Chapter 2. The Internet, The Web, and Electronic Commerce

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Transcription:

Chapter 2 The Internet, The Web, and Electronic Commerce

Introduction The Internet is often referred to as the Information Superhighway because it connects millions of people across the globe. Unlike a typical highway, the Internet moves idea and information. The Web provides an easy-to-use, intuitive interface to connect to the Internet and is used by millions of people every day. Page 29 2-2

The Internet and the Web Large network that connects smaller networks globally The Internet was Launched in 1969 National computer network US funded project called ARPANET World Wide Web or WWW was introduced in 1992 at CERN Page 30 2-3

Common Internet Uses Communicating Exchange e-mail Discussion Groups Online shopping Searching Virtual Libraries Entertainment Education or e-learning Page 30 2-4

Internet Access Providers Common way to access the Internet Commercial Internet Service Providers (ISP) National Service Providers Regional Service Provider Wireless service providers Page 31 2-5

Browsers Programs that provide access to Web resources Allow you to surf the Internet Three well-known browsers Mozilla Firefox Netscape Communications Microsoft Internet Explorer Address or location of the resource must be specified URL Page 31 2-6

URLs Uniform Resource Locators All URLs have at least two parts Protocol Domain name Locates Web sites Page 32 2-7

More on Browsers Browsers interpret HTML commands Hypertext Markup Language Contained in a document Display document as a Web page Page 33 2-8

Communication Most popular Internet activity Types of communication Electronic Mail (E-Mail) E-Mail Address Spam Instant Messaging Social Networking Page 33 2-9

E-Mail Transmission of electronic messages over the Internet Basic parts Header Address Subject Attachment Message Signature Line Page 34 2-10

E-Mail Address Example Page 34 2-11

Spam Junk and/or unwanted Email Computer viruses or destructive programs are often attached to unsolicited email CAN-SPAM Act Spam blockers incorporate a myriad of approached to identify and control spam Spam blockers are also referred to as: Junk mail filters Anti-spam programs Page 35 2-12

Instant Messaging Is an extension of email that provides direct, live communication between two or more people Instant messaging programs also include: Video conferencing features File sharing Remote assistance Most widely used instant messaging services: AOL s Instant Messenger Microsoft s MSN Messenger Yahoo Messenger Page 35 2-13

Social Networking One of the fastest growing uses of the Internet Three basic categories: Reunite Friend of a friend Common interest Page 36 2-14

Search Tools Search engines Metasearch engines Specialized search engines Tips Start with the right approach Be as precise as possible Use multiple words Use Boolean operators Check your spelling Keep moving Page 37 2-15

Search Engines Specialized programs to assist in locating information Types of searches Keyword search Directory search Page 40 2-16

Metasearch Engines Metasearch Dogpile Ixquick MetaCrawler Search Web Meta Search Site www.dogpile.com www.ixquick.com www.metacrawler.com www.search.com www.webmetasearch.com Page 41 2-17

Specialized Search Engines Specialized Service Environment Fashion History Law Medicine Site www.eco-web.com www.infomat.com www.historynet.com www.lawcrawler.com www.medsite.com Page 42 2-18

Content Evaluation Not all information on the web is accurate Ways to evaluate accuracy of Web information include: Authority Accuracy Objectivity Currency Page 42 2-19

Electronic Commerce Also known as e-commerce Buying and selling of goods over the Internet Business-to-consumer (B2C) Consumer-to-consumer (C2C) Web auctions Business-to-business (B2B) Page 42 2-20

Business to Business Involves the sale of a product or service from one business to another (B2B) Primarily a manufacturer supplier relationship Page 43 2-21

Business to Consumer Fastest growing type of e-commerce Three most widely used B2C applications: Online banking Financial trading Shopping Page 43 2-22

Consumer to Consumer Web Auctions Consumer-to-consumer e-commerce (C2C) Similar to traditional auctions Types Auction house sites Person-to-person auction sites Page 44 2-23

Security Payment methods must be fast, reliable, and secure Three basic options Checks Credit card Digital cash Page 44 2-24

Web Utilities Specialized utility programs that make using the internet & web safer and easier Web-based applications FTP Plug-Ins Filters Internet Security Suites Page 46 2-25

Plug-Ins Acrobat Reader Media Player QuickTime Real Player Shockwave www.adobe.com www.microsoft.com www.apple.com www.service.real.com www.adobe.com Page 48 2-26

Filters CyberPatrol Cybersitter IProtectYou Pro Web Filter Net Nanny Safe Eyes Platinum www.cyberpartrol.com www.cybersitter.com www.softforyou.com www.netnanny.com www.safeeyes.com Page 47 2-27

Internet Security Suites Collection of utility programs designed to maintain your security and privacy while on the web McAfee Norton Page 48 2-28