormy, England, 1-2 October 1998. Froehlicher, Thomas, Valérie Malnati, Ulrike Mayrhofer, Philippe Nanopoulos, Sabine Urban and Björn Walliser (1998), Les localisations industrielles en Irlande. Perspectives d'évolution, Study for the French Ministry of Industry, Strasbourg: Université Robert Schuman, CESAG. Walliser, Björn (1997), The Role of Animals in Advertising - An Exploratory Study Comparing Print Advertisements in France and Germany, Working Paper, Center of Applied Management Studies (CESAG), 97 06 7, Strasbourg: Université Robert Schuman, CESAG. Walliser, Björn (1996), La place du sponsoring dans le mix de communication de l'entreprise, Global Communication Magazine, Institut Supérieur de Communication et Publicité (ISCOM), n 13, February-April 1996, 4-5. Alle Emotionen unter Kontrolle, Interview in: Marketing und Kommunikation, Switzerland, July-August 1996, 32-37. Urban, Sabine, Valérie Frohly, Philippe Nanopoulos and Björn Walliser, "L Allemagne et le marché chinois" (1995), Study for the French Ministry of Industry, Strasbourg: Robert Schuman University, Strasbourg, 147 p.
Walliser, Björn (1990), Le sponsoring sportif - un instrument de communication efficace?, Master Dissertation, D.E.A. es sciences de gestion, Université Pierre Mendès-France, Grenoble II, Ecole Supérieure des Affaires, 91 p. Die deutsche Automobilindustrie - ein Blick in die Zukunft. Delphi Studie (1988), Arthur Andersen and Horst Wildemann (eds.), Frankfurt: Arthur Andersen & Co. (with the collaboration of David Crow, Dagmar Fischer and Björn Walliser). SERVICE TO THE MARKETING DISCIPLINE Organization of conferences / workshops: (Co-)Chair of the 8 th International Research Days on Marketing Communications: Sport Marketing and Sponsorship, Privatuniversität Schloss Seeburg, Seeburg (Austria), April 7-8, 2016. (Co-)Chair of the 7 th International Research Days on Marketing Communications, Technische Universität Braunschweig, Wolfsburg, April 18-19, 2013. (Co-)Chair of the scientific committee and organizer of the 6 th International Research Days on Marketing Communications, CEREFIGE Research Center, University of Lorraine and University of Braunschweig, Nancy, March 29-30, 2012. (Co-)President of the scientific committee and of the organizing committee of the 5 th International Research Days on Marketing Communications: Below-the-line Communication, ICN Business School & CEREFIGE Research Center, University Nancy, March 25-26, 2010. (Co-)President of the scientific committee and of the organizing committee of the 3 rd Research Days on Marketing Communications: Below-the-line Communication, ICN Business School, Aarhus School of Business, French Marketing Association, CEREFIGE, March 27-28, 2008. (Co-)President of the scientific committee and of the organizing committee of the 2nd conference of the North East of France on Marketing Communications, Université Nancy 2, ICN Business School and GREFIGE-CEREMO, March 31-April 1, 2006. (Co-)President of the scientific committee and of the organizing committee of the 21 st International Conference of the French Marketing Association, Université Nancy 2, May 17-20, 2005. (Co-)President of the scientific committee and organizer of the 1 st conference of the North East of France on Marketing Communications, Université Nancy 2, GREFIGE, March 26, 2004. (Co-)President of the scientific committee and organizer of the 3 rd conference The Metamorphosis of Organizations, Université Nancy 2, GREFIGE, October 23-25, 2002.
Editorial Review Board: Recherche et Applications en Marketing (RAM) France Décisions Marketing (DM) France La Revue Européenne de Management du Sport France Ad Hoc Journal Reviewer (occasional): European Journal of Marketing International Journal of Advertising International Journal of Sports Marketing and Sponsorship European Sport Management Quarterly Journal of Business Research Conference and other Ad Hoc Reviewing: Annual Conference of the French Marketing Association (AFM), since 1995 Annual Conference of the European Marketing Academy (EMAC), since 2004 Biannual French-Austrian-German Workshops on Consumer Behaviour, since 2010 French Marketing Association and Chamber of Commerce Paris, Member of the evaluation committee Best marketing case study of the year, since 2012 International Marketing Trends Conference, Paris / Venice, since 2009 Research Conference in Sport Marketing: Focus on Sponsorship, Warsaw Sport Marketing Center, Lundquist College of Business, University of Oregon, Portland, Oregon, June 21-22, 2012. Workshop State of the Art of Research in Sport Management (Etat de la Recherche en Management du Sport), Strasbourg University, Strasbourg, June 16-17, 2011. Annual Conference of the Academy of Marketing Science, 2011 Colloquium on Ecoute des marches: méthodes et résultats», Université Robert Schuman, IECS, Strasbourg, December 7, 2007. Colloquium on Social Corporate Responsibility and Sustainable Development "Entre les Apports de la Recherche et les Limites de la Pratique : Quelle évolution pour la RSE?", Agadir, April 9-10, 2007. World Congress Scandinavian Association of Management / International Federation of Scholarly Associations of Management, 2004. Marketing Sensoriel Research Day, CERAM Sophia Antipolis and French Marketing Association, June 3, 2002. Journées des IAE, 2002 Austrian Science Fund (FWF), 2010
Scientific Committee Member: Annual Conferences of the French Marketing Association (AFM), since 2011. 2 nd International Conference on Multinational Enterprises and Sustainable Development, ICN Business School, CEREFIGE, Université Nancy 2, November 4-6, 2009. International workshop on meta-analysis in economics and management, CEREFIGE, Université Nancy 2, October 17-18, 2008. 5 th conference The Metamorphosis of Organizations, Université Nancy 2, GREFIGE-CEREMO, November 23-24, 2006. Conference Social Responsibility of Companies, Université Nancy 2, GREFIGE- CEREMO, March 17-18, 2005. 4 th conference The Metamorphosis of Organizations, Université Nancy 2, GREFIGE, October, 2004. 2 nd International Research Conference in Marketing of the Tunisian Association of Marketing, Avril 2-3, 2004, Hammamet (Tunisia). (Co-)President of the scientific committee of the 3 rd conference The Metamorphosis of Organizations, Université Nancy 2, GREFIGE, October 23-25, 2002. Doctoral dissertations and habilitation committees: Member of the annual doctoral colloquium of the French Marketing Association (AFM), Brest, May 8-9, 2012 Participation at approximately 3 doctoral dissertation / habilitation committees ( jury de soutenance ) per year at (mostly French) universities. (Total: 37 committees since 2000) PROFESSIONAL AFFILIATIONS French Marketing Association, AFM (since 1993) European Marketing Academy, EMAC (with interruptions since 1996) Association of German Management Professors (with interruptions since 1996)
SPECIAL RECOGNITION AND ACTIVITIES Best paper award 2012, 28th International Conference of the French Marketing Association (AFM), Brest, France, May 9-11, 2012, for the paper Le luxe français est-il délocalisable? Les effets négatifs de la délocalisation de la fabrication ou du design pour les marques», co-authored with Maxime Koromyslov. Honorable Mention (runner up), Graduate Research Category, 2012 W. Gregor Macfarlan Excellence in Contract Management Research and Writing Program, National Contract Management Association 2012, for the paper: Time for a Visual Turn in Contracting?, co-authored with Helena Haapio, Gerlinde Berger-Walliser and Katri Rekola. Pacific Southwest Academy of Legal Studies in Business Best Paper Award 2011, for the paper Legal Aspects of Ambush Marketing: A Comparative Approach, co-authored with Gerlinde Berger-Walliser and Melanie Stalling Williams. "Paul Nicolas Prize", sponsored by the French Academy of Commercial Science for the best doctoral dissertation in the field of marketing in 1994. Recipient of the Grand Prix de la Recherche 2003, sponsored by the Société Industrielle de l Est for outstanding research contributions in the Lorraine Region (France). PERSONAL Home Addresses: 26 Chemin des Brigeottes F-54130 St. Max France Home Phone: +33 3 83 29 01 07 Revised: October 2015