EMC Forum 2012 Bussum 11 th September 2012 Hans Reinhart Business Development Hans.reinhart@terremark.com
Terremark The Portfolio
Terremark Our GLOBAL Footprint
Cloud! The Opportunity
The Market we are in Outlook 0% 20% 40% 60% 80% 100% Not planning Cloud Prefers cloud from internal services Already using cloud Using cloud and considering cloud useful
Changing Perspective of Clouds from CIO s 60% already uses Cloud 50% prefers Cloud to be delivered from internal services 93% of Cloud users consider it successful 2,000 CIOs: Cloud Computing as Top Technology Priority for 2011 The number that stated not to plan using Cloud decreased from 54% to 37% According to 13% of the CIO s the economic situation accelerated the usage of Cloud A small majority prefers a mix of cloud computing and internal IT systems.
Terremark Whatwe offer the CIO Increased business agility Service provider scale without the cost or complexity Increaseagilityand flexibility, improvingabilityto respond to change of business requirements Cost-effective scalability Pay-as-you-Go model, Scaleup or down Strategy Opex based model Elasticcomputing environment, reducing capex Organisation High availability SLAs High availability ensure 24/7/365 availability Applications Increased security A completely secured Infrastructure environment formission Critical applications and data 1-2 year 3-6 months 6-10 years 6-10 years
Infrastructure Services Enterprise Cloud
Regulators Security Policies The CEO s Mailbox Legacy Devices Private Networks Revenue
Commodity Public Cloud Single shared network Public networking only Shared compute resources First come, first served Universal security context
Dedicated environment Fully secure and customizable Loses shared economies of scale Expensive to deploy, manage & maintain
Network segmentation Private network integration Private compute resources Enterprise Grade Hardware Guaranteed availability Individual security contexts
Enterprise Cloud The Specifics Create a virtual data center within minutes.. Virtual Private Cloud Enterprise Class Security, Availability & Reliability Burst mode for cost-effective capacity management VMware technology based and supported OS (Windows, Linux, etc.) Hosted in TMRK Data Center Highly Available - Network Infrastructure - Firewall w/ VPN - Load Balancers - Computing Hardware & Software Infinicenter Portal & API 99.9% SLA on Infrastructure
Carrier Neutral Connectivity Terremark Security Procedures & Features Data Centre Security digitalops Management / Reporting Portal Virtualisation Hypervisor Network switching Firewalling Loadbalancing App. A OS Virtual machine x App. B OS Virtual machine y 64-bit server array Multi-TB storage array digitalops Service Management Platform
Enterprise Cloud Interface & Reporting
Enterprise Cloud The API Explorer
20 Titel van de presentatie
Enterprise Cloud Security Protect The Perimeter Managed firewalls, IPS services Threat Suppression Response & Analytics IDS Services Rapid Response Service Security Operations Application Firewalls, Content Scanning Threat & Vulnerability Assessments Log Aggregation Digital Forensics Risk & Compliance Security Management PCI Compliance Partner Security Vulnerability Management Governance, Risk & Compliance Professional Services Guard The Front Door Access management SSL Certificates Credential Issuance Service Enterprise Identity Services PKI Software
Enterprise Cloud Assurance & Data Location Assuring the Cloud Cloud assurance starts with data location, data location starts with Assuring the Cloud Trust Services principles Security Availability Processing integrity Confidentiality Privacy
Enterprise Cloud Assurance & Data Location Cloud / Data Center / Infrastructure Private / Community Cloud Network Log Deloitte Informatie Aggregation Config Virtualization Settings Storage Initial review of the Cloud infrastructure Gather relevant data for monitoring changes Combine and analyze data Validation and reporting
Skills Qualifications Operational structure Communication path Additional services
Hybrid Cloud! Reality of the new Hype
Applications Private Networks Legacy Devices Management Systems Security Models API
Stepping Stone Still need Physical machines
Stepping Stone Still need Physical machines Proposition: Enable, facilitate, movement of Virtual Services From and To Terremark s Enterprise Cloud platform. App load App load Private App load Cloud App load App load External Clouds External Clouds External Clouds Internal Cloud Federation
The Hybrid Cloud Opportunity VM Upload Tool
CloudSwitch Product Architecture Customer Data Center/ Private Cloud Cloud 1 VIRTUAL MANAGEMENT/CONTROLS App 1 App 2 CloudSwitch Appliance (CSA) CLOUD ISOLATION TECHNOLOGY TM CloudSwitch Instance (CSI) App 2 App 3 App 3 App 4 App 5 FIREWALL ENCRYPTED TUNNEL VIRTUALIZED STORAGE CLOUD ISOLATION TECHNOLOGY TM VIRTUALIZED STORAGE CloudSwitch Instance (CSI) App 5 DATA CENTER SERVICES: DNS, LDAP, Identity, Infrastructure VIRTUALIZED STORAGE
Customers some examples
Terremark Customers choose for a Service
Run Marketing in the Cloud Unpredicted Traffic / Visitors Temporary (99 Hours) & Short Time to Market (2 weeks) Eliminated 60,000 CapEx
Needed resilient Security Unpredictable loads High-profile Save $ 1.7 million in year 1
PaaS platform for Ruby Amazon funded High-profile Heavy API user We started Engine Yard in early 2006 to meet a genuine need: customers were developing business-critical Rails applications, but they didn t want to worry about application deployment, management and scaling. They wanted a smooth path from 100 users to 100,000 users and professional support and advice from Rails experts 24/7
Traffic-heavy consumer sites Unpredictable growth High-profile product launches Bring down time to market Guitar Hero Call of Duty
Run SAP in the Cloud Over 20 offices worldwide Pay per SAP model Eliminated 50,000 CapEx
Terremark Reselling VIA/WITH Telco s & SI s Situation: Decline of traditional business Customer require value add, additional services Opportunity: Existing Customers Service & Billing process Drive bandwidth usage Logical value-add Cloud: Portfolio enhancement! Enter the market directly No major Investment, Development needed Riskless Product Launch
Terremark Reselling VIA/WITH Telco s & SI s Provide Enterprise grade Cloud Services based on very strong existing users/customers. Enter the market directly the platform is there, you can start within days. Counterpart Competition immediately with a rock solid proposition. No major Investment needed fully OPEX based model. No major Development needed platform is in operation combined with an exiting Roadmap. Riskless Product Launch only buy from Terremarkwhen Fastwebsold the services.
Thank You!