Warmest Regards, Josh Nelson President PlumberSEO Toll Free:

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2 Foreword Hi. This is Josh Nelson. Thank you very much for your request. I'm grateful for the opportunity to provide you with information about Search Engine Optimization (SO) and helping you choose a SEO company that can get your plumbing or HVAC business the traffic and leads it deserves. I've been deeply involved with SEO for over 10 years and in that time I've learned Search Engine Optimization is the subject of much confusion. In fact, people have so many misconceptions about SEO that I decided to offer this consumer education message. That way, when you're selecting an SEO expert to work with your plumbing business can make an informed, intelligent deception. Over the last few years, having a strong presence has become essential for plumbing & HVAC businesses hoping to gain and maintain new customers. In order to help consumers find exactly what they are looking for, search engines such as Google continuously refine and alter their algorithms. Given this ever- changing landscape, you can no longer simply through up a website and expect to show up on the first page of search results. A need to improve visibility prompted the growth of the Search Engine Optimization market. Good SEO companies help clients gain better rankings in search engines and thus increase those companies' sales and revenue. if you want your plumbing business to be successful online, at some point it will become necessary to utilize SEO for your website. In just a moment, I'll share with you specific ideas and questions that you should consider prior to hiring a company to work with. In addition, I'll give you four recommendations and seven questions you should ask an SEO expert before inviting them to be an integral part of your plumbing business.

3 Please call the PlumberSEO Team if you have any questions about SEO - our number is We are fully committed to educating Plumbing & HVAC Companies the benefits and rewards of ethical, effective and consistent Search Engine Optimization. We're happy to help you in any way we can, especially if that means getting you onto the top of page one search results. Warmest Regards, Josh Nelson President PlumberSEO Toll Free: josh@plumberseo.net

4 Choosing the right SEO firm to help market your plumbing business is more than a matter of price. It s important to choose an SEO firm that is qualified in all aspects of search engine optimization, as well as have knowledge of your industry. Knowledge of the plumbing industry is often over looked. In fact, many SEO companies that basically work for anyone will often tell you that it s not important, SEO is SEO. That could not be further from the truth, there are so many things in the plumbing industry that differ from any other localized business, so an SEO company with good industry knowledge is a must. At the same time, you ll want to work with an SEO firm that sets reasonable expectations. Search engine optimization is not a quick fix. It can take several months for optimized content to earn top positioning on search engines. If you are being told differently or are talking with someone who can guarantee top placement, then you must question the vendor about their methods; they could be doing something that actually could get your site penalized or banned. The general rule of thumb in the SEO industry is if the company can guarantee it, then run the other way. As a plumbing contractor, you of course can guarantee your work, because you can go back and fix it. With search engine marketing, you cannot guarantee what you cannot control. In this case, Google has the ability to make algorythm changes as they see fit. As a reputable SEO firm, we have certain guidelines that we follow from other industry leaders and continued education. SEO firms that guarantee placement are selling you a lie, you just cannot guarantee what you can t control. Search engine optimization is a long- term commitment to Internet marketing. Although your SEO firm will likely complete much of the work in a relatively short amount of time, there is continuing effort that must occur for your site to earn and maintain higher placement.

5 Questions you might want to ask the SEO firm you are thinking of hiring Q. How familiar are you with the plumbing industry? A. It s important to use an SEO company that works in the Plumbing Industry. This is pretty important because they will know the right keywords that rank along with an understanding of the type of content to produce. SEO companies that don t specialize in a niche market will tell you SEO is SEO no matter what industry, but that s just not the case. Q. How will the SEO firm determine which keywords will be the target of your optimization efforts? A. Research is an important element to SEO success. A big advantage is of course an SEO company that works in the Plumbing industry, but also a company that takes the time do the proper keyword research. Q. Will the optimization program include an analysis of your site s design, navigation, coding, content, and incoming links? A. There is an old saying, garbage in garbage out. A good SEO firm will be able to provide you with recommendations on improving other areas of your site that either affect search engine placement or the site visitor s experience. If they don t, and just pile pages onto a non- converting site, it could be a recipe for disaster. Q. Will they also analyze your competitors sites to determine what sites in your industry are performing well and why? A. This may seem like an obvious thing right but try and figure out why the guy in the top position is there. All of those guys that call you everyday telling you they can get you on page 1 for $ don t do any competitor research. Their whole business plan is to keep the customers coming in the front door faster than they go out the back door. Things to ask for before signing up with an SEO firm

6 1. Ask prospective SEO firms to scope out how they would optimize your site. What on- page and off- page tactics will they be using? This will give you the best way to make an apples- to- apples comparison on pricing from competing SEO firms. You will find pricing all over the place just be sure you know exactly what you are getting. 2. Ask for references in your industry. Let me emphasize the importance of your industry here. If they show you how well they are ranking for a company that sells left- handed monkey wrenches in Jasper, Colorado, well... that would be a lot easier than say New York Plumber. A Good SEO company can show you results and even be able to have you talk to their customers about their success. 3. Ask how long they have been in business and if they are indeed a full- time business. The SEO industry is fly- by- night and anyone who owns a computer and an SEO for Dummies book will claim to be the next guru. 4. Ask how they prove your success. A good SEO company will provide you with weekly or monthly reports tracking everything from where you rank on Google to how many visitors came to your website and what keywords brought them there. 5. This is not a question you would ask them, but something you can check yourself. Where do they rank on Google for their keywords? Some don t rank at all and when questioned will tell you, I don t have time to work on my own site, I m working on my client s site. Hmmm, not a good answer. If that is the case, then A.) They may have only been around for a short period of time, B.) Are a one man shop with no resources to help you, and C.) If they can t rank themselves, then they can t rank you.

7 Common mistakes that people make when trying to choose the right SEO firm 1. Going with the SEO vendor that promises a # 1 position or first- page placement. 2. Participating in offers promising to submit your site to the search engines. 3. Selecting an SEO firm that offers you a quick fix - - just adding meta tags, with no adjustments to content or external inbound links. 4. Developing your site in frames, which oftentimes creates problems for search engines trying to index your site. 5. Developing your site entirely in Flash. Flash on a site exists as an image. Search engines can t read text off an image. 6. Using hidden links or text to try to boost your keyword density or link relevancy (search engines call this spam). 7. Engaging in questionable linking schemes that generate reciprocal links with sites that have no relation to your business or industry. 8. Buying paid links from sites you know nothing about. There are specific directory sites that provide value from a search engine optimization standpoint. Stick with those. 9. Setting unrealistic expectations. Search engine optimization doesn t deliver results on a deadline.

8 4 Quick Start SEO Recommendations If you are thing about having Search Engine Optimization done to your site, I offer these 4 recommendations: Recommendation #1 Make a commitment to yourself to get your site optimized so that you'll be easier to find in the search engines. The longer you wait, the more business you're losing every day. These aren't just numbers; there are people that won't be able to benefit from your plumbing services because they can't find you. Recommendation #2 List your objectives. Do you want your site to be electronic business card, something that just sits there not attracting any attention? Or do you want your site to be a fully function online representation of the professionalism and service you can offer to each and every on for your customers? While you sleep, a high quality SEO company such as PlumbeSEO can bring to your site a steady stream of new customers in need of plumbing assistance. Don't you want to work with an honest, reputable company? Or are you willing to risk working with a company that simply offers you the lowest pricing, knowing all the while that that company might not be in business tomorrow? Recommendation #3 Ask questions. The best way to learn about a company is to ask specific questions like the ones listed in the section above. Recommendation #4 Once you're satisfied that you're working with an honest, competent professional, invite them to perform a business audit and request that they provide a proposal in writing. A written proposal gives you assurance that you know exactly what your investment will be - no surprises.

9 Conclusion By following the information in this report, you'll gain all the knowledge you need to make an informed, intelligent decision on which SEO company is right for you. If you want a carless, cheap SEO service, then there are many companies on the internet who would be willing to help you. But if you want your website to be fully optimized both on- page and off- page - brining you more traffic, increasing conversions, and an expensive customer base then I invite you to call PlumberSEO. I'll be happy to answer your questions and even provide you a rough cost estimate over the phone without any kind of obligation on your part. to reach us, simply call Or if you prefer, just us your name and telephone and we'll be glad to call you at a time that's most convenient for you. Thanks very much for taking the time to read this. I hope you found this information helpful. I know trudging into the world of Search Engine Optimization can be a lot to handle, but if you have any questions or comments, or you'd like to schedule a free quote, please call us at or us at: josh@plumberseo.net We would be pleased to assist you in any way we can. I look forward to speaking with you soon. Thanks again! Josh Nelson PlumberSEO P.S. There's one more thing A Special Limited Time Offer Now, and for a limited time only, we'd like to offer you a free "Plumbing or HVAC Website Optimization" Audit for your website ($250 value). Sign up below for this limited Time Offer!

10 Are You Read to Gain more New Clients Via The Internet? If your answer is "YES!", then take advantage of our FREE ($250 value) 30- minute phone "Plumbing or HVAC Business Website Optimization" Audit. Our 30- Minute "Plumbing or HVAC Business Website Optimization" Audit can be the first step toward getting he results that you and your website deserve! Your custom tailored Optimization Audit will: Quantify your current placement on the search engines for your most important keywords "Your City + Plumber", "Your City + Plumbing", "Your City + AC Repair & Others". Identify key issues that could be harming your website without you even knowing it. Determine whether SEO is the appropriate route for you to take. Uncover hidden revenue that you're leaving on the table. Offer recommendations that you can put to use immediately. This is your chance to have one of our SEO expert s assist you personally as you commit to your success online. Call us at or click here to fill out our online form to schedule your appointment.