LINCOLN UNIVERSITY DEPARTMENT OF BUSINESS AND ENTREPRENEURIAL STUDIES COURSE SYLLABUS Course Title: Business Intelligence and Analytics Course Number: ALSM 704 Credits: 3 Prerequisite: Undergraduate Degree; Completion of core ALSM courses; Statistics, Data Mining INSTRUCTOR INFORMATION: *** To be provided for each section *** REQUIRED TEXT: Business Intelligence: A Managerial Perspective on Analytics, 3rd Edition (2014) by Sharda Delen and Turban, ISBN 9780133051056. COURSE DESCRIPTION: Organizational enterprises in the private and public sectors have access to and mine massive amounts of information data which they warehouse in a multiplicity of platforms and architectural databases and related methodologies. These data are analyzed and used for business intelligence that impacts strategic planning, corporate strategy, forecasting, performance measurement, competitiveness and enterprise operational efficiency and effectiveness. Business intelligence enables business decision makers to analytically manipulate and transform data into information for executive decision- making that leads to strategic action. Using interconnected descriptive, predictive and prescriptive analytics technology, insightful historical and contemporary data is developed into actionable decisions, recommendations and problem solving. This course will expose students to innovative, cutting- edge information technologies that inform business intelligence and applied data analytic enterprise practices COURSE TOPICS: Week 1,2: An overview of business intelligence and analytics, student expectations and assign requirements Weeks 3,4: Data Warehousing Week 5,6: Business Reporting, Visual Analytics & Business Performance Management Weeks 7,8: Data Mining Weeks 9,10: Text, Web and Social Analytics Weeks 11.12: Big Data and Analytics
Weeks 13,14: Projects and Simulation presentations Case Studies presentation COURSE STUDENT LEARNING OUTCOME: 1. Obtain a thorough conceptual and experiential understanding of the major theories, information technologies and application that undergird business intelligence and data analytics (PSLO 5, ILO 2). 2. Understand the importance of data collection, storage and warehousing as a foundational building block for business intelligence and data analytics (PSLO 5, ILO 2). 3. Define the context and application of descriptive or reporting analytics using visualization and performance measurement as well as predictive and prescriptive analytics (PSLO 5, ILO 2). 4. Extend the application of business intelligence and analytics to text mining, Web analytics and social media analytics (PSLO 5, ILO 2). 5. Discuss the role of Big Data and analytics and the major components, techniques and characteristics that enervate them (PSLO 5, PSLO 4, ILO 2, ILO 1). 6. Examine the emerging trends and future direction of the business intelligence and analytics ecosystem that includes geospatial analytics, location- based analytics, consumer- oriented analytical applications, mobile platforms, cloud- based analytics and privacy/ethical consideration in analytics (PSLO 5, PSLO 4, ILO 2, ILO 1). PROGRAM STUDENT LEARNING OUTCOME (PSLO): 4. Develop economic, environmental, and social sound sustainable decisions. 5. Evaluate the impact of products, processes, and activities through life cycle assessment. INSTITUTIONAL LEARNING OUTCOME (ILO) 1. Effective Communication 2. Computer and Digital Literacy DIRECT AND INDIRECT ASSESSMENT MEASURES: CSLO 1: 1. Individual presentation: (will be assessed through a PSLO specific rubric). 2. Group Presentation: (will be assessed through a PSLO specific rubric). CLSO 2: 1. Research Paper: (will be assessed through a PSLO specific rubric). CSLO 3: 1. Written exams (will be assessed through a PSLO specific rubric). 2. Written project assignments (will be assessed through a PSLO specific rubric). CALCULATION OF FINAL GRADES: Weights 1. Written project assignments 35 2. Case Studies 25
3. Exams 20 4. Homework Assignments 20 Total points 100 Each item is scored out of 50 or 100 points and then weighted by the percentages above to compute the course grade. The following points and letter grade will be applied to the raw score: A = 100-95 A- = 94-90 B+ = 89-87 B = 86-83 B- = 82-80 C+ = 79-77 C = 76-73 C- = 72-70 D+ = 69-65 D = 64-60 F = 59 and below ATTENDANCE POLICY: Lincoln University uses the class method of teaching, which assumes that each student has something to contribute and something to gain by attending class. It further assumes that there is much more instruction absorbed in the classroom than can be tested on examinations. Therefore, students are expected to attend all regularly scheduled class meetings and should exhibit good faith in this regard. STUDENTS WITH DISABILITIES STATEMENT: Lincoln University is committed to non- discrimination of students with disabilities and therefore ensures that they have equal access to higher education, programs, activities, and services in order to achieve full participation and integration into the University. In keeping with the philosophies of the mission and vision of the University, the Office of Student Support Services, through the Services for Students with Disabilities (SSD) Program, provides an array of support services and reasonable accommodations for students with special needs and/or disabilities as defined by Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990. The Services for Students with Disabilities Program seeks to promote awareness and a campus environment in which accommodating students with special needs and/or disabilities is natural extension of the University s goal. Kindly register with the instructor and student services in the case of a student with disability. UNIVERSITY ACADEMIC INTEGRITY STATEMENT: Students are responsible for proper conduct and integrity in all of their scholastic work. They must follow a professor's instructions when completing tests, homework, and laboratory reports, and they must ask for clarification if the instructions are not clear. In general, students should not give or receive aid when taking exams, or exceed the time limitations specified by the professor. In seeking the truth, in learning to think critically, and in preparing for a life of constructive service, honesty is imperative. Honesty in the classroom and in the preparation of papers is, therefore, expected of all students. Each student has the responsibility to submit work that is uniquely his or her own. All of this work must be done in accordance with established principles of academic integrity.
PLAGIARISM If a student represents another person's ideas or scholarship as his/her own, that student is committing an act of plagiarism. FACULTY STATEMENT ON ACADEMIC INTEGRITY Approved by the Faculty of Lincoln University Students are responsible for proper conduct and integrity in all of their scholastic work. They must follow a professor s instructions when completing tests, homework, and laboratory reports, and must ask for clarification if the instructions are not clear. In general, students should not give or receive aid when taking exams, or exceed the time limitations specified by the professor. In seeking the truth, in learning to think critically, and in preparing for a life of constructive service, honesty is imperative. Honesty in the classroom and in the preparation of papers is therefore expected of all students. Each student has the responsibility to submit work that is uniquely his or her own. All of this work must be done in accordance with established principles of academic integrity. 1. Acts of Academic Dishonesty (Cheating) Specific violations of this responsibility include, but are not limited to, the following: Copying, offering and/or receiving unauthorized assistance or information in examinations, tests, quizzes; in the writing of reports, assigned papers, or special assignments, as in computer programming; and in the preparation of creative works (i.e. music, studio work, art). The fabrication or falsification of data, results, or sources for papers or reports. The use of unauthorized materials and/or persons during testing. The unauthorized possession of tests or examinations. The physical theft, duplication, unauthorized distribution, use or sale of tests, examinations, papers, or computer programs. Any action which destroys or alters the work of another student. Tampering with grades, grade books or otherwise attempting to alter grades assigned by the instructor. The multiple submission of the same paper or report for assignments in more than one course without prior written permission of each instructor. 2. Plagiarism If a student represents another person s ideas or scholarship as his/her own, that student is committing an act of plagiarism. The most common form of plagiarism among college students is the unintentional use of others published ideas in their own work, and representing these ideas as their own by neglecting to acknowledge the sources of such materials. Students are expected to cite all sources used in the preparation of written work, including examinations. It is each student s responsibility to find out exactly what each of his/her professors expects in terms of acknowledging sources of information on papers, exams, and assignments. It is the responsibility of each faculty person to state clearly in the
syllabus for the course all expectations pertaining to academic integrity and plagiarism. Sanctions peculiar to the course should also be explained in the syllabus. 3. Sanctions A. Warning- A written notice that repetitions of misconduct will result in more severe disciplinary action. The warning becomes part of the student s file in the Office of the Registrar and, if there is no other example of misconduct, is removed at the time of graduation. B. Failure for project (exam, paper, experiment). C. Failure of course For serious and repeat offenses, the University reserves the right to suspend or expel. Imposition of Sanctions: First Offense- A and/or B Second and Subsequent offenses- B or C Expectations and sanctions will be explained in every syllabus. Students failing a course because of an instance of academic dishonesty may not drop the course. The student may appeal a charge of academic dishonesty within 10 days of receiving notice of same. The appeal will be heard by an Academic Hearing Board (AHB) consisting of the chairs of each division of study (or their designees). Files on violations of this academic integrity code will be kept in the Office of the Registrar.