General Product Description and Purpose WadeFX SEO Services Proposal WadeFX is a partner centric, white label SEO provider whose core competency is servicing the SMB market place (local and hyper local business-$1,500-$5000 monthly spends). Our business model is to enable SMB aggregators to provide a full service, best practices, and turnkey SEO solution to their client base. Our product offering can include some or all of the following based on partner needs: Marketing tools/support and collaboration On-site sales training Continuing sales training and support Account management (AM) training Continuing AM training and support SEO fulfillment Our proprietary technology platform gives us a competitive advantage because it enables us to provide customized, full service SEO solutions based on the following tenants. Scalability Best practices SEO o In house fulfillment and original, unique content o No outsourcing or off shoring o White hat practices exceeding industry standards 100% partner and end user transparency/reporting o One-click, real time access to the following information for every account Analytics Rankings Keyword rankings Maps rankings Actions Enhanced client experience Affordability o More work, better work for less We show every piece of fulfillment we do for every campaign with live links to view all link building activities.
See Exhibit E pages 15-16 for screen shots of the online reporting dashboard 2 PRODUCT DETAILS We provide full service SEO fulfillment including on page and off page services. Our off page content and external link building includes, but is not limited to, the following: Keyword and competitive link building Blogs Articles Social bookmarking Directory submissions Business citations and maps optimization Guest blog posts Onsite optimizations Onsite blogging/inbound marketing Unnatural link removal Please see Exhibit A on pages 8-10 for a comprehensive list of our complete on and off-page SEO fulfillment PRODUCT LIFE Within our strategic partner channel, the partner determines the lengths of the contracts they feel are best suited for their client base. We have determined, though, that having multiple contract options increases sales. We recommend having 3, 6 and 12 month options and using set up fees to leverage a longer contract length while having a commission structure incentivizing longer contracts. In addition, we can provide account management training, which will allow you to maximize renewals and retention. Training will be covered in detail in a coming section. PRODUCT/PACKAGES VARIATION WadeFX defines full service product or package variation not so much by the deliverables within each but by the time spent fulfilling on each. For instance, Package A for $200 monthly might have deliverables A-M divided out over 5 hours of fulfillment. Package B for $320 monthly might have deliverables A-P divided out over 8 hours of fulfillment. As such we will work with you to design 3-4 custom packages that are most relevant to your client base and sales approach. The price points and deliverables can be fully tailored to suit your sales and customer styles. 2
Please see Exhibit B on page 11-12 for an overview of our baseline SEO Packages 3 As WadeFX s core offering is designed to serve local businesses, which make up the majority of your client base, we have a great deal of flexibility in designing custom packages to accommodate their specific needs. In addition, we can provide pricing tools to aid sales for more competitive campaigns or regional and national customers. This pricing tool can be calibrated to produce recommendations based on market, category and or keywords. This pricing tool can also be used effectively to determine campaigns for local customers as well, depending on how you intend to sell. We developed our pricing tool based on the needs of an outof-us market yellow page company; therefore it is designed specifically for your business base. WadeFX also offers A La Carte portions of our fulfillment. For example, for hyper local we can do Maps Optimization packages as a stand-alone piece. We can also set up an A La Carte content menu to provide content for your client s websites. A La Carte Maps would be a fulfillment package of 3-5 hours a month while the content menu would be a price per piece offering based on hours or word count. PRODUCT CAPABILITIES WadeFX prides itself on being a very nimble organization with the ability to flex and change at speed with the evolving needs of our partners and to keep pace with the general landscape. Even once engaged with a partner we can quickly adapt and customize all aspects of our offering including: Sales approach Pricing tool/proposals Packages Integration Fulfillment parameters/seo roadmap Please see Exhibit D on pages 15-18 for a sample of case studies. From a core SEO philosophy we value unique content and link building. Blogs and articles are a major component of what we do. All of our content is unique and high quality. Much of our content is done in house. What is not done in house is provided by our crowd source, Writers Domain. Writers Domain is made up of independent writing contractors in the US. Before writers are accepted, they must submit several samples to ensure their writing abilities. Every piece submitted is 3
reviewed and QA d in house prior to publication. Each submission is graded on a 1-5 star basis. They are compensated based on the quality of the piece. 1 and 2 star pieces are rejected and not paid for. We can scale quality, unique articles and blogs to whatever degree you need. All our SEO and link building practices are white hat and conform to Google best practices standards. With specific regard to external link building we do the following: Blogs and Articles All content is unique and checked for quality and relevance and submitted throughout a network of relevant blog sites. Commenting and link posting (link building) - Our system crawls search engine results pages looking for relevant locations, which accept user-generated content. We post relevant comments and links on these sites in order to build authority and presence. In addition, our system identifies websites with high rankings and determines where they are building links, so we can benefit from these relevant sites. Website Directory Submissions Submissions to the top business directories with your keyword supported and categories defined. Keyword Link Building Build links directly related to relevant vertical keywords. This provides credibility and trust for your business in your market. Social Bookmarking We post links and client websites with relevant descriptions on social sites. SE s regularly crawl these pages looking for fresh content. Directory Submissions We submit to over 2000 regulated/authenticated (no bots allowed) directory sites, to create links pointing to the website to generate volume. Business Profiles Citations We submit business profiles to over 30 profile sites to create citations, which build congruency across the web that SE s see as authoritative. Guest Blog Posts We research a topic related to the client s offering and create unique/valuable content. Blog owners are contacted and approve of our guest post on their blog. Onsite Blogging/Inbound Marketing We write blog posts that are posted on the client s corporate blog. Unnatural Link Removal We work within a client s Google Webmaster Tools to evaluate bad links and then request removal of those links. If removal does not happen then we utilize the disavow tool. This also includes work on manual penalties and re-inclusion requests. 4 4
Associated products offered: 5 Templated websites Custom websites Mobile websites Presence programs BRANDING We can white label our entire product offering including: lead gen tools, sales, sales and marketing collateral, account management, online reporting dashboard, monthly PDF reports. FINANCIAL Program set up fees There are no program set up fees attached to this program. Platform maintenance fees There are no platform maintenance fees. Program maintenance fees Should at any time during the term of partnership you choose to utilize direct to client, white labeled account management support, the wholesale rate for fulfillment would increase to $24 per hour for the client channel we are providing AM services for. Program minimums There are no program minimums. Per unit fees There are no per unit fees for SEO fulfillment. There are the following fees: Wholesale billable hours All fees remain constant year 2 and beyond Change Fees There are no change fees Data/API Reporting Fees All integration and reporting is included in the wholesale fulfillment fee In addition to the above financial components: We confirm the ability create and launch off-page only SEO programs We confirm the ability to create local programs with varying contract lengths We confirm the ability to provide detailed monthly billing information by manual report or through the API 5
6 PRODUCTION, REPORTING AND DATA Overview: WadeFX s Launch Pad is our technology platform that provides easy access to all data and reporting. The Launch Pad is a UI (user interface) built on top of an API layer. Access for reporting, data retrieval and data entry is available through the API or via the UI. Online order forms: We can provide online order forms with the specific data fields you require through the API or UI. See Exhibit D on pages 15-18 to view a screen shot of the online order entry form We can store and retrieve all data and supporting files from the order forms in the Launch Pad. On Exhibit D on pages 15-18 please find the following: Screen shots of the online reporting dashboard which includes: Analytics, website analysis, actions, and keyword rankings tabs. This dashboard can be white labeled and somewhat customized. Each client can have one click log in access if the partner wishes. See Exhibit E on page 99 to find the following: Sample PDF reports: If the partner does not wish to grant dashboard access, we can provide monthly PDF reports containing the information that would be found on the dashboard. These reports are white labeled and can be sent to the partner or directly to the client. Reporting Requirements TO ADVERTISERS We can comply and provide general reporting requirements for both scenarios outlined with in this proposal. TO YOU Daily data upload Although we can do this and post to your dashboard, most of the information you are requesting is exposed through the API and can be pulled at your convenience. Online Dashboard The dashboard parameters that you are requesting are available on the Launch Pad. 6
See the screen shots on Exhibit D on pages 15-18 7 Production Process and Requirements ONLINE ORDER FORM We provide this through the UI and it is password protected. The following fields are as such: Account name: yes Phone: yes Product purchased: yes Name of order: yes Date of order: yes Keywords selected: yes Market Area: yes Start date: yes Sales rep: yes Primary website URL: yes Login credentials to primary website: yes Special instructions field: yes PRODUCTION PROCESS We can comply and work within your specified production process Weekly reporting provided to designated production mangers: we can create this report and send it weekly or this information is all accessible in the Launch Pad through the API or the UI. QUALITY MONITORING We are 100% transparent. All client account information including rankings, analytics and a full reporting of the actions and body or work including links to view all link-building activities in provide for every campaign in the dashboard. 7
WadeFX Off-Page SEO Services Exhibits A-G 8 Exhibit A Comprehensive SEO Fulfillment OFF-SITE SEO The majority of our Off-Site SEO work consists of the following Link Building strategies: Blog posts we have access to hundreds of blogs in our partner network Articles Larger, more formal, and more detailed articles than blog posts Blog comments Using back links and keywords to find relevant blog posts to comment on Bookmarks save a link with a title and description on social bookmark sharing websites Website directory submissions Submissions to the top business directories with your keyword supported and categories defined Keyword link building Build links directly related to relevant vertical keywords. This provides credibility and trust for your business in your market Competitive link building Targeted link building from competitor's backlinks for keywords you are trying to rank for Local Business Profiles o Google Places Profile Setup/Optimization o Submission/creation of other business profiles on other sites ON-SITE SEO For most of our clients we typically concentrate on optimizing the title tag, description tag and content. If for whatever reason those things are not improving the rankings like they should, then we start to do the edits listed below. 1. Keyword Use 'Title': Anywhere, very high importance 2. Keyword Use 'Title': First Word(s), high importance 3. Keyword Use in 'Head': Keyword Use in the Meta Description Tag, very minimal importance 4. Keyword Use in 'Head': Keyword Use in the Meta Keywords Tag, zero value 5. Keyword Use in the URL: Root Domain Name 6. Keyword Use in the URL: Folder & file name, low importance 7. Keyword Use in the URL: Sub-domain Name, low importance 8. Keyword Use in the URL: Query Parameters, very minimal importance 9. Keyword Use Anywhere Headline Tags i.e. H1, H2, Etc: H1 keyword use 10. Keyword Use Anywhere Headline Tags i.e. H1, H2, Etc: H2 to H6 keyword use anywhere, low importance 11. Keyword Use Anywhere Headline Tags i.e. H1, H2, Etc: H2 to H6 keyword Use as the First Word(s), low importance 8
12. Anchor Text Keyword Usage on Page: Internal Links, moderate importance 13. Anchor Text Keyword Usage on Page: External Links, moderate importance 14. Keyword Usage in Page s Body Tag (Visual Text Areas): First 50-100 Words, moderate importance 15. Keyword Usage in Page s Body Tag (Visual Text Areas): Keyword Use / Number of Repetitions, minimal importance 16. Keyword Usage in Page s Body Tag (Visual Text Areas): Keyword Density Formula (# of Keyword Uses Total # of Terms on the Page), minimal importance 17. Keyword Usage in Page s Body Tag (Visual Text Areas): Keyword Use in 'b' or 'strong' Tags, minimal importance 18. Keyword Usage in Page s Body Tag (Visual Text Areas): Keyword Use in List Items 'li', very minimal importance 19. Keyword Usage in Page s Body Tag (Visual Text Areas): Keyword Use in 'i' or 'em' Tags, very minimal importance 20. Keyword Use in Image Related Elements: Keyword Use in Image Alt Text, minimal importance 21. Keyword Use in Image Related Elements: Keyword Use in Image Names(e.g. keyword.jpg), minimal importance 22. Search Engines' Index: Page is indexed by the search engine(s) in which ranking data for reporting is taken from, very high negative impact 23. Search Engines' Index: Page is not excluded from being shown in a search engines index, very high negative impact 24. Cloaking: Malicious/Manipulative Intent, very high importance 25. Cloaking: By IP address, moderate importance 26. Cloaking: By User Agent, moderate importance 27. Cloaking: JavaScript/Rich Media Support Detection, low importance 28. Cloaking: Cookie Detection, low importance 29. Cloaking: Positive User Experience Intent, minimal importance 30. Link Acquisition, (Purchasing): Known Link Brokers/Sellers, high importance 31. Link Acquisition, (Purchasing): Manipulative Bait-and-Switch Campaigns (301 ing microsites, etc.), low importance 32. Link Acquisition, (Purchasing): Manipulative Widget/Badge Campaigns, low importance 33. Link Acquisition, (Purchasing): Low Quality Paid Directories, low importance 34. Link Acquisition, (Purchasing): Manipulative Viral Campaigns, minimal importance 35. Link Acquisition, (Purchasing): Buying Old Domains & Redirecting, minimal importance 36. Link Acquisition, (Purchasing): Buying Old Domains and Adding Links, very minimal importance 37. Internet or Web Spam Sites/Pages: Linking out from the page, moderate importance 38. Internet or Web Spam Sites/Pages: Linking out from The domain, moderate importance 39. Internet or Web Spam Sites/Pages: Links from Web Spam Sites/Pages to the client page, low importance 9 9
40. Internet or Web Spam Sites/Pages: Links from Web Spam Sites/Pages to the client domain, minimal importance 41. Frequent Site Inaccessibility: Server Downtime, moderate importance 42. Frequent Site Inaccessibility: Page Speed, low importance 43. Hiding Text: same/similar colored text/background, moderate importance 44. Hiding Text: html comments, very minimal importance 45. Hiding Text: CSS by Offsetting the Pixel display outside the visible page area, low importance 46. Hiding Text: CSS display:none; Styling, low importance 47. External Links: Same Anchor Text to the domain root (home page), moderate importance 48. External Links: Same Anchor Text to the Page, moderate importance 49. External Links: Sites Hosted on the Same IP Address C-Block, low importance 50. External Links: Sites Owned by the Same Registrant, low importance 51. External Links: Use of Poison Keywords in Anchor Text of External Links, minimal importance 52. External Links: Forum Link Building (Signatures, Link Drops, etc.), very minimal importance 53. Internal Links: Over-Optimization of Anchor Text, minimal importance 54. Internal Links: Keyword-Rich Anchor Text in Footers, minimal importance 55. Internal Links: Overuse of Nofollow on Internal Links for PageRank Sculpting, very minimal importance 56. URLs: Excessive Number of Dynamic Parameters in the URL, low importance 57. URLs: Excessively Long URL, minimal importance 58. Keyword & Word Stuffing: In the On-Page Text, low importance 59. Keyword & Word Stuffing: In the Tag, low importance 60. Keyword & Word Stuffing: In the URL, low importance 61. Keyword & Word Stuffing: In the Meta Description Tag, minimal importance 62. Keyword & Word Stuffing: Excessively Long Title Tag, very minimal importance 63. Keyword & Word Stuffing: In the Meta Keywords Tag, very minimal importance 64. Send Work to AM 65. Add Custom task to client's account in LaunchPad 66. Note OnSite Edit work for this Page in LaunchPad Account Notes 67. Follow Up (10 days later): Cache the page again with AWR & Check page changes for Proper or Good enough implementation 68. Follow Up (10 days later): Check rankings relative to this page, did they go up or down? 69. Follow Up (10 days later): Inform AM of rankings and new changes that may be needed based on results, or remind AM to remind Client to implement 70. Follow Up (10 days later): Note your findings & actions in Launchpad account notes 10 10
Exhibit A SEO Package 11 11
12 Exhibit B Sample of Case Studies WadeFX has helped several clients increase their rankings and visibility online. Some of the businesses we ve helped include e-commerce, local businesses, new/established online businesses, and more. Take a look at these case studies and see what we re doing for our clients with businesses like yours. E-COMMERCE Client- Forkliftcertify.com Results- 133 keywords in the top 20 results 1052% Traffic increase over 6 months 86% of targeted keywords in top 10 positions My SEO campaign has improved my business 100%... My company is turning the corner and starting to make a profit. I can reach out to (my account manager) if I have any questions regarding my cam- paign, she's always there to help. -Donna Fauscett Client- Cardboardboxes4u.com Results- 90% of targeted keywords in the top 10 46 Average rank increase per targeted keyword 76% Organic traffic increase since campaign start date 747 keywords ranking in the top 50 WadeFX has been a won- derful company to work with... Profits are up and we are in process of increasing staff and infrastructure to field increased traffic and sales to our website. - John Harris LOCAL BUSINESS Client- Field Stone Homes Results- 6% decrease in bounce rate 9 New keywords with first page ranking 220% Average traffic increase on broad Utah homebuilder related keywords. (Campaign month 1 vs. month 6) WadeFX has increased our visibility online by a hundred fold! Our rankings are higher, our traffic is impressive and our leads have increased! The cost per lead is outstanding! Having WadeFX's 12
knowledge, resources, and systems are proven to return your investment right away! Fieldstone Homes is thoroughly impressed by the traffic we have seen since the implementation of SEO with WadeFX! -Matt W. 13 NEW ONLINE BUSINESS Client- Ignite Spot Results- 164% increase of organic traffic Q1 vs. Q4 35 average rank increase per targeted keyword 137 keywords ranking in top 50 40 Keywords ranking on first page (WadeFX s service) has allowed us to increase our billing 300%. We have been able to expand our staff, open 4 more locations around the country, and more importantly, provide a higher quality service to our clients I would highly recommend WadeFX if you are ready to grow your business -Eddy Hood Ceo, Ignite Spot ESTABLISHED ONLINE BUSINESS Client- icreatables.com Results- 220% traffic increase since panda refresh 483 keywords in the top 50 49 keywords in the top 10 15.6% average visit duration increase 7% decrease in bounce rate I contacted WadeFX and requested their services immediately after the Google search engine released the Panda and Penguin updates... The result of WadeFX s work has been increased traffic to my website, improved onsite content, and higher ranking on the major search engines. I would highly recommend the services of WadeFX. - CEO, Icreatables.com 13
Exhibit C WadeFX Launch Pad Technology Screen Shots 14 REPORTING DASHBOARD KEYWORD RANKING 14
15 ACTION REPORTING (Tasks that we complete for client) 15
16 WEBSITE ANALYSIS PAGE ONLINE ORDER ENTRY FORM 16
17 LEAD STATUS PAGE 17
18 Exhibit D PDF Reports 18