The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays
In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days) The other 330 days
Luckily You Are Not Too Late If You Act Now Nothing makes a person more productive than the last minute. - Unknown
Marketing is More Effective Than Advertising Marketing Advertising
Local Marketing Is Effective
Marketing vs. Advertising Long Term Short Term Cost-Effective Expensive Grows in Value Over Time Proportional to What You Pay Engages Customers Interrupts Customers Awareness and Loyalty Only Awareness In this case, Short Term is helpful
The Best Approach With Limited Time Is A mix of quick hit marketing wins: Online local directories, email marketing, word of mouth and social media & a little advertising: Ads within newspapers and phonebooks, PPC campaigns and local radio advertisements
Start With Search: During the Holidays Local Search Explodes With Activity New tourists visiting People buying goods and dining out in an unfamiliar city People looking for places to eat, drink or be merry
Quick Hit Marketing Win #1: Clean Up Your Presence Online Directory Profiles Missing Basic Brand Information Wrong Address 43% Wrong Name 37% Go To a Competitor 15.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Missing / Wrong Address Missing / Wrong Name Customers Who Would Look for Another Merchant 50% of Local Searches Are On Directories and Mobile Apps
Run a Free Report at http://localvox.com/free-report/ See If Your Business Is Listed Go Now Before You Lose More Business
Quick Hit Marketing Win #2: Claim Your Google+ Local Page Google+ Local is on 83% of local searches
It s Your Brand Make It Sing On Google + Good categories for search Photos Description Updates Reviews Events
The Google+ Local Claiming Process If you are lucky You will get a verification phone call during claiming Instant Verification Otherwise They will mail you a postcard with your pin 2-3 weeks
Google+ Local is So Important
What About? Only 2% of Local Businesses Think Pay Per Click is Effective!!! Adwords may work for some businesses, but for most it is too expensive and drives too little value: You are competing with bigger organizations for search terms There is not enough volume to optimize well Your website doesn t convert well enough Your mobile experience doesn t convert
Quick Hit Marketing Win #3: Improve Your Social Reputation What to do right now? Respond to every negative review Respond to every positive review and thank them Build a plan for encouraging positive reviews in-store Why do this today?
Use Social Inbox To Monitor Social Media + Reviews
The Social Inbox Is Awesome And Saves You Time! LocalVox s Social Inbox was named one of 25 awesome social media tools you should be using (socialmediatoday.com 11/3/13)
Quick Hit Marketing Win #4: Publish Your Events and Sales Everywhere Local News Events News Deals Social Media Review Sites* Email Email is still the most effective marketing channel, generating $38 for every $1 spent
With an Integrated Marketing Platform, Publishing Your Posts Everywhere Is As Easy As Pressing a Button
Quick Hit Marketing Win #5: Facebook Advertising Target by demographic By location A small spend goes a long way to get followers (spend $50-200)
Quick Hit Marketing Win #6: Mobile Deal Targeting Now you can attract your most likely customers as they walk, drive or ride past your local business. MobileCast delivers targeted offers to their mobile phones, ipads and other devices in their mobile apps Mobilecast is 100% opt-in, privacy-friendly ads that run on mobile apps People opt in to hear from brands and organizations they like without leaving the app they re on You only pay for verified signups - never for wasted clicks or impressions
Get Your Marketing in Order Convert 1-time customers into lifelong relationships Social media Email Review sites Leverage your busy season to create 2014 success!
And Now That You Are Going to Be So Busy During the Holidays
Holiday Marketing Recap Incorporate a mix of marketing & advertising Claim your Google + profile Use multiple mediums and outlets to spread your message
Google+Local Local Directories Organic Search Website Optimization Social Media Listening Facebook, Twitter & LinkedIn posting Review Monitoring Mobile Websites Mobile Deal Targeting Mobile Search Integrated Local Marketing Content Publishing Publisher syndication Engagement Tracking Deal Publishing Syndication Performance Tracking Website SEO Link Building Content Updates Newsletter Publishing Social CRM List Building
Your Marketing Before the Holidays Your Marketing in the New Year