Bret Phillips Web Consultant bretwp@webdevils.biz @bretwp http://webdevils.biz http://bretphillips.com Web Devils offers the following services: Web Development Social Media Management Search Engine Optimization
Search Engine Optimization SEO fundamentals that work.
Search Engine Optimization (SEO) What is SEO? The act of optimizing a web page in order to rank highly in organic (natural) search engine results Writing content around specific keyword phrases people are already searching for You can optimize On-page and Off-page.
Writing Optimized Content Keyword Research and Topic Selection Outline your top products or services and sub-categories of each, these will be our first test subjects. Use Google Keyword Tool to find popular searches for your topic https://adwords.google.com/select/keywordtoolexternal
Writing Your Content The First Step To First Page Ranking Use a keyword rich title so search engines know what it's about Good rule of thumb is 500+ words, 3-5% keyword density Bold / Underline keyword in intro and conclusion Link out to relevant resource above the fold Link internally to other relevant pages within your own site Add images, SEO the names (eg. keyword-phrase-1.jpg) DO NOT COPY
Adding Images Extra On Page SEO For every image, there are 3 chances to use your keywords. filename (atlanta-wordpress-designer.jpg) title (title= atlanta wordpress designer ) alt (alt= altanta wordpress designer ) <img title="atlanta wordpress designer" src="http://webdevils.biz/atlanta-wordpress-designer.jpg" alt="atlanta wordpress designer">
Adding Links Extra On Page SEO Inbound Links vs. Outbound Links Linking out gives another opportunity for keywords in your code Relevant outbound links good for SEO and relationship building Interlinking for STRONG, RELEVANT, backlinks <a href="http://webdevils.biz/atlanta-wordpress-designer" title="atlanta wordpress designer">atlanta WordPress Designer</a>
Important Meta Tags Title, Description, Keywords Title - Keyword rich. Search result will have bolded keywords. Description - 150 characters. Short, sweet and compelling. Use your keywords. Keywords - Direct line to search engine. Does not show up in results. Additional keywords in your code
Optimize Your URL http://mywebsite.com/my-keyword-phrase Adding your keywords to your URL gives us some extra SEO love Search results return with keywords being bold which helps your page stand out. Search engines will see keyword phrase in URL and count it as one more SEO point. Stronger backlinks from other sites back to your page This works with keywords in the domain name too (ie. http://my-keyword-phrase.com )
Easy Off Page SEO Simple Steps For Quick Indexing And Fast Ranking Post a link to your new page/post on Twitter (instant Google indexing) Post a link to your new page/post on a Public Facebook Page Create a Youtube video on topic and link back to your page/post Make quality posts on relevant Forums and link back to your page/post Make quality posts on relevant Blog Sites and link back to your page/posts Bookmark pages on social linking sites like stumbleupon.com, digg.com, technorati.com
More Easy Backlinks Hacking The System By utilizing some of the modifiers that Google allows, we can hone in on relevant blogs that are ready to accept our comments. Type this into Google: site:.com "post a comment" -"comments closed" -"you must be logged in" "Keyword Phrase" Using this string, we are asking Google to show us websites that have the following characteristics Must be a.com(can change to.net,.edu,.org, etc) Has the words post a comment on the page Does NOT have comments closed or you must be logged in on the page Has our keyword phrase on the page
More Easy SEO Love Getting easy backlinks Most blog comment forms ask for the following information. Name Email Address Website Comment So how exactly does this help us? Name = Keyword Phrase (ie. Atlanta Super Blogger ) Email Address = Any email address that you can check Website = URL of your relevant post (ie. http://myblog.com/atlanta-super-blogger) Comment = Write quality info if you do not want the owner to delete your post
Bret Phillips Web Consultant bretwp@webdevils.biz @bretwp http://webdevils.biz http://bretphillips.com Web Devils offers the following services: Web Development Social Media Management Search Engine Optimization