Data Products and Services The one-stop-shop for all your business-to-consumer data requirements
Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and with what offer is essential insight required to deliver effective customer marketing communications. Experian Integrated Marketing can provide you with data and intelligence to make informed decisions at every stage of the marketing lifecycle and to execute intelligent multi-channel marketing. Whether you are looking to enhance the view of your existing customers, to keep and grow them into profitable relationships, or widen and improve your prospect pool then Experian Integrated Marketing can help. We have over 25 years experience providing an unrivalled depth and breadth of consumer data and insight, underpinned by software services and industry expertise to companies of all sizes. Working across all industries, Experian Integrated Marketing really is the true one-stopshop for all your business to consumer data requirements. 2 - Data Products and Services
What Experian Integrated Marketing can offer you Data for Customer Enhancement and Acquisition National Canvasse information on 46m adults for effective prospecting and consumer insight National Canvasse is Experian s flagship consumer database, providing the most comprehensive, accurate and consistent view of some 46 million adults (40m of which are mailable). This database is updated on a monthly basis, with a major rebuild taking place each January to coincide with the new Edited Electoral Roll data. National Canvasse includes the predominant indicators of consumer behaviour, such as gender, age, marital status, individual and household incomes, and household composition helping you to build an accurate picture of who your customers and prospects really are. This file contains the highest number of prospecting variables available on the market and has helped clients to broaden and deepen their prospecting capabilities. For further information, visit www.experianim.com/nationalcanvasse Lifestyle Data - information about the lifestyle and purchasing preferences of direct mail responsive individuals Canvasse Lifestyle includes over 1,150 separate pieces of information about the lifestyle and purchasing preferences of over 10 million UK consumers all proven to be direct mail responsive. The Canvasse Lifestyle Survey Programme uniquely utilises multiple consumer data collection methodologies including postal surveys, telephone interviews and online questionnaires to provide an unrivalled pool of prospects or data for customer enhancement for multi-channel direct marketing campaigns. This insight and predictive data can be used to improve your precision targeting. For further information, visit www.experianim.com/canvasselifestyle Email Repository access to over 15m email addresses for prospecting purposes Experian possesses extensive knowledge of email data and helps some of the best known household brands with their prospect email marketing every day. The Email Repository provides comprehensive access to over 15m email addresses, including full name and address information. Other Experian data sets can be appended to the file (e.g. lifestyle variables) which offers depth of understanding and more precision prospect targeting opportunities to allow you to pinpoint the best consumers for your email marketing campaigns. For further information, visit www.experianim.com/emailrepository Credit Pre-screening information on consumers credit behaviour to help minimise risk Experian has the most comprehensive coverage of individuals and their credit behaviour available. By continuously updating our data, we provide you with the most accurate information on your customers to make informed and responsible decisions prior to marketing offers being made. Our Delphi for Mailings (DFM) prescreen scoring enables you to effectively identify high-risk customers to ensure your campaigns are targeted only at those individuals who can afford your offering. This not only optimises the effectiveness of your campaigns and reduces overall campaign costs, but also ensures you are practicing ethical lending. For further information, visit www.experianim.com/creditpre-screening Insurance Renewal Data append insurance renewal dates to your customer and prospect files Experian s insurance renewal appending service provides a source of approximately 20 million renewal dates that can be appended to customer or prospect data. Matched data can then be used to identify customer cross-sell opportunities or reduce costly speculative acquisition mailings by allowing you to mail only at relevant renewal times - increasing response rates by up to three times. For further information, visit www.experianim.com/insurancerenewals Data Products and Services - 3
Club Canvasse - Experian s home shopping data co-operative for profitable customer acquisition and retention Club Canvasse is Experian s data co-operative for home shopping organisations and direct retailers. It offers members access to information on the buying habits of over 23 million individuals that have purchased from two or more home shopping companies. This data pool not only provides a unique source of highly responsive names for acquisition campaigns, but it also adds insight to existing customer data so customer management activities can be tailored based on a consumer s individual purchasing behaviour. This insight allows marketing offers to be differentiated dependant on how likely an individual is to respond. It also enables marketing spend to be targeted on those individuals who are likely to give you the best return via the most cost-effective channel. For further information, visit www.experianim.com/clubcanvasse Expanding Channel Reach Email Append enhance your customer records with email addresses Experian s E-append service provides the ability to append email addresses to your existing customer records, effectively bringing offline customers in to the online world. With a pool of over 10m unique email addresses for appending purposes, you can easily enhance your channel mix. Email Append enables you to reach a large volume of customers and prospects cost-effectively, improve your speed to market and increase conversions and activations if used as part of an integrated communications channel mix. For further information, visit www.experianim.com/emailappend Tele-append enhance your customer and prospect files with telephone numbers Tele-append enables clients to enhance customer and prospect data with telephone numbers. The data append can provide a telephone number if one doesn t exist on the contact s file, or validate an existing number to ensure it is still accurate and in service. EIM uses a variety of data sources to cover 20 million telephone numbers and is therefore able to act as a one-stop-shop for your telephone data enhancement and validation needs. The robustness and completeness of our data means that you do not have to liaise with numerous suppliers to achieve full use of your telemarketing channel. For further information, visit www.experianim.com/teleappend Real-Time Marketing for Leads (RTML) consumer insight in real-time for more precision targeting Real-Time Marketing for Leads (RTML) is a web service that takes a customer or prospect s inbound name and address details, and then appends Experian data or modelled information to this individual in real-time so you have an enhanced view of the customer. This superior customer insight means that you are able to interact in a more relevant and appropriate manner at the precise customer interaction point. You can then target and differentiate the way you interact with each customer either through your offerings, products, or treatment in a real-time situation to improve conversion and value of sale. This typically takes place in call centres or on brand websites. For further information, visit www.experianim.com/rtml 4 - Data Products and Services
Suppression and Validation Absolute Contacts ensure you have the correct address details for your contacts Statistics show that up to 18,000 people move house every day resulting in an ongoing decay of an organisation s prospect and customer data. With as many as 37% of customers neglecting to notify their affiliated organisations of an address change, can you be confident you have the most up to date contact information? Absolute Contacts from Experian provides up to date and verified change of address information enabling organisations to maintain, or regain, contact with UK consumers when they move house. For further information, visit www.experianim.com/absolutecontacts Absolute Movers ensure you do not mail goneaways Consumers movement between homes is complex: people within a household do not always move together and some people leave an address temporarily only to return at a later date. Experian continually monitors mover information and brings updates of activity to the market on a monthly basis, ensuring not only the latest goneaways are available for suppression, but also individuals that return to a previous address are identified and updated accordingly. With over 60m individual records, Absolute Movers offers the greatest depth of goneaway suppression coverage available in the market place. For further information, visit www.experianim.com/absolutemovers Age Verification verify the age of your customers and prospects Ensure compliance with legal regulations, whilst protecting your brand and saving money, by mailing only those of a legal age to receive your marketing communications. Experian s Age Verifier file enables you to validate that an individual is over 18 to ensure his or her eligibility for your marketing messages by utilising public information (such as the edited Electoral Roll) to provide comprehensive coverage of the UK population. Cross referencing rules are then used to verify that information relating to an individual is consistent across multiple sources. For further information, visit www.experianim.com/ageverification Experian Mortality Suppression File identify deceased individuals to suppress from your mailings Sending marketing messages to individuals who have died can cause distress to bereaved relatives, as well as causing damage to your brand and wasting essential marketing resource. Experian s Mortality Suppressions file helps prevent the associated risks of mailing these deceased individuals. It includes 2.4m records compiled from trusted deceased data sources to identify individuals that are not present on other commercial sources. For further information, visit www.experianim.com/mortalitysuppressions Experian Intact Experian s self-serve, online data cleansing service Experian Intact is a leading online data cleansing service available any time on demand from a user s desktop. Intact provides organisations with a fast, secure and user-friendly way of improving the integrity of their consumer or business data. Intact does not require any prior technical knowledge, configuration or set-up. It also provides a free comprehensive data audit every time its services are used. Intact offers a range of data integrity services including: cleansing, validation, suppression, enhancement and matching. For further information, visit www.experianintact.com Data Products and Services - 5
Marketing Technology Experian Identify an intuitive software solution that provides a consolidated Single Customer View Creating that depth of understanding for each individual customer is only possible if all data and information about them is merged, and stored, as one record. Only then can you understand their history with your brand, their purchases, their service issues and their propensity to buy new goods and services. So, if you re looking for a simple and cost-effective way to bring together disparate information about your customers, Experian Identify is the way forward. Experian Identify is a pre-configured software tool that cleanses address data and applies a unique person ID which is persistent to the individual regardless of address moves or status changes. For further information, visit - www.experianim.com/identify Experian Elements a marketing database and campaign management tool Experian Elements is an integrated database marketing solution which allows flexible, end-to-end, multi-channel campaign management all from a single solution. It provides organisations with the tools to build a single person view across multiple data feeds, along with the ability to effectively plan, create, execute and report on marketing campaigns, across all channels. Experian Elements is available on-premise (client site) or on-demand (hosted by Experian). It enables relevant, timely, and consistent communications with your customers and prospects. For further information, visit www.experianim.com/experianelements Touchpoint Elements provides customer insight at point of contact to enable intelligent decision-making in real-time Touchpoint Elements is a highly flexible web application that delivers customer insight at point of contact. It allows intelligent decision-making during customer interactions by providing your customer contact agents with a single customer view, and rule based, next best action, sales guidance. Enhancing the information available to your customer facing staff not only enables improved cross-sell, up-sell and retention rates through more targeted offerings, it also empowers staff to provide improved customer service while being more efficient, promoting employee satisfaction. For further information, visit - www.experianim.com/touchpointelements 6 - Data Products and Services
Analytics & Modelling Experian Integrated Marketing s analytics and modelling capabilities allow you to gain a deeper understanding of your customers enabling more effective retention and acquisition strategies. Through analytics and modelling we can provide you with an in-depth analysis of your customer profile so you know who your highest value customers are and how to target others like them. The services we provide include: Data Audit - Exploration - Understand the value of your current data to maximise your marketing operations Customer Lifetime Value and Recency Frequency Value (RFV/RFM) Models - Understand customer value to re-activate and grow customer relationships Profiling and Segmentation Analyse your customer and prospect pools to identify groups and characteristics Modelling Bespoke and Prime Performance Modelling (PPM) services available Business Intelligence Reporting - Standard or bespoke reports built and delivered to meet your business needs Campaign Evaluation - Improve your marketing insight and planning for optimum campaign response Automated Campaign Reporting In-depth marketing campaign analysis For further information, visit www.experianim.com/analytics Campaign Planning & Management As well as providing a comprehensive set of data services, Experian Integrated Marketing can also help you maximise your operations, improve marketing campaign planning, execution and evaluation. We offer a range of services including: Managed Services to assist you throughout the whole campaign process Health-Check to assess the health of your marketing operation and marketing data Planning expertise to predict, manage and optimise your marketing campaign management Testing Services to allow you to test new marketing activities in a secure and costeffective way Campaign Deployment Services to help you deploy complex marketing programmes cost-effectively For further information, visit www.experianim.com/campaigns Contact us today T 0845 234 0391 contactus@experianim.com www.experianim.com Data Products and Services - 7
Experian Integrated Marketing Cardinal Place 80 Victoria Street London SW1E 5JL United Kingdom T 44 (0) 845 234 0391 contactus@experianim.com www.experianim.com Experian Limited 2010. The word EXPERIAN and the graphical device are trade marks of Experian and/or its associated companies and may be registered in the EU, USA and other countries. The graphical device is a registered Community design in the EU. All rights reserved.