ANUP KUMAR Alpharetta, GA 678-860- 7893 anupkumar@mac.com www.graphicsaddiction.com OBJECTIVE To work with a stellar team passionate about creating great digital experiences and demonstrate my versatility to work on a wide range of design projects. To have an opportunity to deploy process oriented and Responsive Design methodologies in the aim of providing a rich and seamless User Experience across media. SUMMARY Have about 18 years of experience in the field of Visual Design with the ability to conceptualize, create and execute high- end designs that carry an aesthetic sense with an emphasis on quality. Demonstrated knowledge of design principles, best practices and methodologies in the area of UI/UX Design. Readily translate business requirements into effective advertising campaigns. A wealth of experience in visualizing and implementing a broad range of revenue- generating design projects, from conception to launch. Passion for user- centered design with an ongoing quest to improve products and business processes and a strong proficiency with IA/UX and web usability best practices to create exciting, elegant and intuitive UI that engage users in a meaningful way. Skills include Typography, Color Theory, Illustration, Interactive Media Design, Creating Storyboards, Wireframes, Sitemaps, Prototypes, User Scenarios, High Fidelity Mockups and Interface Guidelines. Enjoy working on unifying design and UI across multiple products, apps and platforms. Exceptional aptitude for teamwork and collaboration with diverse disciplines in distributed environments, listening, organizing and facilitating conversations. Continual learner with a passion for new technologies. TECHNICAL SKILLS Photoshop, Fireworks, Dreamweaver, Flash, Illustrator, InDesign, AfterEffects, Adobe Premiere, HTML5, CSS3, JQuery and ActionScript. PROFESSIONAL EXPERIENCE UI/UX Designer, Since Nov 2014 to Aug 2015 Zcodia Technology, India UI/UX lead on web/mobile and enterprise level applications Design. Social Media Marketing, Branding, web and Mobile Apps Design involves visualizing information, wireframe, low fidelity mockups and creating elegant and user- centered designs using Photoshop. Managed a offshore team by training and educating the UI/UX process for Visual Designers and Android Application Developers
UI/UX Designer, Since Sep 2013 to Oct 2014 IHG, Atlanta, GA Part of the Global Technology group of IHG, creating specialized in- house microsites, Mobile applications and web applications design and manage the UI/UX part throughout the development stage with the close monitoring with the offshore team also ensure projects meet all milestones and budget requirements. The process involves visualizing information, wireframe, low fidelity mockups and creating elegant and engaging user- centered designs using Photoshop. WEB Designer, Since Jul 2012 to Aug 2013 YP.com, Atlanta, GA Integral member of the Yellowpages.com team, creating numerous advertiser RealPages websites and Mobile sites using HTML5, CSS3, Javascript, JQuery and search engine optimization (SEO) for clients of YP.com (a spin- off of AT&T). The process involves a quick hand at structuring and visualizing information, and creating elegant and engaging user- centered 960 grid designs in Photoshop. Every project involves budget and project planning, comparative analysis, user scenarios, sitemaps, wireframes, prototypes and creating a visual hierarchy. Worked efficiently to ensure projects meet all milestones and budget requirements. Intuitively adapted to new technologies and innovative processes, including the latest Responsive Design methodology. Other internal systems: Loda Mobile and SalesForce. Worked under extremely tight deadlines on some projects and won many accolades. UI/UX Designer, May 2010 to Jul 2012 Vikalpa Design Inc, Atlanta, GA Completely redesigned the brand identity and web presence of the agency. Responsible for all interactive design requirements, following strict UI/UX guidelines. Developed sketches, wireframes and interactive prototypes for various projects. Handled concept to implementation of the overall corporate branding exercise, interactive websites and online banner ads for multiple clients. Played the role of User- experience designer adept in researching, forecasting, identifying and incorporating client s needs into user- centered website designs. Performed User Research with in- depth interviews and contextual inquiries. Process involved incorporating IA methods, optimizing user journeys, creating site maps and constructing wireframes to enable effortless navigation. Participated in all phases of usability testing in lab and remote settings. Interactive Designer, Feb 2009 to Apr 2010 AT&T, Atlanta, GA Integral member of the Yellowpages.com team, creating numerous advertiser premium websites using HTML, CSS, Javascript, ActionScript and SEO for AT&T s clients. Role involved creating designs in Photoshop and performing web development in addition to search engine optimization. The role required that we ensure high quality assurance for all creative deliverables and as a result, helped me demonstrate my versatility and the ability to work on both short and long time scales with professional results.
Process also involved strict compliance with corporate standards. Lead Interactive Designer, Aug 2008 to Dec 2008 Benchmark Brands, Norcross, GA Completely redesigned Footsmart.com, the retail web presence of the company, in strict adherence and compliance with corporate standards. Bridged the gap between visual design team and back- end implementation team. Provided creative vision and concept design for the Holiday season marketing campaign (the biggest revenue generation project) while meeting strict turnaround schedule. Designed many promotional landing pages for the online catalog business unit. Created design theme and graphics focused on B2C online and print marketing campaigns, including multiple Micro- sites and Email Newsletters. Reviewed all production materials on key projects and managed operational, strategic and administrative functions. Emphasized brand continuity across various media. Mentored junior designers on the team. Art Director, Dec 2007 to Jul 2008 MindQuake Creative, Atlanta, GA Role involved researching, forecasting, identifying and incorporating consumer needs into user- centered Web site designs for clients of the agency. Performed full life- cycle project management on multiple projects spanning the creation of cutting- edge graphic, web and print designs, Corporate Branding and Identity, Web Usability Best Practices / UX, Micro- sites, Targeted E- mail Campaigns, Newsletters / Annual Reports/Brochures/Flyers/Marketing Collateral for various clients of the agency. Completely responsible for all the interactive design requirements from clients. Successfully delivered many Flash presentations using ActionScript. Other tasks involved Vendor Management, User- Research, Content Analysis, Experience Strategy and best practices to streamline the process and meet tough deadlines without losing quality that also helped up- sell some of the contracts with premier clients. Consistently recognized by mgmt for innovative ideas and compelling user experiences. Also handled mentoring junior designers, project scoping, scheduling and budgeting. Senior Interactive Designer, Feb 2006 to Nov 2007 SunTrust Bank, Atlanta, GA Contributed to customer- facing publicity campaigns, such as the Private Wealth Management workshop. Created an interactive Flash movie demonstrating the concepts. Successfully transited subject matter into concrete design for newsletters, promotional materials and sales collateral. Incorporated the real- world business aspects of design and played a lead role on multiple projects under extremely tight deadlines. Consistently and effectively communicated design rationale to internal leaders and stakeholders. Crafted many design concepts and wireframes. Responsible for all interactive design requirements of the corporate marketing team. Created many promotional flash demos, micro- sites, email newsletters and online advertisements with strict adherence to corporate branding guidelines.
Senior Graphics Designer, Jun 2001 to Sep 2005 Sanmina- SCI Corp, San Jose, CA Established a brand new Creative team for the company to replace all external outsourcing and brought in all web/print design work in- house, resulting in significant cost savings for the company. Efficiently led and administered multiple interactive design projects in support of ongoing marketing initiatives at Sanmina. Performed a lead role in the rebranding exercise when Sanmina merged with SCI. Conceived original designs and marketing concepts used in brochures, pamphlets, flyers, billboards and Airport signage. Created a full spectrum of corporate identity materials, print collateral templates, product verticals, data sheets, promotional material, trade- show graphics, newsletters, brand style guide and interactive presentation of the company s corporate profile. Performed National level photo shoots of manufacturing facilities and products. Award: Received the company award for providing original and compelling user experiences across media. Graphics Designer, Apr 2000 to May 2001 Netpace Inc, Union City, CA Responsible for the company's corporate rebranding program and it's application to all marketing material, brochures, online presence and trade- show exhibit designs. Designed websites for multiple clients with a strong emphasis on UX methodologies. Led the creative team to develop artwork for all marketing initiatives of Netpace Inc. Led graphic design / content development for Netpace Studios, a spinoff of Netpace. Played a key liaison role between technology and creative teams by working closely with web developers in all stages of the development process. Created many interactive presentations and sales demos. Participated in production of print and promotional items for key clients under direction of marketing department. Achievements: Consistently recognized by senior management for innovative ideas and compelling user experiences. Awarded the Star Employee of the Month multiple times. Multimedia Specialist, Oct 1997 to Nov 1999 Peripheral Connections, Singapore Developed interactive Computer Based Tutorials using Macromedia tools for BMC Software, Texas and Singapore Airlines, Singapore. Coordinated all the Macromedia Authorized Training programs for Flash, Fireworks, Freehand, X- Res, Extreme3D and Authorware. Created Flash demos for many product launches of Macromedia S/W in Singapore. Conceptualized, created and executed high- end design in all print/promotional/editorial related materials. Multimedia Designer, Jan 1996 to Sep 1997 Akriti Creations, Bangalore, India
Contributed to creation of engaging and dynamic educational materials used for training pilots of the Indian Air Force. Created artwork that was used in a maps project for Bangalore City, India. Designed print promotional collateral for multiple clients of the agency. EDUCATION B.S. Mathematics, University of Madras, India. Advanced Imaging & Multimedia Program, Microcell Graphics, India (Affiliated to American Centre for Creative Imaging & Animation, USA) Diploma in Computer Programming and Applications, Apple Industries, India (Affiliated to The National Centre for Information Technology, UK) INTERESTS Oil Painting, Photography, Short Films and Stage Direction. P.S. References will be provided on request. U.S Citizen (authorized to work for any employer in the United States)