campaignbug AGENCY PORTFOLIO

campaignbug AGENCY PORTFOLIO

UNDER THE HOOD Campaign Bug is a unique marketing agency based in the heart of North Sydney, we are here to turn marketing on its head! Delivering a wide range of services all under the one roof, our solutions fit businesses of all sizes throughout Australia. Campaign Bug was created to support marketing efforts from start to finish whilst delivering a friendly streamlined service. We are committed to pushing the boundaries when it comes to marketing. We pride ourselves on providing individual attention and quality solutions that exceed our clients expectations every time. Providing a premium client service is simple when you have a dynamic and experienced team of experts ready to take on any marketing challenge head on. Campaign Bug is in the business of building long term relationships with their valued clients in order to maximize ROI and to support their future growth. { { As a full service marketing agency, our three core values are transparency, accountability and innovation.

INDEX 05 BACK STORY 06 DREAM TEAM 08 THE PROCESS 11 SOLUTION CENTRE 18 OUR WORX 22 CONTACT

one STOP agency

BACK STORY It all started on the couch one afternoon in January 2014 when Founder Richie Shawl watched as an advert for a major bank appeared on TV that had failed to deliver their message. This was followed by several ads which had a total disconnect to the audience they were targetting. A bugging feeling had emerged and enough was enough, everywhere he looked marketing was just no longer connecting with customers. This began a campaign to improve marketing for the next generation. Fast forward months later, Campaign Bug which first started operating out of a garage office in Castle Hill grew to a team of bugs that now operate in an open plan office known as The Hive in North Sydney. Since then our bugs have worked tirelessly alongside clients big and small on various marketing projects to deliver a positive result and even healthier returns. Run with the idea! RESEARCH, Research, Research Find AN OFFICE BUILD A TEAM CREATE A BRAND WE RE OPEN!!!

DREAM TEAM

Richie Managing Director Richie founded Campaign Bug. He has over 8 years of marketing experience working alongside blue chip clients; Bankwest, Telstra, and Johnson & Johnson. He has worked within creative agencies such as Clemengers Group & GPY&R whilst advising various SMEs. His knowledge and experience when it comes to developing a customised solution exceeds the clients brief each and every time. He currently holds a Bachelor of Commerce & a Master of Commerce (Major in Marketing & Management). Richie is often a guest speaker, a member of Australian Marketing Institute (AMI) and an active Board Member for Help2Help. } } Vik Account Director Vikram is the agency s Account Director who monitors and ensures work is being delivered on time whilst also exceeding expectations. Having previously worked in a role that led him to oversee the deliverance of many international insurance programs for some of Australia s largest companies (Westfield, SAI Global, Macquarie Bank and more). His abilities include monitoring the effectiveness of a solution and benchmarking it towards the client s goals. Creating and meeting deadlines where there are several touch points involved to ensure timeliness and deliverance. Ensuring our philosophy of a positive customer service approach is provided to each Campaign Bug client.

THE PROCESS

Once we establish what your business is missing when it comes to your marketing needs by developing a plan of attack that s when the fun really begins in our journey! We start by assembling our team that will carry out the plan and get started on your marketing requirements. We pride ourselves on having an open door policy and encourage our clients to be open with us through the entire process. We believe in improving your business s as this is a reflection of our success and achieving our goals. Our process is simple and carried out in four stages.

Planning Development The first stage is to map out a plan, where we dive into our clients marketing need and establish measurable outcomes. Now that we ve established the goals we need to achieve, it s time for our creative & digital experts to get to work. Launch Evaluation Everything is completed and now it s time for us to inform your customers either online, offline or both. Finally we review the results from our marketing efforts to determine the effectiveness of the work we carried out.

SOLUTION CENTRE

STRATEGIC PLANNING Today s market is becoming more and more competitive, as a result many businesses struggle to get their message through to their customers because of all the noise. This is why every business needs a marketing plan to cut through the noise and reach your customer. It s crucial to establish your marketing goals early on to maximise on ROI. We develop a structured plan combined with our collaborative approach to create a foundation for your business. Our plan will equip your business with a roadmap of goals and processes to ensure long term success to enable future growth. Through market research and our teams experience we can better understand your business so we can guide you in the right direction that exceeds your goals and delivers within your budget. Strategic Consulting Marketing Audit Cross Channel Campaign Management Marketing Plan Customer Experience Review The Strategy

BRANDING A brand conveys the message that represents your business. It highlights the quality and credibility of your product or service. When a customer experiences your service or purchases your products, they experience your brand, this is why it s important to develop a brand that reflects the image you wish to portray. Our team can help you create a brand that reflects your core values that is easily conveyed to your customers. We can evaluate your current branding and provide options for new and existing businesses. We currently provide the following branding solutions: Corporate branding; logo design, re-branding, style guide and business stationery. Brand communication; we manage all your brands image both online and offline. Brand activation; outdoor advertising, experiential marketing, product launches, tradeshow and product demonstration. Corporate Branding Brand Communication Product & Packaging Design Brand Activation

DIGITAL MARKETING Do you have a smartphone? If you do welcome to the digital era we now live in. Your customers are searching or following your business online. Every business now has a digital footprint which if maintained and integrated correctly can lead to new customers and significantly increase a brands exposure or ROI from various online channels. Digital marketing is the fastest growing area of marketing, our team of digital tech experts can help you navigate through the digital minefield and provide suitable solutions such as; custom designed and built website, social media channel management, search engine optimisation (SEO), search engine marketing (SEM) using Google Adwords, create a unique email marketing campaign or develop a fully integrated digital campaign. Integrated Digital Campaigns Email Marketing Website Development & E-Commerce Social Media Management SEO & SEM

CREATIVE Colouring between the lines has never been our thing. We like to break the rules and deliver fresh new ideas to our clients. Creating an innovative idea that clearly reflects your brands message and ensures that it relates to your target audience which can increase customer awareness. Advertising; choosing the right channel can be difficult but we have experts who specialise in TVCs, radio commercials and talented graphic designers. Video and photography; available for corporate events and brand activations, online content generation or general branding such as case studies and portfolios. Content management & development; we can develop relevant and engaging content which can be customised for your various marketing channels. Copy-writing; is at the heart of any message you deliver to your customers, we can ensure you re sending the right message every time. Advertising & Graphic Design Video Production & Photography Content Development & Management Copy-writing

PRINT Your brand needs to be visually communicated and print is an opportunity to share visually appealing content with your customers. We will design and develop a layout that ensures your messages are heard and provides you with a clear point of difference. Some of the ways we can help increase you brand visibility is through: Business stationery; business cards, letterheads, presentation folders and brochures etc. Outdoor advertising; marquees, billboards, posters and tradeshow packs. Signage; banners, media walls, retail and window signage. Promotional material; flyer's, stickers, promotional t-shirts and hats, mugs and pens etc. Packaging & merchandising; point of sale, custom printed packaging and visual merchandising. Business Stationery Promotional Products Packaging & Merchandising Outdoor Advertising Signage

MARKETING SUPPORT We believe in going above and beyond for our clients which is why we have developed a unique service for clients in need. Our marketing support solution is for businesses that are looking for a temporary marketing professional to work within their business (on-site). We like to think of it as lending you a staff member. The team member will fill in the gap whilst you find a replacement or give your business a marketing boost with no strings attached. No HR cost involved # 2 No minimum term # 4 No locked in contracts #1 1 Fixed # rates # 3 Eliminates skill shortage # 5

OUR WORX

RUGGITO COFFEE We love coffee. So when the team at Ruggito Coffee approached us to help them create a pop up store in order to achieve brand awareness and showcase their product at the heart of Bondi Beach we couldn t wait to get those beans grounded fast enough. True to the efforts by everyone in our team we will continue to manage Ruggito Coffee s marketing as we spread the word on this exciting new coffee brand throughout Australia. Deliverables: Photography & Videography Branding Print Brand Activation

YOU CAN HELP LIGHTEN THE LOAD SPONSOR A CHARITY The majority of Australian charities are under resourced and underfunded. By Sponsoring a Charity today, you will be helping a charity, help thousands of people in need. When you Sponsor a Charity you will be paying the charity s registration fee. The registration fee is an annual charge of $250 that gives your charity access to the Good360 GivingPlace. Sponsoring a Charity is one of the easiest ways to make your donation go further and #DoGoodBetter. BENEFITS TO CHARITY Access to thousands of dollars of FREE donated product (including clothes, toys, shoes, office furniture and much more) All the tools (ie. access to catalogue, wish lists, needs tool, impact stories) needed to raise the charity s profile and receive more donations BENEFITS TO SPONSOR Your $250 donation is tax deductible Each free product delivered to the charity will be tracked by the impact the donated goods has had on the community, including; lives improved, images, story and value of goods distributed Help your charity crowdfund to cover the shipping and handling of their free product Your initial $250 donation will grow into 000 s of dollars of donated goods and impact people in need By sponsoring a charity you will become a very important member of the Circle of Good. Good360 thanks you for your generous support. To Sponsor A Charity today please visit: good360.org.au/sponsoracharity GOOD360 AUSTRALIA Good360 Australia is a leading Australian online charity platform that helps Australian Businesses donate surplus products to people and charities in need. Our brief was to assist them with several key deliverables to ensure that they would be ready for the launch of their online platform (Giving- Place). We were focused on showcasing the exciting and innovative new service that was being offered to assist Australian charities. Deliverables: Campaign Management Brand Launch Print Photography & Videography Marketing Strategy Brand Activation Graphic Design Email Campaigns

SUPPLY & APPLY Campaign Bug was initially tasked to re-design the Supply & Apply website to provide engaging information relevant to two types of customers. Our strategy was to segment their customers so we designed a separate homepage which would separate their visitors and provide more customer centric information. The scope then grew to include their branding redesign and manage the entire tradeshow process. Deliverables: Brand Identity Tradeshow Design & Management Web Design Marketing Plan Advertising (Radio & TVC) Website Development Print

CONTACT If you would like to discuss the marketing opportunities available to your organisation, then we provide a free marketing review to better understand your marketing needs. To contact our friendly team please see the information provided below. Let Campaign Bug ensure your marketing is on the right track! Address: Level 3, 110 Pacific Hwy North Sydney, NSW 2060 Australia Telephone: Email: Website: (02) 8065 3977 hello@campaignbug.com www.campaignbug.com TRANSPARENCY ACCOUNTABILITY INNOVATION We are open and honest with our clients to ensure their success. We won t bull$%#* you, we cut straight to the chase and tell you what we really believe will work. It s crucial for us to ensure we deliver on our promises and maintain our high standards. Whether it s good or bad news we will always keep you in the loop. We ensure we re at the forefront of the latest trends so our clients stay ahead. We ve got our finger on the pulse and explore every opportunity to help your business reach more customers. We cut the bull$%#*! We ve got good news : ) We creating new ideas...

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