1 Third Platform Apps & EMC: Redefining IT & Helping Our Customers Lead The Way Name
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3 Home, Driving & Work
3 rd Platform A Definition Four Interdependent Trends: Social Interaction, Mobility, Cloud, And Information" As A "Nexus Of Forces" That "Is Transforming The Way People And Businesses Relate To Technology -Gartner Copyright 2014 EMC Corporation. All rights reserved. 4
5 3 rd Platform A Definition Plus Security And Agile
6 Focus On Users And Their Needs Developers Users IT Staff Applications & Data On Mobile Devices New Customer Centric Applications App App App App Data Lake & Real Time Analytics Software Defined Data Center & Hybrid Cloud Adaptive Behavior Driven Analytics
7 Focus On The People http://www.emc.com/social-emc/index.htm
8 Make Work Easy & Productive Your Files Your Device Your Choice
9 Agile Revolution Highest Priority Is To Satisfy The Customer Through Early And Continuous Delivery Of Valuable Software Individuals And Interactions Working Software Over Processes And Tools V1 Customer Collaboration Over Comprehensive Documentation V2 Over Contract Negotiation V3 Responding To Change Over Following A Plan
10 Results - Jonathan Murray, Warner Music Group
EMC s Answer For Developers: Pivotal Copyright 2014 EMC Corporation. All rights reserved. 11 Agile Applications Data Lake Cloud OS The New Hardware
Comparing Data Structures 2 nd Platform Structured / Tables / Consistent Relational Centralized Enterprise Systems Licensed 3 rd Platform Unstructured / Object / Variable NoSQL Distributed Commodity Systems Open-source Copyright 2014 EMC Corporation. All rights reserved. 12
13 HDFS Storage Greater Insights: Consolidated Storage & Analysis Traditional Data Sources Structured Data New Data Sources Unstructured Data Forecast Data Location Data Shipping Data 1 0 1010101001010100110 0 1 0101011111010101001 01 Telemetry Data User Usage Data Social, Video Data
14 Build An Architecture For Today And Tomorrow 2 nd Platform Data Center Traditional Applications 3 rd Platform Data Center Next Gen Cloud Applications vsphere VM VM VM VM vsphere VM VM VM VM VSAN - Internal Storage Pool Provision VMAX Self Service Reporting Autom ation Provision Self Service Reporting VNX Isilon 3 rd Party C ommodit y C ommodit y Autom ation C ommodit y VSAN - Internal Storage Pool External Storage Pool External Storage Pool
15 How Do We Solve This Inevitable Complexity
16 Software Defined Data Center IT Storefront IT Portal / Orchestration Security Service Tiers Policies Service Blueprint Server Management Software Defined ABSTRACT THE INTELLIGENCE Datacenter Storage Network Management Management Security Management Public Cloud Management
17 An Architecture For Today And Tomorrow 2 nd Platform Data Center Traditional Applications 3 rd Platform Data Center Next Gen Cloud Applications vsphere VM VM VM VM vsphere VM VM VM VM VSAN - Internal Storage Pool Provision VMAX Self Service Reporting Autom ation Provision Self Service Reporting VNX Isilon 3 rd Party C ommodit y C ommodit y Autom ation C ommodit y VSAN - Internal Storage Pool External Storage Pool External Storage Pool
18 An Architecture For Today And Tomorrow Today s Data Center Traditional Applications Tomorrow s Data Center Next Gen Cloud Applications vsphere VM VM VM VM vsphere VM VM VM VM VSAN - Internal Storage Pool ViPR VASA Controller VSAN - Internal Storage Pool ViPR Data Services VMAX VNX Isilon 3 rd Party C ommodit y C ommodit y C ommodit y External Storage Pool External Storage Pool
19 One Data Center, And One Architecture Tomorrow s Data Center Traditional & Next Gen Cloud Applications vsphere VM VM VM VM VM VM VM VM ViPR Data Services VSAN - Internal Storage Pool ViPR Controller VMAX VNX Isilon 3 rd Party Commodity External Storage Pool
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21 Advanced Persistent Threat
22 Identity & Access Management User Action Analysis Engine Private Cloud IDENTITY & ACCESS MANAGEMENT Read Email Username & Password Download Sales Pipeline Additional Authentication Two-Factor Device Profile User Behavior Profile Fraud Network Public Cloud Access Bank Account Username & Password Out Of Band FRAUD PREVENTION Transfer Funds Challenge Q Additional Authentication
23 Focus on Users And Their Needs Developers Users IT Staff Applications & Data On Mobile Devices New Customer Centric Applications App App App App Data Lake & Real Time Analytics Software Defined Data Center & Hybrid Cloud Adaptive Behavior Driven Analytics
24 Application Lifecycle Platform