1-800-The-Maids www.themaidsfranchise.com

1-800-The-Maids www.themaidsfranchise.com

The Maids was founded in 1979 as a residential housecleaning service. In 1980 we began franchising our system, and today we have offices across the U.S. and Canada. We have a respected brand name, a proven operating systems and extensive support programs. In fact, we are ranked as the number one residential cleaning franchise and as the fastestgrowing residential cleaning franchise by Entrepreneur top 500 magazine!

Enhanced quality of life: Predictable schedule, five days a week enjoy weekends and evenings with friends and family Low-risk, high-reward business opportunity with no storefront, limited inventory and equipment Protected prime territories providing incredible freedom for growth potential Built-in exit strategy to create legacy and equity Time-tested franchise system: Profitable high-growth home cleaning industry Award-winning franchise, including top rankings by Entrepreneur magazine, Forbes magazine and Franchise Business Review Comprehensive start-up training and support Strong national brand recognition and simple, executable advertising plan Over 30-years of proven franchisee success Distinctive business model: Four-person team business model strengthens profitability Unique, patented 22-Step Healthy Touch Deep Cleaning System provides improved indoor environment for consumers Company cars, employee uniforms, environmentally preferred cleaning products and commercialgrade equipment reflect professionalism Repeat customer base is stable and predictable 1

The booming home services industry. Residential housecleaning is a multi-billion dollar industry, with continued growth coming from virtually all sectors of the economy. Clearly, it s a long-term growth situation with more people looking for our services every day. No matter what happens in the economy, no matter how fast technology advances, tastes change or fads come and go, people will always want their houses cleaned. Housecleaning is a great category because it s just going to get bigger and bigger. The Maids provides you with a cleaning system and business system that is the foundation of your operation. If you can deliver superior service you are essentially guaranteed to be successful in this growing category. dr. mike bjorn: former director, clinical research and business development - neorx, and dianne bjorn: former ophthalmic technician, everett, wa franchisees since 1993

The growing strength of The Maids. Since 1980, we have been building the finest organization in the industry both for our customers and our franchisees. One of the ways we ve done it is by staking out a strong position as the industry s quality leader. Extensive research has shown us exactly what the customer wants the most efficient, most thorough clean possible from a company they can trust. And that s exactly what we deliver. Our bright yellow cars advertise our name in neighborhoods across the U.S. and Canada. Our highly trained, uniformed cleaning teams are the most efficient in the industry. Our aggressive advertising program, themed Referred for a reason, helps brand us as the best in the business. And our 22-Step Healthy Touch Deep Cleaning System, which we perform every visit, helps reassure our customers that we provide the healthiest, most thorough clean every time we come. Better yet, as additional services for our customers (and additional revenue opportunities for you) we also offer carpet cleaning, window cleaning, basement and garage cleaning, or individual add-ons like refrigerator and oven cleaning. Our customers appreciate having the convenience of one-stop shopping for so many of their home maintenance needs, and our franchisees appreciate the additional revenue opportunities. With the quality and variety of services we offer, it s no wonder new customers are coming to us every day and new franchisees as well.

In the beginning we looked at several franchises and chose The Maids because the friendly, helpful manner of the sales people led us to believe that we would be dealing with good people who care about helping us succeed. After 20 years, this original opinion has proved true, time after time. Our typical franchise Patricia Williams, Union, NJ former systems analyst - Prudential insurance company Franchisee since 1989 Our franchisees do not go out and clean homes. Instead they (or their office managers) run and oversee all aspects of growing their businesses. Here is a profile of the group you would be joining: People who are interested in an executive experience they are working on the business rather than in the business People who want the ability to have a great business as well as a great quality of life and freedom People who have strong management and people skills Our franchisees are a diverse group of people with different professional backgrounds. No matter what industry or level of experience our franchisees come from, they all have one thing in common they got tired of working for someone else, decided to go through the same process you are going through, discovered The Maids, and realized we were exactly what they d been looking for. 4

I am pleased with my decision to purchase a The Maids franchise. The high quality service we offer sets us above most competitors and has contributed to our profitable growth. The Maids system has offered me the opportunity to utilize my prior executive experience and knowledge to develop, guide and coach a management team that is now capable of sustaining profitable growth without my involvement in daily management decisions. My only regret is that I didn t start the business sooner. Pete Manhoff, Bedford Heights (Cleveland), OH former vice president of store operations -tops supermarkets Franchisee since 1999 5

You will benefit from one of the most comprehensive support programs in all of franchising. We have a great program, and when you join us, you will be given all the support you need to achieve your goals. Your training: We ll begin by assigning you a foundation business coach for your first year. Initially, your coach will work with you by phone and webinar for seven weeks. You will then attend corporate training in Omaha, Neb. Following this, a trainer will visit your location to train your first team and assist with your opening. This foundation program is one of the most thorough in the entire franchising community. During this business preparation and training you will be taken through a process which will prepare you for the successful launch of your business. You will also become acquainted with every department in the company to make sure you have a thorough understanding of our system and meet those who will support your franchise growth. We constantly refine and improve our training program to help you hit the ground running right from day one. Your business coach: Throughout your time as a franchisee, your coach will work with you through regular telephone calls, visits and webinars. Your coach will also track your financials to ensure you re maximizing your opportunities and to head off any possible issues. 6 6

Your marketing programs: Your first question is probably How will I find customers? At The Maids, our marketing focuses on finding, acquiring and retaining customers and helping you begin growing a customer base right from the beginning. We accomplish this through leveraging our strong brand and core values, along with using the disciplines of marketing. We have a very aggressive national brand campaign in TV, radio, print, direct marketing, Internet and yellow pages that clearly and consistently differentiates us from other cleaning services. Our brand is strengthened by our yellow cars and uniformed cleaning teams. And, our Referred for a reason brand theme leverages our strengths and is effective at promoting trial and trust with our target demographic. Our target marketing at the franchise level helps to ensure you reach the correct audience to generate qualified sales leads. 7

Your industry-leading product: Since 1980 we ve been perfecting our system, and it is now the most effective in the industry. People know our distinctive yellow cars, our uniformed, bonded and insured cleaning teams and our 22-Step Healthy Touch Deep Cleaning System, which covers virtually every room in the house. Some other things we re known for are our professional back pack vacuums (which can capture up to 99% of all dust, allergens, bacteria, pet dander, pollen and other pollutants), our environmentally preferable cleaning supplies, and the fact that we re so thorough, our teams actually clean kitchen and bathroom floors on hands and knees. This is why 96% of customers would refer us to someone they care about. Your marketing support team: Our experienced marketing team will work with you and your business coach from the beginning to develop a local public relations and marketing program designed to get your business off to a successful start. To support your business plan, you will develop a targeted marketing plan using a combination of public relations, direct mail, newspaper inserts and display ads. This plan is designed to help you achieve targeted zip code penetration levels and to obtain your revenue goals. Our marketing staff is available to assist you with media selection, ad copy, design and production. They ll also provide you with a full range of print and broadcast materials and will give you as much help as you need with local printers and other suppliers. These materials are regularly updated and readily available to franchisees via our intranet site. The marketing team also produces and distributes customer, employee and franchisee newsletters to foster communication, brand building and customer loyalty throughout the system. They work with promotional partners to expand the brand reach and create additional value for franchisees. The team will also work closely with you and your business coach to help create tactical marketing plans and strategies to help you maximize your business-building efforts on an on-going basis. 8

Your national sales center: Need to leave the office and don t have anyone available to answer the phone? No problem. We give you the option of transferring all incoming sales calls to the experienced sales associates in our national sales center, which is open for extended hours during the week and even on Saturdays. The center provides professional, flexible and high quality sales alternatives at a lower cost to you than hiring a full-time sales person. They hire, train and manage a sales staff for you that presents a consistent sales message, provides estimates over the phone and schedules all your cleaning appointments. Since the sales center is open, even when you are not, they provide a greater availability to your prospects while saving you time and money with outstanding results. Your web site: www.maids.com will provide you invaluable help building your business. The site attracts thousands of visitors a month; it educates them on the benefits of hiring The Maids, gives them a link to find their nearest office, and even enables them to request an online estimate or home visit. You will also have your own custom-designed home page on our site, personalized by our marketing team with your input and business in mind. The site s strong message will give you an additional mode of advertising to reach your customers at any time, day or night. The amazing aspect is that we have no trouble finding customers. Home services are in such demand. The Maids offers the most complete service package and also provides the absolute highest quality service. Customers just love it! 9 Rosemary Henry, Mobile, AL former real estate sales and university professor Franchisees since 1986 9

Your software programs: Our state-of-the-art technology will help organize and manage your business every step of the way. It will give you the most advanced, comprehensive routing, scheduling, dispatching, vehicle optimization and territory planning systems available today. It will optimize your efficiency and your productivity in virtually every area, including work force deployment, operational management and business reporting. Your franchise Advisory Council: We have a well-organized Advisory Council, who are elected by their peers made up of experienced, successful franchisees from across our system. They work with us on behalf of the entire franchise network to help continually improve the system. Your quality service initiative: The Maids supports a revolutionary customer service and quality assurance program. Provided by a national market research firm, the quality service initiative measures customer satisfaction through post-clean phone surveys. It helps our franchisees to identify key factors that affect service quality, implement techniques to improve customer loyalty and create the best practices to increase revenue. Once implemented, the program can help franchisees retain profitable customers at a higher rate, improve revenue growth and drive more profit to the bottom line. This unique, progressive program provides instantaneous, actionable data focused on retaining long-term, profitable customers. 10 10

We still have choice locations available. Would you like to talk further? Are you ready to join a leading company offering the highest quality product in a rapidly expanding, growth industry? Are you ready to run your own business, begin building a solid foundation for your family s future, and yet still have your nights, weekends and holidays off? If you are, then we believe this is the perfect opportunity for you. If you re ready to talk, please call Franchise Development at 402-561-2439 or 1-800-THE-MAIDS (843-6243). We look forward to meeting you and to welcoming another new member to our growing family of franchisees. 1-800-THE-MAIDS (1-800-843-6243) www.themaidsfranchise.com 11 2013, The Maids International, This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. MN Reg. No.: F-593.