ISM ACADEMIC PROGRAMS BUSINESS CERTIFICATE

ISM ACADEMIC PROGRAMS BUSINESS CERTIFICATE Study at one of the best private business schools in Germany! International. Individual. Inspiring.

International School of Management (ISM) The International School of Management (ISM) with campuses in Dortmund, Frankfurt/Main, Munich, Hamburg and Cologne is a private, state-recognized University of Applied Sciences that has been offering high-quality, practical, and career focused management education programs with a strong international orientation for more than two decades. Founded in 1990, the ISM is home to more than 2,500 students pursuing business degrees in a personal atmosphere, under the guidance of faculty and staff members. The program of study includes seven bachelor s degree programs, a parttime bachelor s program, six consecutive master s degree programs, a part-time master s program and two MBA programs. For non-german speakers the ISM offers six programs which are taught entirely in English: B.A. International Management M.A. International Management M.Sc. Finance M.Sc. International Logistics & Supply Chain Management MBA General Management International Business Certificate Furthermore, international students with the necessary pre requisites in German can take part in the German Business Certificate program, which is taught entirely in German. 2

Contents Study Programs Exchange Programs 4 6 International Business Certificate Module 1 (Dortmund Campus) Module 2 (Dortmund Campus) Specializations (Dortmund Campus) Module 3 (Frankfurt/Main Campus) Specialization (Frankfurt/Main Campus) Module 4 (Munich Campus) Specialization (Munich Campus) Module 5 (Hamburg Campus) Specialization (Hamburg Campus) Module 6 (Cologne Campus) Specialization (Cologne Campus) 8 8 10 11 14 15 16 17 18 19 20 21 German Business Certificate Fall Semester (Frankfurt/Main Campus) Spring Semester (Frankfurt/Main Campus) 22 22 24 Success Factors Student Life Studying in International Network Contact International Office Excellent results 26 27 29 38 41 42 3

Study Programs BACHELOR S PROGRAMS To guarantee international competencies, the ISM bachelor s programs offer two integrated semesters abroad a compulsory semester and an elective one at one of the ISM s more than 160 partner institutions. Additionally, the emphasis on hands-on experience is an important aspect. Students participate in a total of 20 weeks of internships. To become familiar with intercultural differences in the workplace, students work at least 10 out of the 20 weeks for a company outside Germany. All ISM bachelor s programs provide the fundamentals of business administration. Depending on the chosen study program, this core education is supplemented by lectures in communications, tourism, psychology, finance, fashion or e-commerce. This qualifies ISM graduates for a wide variety of different jobs in many industries. Besides gaining valuable academic know ledge, students acquire important soft skills, such as teamwork, negotiation, and presentation techniques, during their time at the ISM. They study in small groups and parti cipate in case studies and consulting projects where they apply academic know ledge to solve business problems. Applicants interested in a bachelor s program can choose between these programs: B.A. International Management English Trail (Global Track) language of instruction: 100% English B.A. International Management (Global Track) language of instruction: 30 40% English, 60 70% German B.A. Tourism & Event Management (Global Track) language of instruction: 30 40% English, 60 70% German B.A. Communications & Marketing (Global Track) language of instruction: 30 40% English, 60 70% German B.A. Psychology & Management (Global Track) language of instruction: 30 40% English, 60 70% German B.Sc. Finance & Management (Global Track) language of instruction: 30 40% English, 60 70% German B.A. Global Brand & Fashion Management (Global Track) language of instruction: 30 40% English, 60 70% German B.Sc. Online-Marketing & E-Commerce (Global Track) language of instruction: 30 40% English, 60 70% German 4

Study Programs MASTER S PROGRAMS The ISM s success factors the international and hands-on education, the compact study program, the personal atmosphere, and the soft skills taught alongside academic know ledge aren t just an integral part of the bachelor s programs. These key factors are also at the heart of the ISM s master s programs. All six programs focus on practical and international elements, including lectures held in English. Students spend the third semester of their ISM master s program abroad at one of the ISM partner universities specializing in their field of study. The semester abroad is designed to further develop and expand their intercultural and language competencies, and enhance and deepen their professional know ledge in an international context. Additionally, all programs also offer students the opportunity to complete an international double degree. The master s programs are rigorously geared to the needs of the real business world. This goal is fostered by the hands-on experience of ISM lecturers, many of whom have held or currently hold management positions in the business world. Furthermore, a twelve-week comprehensive internship phase, normally completed between the first and second semesters, as well as a practically-oriented master s thesis form the foundation of ISM master s programs. Applicants interested in a master s program can choose between these programs: M.A. International Management language of instruction: 100% English M.Sc. Finance language of instruction: 100% English M.Sc. International Logistics & Supply Chain Management language of instruction: 100% English M.A. Strategic Marketing Management language of instruction: 50% English, 50% German M.A. Psychology & Management language of instruction: 50% English, 50% German M.A. International Luxury, Fashion & Sales Management language of instruction: 50% English, 50% German PART-TIME PROGRAMS Since 2004, the ISM has also offered an MBA program geared towards graduates of all academic disciplines. Students of this parttime MBA General Management program graduate within two years and spend four modules at partner universities in the USA, Brussels, India and Hong Kong. In addition, students receive pro fessional and personal coaching support throughout the program. A second MBA program, the MBA Energy Management, started at the ISM in 2009. It is organized in cooperation with the energy companies E.ON AG and RWE AG and is therefore tailored to the particular needs of managers in the energy sector. In the fall semester 2012 / 2013, the ISM extended its part-time study programs with a Bachelor of Arts in Business Administration and a Master of Arts in Management. Both programs offer individual specializations. Applicants interested in a part-time study program can choose between these programs: B.A. Business Administration language of instruction: 20% English, 80% German M.A. Management language of instruction: 20 30% English, 70 80% German MBA Energy Management language of instruction: 50% English, 50% German MBA General Management language of instruction: 100% English 5

Exchange Programs A UNIQUE EXPERIENCE A STUDY ABROAD SEMESTER AT THE ISM International Business Certificate (taught entirely in English) The ISM International Business Certificate program is designed for students with a strong interest in a study abroad semester at a German university. The program offers students individual support and academic guidance. The certificate allows students who do not speak German at an advanced level to take business classes in English and earn ECTS credits during their stay at the ISM. As a prerequisite we expect students to have a B2 level of English. The ISM Business Certificate can be studied at each of the five ISM campuses: Dortmund (spring and fall semester), Frankfurt (spring or fall semester), Munich (fall semester only), Hamburg (fall semster only) and Cologne (spring semester only start spring 2016). The program consists of six core modules and six specialized modules, each consisting of two courses worth 5 ECTS credits. Students enrolled in the ISM Business Certificate program can earn 30 ECTS credits in one semester or 60 ECTS credits in two semesters by taking one core module and one specialization module per semester. Core Modules The Dortmund Campus offers the following two core modules: The Munich Campus offers the following core module: Module 1: Project Management, Operations Management, Strategic Management, International Business Law. Module 4: International Trade & Sales, Strategic Management, Global Communications, International Finance Management. Module 2: Strategic Controlling, Crisis Management, Branding & Communication Management, Doing Business in a Global Economy. The Hamburg Campus offers the following core module: Module 5: Marketing Controlling, International Finance Management, Strategic Controlling, International Trade & Sales. The Frankfurt Campus offers the following core module: Module 3: Business Ethics, Business Planning Theory & Exercises, Moderation & Presentation, Capital Markets. The Cologne Campus will offer from spring 2016 the following core module: Module 6: Strategic Controlling, Branding & Communications Management, Crisis Management, Doing Business in a Global Economy. 6

Exchange Programs Specialization Modules The ISM offers six specialization modules at its different campuses. A Communications module is available in Dortmund and Frankfurt (Strategic Public Relations, Intercultural Communication). In addition, the Dortmund Campus offers a Tourism & Event Management module (Strategic Tourism Management, International Tourism Markets), and a Finance module (International Financial Reporting, International Auditing, Implementation of Derivatives) as well as an International Management module (Leading to High Performance, Competitive Advantage), which is also available at the Munich Campus. The Psychology & Management module (Consumer Psychology, Structuring of Consulting Projects) is offered at the ISM campus in Hamburg. Our Cologne Campus will offer a Luxury Brand & Fashion Management module (Marketing of Luxury Goods & Fashion, Fashion Buying & Merchandising) from spring semester 2016. For details see pages 8 to 21. Study Program Dortmund Campus Business Certificate students at the Dortmund Campus can choose between Core Modules 1 and 2 as well as between four spe cia l i- zation modules. For more details see pages 8 to 13. Study Program Frankfurt Campus Business Certificate students who choose to study in Frankfurt will participate in Core Module 3 with a specialization in Commu nications. Frankfurt students who want to stay for one year at ISM need to choose another campus after one semester since courses will not change over the year. For more details see pages 14 to 15. Study Program Munich Campus Business Certificate students at the Munich Campus will take Core Module 4 with a specialization in International Management. For more details see pages 16 to 17. Study Program Hamburg Campus Business Certificate students who choose to study in Hamburg will participate in Core Module 5 with a specialization in Psychology and Management. For more details see pages 18 to 19. Study Program Cologne Campus (start spring 2016) Business Certificate students will study core module 6 with a specialization in Luxury Brand & Fashion Management. For more details see pages 20 to 21. German Business Certificate (taught entirely in German) Since the fall semester 2010, the ISM has also been offering a German Business Certificate program at the Frankfurt Campus, which is taught entirely in German. The program consists of six courses, each worth 5 ECTS credits. Students in the German Business Certificate program can earn 30 ECTS credits in one semester or 60 ECTS credits in two semesters. To qualify for this program, students must have achieved a B1 level of German. Teaching methods include lectures, seminars, case studies and business games. Students participate in group and project work to train their problem-solving abilities and soft skills (teamwork, presentation techniques etc.). In addition to the Business Certi ficate, international students can also attend an intensive German class prior to starting the program. The ISM also offers German classes throughout the academic year. For details see pages 22 to 25. 7

International Business Certificate INTERNATIONAL BUSINESS CERTIFICATE The Dortmund Campus offers the following two programs: CORE MODULES (1 OF 2) Module 1 Strategic Management (5 ECTS) International Business Law (5 ECTS) Project Management (5 ECTS) Operations Management (5 ECTS) Module 2 Strategic Controlling (5 ECTS) Branding & Communication Management (5 ECTS) Crisis Management (5 ECTS) Doing Business in a Global Economy (5 ECTS) SPECIALIZATIONS Communications & Marketing Track Strategic PR (5 ECTS) Intercultural Communication (5 ECTS) International Management Track Leading to High Performance (5 ECTS) Competitive Advantage (5 ECTS) Tourism & Event Management Track Strategic Tourism Management (5 ECTS) International Tourism Markets (5 ECTS) Finance Track Implementation of Derivatives (5 ECTS) International Financial Reporting in Fall or International Auditing in Spring (5 ECTS) Dr. Stephan Brock Various non-executive directorships at private and public companies CEO of CEMEX Deutschland AG MODULE 1 Strategic Management This course presents a framework and a set of tools for formulating successful strategies. The focus is on identifying and analyzing the sources of profitability available to a firm and on developing strategies for tapping these sources. A central theme of the course is the analysis of competitive advantage. However, the course is concerned not just with analysis but with decisions as well. In case discussions, students will take the role of a senior executive or consultant. They will be asked to make decisions on key strategy issues and indicate how the right decisions will be implemented. The course objective is to acquire familiarity with the principal concepts, frameworks and techniques of strategic management and to gain expertise in applying these. 8

Dortmund Campus Module 1 International Business Law Knowledge regarding the general legal framework is essential for understanding business and management processes. Therefore, the objective of this course is a practice-oriented introduction concerning relevant legal aspects. This includes issues of national and international civil, commercial and corporate law. Participants will share their respective domestic views and thus contribute to a comparative approach and understanding of selected legal issues. After completing the course, students should be able to understand and communicate the general structure and principles of German and EU commercial law, to compare national and international commercial legal systems and to understand the significance of different jurisdictions for commercial decision-making. Dr. Andreas Gran Head of an international industry group at Clifford Chance Teacher at a training center of the International Air Transport Association Project Management This course is meant to provide students with a basic toolbox to handle projects of various sizes. It will also give students a platform to share their own experiences and issues with projects they have been involved in. More specifically, the course will focus on the question how to efficiently and effectively run projects whilst line operations continue and how to successfully connect project management to the rest of the international corporation. After completing the course, students will be able to effectively structure a project, using a simple lifecycle model, and make use of a minimum set of tools to manage an international project. Sebastian Gruetz Global transformation director at BP Marketing director for Eastern Europe, Austria, Russia and the Netherlands at BP Operations Management Operations are at the core of any organisation that provides goods or services. Whether in factories, restaurants, government institutions or marketing departments, it is operations that generate value for the customer. Therefore, a sound understanding of operations is crucial for any manager. The course employs lectures, class discussions and case studies as learning methods. After completing the course, students will be able to illustrate the inter-relationship be tween operations and strategy, apply key operations planning methods, and classify and assess different process designs. Dr. Ulf Neuhaus Department of Global Supply Chain Management at Bayer Health Care AG, Berlin Consultant for Supply Chain Management at Bayer Business Services GmbH, Leverkusen 9

International Business Certificate Walter Horstmann Partner at avantum consult Managing director and partner at KPMG Consulting MODULE 2 Strategic Controlling Strategic controlling is an essential part of any corporate control system. It is based on medium and long-term considerations and focuses on safeguarding a company s long-term survival und growth. In this course, students review quantifiable as well as non-quantifiable factors, and consider environments in which a company operates, such as markets, compe titors, or consumer behavior. Based on this framework, strategies and concepts are elaborated and implemented. The course objective is to critically evaluate the assumptions and underlying theory of strategic control and to apply strategic control methods and concepts in practice. Jane Townsend Marketing educator and trainer in corporations and further education institutes Marketing consultant with a particular focus on multinational companies Branding & Communications Management One of a company s most valuable assets is its brands, which can provide a source of competitive advantage in today s competitive business world. In this course students will learn how to develop strong brands and how to communicate these using the increasingly wide variety of marketing communication instruments now available. The first part of the course examines the subject of brand management; the second part concentrates on communications management. The lectures are supported by real-life examples, case material and exercises to illustrate the theoretical concepts. The students additionally carry out an ongoing case task enabling them to relate the concepts to a practical situation on a conti nuous basis. Nathaniel Peltier Manager of his own company Thomas and Peltier Ltd. Assistant manager at Dr. Hunsdorfer Consulting Crisis Management Every company and tourist destination runs the risk of an unexpected crisis. Forward- thinking companies and organisations embrace differentiated crisis management strategies. Crisis management in the face of a real crisis includes identifying the nature of a current crisis, intervening to minimize damage, and recovering from the crisis. The lectures con centrate on the threats, risks, potential hazards, types of crisis, strategic approaches, organizational measures, crisis management instruments, and case studies. On completion of this course, students should, for example, be able to understand the significance of risks of crises in the operation and management of companies and touristic destinations and to develop management strategies to minimize the impacts of a crisis. Doing Business in a Global Economy In this course students continue to build on their international exposure and look at more international topics in business. They will deal intensively with the concept of globalization by looking at different types of globalization and its effects on the service industry. Gap analysis will be introduced and the importance of service in today s business will be discussed. This course focuses not only on learning theory but also on the important role of classroom discussions and debates. Case studies and articles will be used extensively. On completion of this course, students will be able to look at globalization much more critic ally. They will also have improved their know ledge with regards to service and its importance in manufacturing companies. 10

Dortmund Campus Module 2 SPECIALIZATIONS Communications & Marketing Track Strategic PR This course combines theoretical and practical aspects. It introduces students to the basic principles of public relations at a management level and covers the main methods and instru ments of strategic PR. The critical factors of successful PR campaigns will be shown and differentiated. Additionally, practical insights into the entire workflow of strategy and concept development will be considered. Students will be expected to analyze case studies and draw conclusions from them in order to create strategic PR concepts. They will apply basic tools to present their corporate communication analysis or campaign in a business or pitch situation. Karola Römer Head of communications (national / international) at a leading retail group Head of marketing & public relations (national / international) at a main supplier of McDonald s Intercultural Communication The course attempts to demystify the subject of cross-cultural communication and offers practical suggestions for managing cultural diversity. It covers the processes and dynamics of culture, references leading thinkers on the subject, and examines relevant cultural expressions, rituals and practices in selected countries. The main goal of this course is to provide students with the information and skills they will need as international managers to avoid the pitfalls of cross-cultural communication and to be able to leverage cultural diversity into business opportunities. Gershon Braun Managing director at mcdialog gmbh Management consultant and guest speaker, panellist and moderator at international conferences International Management Track Leading to High Performance Leading to High Performance is a foundational course for understanding and applying the practices of management in complex, rapidly changing global organizations. This course seeks to develop an understanding of the larger context in which business organizations operate. Political, social, legal and public policy, as well as regulatory and environmental contexts are covered accordingly. The course integrates classical management approaches with real life examples drawn from a wide spectrum of industries and a wide variety of case studies. Key topics surveyed include: change management approaches, strategic leadership, exploring strategic changes and re-inventing organizations as well as how to develop successful business models that leads to sustainable performance. Prof. Dr. Eyden Samunderu Consulting expert in corporate strategy, particularly in the aviation sector Senior project management consultant at the Institute for the Advancement of Business and Technology, Spain Competitive Advantage Competitive Advantage explores how organizations create value through strategic choices. The course is designed to give students a deeper insight in strategic moves and execution aimed at creating sustainable competitive advantages. It uses a wide range of case articles drawn from a wide spectrum of industries in order to provide students with richer theoretical frameworks and applications. Case studies include an overview of the organization s approach to business and then a discussion about how this leads to advantage and sustainable value creation. 11

International Business Certificate Tourism & Event Management Track Nathaniel Peltier Manager of his own company Thomas and Peltier Ltd. Assistant manager at Dr. Hunsdorfer Consulting International Tourism Markets This course focuses of the dynamics of demand and supply within the context of the international tourism industry. It analyzes international tourist flows as well as existing and emerging patterns of tourism demand and considers the factors by which they are influenced. The module draws upon fundamental concepts of market research, consumer behavior, product design, demand and supply management and sustainability. After completing the course students will, for example, be able to analyse tourism supply features and evaluate their impact on tourism demand as well as understand principles of market segmentation and consumer behavior in international tourism. Strategic Tourism Management Within the scope of the course, students will be equipped with the skills needed for the general management role of leading a firm or business towards long-term success. Introducing prescriptive as well as emergent approaches to strategic planning, this module is designed to provide the student with an understanding of strategic management principles, theory and analytical frameworks. These are then applied to the tourism and leisure industry to consider how organizations can manage and exploit their resource base and plan strategically for long-term competitive advantage. The theoretical foundations are supported by practical case study applications. Case studies will be drawn from the airline industry and tourism destination spots like Kenya, the hotel industry etc. 12

Dortmund Campus Module 2 Finance Track International Financial Reporting in fall semester only This course focuses on practical problems faced in applying International Financial Reporting Standards (IFRSs). Using case studies, it will be discussed how principles of IFRSs are turned into live financial reporting. The reason for this focus is that young graduates today are expected to be able to deal with the typical complexities of financial reporting requirements without dedicated prior training. The skills taught are immediately applicable. The course will be interactive and hands-on, and students are required to go through a number of exercises, mini cases, and team presentations. After completing the course, students will be able to analyze published financial statements and resolve basic reporting problems. Prof. Dr. Manfred Bolin Secretary General of the Accounting Standards Committee of Germany Tax consultant and certified public auditor International Auditing in spring semester only When European entities are required to prepare their financial statements under an international financial reporting framework, they also have to be audited under an international auditing framework. Therefore, the European Union requires the application of International Standards on Auditing (ISAs). This course focuses on practical problems involved in applying ISAs. Current requirements of these standards will be discussed and forthcoming changes will be looked ahead to. Upon completion of this course, students will be able to understand the planning, performing and reporting of an audit of financial statements and resolve basic auditing problems. Implementation of Derivatives The fundamentals of applying derivative financial instruments are the main content of this course. Distinctions between financial cash and forward transactions are exemplified and various derivative financial instruments are introduced and explained, including forward trans actions and options. The course also focuses on derivative interest rate contracts, stock derivatives and foreign exchange derivatives. Option parameters and the main factors influencing opting pricing will also be dealt with. In addition, the key interest rate deri vative contracts interest rate swaps, forward rate agreements as well as credit derivatives are explained in detail. Finally, the practical uses of derivative financial instruments will be illustrated and discussed. Determining the objectives by applying derivative financial instruments completes the course. Dirk Gojny Head of Research with HSH Nordbank, and currently National-Bank AG Fixed Income Analyst 13

International Business Certificate The Frankfurt/Main Campus offers the following program: CORE MODULE Module 3 Business Ethics (5 ECTS) Business Planning, Theory and Practice (5 ECTS) Moderation & Presentation (5 ECTS) Capital Markets (5 ECTS) SPECIALIZATION Communications & Marketing Track Strategic PR (5 ECTS) Intercultural Communication (5 ECTS) Gershon Braun Managing director at mcdialog gmbh Management consultant and guest speaker, panellist and moderator at international conferences MODULE 3 Business Ethics This course is designed to raise student awareness of the important and often dramatic role ethics play in managerial decisions, and to provide them with the know ledge and the tools they will need for identifying, confronting and resolving ethical issues throughout their mana gerial careers. One primary goal of the course is for students to understand and appreciate the vital role ethics plays in business and in their personal lives. Furthermore, students should be able to make better and more comprehensive managerial decisions that consider not only corporate goals and values, but also legal and ethical issues and their likely impact on key stakeholders. Kerron Boothe Risk manager at AGT International Entrepreneur, IT Professional Business Planning, Theory and Practice Accessible to the newcomer and detailed enough for advanced students, the course explains how to tailor a plan for business purposes. It helps focus attention on strategic planning and on strategic and operational controls. The course aims to deliver the theoretical background and fast-track advice for competent and advanced students who want to get beyond the basics and produce compelling business plans. Having successfully completed the course, students should be able to develop business plans for small and medium-sized enterprises. James Kirkpatrick Lecturer of»english for Management Studies«at Frankfurt University of Applied Sciences and Frankfurt School of Finance and Management In-house instructor, particularly at (the former) Allianz Dresdner Bau spar kasse and at Commerzbank Moderation & Presentation The course will teach students how to communicate effectively in English in an inter national business setting by learning the structural, stylistic, and rhetorical elements of making presen tations. Students will continue to build on their existing vocabulary of business terms, as well as become more aware of cultural differences. Furthermore, students will develop their rhetorical skills in using English for expository purposes. At the conclusion of the course, students should be able to deliver effective business presenta tions and participate actively in discussions of business topics. 14

Frankfurt / Main Campus Module 3 Capital Markets This course provides a conceptual overview of how financial markets and institutions work and the vital role that they fulfill in a well-functioning market economy. The course material covers the relevant terms and concepts in the money and capital markets as it initially gives an overview of the financial system. Building on these foundations, it goes on to elaborate on the most common types of financial instruments in the money, equity, fixed income, and derivatives markets while explaining how prices and rates are established. One of the primary goals of the course is to acquire a general understanding of the necessary complexity of various financial instruments offered in the markets. As future managers, the students will also be able to better comprehend the underlying reasons for the funding choices of companies given their specific circumstances and the current state of the economy. Oya Bertram Senior financial analyst for oil & gas producer financing, pipeline, commodity hedge fund businesses of Koch Industries, Inc., USA Senior financial consultant at Siemens Treasury SPECIALIZATION Communications & Marketing Track Strategic PR This course combines theoretical and practical aspects. It introduces students to the basic principles of public relations at a management level and covers the main methods and instruments of strategic PR. The critical factors of successful PR campaigns will be shown and differentiated. Additionally, practical insights into the entire workflow of strategy and concept development will be considered. Students will be expected to analyze case studies and draw conclusions from them in order to implement a strategic public relations process. They will apply basic tools to present their corporate communication analysis or campaign in a business or pitch situation. Susanne Günther Director Marketing/PR at premium design brand, Frankfurt Head of Communications at luxury bathroom and kitchen manufacturer, London Intercultural Communication The course attempts to demystify the subject of cross-cultural communication and offers practical suggestions for managing cultural diversity. It covers the processes and dynamics of culture, references leading thinkers on the subject, and examines relevant cultural expressions, rituals and practices in selected countries. The main goal of this course is to provide students with the information and skills they will need as international managers to avoid the pitfalls of cross-cultural communication and to be able to leverage cultural diversity into business opportunities. Gershon Braun Managing director at mcdialog gmbh Management consultant and guest speaker, panellist and moderator at international conferences 15

International Business Certificate Only in fall semester The Munich Campus offers the following program: CORE MODULE Module 4 International Trade & Sales (5 ECTS) Strategic Management (5 ECTS) Global Communications (5 ECTS) International Finance Management (5 ECTS) SPECIALIZATION International Management Track Leading to High Performance (5 ECTS) Competitive Advantage (5 ECTS) Prof. Dr. Klaus Mühlbäck Member of the board of directors at two mediumsized companies in the international industrial tire industry Managing partner in a company in the same industry MODULE 4 International Trade & Sales The lecture demonstrates the important function and the specifics of international trade and sales in the scope of market-orientated corporate management. Furthermore students learn how companies need to embrace and develop sales strategies in order to be successful in a competitive international market in the long run. At the same time the roles and functions of trade and sales, different trade and sales structures and the correspon ding demands on the supplier will be presented. At the end of the course students will, for example, be able to apply the concepts methods and instruments of international sales. Dr. Karl Leutschaft Management consultant at Leutschaft GmbH, Germany Entrepreneur founder and former owner of CARASI, Corp., USA Strategic Management This course presents a framework and a set of tools for formulating successful strategies. The focus is on identifying and analyzing the sources of profitability available to a firm and on developing strategies for tapping these sources. A central theme of the course is the analysis of competitive advantage. However, the course is concerned not just with analysis but with decisions as well. In case discussions, students will take the role of a senior executive or consultant. They will be asked to make decisions on key strategy issues and indicate how the right decisions will be implemented. The course objective is to acquire familiarity with the principal concepts, frameworks and techniques of strategic management and to gain expertise in applying these. 16

Munich Campus Module 4 Global Communications The course introduces students to the intellectual, ethical and managerial challenge of globalization in communications. One main goal of this course is first to introduce the socioeconomic and cultural aspects of globalization as a value-relevant aspect of corporate communication and international business. Secondly, the course aims to prepare commu nication executives to become agents of international change and intercultural exchange. Practically speaking, the course will focus on employing strategies to read a person s, a market s and an organization s culture in the context of economic and sociological globalization. The course will allow students to incorporate the theoretical and experiential complexity of globalization into their managerial decision-making. Dr. Gerhard Vilsmeier Head of Marketing & Communications at Siemens Real Estate Board member for finance and internal communication at the German Public Relations Association (DPRG) International Finance Management The international dimensions of finance management resulting from the globalization of the real economy and corporate business will be analyzed and explained in detail, supported by risk management approaches, tools and instruments. Students will be able to assess the significance and dimension of international economic activity, analyze the complex risk situation of foreign trade activities and comprehend international financial management mainly as»risk management«. Furthermore, the course will enable students to make use of the opportunities and risks inherent in international business for financial management purposes understand the fundamental hedging tools in the field of foreign exchange, cash management and refinancing, and assess the practical aspects of corporate business and how they relate to financial management. Prof. Dr. Elmar Steurer Senior manager for capital markets at RWE Group Team leader in financial controlling with the responsibility for currencies and commodities at BMW Group SPECIALIZATION International Management Track Leading to High Performance Leading to High Performance is a foundational course for understanding and applying the practices of management in complex, rapidly changing global organizations. This course seeks to develop an understanding of the larger context in which business organizations operate. Political, social, legal and public policies, as well as regulatory and environmental contexts are covered accordingly. The course integrates classical management approaches with real life examples drawn from a wide spectrum of industries and a wide variety of case studies. Key topics surveyed include: change management approaches, strategic leadership, exploring strategic changes and re-inventing organizations as well as how to develop successful business models that leads to sustainable performance. Competitive Advantage Competitive Advantage explores how organizations create value through strategic choices. The course is designed to give students a deeper insight in strategic moves and execution aimed at creating sustainable competitive advantages. It uses a wide range of case articles drawn from a wide spectrum of industries in order to provide students with richer theore tical frameworks and applications. Case studies include an overview of the organization s approach to business and then a discussion about how this leads to advantage and sustainable value creation. Qeis Kamran Founder and Managing Director of Kamran Management GmbH Chief Operations Officer at Afghan Petroleum Company (APC), London, Munich, Istanbul Dr. Karl Leutschaft Management consultant at Leutschaft GmbH, Germany Entrepreneur founder and former owner of CARASI, Corp., USA 17

International Business Certificate Only in fall semester The Hamburg Campus offers the following program: CORE MODULE Module 5 Marketing Controlling (5 ECTS) International Trade & Sales (5 ECTS) International Finance Management (5 ECTS) Strategic Controlling (5 ECTS) SPECIALIZATION Psychology & Management Track Consumer Psychology (5 ECTS) Structuring of Consulting Projects (5 ECTS) Prof. Dr. Frauke Bender Consultant at Simon-Kucher & Partner as well as Accenture AG, Switzerland Marketing director at C. Bechstein Pianofortefabrik AG MODULE 5 Marketing Controlling Nowadays, modern business administration cannot exist without controlling, which can be defined as the analytical data base upon which managerial decisions are made. Controlling is also an indispensable tool when it comes to marketing. As much as experts agree on this theory, it is often very difficult to put it into practice. Marketers and controllers don t really speak the same language, and yet they have to find a way to communicate with each other in order to identify the factors for successfully implementing strategic and operational marketing measures, while eliminating weak points. In this module, participants will learn about the various tools used in marketing controlling by looking at practical examples and understanding the need for, and the meaning of, efficient measures and tools. Prof. Dr. Cordelia Friesendorf Research fellow at the Jean Monnet Centre of Excellence for European Integration Business consultant and associate at the UK Foreign Office and in industry International Trade & Sales The lecture demonstrates the important function and the specifics of international trade and sales in the scope of market-orientated corporate management. Furthermore students learn how companies need to embrace and develop sales strategies in order to be successful in a competitive international market in the long run. At the same time the roles and functions of trade and sales, different trade and sales structures and the corresponding demands on the supplier will be presented. At the end of the course students will, for example, be able to apply the concepts, methods and instruments of international sales. 18

Hamburg Campus Module 5 International Financial Management This course firstly delivers a concise summary of the key economic and corporate finance theories and tools in the international financial environment, thereby giving students a sound footing in assessing international financial flows. Secondly, it provides students with the principles of global finance, bank and country- risk assessment, techniques of risk management, and the range of options available for finan cing foreign trade and investment. Thirdly, by providing a primer on corporate strategy, capital budgeting and performance decisions, the course equips the student with the decision-making and hedging skills required for a company s foreign and financial trade operations. Dr. Min Luo Founding Partner at German Ocean Invest, Hong Kong Over 10 years professional experiences in ship financing with total investment over 1 billion US Dollar Strategic Controlling Strategic controlling is an essential part of any corporate control system. It is based on medium and long-term considerations and focuses on safeguarding a company s long-term survival und growth. In this course, students review quantifiable as well as non-quantifiable factors, and consider environments in which a company operates, such as markets, compe titors, or consumer behavior. Based on this framework, strategies and concepts are elaborated and implemented. The course objective is to critically evaluate the assumptions and underlying theory of strategic control and to apply strategic control methods and concepts in practice. Prof. Dr. Rainer Lueg Assistant professor at Aarhus University, Denmark Consultant at McKinsey & Company SPECIALIZATION Psychology & Management Track Consumer Psychology The course covers psychological models of market psychology, advertising psychology and consumer psychology and their application on the job. The focus lies on the direct communication between vendor and client. Possibilities and methods will be tested that measure unconscious and automatic consumer responses to products. Besides the traditional methods (e.g. projective methods), in particular new computer-based methods for measu ring unconscious attitudes and mental representations of objects in the memory (e.g. implicit association test) will be discussed and tested in the field. One of the course objectives is to become acquainted with the possibilities and limits of the practice in market psychology and advertising psychology. N.N. Structuring of Consulting Projects Consulting projects require particularly efficient project management, not least because of the high daily rates and the penalties payable for timeouts or inferior quality. With the help of various case studies, the course shows how a consulting project should be structured. Furthermore, successful and abortive project flows will be analyzed and lesses will be learned from case studies for students own project management activities. At the end of the course students will be able to apply the methods of project management to consulting projects and balance the»trilemma«of quality objectives, cost objectives and timescale objectives. Prof. Dr. Dirk Fischbach Marketing Director & Senior Project Manager at Tengelmann OHG, Munich et al. Senior Consultant, Corporate Development, KarstadtQuelle AG, Essen 19

International Business Certificate Only in spring semester start spring 2016 The Cologne Campus offers the following program: CORE MODULE Module 6 Strategic Controlling (5 ECTS) Branding & Communications Management (5 ECTS) Crisis Management (5 ECTS) Doing Business in a Global Economy (5 ECTS) SPECIALIZATION Luxury Brand & Fashion Management Track Marketing of Luxury Goods & Fashion (5 ECTS) Luxury & Fashion Buying and Merchandising (5 ECTS) Walter Horstmann Partner at avantum consult Managing director and partner at KPMG Consulting MODULE 6 Strategic Controlling Strategic controlling is an essential part of any corporate control system. It is based on medium and long-term considerations and focuses on safeguarding a company s long-term survival und growth. In this course, students review quantifiable as well as non-quantifiable factors, and consider environments in which a company operates, such as markets, compe titors, or consumer behavior. Based on this framework, strategies and concepts are elaborated and implemented. The course objective is to critically evaluate the assumptions and underlying theory of strategic control and to apply strategic control methods and concepts in practice. Jane Townsend Marketing educator and trainer in corporations and further education institutes Marketing consultant with a particular focus on multinational companies Branding & Communications Management One of a company s most valuable assets is its brands, which can provide a source of competitive advantage in today s competitive business world. In this course students will learn how to develop strong brands and how to communicate these using the increasingly wide variety of marketing communication instruments now available. The first part of the course examines the subject of brand management; the second part concentrates on communications management. The lectures are supported by real-life examples, case material and exercises to illustrate the theoretical concepts. The students additionally carry out an ongoing case task enabling them to relate the concepts to a practical situation on a conti nuous basis. 20

Cologne Campus Module 6 Crisis Management Every company and tourist destination runs the risk of an unexpected crisis. Forward- thinking companies and organisations embrace differentiated crisis management strategies. Crisis management in the face of a real crisis includes identifying the nature of a current crisis, intervening to minimize damage, and recovering from the crisis. The lectures con centrate on the threats, risks, potential hazards, types of crisis, strategic approaches, organizational measures, crisis management instruments, and case studies. On completion of this course, students should, for example, be able to understand the significance of risks of crises in the operation and management of companies and touristic destinations and to develop management strategies to minimize the impacts of a crisis. Nathaniel Peltier Manager of his own company Thomas and Peltier Ltd. Assistant manager at Dr. Hunsdorfer Consulting Doing Business in a Global Economy In this course students continue to build on their international exposure and look at more international topics in business. They will deal intensively with the concept of globalization by looking at different types of globalization and its effects on the service industry. Gap analysis will be introduced and the importance of service in today s business will be discussed. This course focuses not only on learning theory but also on the important role of classroom discussions and debates. Case studies and articles will be used extensively. On completion of this course, students will be able to look at globalization much more critic ally. They will also have improved their know ledge with regards to service and its importance in manufacturing companies. SPECIALIZATION Luxury Brand & Fashion Management Track Marketing of Luxury Goods and Fashion This course introduces students to the principles of marketing in the luxury goods and fashion industries.practical insights into the entire world of luxury brand development will be considered. Students will be expected to analyze case studies in order to implement a marketing strategy. They will apply instruments to present their market analysis in a fashion management process. This course explores how luxury and fashion companies create brand value through marketing strategies. It is designed to give students a deeper insight in strategic marketing aimed at creating competitive advantages. Luxury & Fashion Buying and Merchandising In this course, students will practice buying and merchandising skills in the context of luxury and fashion companies. By analyzing case studies and participating in creative teams, students will gain first-hand experience and using them to their advantage. Luxury & Fashion Buying is a foundational course for understanding the practices of buying in complex, rapidly changing global environments. This course seeks to develop an understanding for the brand environment context in which luxury goods and fashion companies operate. Visual Merchandising contexts are covered accordingly. Key topics surveyed include: buying management approaches, strategic buying, exploring trend changes as well as how to develop successful retail models that leads to retail performance. Prof. Dr. Christiane Beyerhaus Head of International Buying Department at Douglas Holding AG; Worked with global market leaders like Loréal, Procter & Gamble, LVMH, Chanel Corporate Consultant for the Karstadt Premium Group (Kadewe, Alsterhaus, Oberpollinger) Department Buying Director Peek & Cloppenburg GmbH & Co. KG Brand Manager Klaus Steilmann GmbH & Co.KG(DPRG) 21

German Business Certificate GERMAN BUSINESS CERTIFICATE FALL SEMESTER (30 ECTS) The Frankfurt/Main Campus offers the following courses: Business subjects (taught entirely in German) Projektmanagement (5 ECTS) Project Management Internationaler Handel & Vertrieb (5 ECTS) International Trade & Sales Strategisches Management (5 ECTS) Strategic Management Leadership & Motivation (5 ECTS) Leadership & Motivation Internationales Finanzmanagement (5 ECTS) International Finance Management Erfolgreiche Geschäftsstrategien in Deutschland, Rechtsgrundlagen (5 ECTS) Doing Business in Germany, Legal Basis Dr. Michael Buchmann Head of international development program, Ministry of Plan Implementation, Sri Lanka Lead trainer and consultant introducing a project management system worldwide, GTZ Projektmanagement Project Management Projects as a means of doing business and project management are becoming increasingly important for a number of reasons. Trends like an increasing number of products with a short lifecycle and the long-term growth in the consultancy business indicate that it is crucial for students to understand that projects are a modern, widespread and still-expanding organizational form and that project management is needed to steer them successfully. Upon completion of the course, students will be able to work on and manage projects by applying the standard international concepts, methods and tools used in project management to successfully achieve the set objectives. Annette Allweil Coach and consultant at Allweil Training + Consulting Project manager at DB Vertrieb GmbH International Handel & Vertrieb International Trade & Sales The lecture demonstrates the important function and the specifics of international trade and sales in the scope of market-orientated corporate management. Furthermore students learn how companies need to embrace and develop sales strategies in order to be successful in a competitive international market in the long run. At the same time the roles and functions of trade and sales, different trade and sales structures and the correspon ding demands on the supplier will be presented. At the end of the course students will, for example, be able to apply the concepts, methods and instruments of international sales. 22

Frankfurt / Main Campus Fall Semester Strategisches Management Strategic Management The aim of the course is to give students insight into the market-oriented strategic planning process. This includes analyzing business resources and external opportunities and risks, transferring the relevant objective systems and strategies, and implementing methods of conducting a target-performance analysis. After completing the course students will, for example, be able to evaluate business problems and define these problems using appropriate methods of analysis and identify, analyze, manage and control analysis and strategy processes. Dr. Stephan Brock Various non-executive directorships at private and public companies CEO of CEMEX Deutschland AG Leadership & Motivation Leadership & Motivation Well-led companies are more successful than their competitors who lack management skills. The correlation between leadership quality and the results of companies or teams has been proved in numerous surveys. Thus, it is not surprising that both the issues leadership and motivation become more and more important in times called creative economy where the generation y sets the scene. The course aims to impart theoretical foundations of management science and case studies and give students the opportunity to reflect in a systematic manner on their own impressions and management style. Prof. Dr. Andreas Kricsfalussy Consultant With extensive experience in strategy and organization projects in various industries Internationales Finanzmanagement International Finance Management In times of globalization and internationalization, international finance management even becomes an important topic for medium-sized businesses. In this lecture, the inter nationalization of corporate activities its fundamental concepts, causes and dimensions will be presented and discussed. Furthermore, the course focuses on a detailed presentation of the risk environment. One of the course objectives is to gain an understanding of the fundamental hedging tools in the currency and interest rate sector and how they are used, and to be able to realis tically assess the significance and dimension of international economic activity. Prof. Dr. Diethard Simmert Division manager (director), Provinzial Rheinland AG Chief economist, German Savings Banks Association / Commerzbank Erfolgreiche Geschäftsstrategien in Deutschland, Rechtsgrundlagen Doing Business in Germany, Legal Basis This course centers around the theory of legal transactions, focusing on the conclusion of contracts, representation, damages or warranty arrangements. Insights will also be given into the national, and increasingly European and international, dimensions of commercial law. Among other things, students will learn to recognize legal issues and interests and to assess the legal relevance of services. Dr. jur. Till Pense Partner of an international law firm based in Frankfurt Member of the law Students Examination Authority at the Hessian Ministry of Justice 23

German Business Certificate SPRING SEMESTER (30 ECTS) The Frankfurt/Main Campus offers the following courses: Business subjects (taught entirely in German) Controlling in multinationalen Unternehmen (5 ECTS) Controlling in Multinational Enterprises Konsumentenverhalten & angewandte Marktforschung (5 ECTS) Consumer Behavior & Applied Market Research Internationale Logistiksysteme (5 ECTS) International Logistics Systems Corporate Finance im Mittelstand (5 ECTS) Corporate Finance in Medium-Sized Enterprises Strategisches Personalmanagement & Personalcontrolling (5 ECTS) Strategic Personnel Management & Personnel Controlling Das deutsche Wirtschaftssystem (5 ECTS) The German Economic System Prof. Dr. Alex Michel Business consultant at McKinsey & Company Manager for international project management and business process outsourcing at Robert Bosch GmbH Controlling in multinationalen Unternehmen Controlling in Multinational Enterprises The growth and expansion of many companies is characterised by increasing globalization. These developments place special demands on their operative and strategic controlling operations. This course will focus on the organization of controlling, the integration of subsidiaries, cultural aspects, transfer prices, value driver concepts and new aspects of international accounting. The topics will be illustrated by numerous examples. At the end of the course students will, for example, be able to apply the principles of controlling in multinational companies. Wolf-Dieter Groß Managing director at Isarnetz Münchner Webwoche (UG) Self-employed marketing consultant Konsumentenverhalten & angewandte Marktforschung Consumer Behavior & Applied Market Research The course comprises theoretical and practical tuition. In the theoretical part, students will learn about the different ways in which consumers behave, including the role of emotions, attitudes etc., and the tools used to measure these different behavioral patterns. In particular, participants will be taught ways in which to measure consumer satisfaction, image, ways of thinking, expectations and motives. In the practical part of the course, students will apply the methods discussed in an exercise. Students will be split up into groups to perform a qualitative and quantitative market research project. 24

Frankfurt / Main Campus Spring Semester Internationale Logistiksysteme International Logistics Systems In these lectures, students will be taught the comprehensive and recognized methodo logical skills needed to analyze, plan, operate and control logistic processes in industry and trade. The course contents focus on the presentation of phase-specific logistic systems, inbound logistics, manufacturing logistics, outbound logistics and logistics of disposal, and on examining sectoral solutions. In addition, numerous case studies involving medium-sized and international companies will be reviewed. Prof. Dr. Alex Vastag Transport logistics manager at the Fraunhofer Institute for Material Flow and Logistics Leader of a variety of research projects as a collaborative research center Strategisches Personalmanagement & Personalcontrolling Strategic Personnel Management & Personnel Controlling These lectures aim to provide basic theoretical and practical insight into modern human resources management. The course focuses on instruments of entrepreneurial HRM in a labor market that has undergone demographic change. Questions of strategic personnel management and personnel controlling will be covered. Recruitment methods, management development and reward systems will also be illustrated. To add an entrepreneurial dimension, courses on key qualifications and self-management will seek to identify students personal skills. Prof. Dr. Andreas Kricsfalussy Consultant With extensive experience in strategy and organization projects in various industries Corporate Finance im Mittelstand Corporate Finance in Medium-Sized Enterprises The lecture gives an introduction to the basic principles of finance management at mediumsized businesses, particularly against the background of the new framework parameters, changed behavior patterns and alternative financing tools (mezzanine financing tools). Students interested in finance management will be able to analyze the current financing situation and the prospects for medium-sized enterprises, and get to know and evaluate the different ways in which they can raise capital. Moreover, students learn to analyze the relevant equity strategies that are unique to medium-sized companies, and understand special forms of financing such as leasing and factoring. Prof. Dr. Diethard Simmert Division manager (director), Provinzial Rheinland AG Chief economist, German Savings Banks Association / Commerzbank Das deutsche Wirtschaftssystem The German Economic System The»German Economic System«course focuses on everyday life in Germany. We will discuss how the country s monetary, social and political systems evolved and how these developments have affected households and companies. The course will also compare the situation in Germany with that in the student s home country, so participants are invited to play an active role in the tuition. In the second stage of the course, students are each asked to give a presentation on a topic of their choice. Dr. Jan Hanusch Work Experience: Research fellow in the examination office and student orga nization at Heidelberg University 25

Success Factors PERSONAL ATMOSPHERE INTERNATIONAL ORIENTATION The ISM offers its students a comprehensive international education. Bachelor s students must combine their business studies with English and either German, French or Spanish and complete one or two semesters of study abroad in a European or overseas country. Depending on their specialization, ISM students choose an institution from the ISM s more than 160 partner universities. The semester abroad is designed to further develop and expand their intercultural and language competencies, and enhance and deepen their professional know ledge in an international context. In addition to their study abroad semester, they also complete at least twelve weeks of their 20-week internship period at a company outside Germany. The master s program also include a study abroad semester. Students spend the third semester of their program overseas at one of the ISM partner universities specializing in their field of study. Foreign language courses in Spanish or French form part of the core curriculum of the master s programs International Management. Moreover, all programs include lectures held in English. Additionally, all programs also offer students the opportunity to complete an international double degree. Like the bachelor s and the master s programs, the ISM s part-time programs have an international focus as well. All programs include modules abroad. In addition, the MBA General Management program is taught entirely in English. In contrast to the typical anonymity of large lecture halls in many universities, the ISM offers students a personal atmosphere thanks to small class sizes, an inter active learning environment and a large number of leisure activities. The small class size allows instructors to give students individual attention and forms the groundwork for an inter active classroom environment. At the same time, collegiality among students is highly encouraged. This is underlined by the many case studies and consulting team projects. The objective of group and project work is to learn how to build and organize teams in order to achieve a positive result. Extracurricular activities such as student working groups and parties help students to expand their pro fessional network. Additionally, students have a digital communication platform in the form of the ISM Intranet. This is an online forum for students to discuss lectures, to report from their semester abroad, and to access or post internship offers. Finally, students spend part of their free time in student societies which are offered independently of the standard curriculum. PRACTICAL FOCUS All ISM programs are rigorously geared to the needs of the real business world. This goal is fostered by the hands-on experience of ISM lecturers, many of whom have held or currently hold management positions in the business world. Furthermore, comprehensive internship phases, as well as a practically-oriented thesis form the foundation of ISM programs. Influential corporate representatives serving on the Board of Trustees help to shape the ISM s educational concept. They give students the opportunity to do internships and consulting projects for class credits at their companies. By taking advantage of these opportunities, ISM students gain extensive experience in solving practical problems in daily professional life. In addition, ISM students have direct contact to company representatives by participating in company presentations, career fairs, and case studies. Students can discuss their career opportunities with these representatives in a personal atmosphere. The growing number of ISM alumni also enriches the ISM network. 26

Student Life COMPACT COURSE OF STUDIES ISM students acquire professional skills, gain practical experience, and have the chance to be immersed in other cultures - all within a short period of time. This diverse and exciting educational experience is made possible by a well-structured program of study. While students at other universities are enjoying their semester breaks, ISM students are gaining real-life professional experience. In their search for future managers, companies are looking for graduates who have successfully completed their studies in a short period of time, while gaining hands-on experience and intercultural skills at international universities and companies. Undergraduates at the ISM acquire these skills in six or seven semesters. They then have the option to complete a master s degree within three additional semesters, plus the time spent writing the master s thesis. A well-structured program makes this efficient course of study possible. Both the bachelor s and master s programs have a set timeframe for the required internships or practical phases. Similarly, the ISM s part-time programs are based on a tightly-structured concept as well. STUDENT LIFE Student Clubs ISM students have founded a number of student clubs, ranging from consulting (AK ConsultISM) and tourism (AK TourISM) to politics (AK PolitISM) and finance (AK Finance). AK Support, for example, is involved with social projects. Its members support charitable organizations by distributing food to needy people. Participating in these clubs and activities is an excellent way to gather experience. Students meet new friends, practice teamwork skills, and make valuable contacts in the business world. More in formation on these clubs and their activities is available in the ISM-Net Community. Extracurricular Activities ISM students also enjoy participating in sports. The ISM Sports Club, for example, organizes tournaments in soccer, tennis or other activities, not only within the ISM, but also in competition with other universities. Another popular activity among ISM students is the Running Dinner. Here, students, lecturers, alumni and staff members come together to cook a three course menu, each course being prepared at a different house or flat. Like students all over the world, ISM students love to party, and they often flock to the numerous parties organized by the party committee. These parties are a great chance to meet local students and have lots of fun! BUDDY PROGRAM The Buddy Program is designed to support incoming exchange or visiting students. Designated ISM students, called buddies, will help international students settle into»german life«. This means they will start getting in contact with international students before their arrival and maybe even pick them up from the airport. Furthermore, international students and buddies will get to know each other better by participating in group activities such as excursions and cultural events. 27

Studying in Dortmund Dortmund Federal state: North Rhine-Westphalia Population: 570,000 Students: 36,000 Hamburg Cologne Frankfurt/Main THE CITY OF DORTMUND Munich Once practically synonymous with coal mining and steel works, Dortmund, the biggest city in the Ruhr area, is now famous for its soccer team, BVB Borussia Dortmund, the Dortmund Concert Hall and the Hohensyburg Casino. While visitors to Frankfurt, Munich and Hamburg immediately experience the flair of the big city, Dortmund today is still characterized by old mining museums and abandoned shaft towers, extensive parks and an urban atmosphere. There is so much to do in the city, including the bars in and around the Kreuzviertel neighborhood, a wide variety of clubs to suit all tastes as well as the cafes at the Old Market (Alter Markt). Outdoor events such as the Christmas Market,»Dortmund à la Carte«and the»night of Industrial Culture«attract many visitors as well. The city is also popular among students because of its cheap rental prices. In Germany s sixth-largest city, good-quality, low-cost accommodation can be found in student residence halls or apartments either near downtown or not far from the International School of Management. What is more, ISM students benefit from Dortmund s central location. Unlike many other big cities in Germany, residents of the Ruhr area do not just live in»their«city but in»ruhr City«a huge metropolitan area that covers cities including Dortmund, Bochum, Essen and Recklinghausen. And the people of Dortmund also enjoy traveling to the nearby Rhineland. While»Ruhr City«is the place to go for rediscovered industrial culture, down-to-earth locals and warm hospitality, Dusseldorf, less than 70 km away, has an international atmosphere with stylish clubs and branches of almost every single international luxury brand. Good transportation links mean that these cities are easy to reach after lectures or for a night out. Shopping in Oberhausen s Centro shopping mall or Dusseldorf s exclusive»kö«(königsallee), partying in Essen s clubs, a quick trip to Cologne s carnival or Bottrop s indoor skiing center are all part of student life at Dortmund s ISM campus. And do not forget that you can spend a great weekend in nearby Amsterdam. 28

Studying in Dortmund Westenhellweg Westenhellweg in the heart of downtown Dortmund is one of Germany s most popular retail strips. ISM Campus Dortmund The largest ISM Campus is located in North Rhine-Westphalia, only 15 minutes from the Dortmund city center. It was founded in 1990 and currently hosts about 750 students studying in state-of-the-art, well-equipped seminar rooms. Florian Tower Undoubtedly Dortmund s best known hallmark, the Florian Tower in Westfalenpark is a telecommunications tower that stands almost 720 feet high. The upper floor houses a revolving restaurant which is open to the public. The tower also boasts two observation decks offering a fantastic panoramic view of Dortmund and the surrounding area. www.westfalenpark.de SIGNAL IDUNA PARK There s room for 80,645 people at a German soccer league game in the Signal Iduna Park, Germany s biggest soccer stadium, which has been home to Borussia Dortmund since way back in 1974. Alongside sporting competitions, the stadium also hosts events such as»movies at the stadium«and concerts. Festival of light in Westfalenpark One of the absolute highlights of the outdoor summer season, Dortmund s festival of light attracts thousands of visitors every year. For an entire evening, the park is transformed into a glimmering, shining and sparkling backdrop for the best in music and entertainment. www.westfalenpark.de Christmas market With around 300 stalls selling a traditional array of arts and crafts, seasonal decorations, mulled wine and much, much more, Dortmund s Christmas market is the ideal place to soak up the atmosphere during the festive season. 29

Studying in Frankfurt/Main Frankfurt/Main Federal state: Hesse Population: 690,000 Students: 52,000 Hamburg Dortmund Cologne THE CITY OF FRANKFURT/MAIN Munich Frankfurt am Main is not just a vibrant city of banking and high finance but also very attractive among students. A highly cosmopolitan city that is home to around 180 nationalities, Frankfurt is particularly popular among students not only because of the impressive skyline that gave the city the nickname»mainhattan«, but also due to its young and dynamic flair. And though it is surrounded by the forests and hills of the Taunus, Odenwald and Spessart, the Hessian metropolis is anything but a concrete jungle. Whether you prefer to shop downtown, relax on the banks of the river Main or experience cultural life at the Old Opera (Alte Oper), Frankfurt offers leisure activities to suit all needs. What is special about the city is that each neighborhood is like a little town of its own, housing traditional apple wine (»Ebbelwoi«) bars, discos, restaurants and stores. Once a year, over 2,000 participants from 40 different countries take part in the IRONMAN Germany competition. Frankfurt is also noteworthy for its regular trade fairs and exhibitions. Major events include the Frankfurt Book Fair, the Frankfurt Auto Show (IAA) and»ambiente Frankfurt«, the world s number 1 consumer goods fair. If you are looking for a brief change of scenery, Frankfurt offers an extensive subway and bus network and of course Frankfurt Airport Germany s biggest airport and one of the world s most important transport hubs. Student residence halls are less common in Frankfurt. Living close to downtown is also more expensive in Frankfurt than it is in Dortmund. That is why students prefer to reside in the suburbs, where many communal apartments or rooms can be rented for reasonable prices. 30

Studying in Frankfurt/Main ISM Campus Frankfurt/Main The ISM Campus in Frankfurt/Main was founded in 2007 and is located two railway stations outside the city center in Sachsenhausen. Currently, approximately 540 students are preparing for their management careers on this campus. A special highlight is a roof terrace with a panoramic view of the Frankfurt skyline. Mainhattan Frankfurt am Main s striking skyline is instantly recognizable, with some of the highest skyscrapers in Europe, hence the city s nickname»mainhattan«. Frankfurt green belt The green belt is Frankfurt s»green lung«. Covering almost 20,000 acres, or around one-third of the city area, it extends nearly 50 miles around the city. Römer The Römer has been Frankfurt am Main s city hall since back in the 15th century, and its traditional stepped gable facade makes it one of the city s most famous landmarks. Apple wine Apple wine or Ebbelwoi in local dialect has always been Frankfurt s»national beverage«. Enjoyed hot or cold, neat or as a spritzer, apple wine s tart, sour taste makes it a popular drink even in the chilliest seasons. Frankfurt Stock Exchange The Frankfurt Stock Exchange is one of the largest securities trading venues in the world. 31

Studying in Munich Munich Federal state: Bavaria Population: 1,450,000 Students: 104,000 Hamburg Dortmund Cologne Frankfurt/Main THE CITY OF MUNICH Hosting more than 100,000 students, Munich is not just one of Germany s largest university locations but also one of the country s most dynamic business centers. Students particularly value the diversity of the Bavarian state capital with its unique blend of cosmopolitan young people, old traditions, urban flair and rural charm. With its traditional beer gardens, the world famous Oktoberfest and impressive classical architecture throughout the city, there is so much to do for students looking to unwind and relax. Whether you prefer to visit the theater or the cabaret, party in the coolest clubs, watch the famous Bayern Munich soccer team, or enjoy the afternoon in the English Garden, as a student at the Munich Campus, you have chosen to live and study in a tourism region. Travel just a short distance out of town and you are soon surrounded by breath-taking mountains and lakes. It is less than two hours drive to the Bavarian Alps, a popular winter rendezvous for skiers and snowboarders. Sailing enthusiasts and windsurfers, meanwhile, mostly head for Lake Ammer and Lake Starnberg, both in the direct vicinity of Munich. And if you prefer to go further afield at the weekend, Austria and Italy are not far away. But Munich is not just one of Germany s most popular cities it is one of the most expensive, too. So like in Hamburg, rental prices are higher than those near the Dortmund and Frankfurt am Main campuses. And student residence halls are also quite rare in Munich. On the other hand, apartments and communal accommodation, particularly in the city s fashionable Schwabing and Neuhausen neighborhoods, are highly sought after. 32

Studying in Munich ISM Campus Munich The ISM Campus in Munich was founded in 2009 and is located in the Karlshoefen, just a few minutes away from the Königsplatz and the main train station. Approximately 540 students are currently enrolled enjoying the charm of this Bavarian metropolis. Viktualienmarkt The Viktualienmarkt food market in the heart of Munich s old town attracts young and old, gourmets, chefs, food buyers, locals and tourists alike. In an area covering 240,000 square feet, small stalls offer local and exotic goods. Whether you are looking for antipasti, freshly squeezed juices, rare spices or highly unusual types of cheese, the Viktualienmarkt is an eldorado for food lovers. Beer gardens Munich s beer gardens have a long history and are an essential part of the city s gastronomic culture. English Garden Munich s English Garden is one of the world s largest urban public parks. It is bigger than New York s Central Park and London s Hyde Park. River Isar The River Isar flows right through the heart of Munich. Cycle paths and trails along its banks are ideal for getting to know the city. The Isar is a popular summer destination for sunbathing and relaxing. Oktoberfest Munich s Oktoberfest is the world s largest fair. It has been held since 1810 and attracts roughly six million visitors every year. 33

Studying in Hamburg Hamburg Federal state: Hamburg Population: 1,790,000 Students: 38,000 Dortmund Cologne Frankfurt/Main THE CITY OF HAMBURG Munich With its rough Hanseatic charm and a cosmopolitan atmosphere, Hamburg is a rich blend of diversity. Germany s second largest city is not only one of the country s most important business centers but also home to many students from all over the world. A key landmark in Hamburg, the»pearl of the North«, is its harbor, which has roots dating back to the ninth century. No less famous is the adjacent»speicherstadt«warehouse neighborhood, in which coffee, tea and valuable spices were once stored. But that is not all that Hamburg has to offer. Residents and tourists alike value the city s rich cultural life with more than 60 theaters, the State Opera as well as countless museums and galleries. If you prefer to spend your leisure time shopping, Hamburg is the right place for you. Visit the Jungfernstieg and Mönckebergstraße shopping streets or any one of the hip stores in the Schanzenviertel neighborhood and you are sure to find what you are looking for. Sports fans, meanwhile, can watch the Hamburger SV and St. Pauli soccer teams or the German handball champions HSV Hamburg. Hamburg s nightlife also has plenty to offer, particularly St. Pauli s Reeperbahn, probably Germany s most famous entertainment district. There are countless bars, pubs, nightclubs and discos to party in. And if you fancy a savory snack after a long night out, why not pass by the traditional Fish Market in the early hours before heading off home? Hamburg is an attractive city so rented accommodation does not always come cheap, articularly in downtown apartments. That is why students usually prefer to stay in residence halls or rooms in one of the many communal apartments in St. Pauli or the outer suburbs. 34

Studying in Hamburg Jungfernstieg Most locals and visitors would probably agree that Hamburg s Jungfernstieg street is the very centerpiece of the city, a colorful retail strip linking the Inner Alster Lake (Binnenalster), the surrounding shops and the city sights. Alsterpark The Alsterpark, a large public park located on the north west shore of the Outer Alster Lake (Außenalster), is a very popular destination for city residents. It is a charming green space in which to relax and unwind, surrounded by swans, geese and sailboats. ISM Campus Hamburg The ISM Campus in Hamburg was founded in 2010 and is centrally located in the HafenCity in close proximity to the Hamburg warehouse district and downtown. The campus currently hosts about 360 students. A special highlight is the large courtyard for relaxation, studying or chatting with other students. A library, an internet room, a cafeteria and a lounge round out the new facilities. Port of Hamburg Roughly 13,000 vessels from all over the world set sail for Hamburg, Europe s second-largest port, every year. Michel Hamburg boasts many large churches but there is only one»michel«. St. Michael s Church, as it is formally known, has a viewing platform that is almost 350 feet high, offering visitors a legendary (and rather windy) view across Hamburg, the port and the surrounding area this is certainly something you should not miss! Speicherstadt warehouse district The warehouse district, a Hamburg landmark, is one of the main attractions of the extended harbor tour. Building work on the world s largest historical warehouse complex began back in 1883. 35

Studying in Cologne Cologne Federal state: North Rhine-Westphalia Population: 1,024,000 Students: 85,000 Hamburg Dortmund Frankfurt/Main THE CITY OF COLOGNE Munich»Et kütt wie et kütt«cologne dialect for the phrase»what will be, will be«perfectly encapsulates the typically relaxed and optimistic way in which Cologne welcomes its visitors. The city s easy-going take on life owes something to its unique history. Founded by the Romans, ideally situated on the River Rhine and a hub for key trading routes, Cologne soon grew to become what it is today a vibrant and dynamic metropolis. Even today, Cologne represents a blend of big city life and regional traits. Rhinelanders are uncomplicated and outgoing folk, yet very proud of their city not just the local dialect and that famous kölsch beer but also the Cologne Carnival. During carnival season (known locally as the»fifth season«of the year), revelers young and old, side by side take to Cologne s streets to indulge in colorful merrymaking. Cologne s history goes back a long way. Signs of the city s rich heritage can be found at almost every street corner, from Roman city walls to medieval churches. Hohe Straße, the bustling downtown shopping street, has a colorful history as a trading location dating back some 2,000 years. Cologne Cathedral, the city s landmark, was added to the UNESCO World Heritage List in 1996 and attracts 6 million visitors from all over the world every year. Yet Cologne is also a modern city, with countless galleries, festivals and musicals. What has kept the city so young and dynamic over the years is the fact that it is home to more than 80,000 students. Cologne is a popular place to work. Companies from a wide variety of industries have made Cologne their home over the past decades, beginning with the carmaker Ford. The REWE grocery chain and numerous subsidiaries, the AXA insurance group and the chemicals firms Lanxess and Bayer are also attractive among students seeking internships and their first jobs, as are the numerous media companies based in the city. 36

Studying in Cologne Cologne Cathedral Cologne Cathedral is the striking landmark at the very heart of the city. In 1996 it was added to the UNESCO World Heritage List. ISM Campus Cologne The 2014/2015 fall semester will see the ISM unveiling its new campus in Cologne. Located at Media park 5c, the new premises meet the private business school s overall requirements, boasting a modern architectural design as well as a pleasant atmosphere, thanks to floorto-ceiling windows which bathe the seminar rooms in light. Love locks Love locks have been one of Cologne s most charming customs for a number of years now. Sweethearts attach special padlocks to the fence on the city s Hohenzollernbrücke. To pledge their undying affection for each other, they then toss the key into the River Rhine below. Old town Located right next to the Rhine, Cologne s old town boasts an unrivalled atmosphere. Visitors can savor a unique blend of charming inns, shops, breweries and squares, all surrounded by traditional buildings and historic narrow alleyways. Carnival Cologne Carnival is a festival in the Rhineland that ranks among the biggest and most famous carnivals worldwide. Cable car Cologne s cable car, which has been running for more than 50 years, was the first cable car in Europe to cross a river. Since 1957, more than 15 million passengers have marveled at the unique bird s eye perspective of the city and gone away with unforgettable memories. 37

International Network INTERNATIONAL PARTNER UNIVERSITIES ISM students benefit from the ISM s international network, which currently includes more than 160 partner universities worldwide. Argentina Universidad Argentina de la Empresa, Buenos Aires Australia Bond University, Gold Coast Central Queensland University, Rockhampton Federation University Australia, Ballarat Griffith University, Brisbane and Gold Coast International College of Management, Manly, Sydney Monash University, Melbourne The University of Queensland, Brisbane University of Melbourne University of the Sunshine Coast University of Technology, Sydney Victoria University, Melbourne China Beijing Foreign Studies University City University of Hong Kong East China University of Science and Technology, Shanghai Peking University HSBC Business School, Shenzhen Shanghai University The Hong Kong Polytechnic University Tsinghua University, Beijing University of International Business and Economics, Beijing Egypt American University Cairo Finland HAAGA-HELIA University of Applied Sciences, Porvoo Belgium Hogeschool-Universiteit Brussels Solvay Brussels School of Economics & Management Vives University College, Bruges Brasil Universidade Federal de Santa Catarina, Florianópolis Bulgaria Sofia University St. Kliment Ohridski University of Economics, Varna Canada Brock University, St. Catharines North Island College, Burnaby Simon Fraser University, Vancouver St. Francis Xavier University, Antigonish Université du Quebec à Montréal Université Laval, Québec University of Victoria Chile Universidad Finis Terrae, Santiago de Chile France EBS European Business School, Paris École de Management de Normandie, Le Havre / Caen EDC Paris ESCE-Ecole Supérieure du Commerce extérieur, Paris Groupe ESC Troyes Groupe Sup de Co La Rochelle INSEEC Bordeaux INSEEC Paris Institut Limayrac, Toulouse ISC Paris School of Management KEDGE Business School, Marseille Mod Art International, Paris Neoma Business School, Reims Pôle ESG, Paris SKEMA Business School, Sophia Antipolis Université d'avignon Université de La Réunion, St. Denis Université Paris-Dauphine Greece Athens University of Economics and Business 38

International Network Great Britain City University London Edinburgh Napier University Lancaster University London Metropolitan University Northumbria University, Newcastle upon Tyne Oxford Brookes University Regent s University London (EBS, RBS, RAC) Southampton Solent University University of Buckingham University of Gloucestershire, Cheltenham University of Manchester University of Strathclyde, Glasgow University of the West of Scotland, Paisley University of Westminster, London University of Worcester Hungary Corvinus University, Budapest King Sigismund Business College, Budapest India IILM Institute for Business and Management, Gurgaon Indian Institute of Management, Indore Institute of Management Technology Ghaziabad Lithuania International School of Law and Business, Vilnius Malaysia Management and Science University Malaysia, Kuala Lumpur Mexico Tecnológico de Monterrey (ITESM), Guadalajara Tecnológico de Monterrey (ITESM), Monterrey Universidad Iberoamericana, Mexico City Morocco ESCA School of Management, Casablanca Netherlands De Haagse Hogeschool, Den Haag Hanze University Groningen HU University of Applied Sciences, Utrecht Tio University of Applied Sciences, Utrecht New Zealand Massey University, Palmerston North UNITEC Auckland University of Auckland Victoria University of Wellington Indonesia European Overseas Campus Bali, Jimbaran Ireland Dublin Business School EBS European Business School, Dublin Griffith College Dublin International School of Business Dublin University College Dublin Italy IED Istituto Europeo di Design, Rome / Milan Sapienza Universitá di Roma, Rome The American University of Rome Japan APU Ritsumeikan Asian Pacific University, Beppu, Oita St. Andrew s University, Izumi, Osaka Latvia Baltic Psychology and Management University College, Riga Norway Buskerud and Vestfold University College, Kongsberg / Hønefoss Oslo and Akershus University College of Applied Sciences, Oslo Oslo School of Management University of Agder, Kristiansand Peru Universidad Peruana de Ciencias Aplicadas, Lima Portugal Setúbal Polytechnic Institute Universidade Fernando Pessoa, Porto Poland Cracow University of Economics Karol Adamiecki University of Economics in Katowice Kozminski University, Warsaw Warsaw School of Economics Wroclaw University of Economics 39

International Network Russia Lomonosov Moscow State University Sochi State University St. Petersburg State Polytechnical University St. Petersburg State University of Economics and Finance Spain EBS European Business School, Madrid EPSG Gandía (Universidad Politécnica de Valencia), Gandia EUSA Sevilla Universidad Alfonso X El Sabio, Villanueva de la Cañada Universidad Autonoma de Madrid Universidad Carlos III de Madrid Universidad Católica de San Antonio de Murcia Universidad Católica de Valencia Universidad de Cádiz, Jerez de la Frontera Universidad de Granada Universidad de Las Palmas de Gran Canaria Universitat de les Illes Balears, Palma de Mallorca Universidad de Málaga Universidad de Santiago de Compostela Universitat de València Universidad de Zaragoza Universidad Europea de Canarias, La Orotava / Teneriffa Universidad Europea de Madrid, Campus Madrid Universidad Europea de Madrid, Centro Adscrito de Valencia Universidad Europea Miguel de Cervantes Valladolid, Valladolid Universidad Politécnica de València (ADE) Universitat Ramon Llull, Barcelona South Africa University of Cape Town University of Stellenbosch, Bellville South Korea Hanyang University, Seoul and Ansan Kyung Hee University, Seoul Switzerland Haute Ecole de Gestion de Genève (HEG), Carouge / Geneva Université de Neuchâtel Webster University Geneva Turkey Bahçesehir University, Istanbul Bogaziçi University, Istanbul Dokuz Eylul University, Izmir Istanbul Bilgi University Yeditepe University, Istanbul Thailand University of Bangkok Webster University, Cha-am United Arab Emirates American University Dubai Emirates Academy of Hospitality Management, Dubai Institute of Management Technology Dubai USA Berkeley College, New York Boston University California International Business University, San Diego California State University Long Beach Hawaii Pacific University, Honolulu National University, San Diego / Los Angeles University of California Riverside University of California San Diego University of Colorado, Colorado Springs University of Maine, Orono Vietnam University of Economics Ho Chi Minh City Sweden Linnæus University, Växjö / Kalmar Lund University 40

INTERNATIONAL OFFICE Dortmund Campus Head of International Office Dr. Gertrud Schink Phone: +49 (0) 231.97 51 39-33 gertrud.schink@ism.de Frankfurt/Main Campus Kathrin Ackermann Phone: +49 (0) 69.66 05 93 67-33 kathrin.ackermann@ism.de Dortmund Campus Magdalene Lindemann Phone: +49 (0) 231.97 51 39-40 magdalene.lindemann@ism.de Munich Campus Stefanie Knorr Phone: +49 (0) 89.2 00 03 50-33 stefanie.knorr@ism.de Dortmund Campus Friederike Klemt Phone: +49 (0) 231.97 51 39-41 friederike.klemt@ism.de Hamburg Campus Carolin Krabs Phone: +49 (0) 40.3 19 93 39-33 carolin.krabs@ism.de Dortmund Campus Lilia Brestel Phone: +49 (0) 231.97 51 39-61 lilia.brestel@ism.de A study abroad semester is an unforgettable experience. Students who choose to go abroad expand their horizons. They enrich their academic record, open up to a foreign culture, and make friends for life. The ISM s International Office is dedicated to giving inter national students support and advice so that their stay with us will indeed become an experience of a lifetime. The ISM campuses offer you an international atmosphere with a growing number of exchange students coming to the ISM every year. At the ISM, you can study in international teams and meet students from all over the world. If you would like to apply as an exchange student, you need to give short notice to the ISM s International Office and to your home institution s international office, so that we can jointly organize your exchange semester with us. If you are not a student of a partner university, please contact the International Office of the ISM online. In both cases, please use the application form and fill in your personal data and tell us what information you require. The ISM has two intakes per year: one in March and one in September. The team in the International Office will be happy to give you further information. Please feel free to contact us personally. We aim to offer you an interesting, successful and memorable study abroad program in Germany and hope that you will settle down well in Dortmund, Frankfurt, Munich, Hamburg or Cologne (from spring 2016) and integrate into the ISM community. We look forward to meeting you at the ISM!

Excellent results CHE Praxis-Check, October 2011 In the 2011 Praxis-Check, a survey carried out by the Centrum für Hochschulentwicklung (CHE) and Queb, the ISM received three stars the highest possible score for all the bachelor s courses it offers. The bachelor s programs Communications & Marketing, Corporate Finance, International Management and Tourism & Event Management scored 37 out of 45 points, while the B.A. Psychology & Management program received 36 out of 45 points. The ISM s bachelor s programs thus rank ninth among all business administration courses in Germany. The master s programs came in seventh. The Universum Professional Survey, October 2011 The annual online poll questions recent graduates about their career goals and profiles. According to the survey results, ISM graduates earn significantly above-average starting salaries and occupy international management positions. Universum Student Survey, June 2013 ISM Students give Top Marks to their University Once again, top marks for the ISM. Students praised the quality of service, the quality of the instruction and the opportunity to study abroad. This is the result of the independent Universum Student Survey of 2013. Very highly rated by the students was the opportunity to study abroad, with scores from all campuses ranging between 4.3 and 4.6 out of a maximum of 5. The faculty-student ratio (4.3 to 4.8), the practical orientation of the instruction (4.0-4.8) and the quality of the lecturers (3.8 to 4.3) were also viewed very favorably; receiving good or even very good marks. Also, the students were very positive in terms of overall satisfaction with their university. Especially noteworthy is the improvement in the survey scores at ISM campuses in Hamburg (from 4.0 to 4.4) and Dortmund (from 4.0 to 4.2). With a solid 4.0 this was the first time that the ISM campus in Munich was included in the survey. Frankfurt am Main slipped slightly from 4.1 to 4.0. The Universum Survey is conducted annually. Students enrolled in business degree programs at 189 universities were surveyed between November 2012 and March 2013. Trendence Graduate Barometer, June 2013: Places 1 4 for ISM Campuses in internationality The ISM scored again in the independent trendence Graduate Barometer 2013 published in June. The university took top honors in the key categories; praxis orientation and internationality. Overall, ISM s standings in the trendence Graduate Barometer 2013 were very gratifying. To ensure that this continues, the private university intends to work on improving selected points; among them infrastructure and I.T. The trendence Graduate Barometer 2013 polled students nearing graduation at 131 universities from September 2012 to February 2013. This was the first time that the survey was conducted at ISM campuses in Hamburg and Munich. CHE University Ranking, May 2014 ISM has once again achieved impressive results in the 2014 CHE University Rankings. ISM was highly rated by its students in the areas of curriculum, international outlook and practical orientation and was thus voted into the leading group. Above all, students appreciated the opportunities to gain insights into professional practice and awarded ISM a very good 1.4. The practical nature of the course content (1.5) and the professional relevance of the qualifications offered (1.7) were also judged to be very good. In addition, students expressed a high level of satisfaction with regard to the overall study situation, such as the equipment in seminar rooms and lecture halls. WirtschaftsWoche Ranking, June 2014 ISM is the best private university in the German federal state of North Rhine-Westphalia and number two nationwide. This is the result of the annual ranking conducted by the German business periodical WirtschaftsWoche. Each year it surveys the human resource departments of 7,000 companies regarding the quality of the graduates of individual universities. In fact, WirtschaftsWoche has consistently ranked the ISM as one of the country s premier higher education institutions for more than a decade now. 42

Accreditation from the German Council of Science and Humanities As the first private university in North Rhine-Westphalia and the second in Germany, the ISM received a 10-year accreditation from the German Council of Science and Humanities in Cologne in 2004. This certification confirms that the ISM is one of the country s prime addresses with regard to quality of teaching, research and professional education. The ISM is currently undergoing reaccreditation for the period beginning in 2015.

International School of Management Campus Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne ISM academic programs Bachelor s programs (full-time) B.A. International Management (Global Track) Specialization: English Trail B.A. Tourism & Event Management (Global Track) B.A. Communications & Marketing (Global Track) B.A. Psychology & Management (Global Track) B.Sc. Finance & Management (Global Track) B.A. Global Brand & Fashion Management (Global Track) B.Sc. Online-Marketing & E-Commerce (Global Track) Master s programs (full-time) M. A. International Management M. A. Strategic Marketing Management M. Sc. Finance M. Sc. International Logistics & Supply Chain Management M. A. Psychology & Management M.A. International Luxury, Fashion & Sales Management Part-time programs B. A. Business Administration (five specializations) M. A. Management (five specializations) MBA General Management MBA Energy Management Impressum Publisher International School of Management (ISM) Copyediting Oktober Kommunikationsdesign GmbH, Bochum, www.oktober.de Photography Martin Leclaire, Photographie, Bochum Das Photostudio, Ursula Dören, Dortmund Fotolia.com page 31 center left: Fotolyse, page 31 bottom right: racamani, page 33 center left: Kzenon, page 33 bottom left: Tobias Arhelger, page 33 center right: World travel images, page 35 top right: Paul Maurice, page 35 center right: joegast, page 35 bottom: NilsZ, page 37 top left: Pascal06, page 37 bottom left: rsester, page 37 center right: digitalstock istockphoto.com page 31 bottom left: Arpad Benedek, page 33 bottom right: photo75, page 35 top left: fundura Pixelio.de page 29 bottom right: Didi01, page 31 center: Carlo Schrodt, page 31 top right: Thomas Reinacher, page 35 center: Cekora, page 37 center: Xenia Kehnen Dortmund Agentur page 29 top left: Stefanie Kleemann Westfalenpark page 29 center left: Claudia Schwabe-Scharmann, page 29 bottom left: Elmar Wolff Stadt Dortmund page 29 center right: Anneke Wardenbach Fotosearch.de page 33 top right: haraldmuc Koelnerfoto.de page 37 bottom right: Peter Locher Edition September 2014 Like us! www.en.ism.de