BAA Course: Computer Graphics 12 District Name: Cowichan Valley District Number: 79 Developed by: Ron Meyer Date Developed: November 30, 2004 Schools Names: Principal s Name: Cowichan Secondary, Frances Kelsey Secondary, Lake Cowichan Secondary, Chemainus Secondary, CVOLC, Adult Learning Center Pat Duncan, Al McLeod, Jeff Baker, Grant Foster, Marilyn Sandford, Jo Keeping Board/Authority Approval Date: February 2, 2005 Board/Authority Signature Course Name: Computer Graphics 12 Grade Level of Course: Grade 12 Number of Course Credits: 4 Number of Hours of Instruction: 120 hours Prerequisite(s): Computer Graphics 11 Special Training, Facilities or Equipment Required: Relevant training and experience is recommended in graphic design, computer and multi-media technology, and fine arts. This should include training in: drawing and paint programs, digital and video cameras, scanners and other input hardware (DVD, video, internet, wired and wireless components, etc.), computer lab management and computer applications, editing software, the production process, commercial printers, plotters and other output hardware. Along with a commercial production printer, paper cutter, and binding equipment, a production printing space is required for printing and collating projects and video/multi media projects.
Course Synopsis: This course has been developed to help students explore the range of personal and social expression through graphic design using computers and multimedia as a communication tool and art form. Students will be able to investigate the diverse opportunities and possibilities for related careers and interests. Students will learn basic graphic design, composition and visual communication skills and how to apply them to different output or presentation forms: internet, slide shows, advertising, historical documentation, publishing, exhibitions, and more. Students will use computers extensively to create graphic illustrations, photographs, typography, and symbolism for publishing, multi-media presentations, and other methods of communication. Students will learn some basic marketing techniques, be aware of marketing strategies and how they affect a target audience and make critical, informed responses to them. Rationale: Graphic design is a powerful communication tool and it is no longer an isolated discipline, but incorporates a basic understanding of many areas of study. It uses psychological, physiological, physical, and social influences to manipulate and deliver a message that will be accepted in a positive manner. Knowing how these messages are made may have a profound effect on how students may communicate their own ideas or make them aware of how they may be manipulated by others and make counter measures in response to them. This creative skill based course will allow students to become aware of some of the current technological tools the multitude of career opportunities that are available for them and would apply to many career areas students may pursue in the future. Organizational Structure: Unit/Topic Title Time Unit 1 Elements and Principles of Design 15 Unit 2 Gestalt Theory 20 Unit 3 Product Development 20 Unit 4 Multi Color Production 30 Unit 6 Multi Media Products 35 Total Hours 120
Unit 1: Elements and Principles of Design - demonstrate knowledge of the elements and principles of design - demonstrate knowledge of aesthetics and design in eliciting a human response - where and when to apply components of contrast, repetition, alignment, and proximity - be able to relate graphic design to environmental, product, and visual design to help meet human needs and desires - understand page and book design, single and multi fold designs, signature layout and binding - demonstrate single and multi fold designs in a student created brochure - demonstrate signature layout in a multi page booklet illustrating elements and principles of design Unit 2: Gestalt Theory - understand basic Gestalt Theory as it applies to graphic design - recognize Gestalt Theory as it is applied in graphic designs by examining work of other designers - examine the combination of elements and principles of design and Gestalt Theory in advertising and marketing both in print and multi media - employ internet research, skills to learn how some corporations advertise, market products, and communicate using the above - develop team, communication, and organization skills by working in groups to create a multi media presentation using software applications, of imovie demonstrating how the above in some aspect of advertising and marketing
Unit 3: Product Development - examine the process of developing and marketing a product using graphic design - be able to determine a target audience best suited to a product - be able to select the best means or media to communicate to a target audience - understand how a product may be developed and marketed by designing graphics that save money and suit many different communication venue - understand the roll of packaging a product (information, opinions, ideas, or product) - understand the production process using graphic design and marketing concepts - develop communication, marketing and spatial skills by designing their own product and package Unit 4: Multi Color Production - understand the significance of color and its influence to communicate through graphic design: color science, human perception, and how it can manipulate a response in a target audience - demonstrate knowledge about additive color and subtractive color and out put devices; which is best suited to printing and publishing or suited to multi media venues like television, video, film, and projected images - demonstrate knowledge of RGB and four color printing processes and how to use computers to make color separations - demonstrate four color, tight registration, color separation, and screen printing (the most common commercial printing application) by making their own silk screened product - understand cameras, lenses, projectors, and other additive color devices and factors that determine graphic design materials and methods of design Unit 5: Multi Media Products - demonstrate knowledge of a number of multi media alternatives to traditional printed material - explore the range of multi media and career venues that are available to them by creating a research document listing and describing mediums - demonstrate an ability to select an appropriate medium to communicate with their target audience
- demonstrate an ability to use proper graphic design elements and theory, layout, color science and lighting appropriate to the communication medium - be able to determine how graphic design is related to specific environments physically and visually (traffic patterns, visual point of reference, visual noise)and how work may be adapted to suit a site to maximize it s ability to communicate - design and create an television commercial, or public service announcement using appropriate graphic design components like backgrounds, titles, film credits, animation, lighting, and other images (including appropriate voice, sound, costume/dress for actors/hosts) - design a product for a trade show, including, graphic banners, signs, multi media (projected computer display, slide show, video presentation), backdrops, and model environmental layout for presentation space. Instructional Component: Will include, but not be limited to: Direct instruction Indirect instruction Interactive instruction Practical creativity Group work Analysis of commercial, historical, and individual artists work Analysis of own and colleague s work Visual presentations (video s, slide shows, demonstrations) Assessment Component: Will include, but not be limited to: 80% on projects and assignments conducted throughout the course. 20% written and practical tests. Performance Methods Personal Communication Other Project proposal outlines Student/instructor dialogue Rubrics Album and matted submissions Written research and reflection Checklists Written projects Self evaluation Weekly assessment Project/assignment submissions Peer evaluation Learning Resources: Will include but not limited to: - computers, graphic design software, video editing equipment and materials - visits to print shops and graphic design studios and visits from professional designers and personnel in related fields - professional seminars and workshops - Internet sources, related articles and sites - videos and multi-media related presentations - books and magazines