Follow this 4 Step Guide for SEO & Watch Your Google Ranking Reach 1st Page Be Ready for a Minimum 100% Boost in Online Lead Generation SEO (Search Engine Optimization) is a vital marketing tool for any online business it is the major key responsible for driving ready-to-act customers to you website. The cold hard reality is that if your website isn t on the 1 st page of a search, any potential clients are NOT going to find you. They will certainly find (and buy) any number of your competitors that are sitting pretty on that 1 st page. Whether you own a business with web presence or you are in charge of your company s marketing efforts, you too can mastermind SEO driven online success. There are certainly some potential pitfalls to the goal of achieving high search engine ranking. But if you are prepared to put in a little effort and time, the reward from SEO can be substantial. Many successful SEO efforts have resulted in a 200-500% increase in online lead generation! And what s more, the leads generated from sound & targeted SEO efforts are in the majority hot, ready-to-buy leads. The Basics Behind The SEO Process Simply speaking, Search Engine Optimization is important because hard stats tell us that online clients almost always transact with a business that comes up on a search engine query within the first page especially within the top three results. Clients that are ready to buy don t want to and don t have the time to scroll through pages of search results and you don t want to be lost in the clutter of the results after Page One! Clients also typically infer respectability and trust with businesses with high search engine rankings. Therefore, if your website is not on that first page for a relevant keyword or phrase search it will be your competitors on that first page who will bring home the bacon simply because they will seem more relevant, respectable and trustworthy in the eyes of clients. SEO techniques, used correctly and applied consistently, can help your company website rank higher within relevant targeted keyword searches (note: you only need to rank high in the niche areas that are relevant to your business a high ranking in a few niche
keywords can be a lot more profitable than a high ranking in a competitive but generic keyword) There are four main elements involved in the process of SEO: 1. Researching Keyword(s) and Your Target Market 2. Optimizing your Website 3. Building Productive Links 4. Measuring, Monitoring and Maintaining Your SEO Marketing Efforts Let s get started learning about SEO 1. Researching Keyword(s) And Your Target Market You need to know what your target customers are typing into the Google search box when they are ready to buy your product. These could be single words or phrases that relate to what products or service you are selling. It is useful to also research what your competitors online are doing in terms of keywords. There are some useful free tools like Google Keyword Tool, Market Samurai and Wordtracker which can help you expand your related keyword list and find relevant related words/phrases useful for your specific industry niche. From this research, you can easily find 10-20 keywords and phrases that are relevant for your business. This is your starting target list of keywords. Note you want to find keywords and phrases that promote buying action. The sole aim is to find a good balance with words that are regularly used by the right customers, yet not overly used in searches so that your keyword ranking isn t competing against a whole host of other websites (more competition could mean it will be harder for you to rank higher in that keyword). Your keywords need to be specific enough in regards to your products/services (eg. a model number on a brand product or specific service description if your business is service orientated). Call or email NettClicks for an obligation free discussion. If you ever find that you are getting stuck researching/finding the right keywords, call or email NettClicks for a Free Keyword Analysis Session where we will provide you with the top 10 relevant targeted keywords for your target industry niche at no cost.
Always keep in mind that you want keywords/phrases that attract buyers and not people browsing or just in the researching stage of the product cycle. This will mean analyzing the needs and wants of your specific target group of potential clients. Put yourself in their buying shoes what needs/wants would you have? How would you search online to satisfy those needs and wants? Satisfy their needs with the right search keywords and you ll have a website that will bring in tons of hot sales leads. 2. Optimizing your Website Now that you have in your hands the target list of relevant keywords, it s time to put them to good use. Using these keywords on your website in the right manner will promote search engine spiders to rank your website (Search engine spiders are programs that scroll through websites to determine the type / relevance of your website content in relation to search process, therefore giving your company website ranking points based on their analysis) The process of optimizing your website is called Onpage Optimization. It involves you using the relevant keywords on all the right parts of your website pages. For best results, promote the use of one or two keywords on each page. Use these keywords often but naturally within the written text content so that they are in the right prose and makes sense to readers. Incorporate these keywords in the page headings. Do not overuse or overload your page with your chosen keywords search engine spiders are sophisticated enough to pick up overloading and bad grammar/bad writing. And if that happens, you will be penalized with poorer ranking points. Also insert your keywords in the Title Tag, Meta Description, Meta Keywords, within an <H1> tag and within an internal link. If you have multiple pages, use different target keywords on different pages as to give you the best chance to rank within a list of different keywords. Now if this all gets a little technical and time consuming, NettClicks can provide an obligation free quote for an Onpage Optimization Package. We will efficiently & honestly access your web page content against your list of keywords and give you an idea of how much it will cost to perfect keyword optimization on your website. Call or email NettClicks for an obligation free discussion.
3. Building Productive Links Now that you understand Onpage Optimization, it time to add some more advanced SEO principles by building productive links. Simply put, when your website pages are linked naturally to other relevant websites in the same category of products, services or topics, you get rewarded with more ranking points over other sites that do not link productively. This is how Google (and other search engines) assess how well connected your website is to the relevant online market place or industry space. The more productive links you have the more relevant you are, therefore the higher your search engine ranking will be in your target keyword areas because Google and other search engines assess your site as been important in those keyword categories. To be natural, links need to be developed progressively. You don t get relevance points (if fact you may lose points!) if you suddenly had 100 links on your site overnight. It is also undesirable if all the links that come to your site are from one single source. What you need is a diverse range of links sent to different parts of your website, built gradually over a period of time. This means adding links within your content over a number of weeks and months. Getting links to your site can involve link partnerships with other websites (promote my link and I ll promote yours!) or you can also build links to your site by publishing relevant articles, reports and blogs and having these syndicated by other websites (either relevant sites or general publishing sites like blogs and wordpress) Building a bank of relevant publishable content and information is a very powerful way to build high ranking optimization points for your site. At NettClicks, we also encourage our SEO clients to use advanced link building techniques like publishing Press Releases, building Social Media Presence, submitting your site links to online directory pages, having Blog and Forum presence & establishing related websites. If you would like some more free pointers to start building natural & organic links to help your SEO efforts, call NettClicks for a free telephone consultation. 4. Measuring, Monitoring and Maintaining Your SEO Marketing Efforts Once your Onpage and Link Optimization procedures are enacted, you need to regularly measure, monitor and maintain your SEO efforts.
All search engine rankings are dynamic so your website is constantly being re-assessed for relevance. And given that buyer behavior (ie use of search keywords) can also change over time, it makes sense for you to monitor all aspects of your SEO effort constantly. If you fail to monitor and keep up your efforts (in all aspects of keyword research, onpage optimization and link building), your site will quickly become obsolete and your ranking will drop as more relevant competitors sites go above you. Using a free tool like Google Analytics can give you a list of useful data like unique visitor numbers and visitor behavior (what pages are they looking at, how long they stay, how well you are converting visitor into buyers, when/where they are searching from and how/what they are buying). From all this analysis, you can go back to your other SEO steps and review/improve on your efforts in boosting your website and keyword targeting. Google Analytics takes a little getting use to and can be daunting for the novice. If you are keen to master it, contact NettClicks for free phone advice on using Google Analytics and other SEO analysis tools. When you ve grasped the basics of SEO, there are some advanced techniques to use including using Social Media, Viral Marketing, listing with Google Maps, using the right Press Release techniques which can all help boost your traffic and search ranking even more dramatically. It is certainly a case of the more you know, the more you realize you have to know! But don t worry, once you get your SEO processes right, you will see a positive effect on your search engine ranking over time. This will lead to better channeling of ready-to-act clients to your website. And we all know that an automated hot lead generation system is worth its weight in gold! (Don t be disheartened, it will take a little time and even SEO experts that work everyday on the process need to keep up with trends and new search engine imposed conditions to ensure their expertise stays relevant) With Google and other search engines always changing search options and ranking assessment criteria, the challenge for all self-style SEO gurus is to keep up with progress! If it gets all to be too much for you to handle on your own, you can always hire a SEO professional to do the hard yakka. If you are considering using an SEO expert, always have a checklist handy ask the right questions:
1. Is this company/individual ethical? Talking to them will give you a good idea and asking the right questions (things you learnt from this report) will help. If they guarantee to deliver number 1 ranking overnight, beware!! 2. What have they done for others? A good track record will help ask for a reference to another client. 3. Beware if they have a one size fit all program! SEO is dynamic and fluid according to industry and target market so one SEO program for all will never work! 4. Do they provide a full service? SEO experts should do the entire 4 steps described in this report. If not, you will have to wonder why not? Good SEO expert also should have access to other website services including web designers, copywriters, graphic designers they should have a team of good people that can work together to deliver you a great website that ranks high, reads well and is functional therefore converts well. 5. Do they have a money back guarantee? Are they prepared to put their money where their mouth is? If they can t achieve what they promise, you deserve your money back. In summary, SEO is becoming a significant marketing tool for all companies and businesses with online presence. The World Wide Web is a busy space with lots of burgeoning shop fronts and sites. You need good SEO to be seen and to be searched & found. When performed correctly and maintained consistently, SEO is a cost effective way to keep your company name on that all important first page of any relevant search result and keep those hot leads coming into your sales department (and away from your competition!). Staying in front of your competition is vital when it comes to any SEO efforts. NettClicks can perform a comprehensive competitive analysis a free one-page assessment of your competitors SEO efforts and how they are ranking. Contact NettClicks to take advantage of this free offer.