COMPANY PROFILE FOR PARTICIPATION IN BANGLADESH EXPORT DELEGATION TO DENMARK AND DANISH B2B SEARCH COMPANY CORE DATA Company name Nascenia Limited Address Apt 4A, House 6/14, Block A, Lalmatia, Dhaka - 1207 Telephone +88017 30332500 E-Mail bizdev@nascenia.com Webpage www.nascenia.com Company representative(s) in delegation Representative 1Name, title, direct e-mail and cell phone number Fuad Bin Omar, COO, fuad@nascenia.com, +880 1717 252020 Representative 2Name, title, direct e-mail and cell phone number Md. Fattahul Alam, CTO, faruk@nascenia.com, +880 1719 032396 Company history and organisation Year of establishment 2010 Initial business idea and company One veteran marketer (worked for Telenor, advertising companies development and software companies) and two senior software engineers [A short description of the company s history. founded Nascenia. The founders used to work together in a US What was the initial business idea and how has based software JV. The company shut down its operation in the company developed over time?] Bangladesh. The unemployed trio formed Nascenia on July 1 st 2010. Derived from the word Nascent, Nascenia tried to emerge as a fresh growing company. Not doing what many of the conventional software companies used to do and adapt all the emerging ideas those are crucial for a knowledge-based company. Nascenia focused basically on web applications using cutting edge new technology Ruby on Rails. It purely used Scrum (Agile) to manage the project. Ownership & management [Who owns the company? Who manages the company if different from owner?) Organisation [Key departments/units in the company; Any parent company; subsidiaries, sister companies] Starting from a four persons company in 2010 Nascenia grew organically at a tremendous speed to become a 44 persons company now. The service was extended to other technologies of web like PHP and to mobile platforms like ios and Android. Nascenia served about 30 companies from four continents. Happy customers referred to their friends who led to even more customers. That was the key factor behind the growth. You make your customers happy and they will be your marketers. The company owned and managed by: 1. Sheikh Shaer Hassan, CEO 2. Fuad Bin Omar, COO 3. Fattahul Alam, CTO We have six units in our company: 1. Ruby on Rails team 2. PHP team 3. Mobile Application (ios and Android) team 4. Big Data team 5. UI and front end development team 6. QA team 1
7. Sales and Support team Company key figures 2011 2012 2013 Annual turnover (in USD) 52,000 173,000 454,000 - Of which from export markets (USD) 50,000 165,000 444,000 Total no. of staff 8 14 44 - Of which general management, admin, sales 3 4 7 and other support staff - Of which production staff (programmers, project managers, data operators, data scientists etc.) 5 10 37 Company activities and resources Current activities and main products/services offered [Describe the products produced/provided by your company e.g. programmes, CRM, CMS, ERP, printing, epublishing, ecommerce, portals, emarketplaces, surveys, websites, games, 3D production, telecommunication etc.) [Describe in detail any services offered by the company, e.g.: software development, technical support, data entry, project management, project implementation, hosting, hotlines, web design, DTP, sales and distribution, etc.) Technical capacity [Describe your company s most important technical capacities in prioritized order, in terms of a) programming/technical skills available in the company, and/orb) specific software/programmes used in the production/product development etc. E.g.: JAVA development, JavaScript, XHTML, XML and XSL, HTML and JSP, Windows servers, Linux,.NET expertise (ASP.NET, C#, SQL etc), MS SQL server, PHP, Apache, Perl, SOAP, CSS, Quark Xpress and InDesign etc.)] 1. We build customized web applications for our clients. We use open source technologies like Ruby on Rails and PHP for writing the software. 2. We build mobile applications for ios and Android platforms. 3. We help our customers in the area of Big Data using Hadoop (HDFS, Hbase, MapReduce etc.). We help in capturing, storing, analyzing and presenting (through infographic) Big Data. 4. We provide end to end software service to our customers. The service includes: requirement analysis, wireframe design, front end design, architectural design, developing software, testing, deploying and maintenance. 5. The engagement can be based on fixed bid, hourly rate or longterm monthly rate. 6. We build any kind of web and mobile applications including CRM, ERP, ecommerce, CMS, survey, website, event management, integration with social networking, livesotck management etc. Our core expertise in different areas are: Language: Ruby on Rails, PHP, Objective C and Java. OS: Linux, Windows, ios and Android. Database: MySQL, PostgreSQL, Mongo, Cassandra, Hbase Big Data: Hadoop, SPSS, MS Excel, MS Access, Infographic, CMS and ecommerce: ModX, Wordpress, Magento, Prestashop, Client-side technologies: jquery, jquery UI, ReponsiveDesign, HTML 5 with CSS3 and Twitter Bootstrap. Search Server:Solr, Sphinx, Elastic Search. API: Amazon AWS, Facebook, Linkedin, Twitter, Chargify, Stripe. Server Management: Amazon EC2, Rackspace, Linode, Brightbox, Heroku, Site5, Godaddy. Designing Tools: Balsamiq, Adobe Photoshop, Adobe Illustrator and Adobe Indesign. Code Repository: SVN, GIT. Production and communication equipment and its availability [Description of essential hardware in the company, e.g.: number of Windows based workstations, Windows servers, Linux based workstations, Linux servers, MAC clients etc.) Windows based workstation: 6 Linux based workstation: 34 Mac based workstation: 3 We primarily use broadband connection via optical fibre.we have a couple of Wimax and a few 3G connections as backup. 2
[Description of essential communication infrastructure: Internet connection/vpn connection, skype, msn. For internet connection/broadband, kindly state capacity for upload/download] Company certifications [E.g. Microsoft Certified Partner or similar certifications/distinctions/ awards/standards obtained?] Human resources [Describe number and skills of staff divided into descriptive categories such as junior programmers; senior programmers; project managers etc. ] Details of market segments and customers served [Number of clients, typical customer types, specific business sectors served, domestic/export sales ratio, private/public sales ratio] International experience [Describe your experience in export/ international customers, Give concrete references/examples] Download capacity: 10 Mbps Upload capacity: 8 Mbps (1) 2013 Red Herring Top 100 Asia Winner (2) 2012 Red Herring Top 100 Asia Finalist (3) easia2011 for Driving Economy: Best ICT Initiative Boosting Business Productivity (4) Aloashbei (an award arranged by Microsoft and Telenor) 2nd Runner up for building best mobile app. 1. Project Managers: 3 2. Senior Programmers with more than 2 years of experience: 10 3. Junior Programmers: 19 4. Senior QA Engineer: 1 5. Front-end-designer: 2 6. Data Scientists: 2 7. Sales and support: 7 1. We served or are serving about 30 satisfied customers who are from Denmark, Netherlands, UK, Sweden, Australia, India, UAE, Canada and USA. 2. We have served SMEs in areas like sports, health care, i- gaming, livestock, photography, tourism, event management, social networking, stock business, marketing etc. 3. 98% of our revenue come from software service provided to international clients. 4. We have done one small project for a govt. client. 99% of our revenue comes from private sector. We provide software service for international clients since we started our business in 2010. Even before that the founders were involved in same activities. We are now a 42-member team, and 98% of our work is focused to export market. Here are some examples: 1. Danish Client: Better Collective 2. Swedish Client: Simple Signup AB 3. Dutch client: Animal Count BV 4. British Client: ORTO Cars 5. US client: Snapknot LLC 6. Canadian client: Wairever Inc We ll be glad to furnish contact details of above or more clients upon request. Competitive advantages [What makes your products /services better than your competitors?] 1. We are technology agnostic. We value customer requirement over technology preference. We find the best technology available for individual customer s need. 2. Our developers are the best programmers of their batches. We hire the best and make such an environment that only high performers stick with us. 3. We value customer s business over revenue. As happy 3
customers are our biggest marketing tool, we make sure we add substantial value to their business so that they speak for us. 4. We follow agile project management methodology to deliver the product in an incremental and iterative fashion. Customers start receiving business value earlier than projects those follow traditional methods. 2. YOUR BUSINESS PROPOSAL FOR DANISH COMPANIES Business proposal [Describe your key business proposal for Danish companies as specifically as possible. Focus on the KEY competencies and skills that your company can offer]. Project management skills [Describe methodologies, standards and tools for project management and handling of (international) customer projects?] Man-hour prices [State your hourly international list sales price for resources for the main categories of employees, e.g. divided into relevant categories such as junior programmers; senior programmers; project managers; etc. ] If you have product ideas that need to be built for web or mobile, we certainly can help. We find the best available technology for your business and transform your idea into product. We work for enhancement and maintenance of existing project, too. If your project is very small or quite large we can help you in both cases. We have satisfied referrable Danish customer for whom we ve been working for about two years now. Nine of our team members are working fulltime for them. We use Agile project management methodology to develop software.we practice Scrum since 2008. Two of our lead developers are Certified Scrum Masters (CSM). We use project management tools like Basecamp, Pivotal Tracker, Trello, Unfuddle, and Trajectory. For verbal and video conferences we use Skype and Google Hangout. 17 to 21 Additional comments? 3.IDENTIFICATION OF DANISH CONTACTS 4
Criteria for partner search [Describe as detailed as possible the types of Danish companies that you would like meet, in terms of business activities /services offered by the Danish company products specific technologies /products sector/clients of the Danish company a.o Any specific Danish contacts to be contacted? [List Danish companies that you already know and would like to meet, as well as other Danish companies that your company has identified as being potentially relevant to meet. Provide company names, websites and name and contact information for known contacts in the companies if possible] If you are an individual or a company who are looking for service to design, develop or enhance a software product on web or mobile, perhaps we can help each other. From front-end-design to development to server management, we provide our customers end-to-end one stop solution. We are open to short-term fixed bid project to longterm retainer model. Need some time to research and find the prospects. ADDITIONAL INFORMATION REQUIRED Kindly submit in high resolution suitable for printed reproduction (ie. NOT copied from your own webpage): Portrait(s) of the representative(s) who will be travelling to Denmark. Filename should be = representative name Company logo. Filename should be = company name 5