Hector Del Castillo, PMP, CPM, CPMM linkd.in/hectordelcastillo PMIWDC Career Day Falls Church, VA October 2011
What We Will Discuss What can you do to minimize the time it takes you to identify a new job opportunity? Why is social media a great way to grow and nurture your professional network? What is the best method to organize your job search using social media? Which social media applications are best to boost your job search?
How do you organize your job search? A. Keep records in my computer. B. Use job board tools. C. Use online tool. D. Use spreadsheet to keep records. E. Don t keep records.
1. Organize Your Search
Use Leading Social Media Tools
Use Leading Tools Strategically Organize your professional contacts Track status of opportunities Follow companies Track hiring managers Implement marketing campaigns Obtain status reports
2. Expand Your Network
Join Professional Groups
Join Industry Chats
3. Stand Out From The Crowd
Brand Yourself
Identify Key Differentiators Diplomas Certifications Certificates Conferences Books Webcasts Blogs Presentations Articles ebooks
Create Your Sales Pitch
Communicate Your Expertise
4. Market Early, Market Often
Get The Word Out
Create a Buzz
Create Traffic To Your Profile
Hyperlink Marketing Collateral Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based companies linkd.in/hectordelcastillo hmdelcastillo@aipmm.com Summary Innovative thought leader with over 10 years experience transforming products to profit for technology-based companies. He has directed the product and marketing strategy for over 27 products and solutions, resulting in over $25M of achieved global sales revenue. He provides services as a consultant, contractor, coach, or trainer to organizations that need to create and effectively market value-added products that customers demand.
Think Like a Publisher
5. Deliver Value, Success Will Follow
Cultivate Communities
Coach and Mentor Others
Find Opportunities To Lead
Share Your Knowledge
6. Invest in Your Future
Find Coaches and Mentors
Execute Your Growth Plan
Sample Professional Growth Plan Steps Specific Education, Training or Growth Activity Planned Date 1 Bachelor s degree 1995 2 Master s degree 1998 3 Obtain project lead position 2001 4 PMI PMP Certification 2005 5 Product Management Training 2007 6 Product Marketing Training 2007 7 Obtain product management role 2008 8 AIPMM CPM/CPMM Certifications 2011 9 PMI Program Management Certification 2011 10 CISSP Certification 2011 11 Executive MBA Program 2012
Develop Marketable Skills
Get Certified
7. Expand Your Knowledge
Always Be Learning
Find Training Opportunities
Sharpen Soft Skills
Key Takeaways 1 2 3 4 5 6 7 Organize your search Expand your network Stand out from the crowd Market early, market often Deliver value, success will follow Invest in your future Expand your skills and knowledge
Join My Professional Network! Hector Del Castillo, PMP, CPM, CPMM linkd.in/hectordelcastillo hmdelcastillo@aipmm.com
Hector Del Castillo, CPM, CPMM AIPMM www.linkedin.com/in/hectordelcastillo May 21, 2011
provides education, training and internationally recognized certifications for product managers, marketing managers, brand managers and other product professionals.
validates the expertise of product professionalsregarding product management and marketing best practices.
Join AIPMM! Network with experts and thought leaders in your profession Learn best practices and methodologies. Expand your knowledge and soft skills. Opportunities to lead activities. Get certified; validate your expertise! Execute your professional career plan.
AIPMM Certifications 3 internationally recognized certifications for Product Managers, Product Marketing Managers and other product professionals to validate your expertise: Certified Product Manager (CPM) Certified Product Manager (CPMM) Agile Certified Product Manager (ACPM)
Why Get Certified Bestows internationally recognized credential Enhances opportunities for career advancement Improves your earning potential Validates your expertise regarding best practices Grants mark of distinction that sets you apart Connects you with experts and thought leaders Demonstrates commitment to your profession
Why Certify Your Staff Increases your company s value by enhancing your products value proposition Enhances your staff s effectiveness to align work within your company Validates your staff s competence regarding best practices and methodologies Connects your staff with experts and thought leaders across industries Grants mark of distinction that sets your staff apart
Upcoming Training Opportunities AIPMM Training Series 100 Product Management Certification Review Workshop & Exam Date: Thursday & Friday, Dec 1 st & 2 nd, 2011 Time: 8:30 AM 5:00 PM EDT Place: Austin, TX Price: $1,695 Training & Exam / $395 Exam Only Two-day program provides an intense learning experience for seasoned product professionals. This is highly recommended for those taking the Certification Exam. Educational Workshop, Day 1 8:30am to 5:00pm Educational Workshop, Day 2 8:30am to 12:00pm Certification Exam*, Day 2 1:00pm to 5:00pm * Must be an AIPMM member to apply
Useful Links Association of International Product Marketing & Management Website: http://www.aipmm.com Articles: http://www.aipmm.com/html/newsletter/article.php Blogs: http://aipmm.com/anthropology/ Webinars: http://aipmm.com/aipmm_webinars/ Certification: http://aipmm.com/html/certification/ Product Management Framework Brochure: http://www.aipmm.com/brochures/aipmm_pmf.pdf
Join My Professional Network! Hector Del Castillo, PMP, CPM, CPMM linkd.in/hectordelcastillo hmdelcastillo@aipmm.com