2015 PORTRAIT OF THE GAUSELMANN GROUP Lübbecke factory with sales department 1 2 3 4 5 6 7 8 Logistics Development Merkur Service Production Warehouse Dispenser production National Sales International Sales
KEY FIGURES OF THE GAUSELMANN GROUP 3 in EUR 2013 2014* Volume of business 1.847 bn 1.938 bn Sales (completely consolidated) 1.191 bn 1.283 bn Equity and silent partner contributions 573 m 608 m Capital expenditures 214 m 179 m Workplaces at year-end 8,161 8,462 (full-time equivalents) 6,706 6,870 of which, in Germany 5,645 5,793 of which, international 2,516 2,669 of which, temporary employment 271 363 of which, apprentices and trainees 192 218 * Preliminary volume of business 2014
SELF-CONCEPTION We are an internationally active family-owned company, committed to providing entertainment and gaming fun with small stakes and prizes, true to our logo more than just a game. Our core competencies content, technology and operating enable us to offer the best games anywhere and at any time, based on the corresponding legal conditions. CONTENT Input from Market Integration in Technology OPERATING TECHNOLOGIE Market Application We stand for responsible gaming the latest insights into prevention and consumer protection continually flow into our product range. Our employees play a major role with our products in ensuring that our entire range sets the right standards. This portrait is here to show you what it means to be the games makers!
WE ARE THE GAMES MAKERS! 5 As the games makers, we provide gaming fun and that in a very successful way. Our task and passion is to offer adults with our games the best possible form of leisure-time entertainment with small stakes and prizes and at the same time to provide exactly the technological offer that is demanded in this global and internetbased world of ours. Naturally always under compliance of the legal working conditions that have been very tightly regulated since 60 years in the German industrial code. Every new model as well as every alteration here is checked and approved by the Physikalisch-Technische Bundesanstalt. We strongly uphold all product requirements both nationally and internationally with a high sense of responsibility for our playing customers.
THE GAUSELMANN GROUP A successful family business from Eastern Westphalia The Gauselmann Group has developed after 58 years from a one-man-business at the beginning to an international company that employs about 8,500 staff and generated a volume of business of over 1.9 billion euros in the 2014 business year. The trademark of the group of companies is the laughing Merkur sun, Germany s most popular amusement and gaming symbol that is also increasingly becoming a synonym for modern made in Germany leisure entertainment beyond the German borders. The company founder Paul Gauselmann laid the business foundation stone in 1957 when he began to operate juke boxes in his spare time. The move to complete entrepreneurial self-employment followed in 1964 at this time Paul Gauselmann already employed over 15 staff. Paul Gauselmann
7 The invention of the modern arcade from 1974 in the form of MERKUR-SPIELOTHEK was one of the most important milestones in the company history. The first own branch was opened in Delmenhorst in Lower Saxony. It greatly stood out against conventional machine halls due to its special design concept spacious rooms, modern machines that always offered the best games and a pleasant atmosphere similar to the level of a 3 to 4 star hotel. Today, the Gauselmann Group operates approximately 500 modern entertainment centres in Europe, more than 230 of which are located in Germany. The first gaming machine developed and produced by Paul Gauselmann was called the Merkur B and was brought to market in 1977 after four years development time. The Merkur B offered exciting entertainment with its innovative games system and enthused players. Ever since this first gaming machine, more than two million Armin Gauselmann
THE GAUSELMANN GROUP entertainment gaming machines with and without stakes and prizes have been produced and sold and/or rented. The machines only offered one type of game in the early stages. Today the multi-gamers provide up to 200 ultramodern games making use of touchscreen technology. MILESTONES 1957-1977 1957 1964 1974 1977 Avocational juke box operation Entrepreneurial self-employment First MERKUR- SPIELOTHEK in Delmenhorst Market introduction of Merkur B In the years to follow, the Gauselmann Group advanced to become the clear market leader in Germany. The group of companies has established itself also in international markets ever since the beginning of the 1990s and has been catching attention with games and technologies that are made in Germany. The decision to exploit new business fields was taken at the turn of the millennium. Thus, the Gauselmann Group entered into the liberalised sports betting market in 2006. The greatest acquisition in company history was made in 2012 by the group of companies upon purchasing the British arcade chain Praesepe that employs approximately 1,500 staff and operates about 170 entertainment centres in Great Britain. MILESTONES 1993-2012 1993 1993 2006 2012 Thorough internationalization Paul Gauselmann receives the Federal Cross of Merit Entry into the Italian sports betting market Purchase of the British arcade chain Praesepe
9 The group of companies also made history in 2013: Alongside launching its first own licensed online casino in Schleswig-Holstein under www.merkur-spielcasino.de by its subsidiary Cashpoint, the casino approval for Saxony-Anhalt was a considerable milestone. Together with the Stadtcasino Baden AG, the Gauselmann Group launched its first Merkur Spielbank in Leuna-Günthersdorf in December 2014. MILESTONES 2013 and 2014 2013 www.merkurspielcasino.de goes online 2013 Casino licence for Saxony-Anhalt 2014 Opening of the first Merkur Spielbank in Leuna-Günthersdorf Company founder Paul Gauselmann not only has the interests of the Gauselmann Group with its entire staff at heart but also those of the complete German amusement and gaming machine industry as well. He has been active in a leading role since 1966 in various industry associations and keeps continual contact with politics and society. He has headed up the Verband der Deutschen Automatenindustrie (VDAI German Amusement and Vending Machine Industry Association) for over 34 years now. Alongside his commitment to the gaming machine industry, the company founder shows untiring service for cultural, social and sporting initiatives in his home region of Eastern Westphalia. He was honoured with the German Federal Cross of Merit for this in 1993. Ten years later, he received the higher-graded First Class of the German Federal Cross. In addition
to this, he was awarded with honorary citizenship in both Espelkamp and Lübbecke on his 70th birthday. For decades, Paul Gauselmanns four sons have been playing an active role in the success of the group of companies. Peter Gauselmann, eldest son and computer science graduate, was assigned in the 1980s in building up the computer department what is today BEIT Systemhaus. Business studies graduate Michael Gauselmann has already been active since 1982 in the company and has played a major role in the business internationalization since 1993. Armin Gauselmann, also a business studies graduate, became a member of the company board in 1997 and is responsible for the fields of human resource and real estate as well as the Deutsche Automatenmuseum (DAM), a private collection of historical coin-operated machines. Together The Gauselmann entrepreneurial family with his mother Karin Gauselmann, he is a member of the board of trustees of the Gauselmann Foundation. Karsten Gauselmann was responsible for the Gauselmann Group vehicle fleet for many years. Today he is active as hotelier yet continues to support the group of companies in his role as member of the Supervisory Board. The entrepreneurial family discusses fundamental strategic decisions in the Family Council. This is made up of Paul Gauselmann, his wife Karin and their sons.
SOCIAL INVOLVEMENT 11 Corporate commitment to the region Social commitment in and around the region of Lübbecke, where the group of companies is headquartered, is a matter true to heart for the entire Gauselmann family and for Paul Gauselmann in particular. Social & health affairs Culture SOCIAL INVOLVEMENT Local & professional sport Environment The entrepreneurial family promotes in particular local sport. Alongside the company sports association BSG Merkur Gauselmann e. V. with more than 1,000 members, the Gauselmann Group supports a large number of local sports clubs and initiatives. Many sporting projects have already been implemented, tournaments have taken place and sports equipment has been bought thanks to the financial support of the group of companies. Paul Gauselmann also supports the tennis club TV Espelkamp-Mittwald in a sporting way. He was German Champion in the Men's 65 age group in 2010.
SOCIAL INVOLVEMENT The Gauselmann Group supports numerous sports clubs for example, the handball top division team TUS N-Lübbecke. Local professional sport also receives continual support. Thus, the Gauselmann Group is the main sponsor of the handball top division team TuS N-Lübbecke as well as the men s first team of TV Espelkamp that has been playing in the second league for over ten years and the football district league team FC Preußen Espelkamp. Furthermore, the football club DSC Arminia Bielefeld and the annual tennis competition Gerry Weber Open in Halle/Westphalia are sponsored. In addition to this, individual professional sportsmen and women as well as clubs outside of the region of Lübbecke have been taken into consideration. Thus, the games makers support the two tennis professionals Tommy Haas and Sabine Ellerbrock (wheelchair tennis), the German Ice Hockey League and the football teams VfL Wolfsburg and Hertha BSC. The group of companies also supports projects and initiatives with great commitment that serve health prophylaxis and emergency care. The latest examples here are the financial support in purchasing a sonography machine for the Lübbecke hospital as well as an ultrasound unit at the Johannes Wesling Clinic Minden. Furthermore, the modernisation of the Rahden hospital
13 and the extension of the Stroke Unit at the Minden Clinic would not have been possible without the personal commitment of Paul Gauselmann. As long-standing chairman and board member of the Schlaganfall Neurologische Klinik Minden e. V. Förderverein (Charitable Trust for the Minden Stroke Neurological Clinic), stroke prophylaxis is a matter dear to the heart of the entrepreneur. He initializes together with local partners the annual Schlaganfall- Info-Tour (Stroke-Info-Tour) through the region of Lübbecke. This took place already for the 14th time in 2015. A new sonography machine for the Lübbecke hospital Business activities and ecological commitment go sideby-side at the Gauselmann Group. The group of companies has made use of regenerative energy for many years. Thus, a wind power turbine was installed in 1999 at the development and production location in Lübbecke. The photovoltaic system on the adp factory roof as well as on 14 CASINO MERKUR-SPIELOTHEK rooves underlines the pronounced environmental focus of the company. Furthermore, environmental protection has long since
SOCIAL INVOLVEMENT Protecting nature and the environment is an inherent part of the company philosophy that is proven, for example, by the new photovoltaic system that was installed on the roof of the adp factory in summer 2014. been a strong part of the operative daily routine within the Gauselmann Group. Organisational and technical processes within the company are continually optimised to save resources and reduce emissions. The significance of this subject is reflected in the certification of the development, production and sales departments at the adp Gauselmann GmbH according to the internationally valid environmental management norm DIN EN ISO 14001:2004. There are also many various examples for the cultural commitment of the Gauselmann Group. The tower of the Levern abbey church was renovated in 2012 with financial support from the company. The Gauselmann entrepreneurial family made a further important contribution to the preservation of the cultural heritage in the region in restoring the more than 500 year-old Schloss
15 Paul Gauselmann contributed 25,000 euros for the restoration of the historic steam engine 01 150 that was on show on the railway line between Bielefeld and Rahden on 31st August 2013. Benkhausen. The family purchased the cultural-historic gem in 2010. The extensive renovation work was almost entirely completed in autumn 2013. Schloss Benkhausen serves mainly as the Gauselmann Group training centre, yet also offers room for external events such as conferences, weddings and official events in the field of art and culture.
SOCIAL INVOLVEMENT The Deutsche Automatenmuseum Gauselmann Collection Michael Gauselmann laid the foundation stone in 1985 for the Deutsche Automatenmuseum Gauselmann Collection that today consists of approximately 1,800 historic exhibits from all around the world by purchasing coin-operated machines and researching their history. Armin Gauselmann has borne the responsibility for the museum since 1999 that brings the worldwide, multifaceted history of the coin-operated machines alive like no other. Armin Gauselmann (right) and the museum team.
17 The Deutsche Automaten museum Collection Gauselmann The industry museum has been on show in a building of the complex Schloss Benkhausen since autumn 2013. Visitors can see the approximately 200 rarities in its unique permanent exhibition and be enchanted by these silent witnesses of the entire industry and economic field that span over more than 100 years.
Foundations Company founder Paul Gauselmann set up the Gauselmann Foundation on his 65th birthday. The earnings from the capital that have now reached approximately five million euros are put to use for cultural and social projects in the whole Lübbecke region. A total of 86 institutions could be supported in 2014 with a total sum of more than 150,000 euros. In addition to this, the entrepreneurial family founded the Stiftung Kinderfamilien-Hilfe (Children-Family Support Foundation) in 2008. This foundation offers help to children who are temporarily suffering from financial difficulties. The Gauselmann Foundation annually supports a large number of social and cultural projects.
BUSINESS SEGMENTS 19 The Gauselmann Group business activities are currently divided into the following company segments: National and international development, production and sales of amusement and gaming machines and money management systems MERKUR DIVISION GAUSELMANN GROUP SPIELOTHEK DIVISION NEW MEDIA National and international operation of arcades Sports betting, online gaming, financial services Merkur Division Development, production and sales of amusement and gaming machines with and without stakes and prizes as well as money management systems in Germany and internationally are brought together in the Merkur Division:
BUSINESS SEGMENTS MERKUR DIVISION GERMAN MARKET INTERNATIONAL MARKETS adp Gauselmann Gauselmann Großhandel adp merkur service adp Gauselmann (Merkur Gaming) Global activities MEGA Spielgeräte MEGA Web Kaiser Spiele Dosniha Gaming Activities in Spain Schneider Automaten MFL Merkur Freizeit Leasing GeWeTe Blueprint Gaming Activities in Great Britain HESS Cash Systems Research & Development Made in Germany The Gauselmann Group products are predominantly manufactured in Lübbecke for both the national and global markets. Production ensues according to the internationally valid norm DIN EN ISO 9001:2008. In this way customers benefit around the whole world from the utmost made in Germany quality. The Gauselmann Group has a further production location in Mechernich the headquarters of the subsidiary GeWeTe Geldwechsel- und Sicherheitstechnik. Money changing machines and pay stations for local authorities are made there. As market leader in Germany, HESS develops hardware and software solutions for banks, public institutions, commercial enterprises and casinos.
21 To be optimally prepared for the future, the Gauselmann Group has an additional production site in the Russian city Welikij Nowgorod. The subsidiary Merkur Rus has been manufacturing gaming machines since June 2005 here naturally according to the internationally valid ISO 9001:2008 standards. The many years of experience in development and manufacturing have placed the Gauselmann Group as a reliable partner both nationally and internationally for AWP operating companies and casino operators. The group of companies convinces furthermore with its ability to quickly adapt to legal and social working conditions, to individual customer preferences as well as local market specialities and player customs in the corresponding sales markets. My Top Game offers access to the entire games library of the Gauselmann think tank.
BUSINESS SEGMENTS Spielothek Division The Spielothek Division brings together the global activities of the group of companies in the field of arcades. The Gauselmann Group is market leader in Germany with more than 230 exemplarily managed entertainment centres under the brand name CASINO MERKUR-SPIE- LOTHEK and offers its guests modern recreational fun in a special way. There are four factors in particular that explain why CASINO MERKUR-SPIELOTHEK is the most successful and most popular arcade chain in Germany: CASINO MERKUR-SPIELOTHEK First-rate atmosphere Innovative products with the best games Best service Qualified personnel Quality is given top priority at CASINO MERKUR-SPIE- LOTHEK that is reflected not only in the best possible games range but also in the certification of the CASINO MERKUR-SPIELOTHEK headquarters according to the internationally valid quality management norm DIN EN ISO 9001:2008 in January 2014. The certification has also been extended to the entertainment centres by the end of 2014. 2013: Service-Champion Bronze 2015: Top national employer
23 CASINO MERKUR-SPIELOTHEK was able to assert itself as well in 2013 in Germany s largest service ranking from the daily newspaper DIE WELT and was the only company in the gaming machine industry to receive the seal of Service Champion Bronze. CASINO MERKUR-SPIELOTHEK was the only arcade chain in the industry to be awarded Top Employer in 2015 and so belongs to the 800 honoured companies in Germany where the staff very much enjoy working. In the international arcade segment the Gauselmann Group operates under the brand name CASINO MERKUR International. The global business activities have been continually expanded upon since 1986. The Gauselmann Group also offers a first-rate atmosphere, new and innovative products, optimal customer service and qualified personnel beyond the German borders to be able to provide ultra-modern entertainment for the international players. Each offer is individually adapted to the needs of the corresponding markets. CASINO MERKUR International was internationally active in Italy, Bulgaria, Croatia, Romania, Spain, Czech Republic, Serbia, Great Britain, the Netherlands and Slovakia in 2014, operating approximately 220 modern entertainment centres under the laughing Merkur sun. It is not only in Germany where the Gauselmann Group offers first-rate entertainment.
Saved from dereliction: The restoration of the 500 yearold Schloss Benkhausen by the Gauselmann entrepreneurial family has given the town of Espelkamp one of its landmarks back. An ultra-modern training centre has been created after just three years of renovation time
with eleven conference rooms and beds for 50 people in 31 single or double rooms, offering space for seminars, training courses and events of all kinds. Furthermore, the Deutsche Automatenmuseum Gauselmann Collection has been housed in the buildings since October 2013. 25
BUSINESS SEGMENTS New Media The company division New Media covers the fields of sports betting, online gaming and financial services. Merkur Interactive, founded in 2006, is responsible for the development of this segment. The Gauselmann Group succeeded in entering the international sports betting market with a controlling interest in the Austrian company Cashpoint in 2005. Cashpoint offers both stationary solutions such as betting shops or points of sale operated via self-service terminals as well as online offers individually adapted to the country-specific laws of the corresponding target markets. Alongside licensed internet platforms in Denmark, Austria, Schleswig-Holstein in Germany and Malta, the company currently operates more than 5,000 POS terminals in the form of betting shops, kiosk systems and self-service terminals in Germany, Denmark, Austria, Belgium and Great Britain. Cashpoint underlined its position as specialist for sports betting yet again in 2013 with the development of Axel Schulz and Pierre Littbarski present the Merkur Bet Book.
27 the new betting terminal called Merkur Bet Book, made by Merkur. The Gauselmann Group is also active in the field of new media. The company has owned a valid sports betting and online casino licence since the end of 2012 for Schleswig-Holstein and is allowed since then to offer sports betting in Germany s most northerly state in betting shops, on betting terminals and also on the internet. A modern online casino went live already in autumn 2013 under www.merkur-spielcasino.de. The first two own betting shops were opened in 2014 under the X-TiP brand. edict egaming, that has belonged to the group of companies since 2008, is also active in the New Media segment alongside Cashpoint. The Hamburg-based company is the specialist for online gaming platforms as well as for the development and the technical operation of online casino solutions and system platforms for the gaming market. edict egaming markets its own products exclusively in the B2B field.
PREVENTION As manufacturer of amusement and gaming machines and operator of exemplary arcades, the subject of prevention has been an integral part of the company philosophy and company-internal guidelines for the Gauselmann Group for many years. At the same time the group of companies predominantly shaped and enforced the subjects of responsible gaming and prevention on the association level and ensured the industry-wide implementation of important player protection measures independent of the legal guidelines, based on voluntary obligations. The Gauselmann Group is scientifically supported by the responsible gaming commission. It is very complicated to measure just how many people are really to be classified as pathological players. All available studies prove that the amount of these players remains constantly at a very low level in Germany. Scientists assume that only about 10 in 1,000 players are apparent through their pathological playing behaviour. Thus, Germany is placed towards the end of the scale taking a European comparison into consideration.
29 Gaming remains a harmless leisure time activity for 99 percent of our guests. According to all studies, 0.18 to 0.56 percent of the entire adult population exhibit a problematic gaming behaviour. The most important lever of our prevention activities is the multi-faceted and extensive information policy that enables affected persons as well as their relations, staff and in particular the general public to be able to openly and freely discuss this subject, free of prejudices. As market leader in Germany, we offer inter alia modern arcades, innovative amusement products with the best games and first-class service that naturally also takes the awareness for responsible consumer protection into consideration. Intensive co-operation with experts from politics, science as well as help and support agencies is necessary to implement effective prevention measures. Continual training and sensitizing staff alongside the information offer for responsible gaming are factors of the successful prevention work that revolves around the subject of gaming with low stakes and prizes. The Gauselmann group of companies thus places emphasis on continual dialogue with a nationally and internationally recognised team of experts that is actively committed within the framework of the responsible gaming commission of the Gauselmann Group. The experts of this commission are Prof. Jörg Häfeli Stäger (University of Lucerne, Switzerland), Pieter Remmers (Director Assissa Consultancy Europe, Netherlands) and Roman Neßhold (Institute of Gambling & Dependency, Austria).
STAFF AND TRAINING The decisive factor for the success of the Gauselmann Group lies in its motivated and productive workforce. A total of 8,462 people were working for the group of companies in 2014 5,793 alone in Germany. In addition to this, over 200 apprentices were active in 15 different vocations and dual studies. Training young people is a true matter of heart for the entrepreneurial Gauselmann family. Training is not only offered in the classical business and commercial-technical jobs yet also in industry-specific careers: The careers coin-op specialist and coin-op service technician were officially recognised and approved as qualified positions that require training in 2008 after long efforts made by well-known interest groups, institutions and companies with the Gauselmann Group leading the way. The good to very good results of the graduates as well as numerous top distinctions at state and national level reflect every year the training quality. The high numbers of applications that the Gauselmann Group receives each year speak for themselves: Approximately 2,300 young people applied to the games makers in 2014. 87 of these were employed for the available training positions.
31 Company sports association BSG Merkur Gauselmann e. V. The company sports association BSG Merkur Gauselmann e. V. has also received support from the entrepreneurial family for more than 15 years. The BSG Merkur Gauselmann e. V. is the largest company sports association in the Minden-Lübbecke region with over 1,000 members in 24 different sports and furthermore belongs to the largest company sports associations in North Rhine-Westphalia. The representatives of the individual sports divisions have already shone in numerous competitions and tournaments. Thus, the BSG footballers secured the championship title at the European Summer Company Sports Games in Prague in 2013. The Merkur Kicker footballers have proven themselves in many competitions. Merkur Senior Citizen Club Paul Gauselmann and 26 former employees of the group of companies founded the Merkur-Senioren-Club (Merkur Senior Citizen Club) in March 1998 to maintain the contact between former colleagues and the company. At the beginning of 2015 the club counted more than 100 members.
OPERATIVE COMPANIES The most important operative companies of the Gauselmann Group 1957: Founded as individual enterprise by Paul Gauselmann in the name of Elisabeth Gauselmann 1958: Gebrüder Gauselmann GbR with brother Willi Gauselmann 1962: Gebrüder Gauselmann GmbH with the brothers Paul, Willi and Eugen Gauselmann www.gauselmann.de Gebrüder Gauselmann GmbH Gebrüder Gauselmann GmbH was created by Paul Gauselmann through the individual enterprise of his wife Elisabeth Gauselmann that was founded in 1957. It was seen right from the beginning as a competent partner for the professional operation of amusement machines with and without stakes and prizes in the food and drinks segment. A second company that originated in Oelde in 1967 specialised on operations in the food and drinks segment under the leadership of Eugen Gauselmann. Whilst brother Willi was in charge in Espelkamp, Paul Gauselmann was responsible as sole owner of all other activities in the group. 1970: Incorporation www.adp-gauselmann.de Gauselmann Großhandel Gauselmann Großhandel, as sales organisation within adp Gauselmann GmbH, is the best partner in the field of electronic entertainment. Sales is carried out throughout the country via a nationwide network of currently eleven subsidiaries as well as online shops that are available via the adp internet portal.
33 1972: Incorporation www.adp-gauselmann.de adp Gauselmann GmbH Research, development, production and sales of games with and around small amounts of money as well as amusement and gaming machines with or without low stakes and prizes are all united at adp Gauselmann GmbH. adp Gauselmann GmbH was the first company in the German coin-op machine industry to receive the ISO 9001 certification by TÜV Rheinland in 2002. Thus, the company has been developing and manufacturing according to internationally recognised quality standards for more than 10 years. 1974: Incorporation www.merkur-spielothek.de CASINO MERKUR-SPIELOTHEK GmbH CASINO MERKUR-SPIELOTHEK GmbH is responsible for the arcade segment in Germany with more than 200 entertainment centres. A stylish atmosphere, innovative products, optimal service alongside optimally trained staff make CASINO MERKUR-SPIELOTHEK stand out clearly from the competition and result in a first-rate and modern leisure time activity. 1980: Founded as Zentralverwaltungsgesellschaft mbh 1990: Gauselmann AG www.gauselmann.de Gauselmann AG The Gauselmann AG came into being in 1990 following the change of the company name from Zentralverwaltungsgesellschaft mbh that was founded in 1980. As holding company, it unites all companies within the Gauselmann Group.
OPERATIVE COMPANIES 1984: Acquisition Schneider Automaten GmbH & Co. KG Schneider Automaten GmbH & Co. KG, based in Cologne, predominantly sells products of the Gauselmann Group. However, the distributor also offers products of other well-known manufacturers in its product range. The company Walberer Automaten that was founded in 1987 merged with Schneider Automaten in 2010. 1985: Incorporation of Stella International Spielgeräte GmbH 2003: Incorporation of MEXIM GmbH & Co. KG 2005: Merger to Merkur Gaming GmbH 2015: Integration into adp Gauselmann GmbH www.merkur-gaming.com Merkur Gaming (adp Gauselmann GmbH) The Gauselmann Group has already been active in international markets since 1985, firstly as Stella International Spielgeräte GmbH as well as through MEXIM GmbH & Co. KG from 2003 onwards. The companies were merged in 2005 to Merkur Gaming GmbH as part of the realignment of the international business activities which is since this date responsible for the development and sales of gaming machines and casino slot machines as well as video lottery terminals (VLT) and server-based gaming (SBG) systems for the international markets. The company was integrated into adp Gauselmann GmbH in 2015. The brand name Merkur Gaming will remain.
35 1986: Incorporation www.mfl.de Merkur Freizeit Leasing GmbH (MFL) Merkur Freizeit Leasing GmbH, as the financial services provider of the Gauselmann Group, offers its customers rent, lease and licence models that are optimally adapted to the changing market conditions and thus represent a fair alternative to conventional investment loans. In addition to this, Merkur Freizeit Leasing GmbH also has insurances for machines in its product portfolio. 1986: First international arcade location is opened 2006: Incorporation of Merkur Casino GmbH 2011: Company name changed to Merkur International GmbH 2014: Company name changed to CASINO MERKUR International GmbH www.merkur-casino.com CASINO MERKUR International GmbH The Gauselmann Group opened its first international entertainment centre in 1986. Merkur Casino GmbH was founded in 2006 in order to further promote the arcade expansion outside of Germany. The company name was changed to Merkur International GmbH in 2011, then to CASINO MERKUR International GmbH in 2014 that in the meantime operates approximately 250 modern entertainment centres in ten European countries.
OPERATIVE COMPANIES 1987: Incorporation www.beit.de BEIT Systemhaus GmbH As IT service provider, BEIT Systemhaus GmbH supports and implements all IT systems within the Gauselmann Group. Both national and international companies outside of the group can also make use of the capabilities of the full service provider and can profit from the diversified portfolio of the great variety of IT services. Since 1988: Co-operation www.mega-spiel.de MEGA Spielgeräte Entwicklungs- und Vertriebsgesellschaft mbh & Co. KG MEGA Spielgeräte Entwicklungs- und Vertriebsgesellschaft mbh & Co. KG is a recognised specialist in developing jackpot systems. Manufacturing of the products developed in Limburg is carried out exclusively and according to ISO 9001 standards at the adp Gauselmann GmbH plant in Lübbecke.
37 1991: Incorporation www.merkur-immobilien.de Merkur Immobilien- und Beteiligungs GmbH Merkur Immobilien- und Beteiligungs GmbH plans, builds and administers real estate throughout Germany and internaionally for the entire Gauselmann Group. This includes business premises with flats and also shops as well as service, production and logistics areas. The subsidiary company was responsible for a total of 127 real estate projects with an acquisition value of 250 million euros in the 2014 business year. 1993: Incorporation www.gewete.de GeWeTe Geldwechsel- und Sicherheitstechnik GmbH & Co. KG GeWeTe Geldwechsel- und Sicherheitstechnik GmbH & Co. KG specialises in the development and production of money changing machines and pay stations. The company is the recognised market leader in the arcade segment because of its innovative products. Furthermore, Kiddie Rides also belong to its product portfolio.
OPERATIVE COMPANIES 2000: Incorporation www.adp-gauselmann.de adp merkur service adp merkur service, as service provider of the Gauselmann Group, offers its customers a diverse choice of services. Alongside maintenance and support of coin-op AWPs, an extensive range of accessories as well as numerous workshops and seminars are offered. Since 2000: Co-operation www.megaweb-online.de MEGA Web GmbH MEGA Web GmbH, based in Limburg, has been the German market leader in the field of coin-operated internet terminals for more than ten years with over 10,000 such internet terminals sold. The MEGA Web products stand out not only through their secure and troublefree technology but also due to their attractive design.
39 1885: Incorporation 2001: Acquisition www.hess.de HESS Cash Systems GmbH & Co. KG HESS Cash Systems GmbH & Co. KG from Magstadt is a leading specialist for money-processing system solutions with a wealth of experience from entrepreneurial activities spanning over almost 130 years. The traditional company develops, produces and sells hardware and software solutions for cash-handling and payment systems for banks, local authorities, public amenities, retail companies and casinos. Since 2002: Co-operation www.kaiserspiele.de Kaiser Spiele GmbH Kaiser Spiele GmbH, based in Euskirchen, develops amusement with prize machines for the German market and concentrates mainly on hybrid machines that combine mechanical reels with a digital display. Machine manufacturing is carried out exclusively and according to ISO 9001 standards at the adp Gauselmann GmbH factory in Lübbecke.
OPERATIVE COMPANIES 1996: Incorporation 2005: Participation 2014: Complete Acquisition www.cashpoint.com Cashpoint Agentur & IT-Service GmbH Cashpoint Agentur & IT-Service GmbH has been active in the sports betting market since 1996. The Gauselmann Group purchased a controlling share of the Austrian company in 2005 and completely integrated it into the group of companies in 2014. Cashpoint operates more than 5,000 point-of-sale positions in the form of betting shops, kiosk systems and self-service terminals alongside licensed internet platforms. 2006: Incorporation www.merkur-win.com Merkur Interactive GmbH Merkur Interactive GmbH, founded in 2006, is responsible within the Gauselmann Group for developing new business segments. Three segments currently belong to this sports betting, internet-based gaming and prize games. 1998: Incorporation 2008: Acquisition www.edict.de edict egaming GmbH edict egaming GmbH is the specialist for online gaming platforms within the Gauselmann Group and focuses on the development and technical operation of online casino solutions and system platforms for the gaming sector and markets games on a global basis. The Hamburg-based company is a subsidiary of Merkur Interactive GmbH and has been a part of the Gauselmann group of companies since 2008.
41 2001: Incorporation 2008: Participation 2012: Complete Acquisition www.blueprintgaming.com Blueprint Gaming In 2008 the Gauselmann Group purchased a controlling 50 percent share in Blueprint Gaming, an upcoming multi-platform developer for digital games. Since 2012 the group of companies has been the sole shareholder of Blueprint Gaming with locations in Great Britain, USA and the Philippines. 2010: Foundation of Merkur Gaming Espania S. L. 2012: Change of company name to Dosniha Gaming S. L. www.dosniha.com Dosniha Gaming S. L. The Spanish Dosniha Gaming S. L. is responsible for the sale of multigamers in Spain for the Gauselmann Group. The company also has its own development capacities: Dosniha Gaming adapts the Merkur games to the Spanish market and the preferences of the players there.
OPERATIVE COMPANIES 2007: Incorporation 2012: Acquisition www.praesepeplc.com Praesepe Group The British arcade chain Praesepe has been part of the Gauselmann Group since 2012. This was the largest acquisition in the history of the group of companies with a transaction volume of approximately 100 million euros. More than 170 entertainment centres and bingo clubs belong to Praesepe that now offers the gaming machines with the games from the Gauselmann think tank as well. 1998: Incorporation 2013: Participation 2015: Acquisition www.sceptreleisureplc.co.uk Sceptre Leisure PLC Sceptre Leisure PLC is an operator of amusement with prizes machines from Great Britain. The company plays a predominant role particularly in the British food and drinks sector. The Gauselmann Group invested in a participation of Sceptre Leisure in 2013 and then acquired the entire business in 2015 to increase its market presence yet further in the British market and so successfully place its own products in the much sought after pub segment.
43 2013: Incorporation www.merkur-spielbanken.de Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG and its partner Stadtcasino Baden AG from Switzerland received the approval confirmation to operate public casinos in Saxony-Anhalt in summer 2013. Upon the issuing of this approval, the opening of the first casino in Leuna-Günthersdorf followed in December 2014. Five further locations are possible according to the licence in Saxony-Anhalt. 2008: Foundation 2014: Complete acquisition www.betcomgames.co.uk Betcom Limited The Gauselmann Group has acquired one of the most creative British gaming software companies through the take-over of Betcom Limited in 2014. Betcom Limited has made a name for itself in the fields of game development and game design and markets diverse games for reel-based machines and multigamers.
MANAGEMENT BOARD Alexander Vleeming Finances Dieter Kuhlmann Spielothek Division Manfred Stoffers Marketing, Communications and Politics Armin Gauselmann Deputy Chairman Dr. Werner Schroer Technology Alexander Martin New Media Jürgen Stühmeyer Merkur Sales Paul Gauselmann Chairman
SUPERVISORY BOARD 45 Manfred Grünewald Chairman, former managing partner of tobaccoland GmbH & Co. KG Karsten Gauselmann Hotelier and co-owner of the Gauselmann Group Max Walberer Entrepreneur Dr. Wolf-Albrecht Prautzsch Banker, retired Richard Trachok Attorney (USA) Gerhard Böger Banker, retired
DIRECTIONS / IMPRINT How to get to Gauselmann AG Espelkamp Gauselmann AG Merkur-Allee 1-15 D - 32339 Espelkamp Phone +49-57 72 / 49-0 Fax +49-57 72 / 49-165 How to get to adp Gauselmann GmbH Lübbecke adp Gauselmann GmbH Boschstraße 8 / Paul-Gauselmann-Straße 1 adp Gauselmann GmbH D - 32312 Lübbecke Boschstraße 8 32312 Lübbecke Phone +49-57 41 / 273-0 Tel. 05741-273-0 Fax +49-57 41 / 273-108 Fax 05741-273-108
47 Publisher: Responsible: Design: Photography: Gauselmann AG Communications Department Mario Hoffmeister M.A. Merkur-Allee 1-15 32339 Espelkamp Internet: www.gauselmann.com E-Mail: MHoffmeister@gauselmann.de Phone: +49-5772 - 49-0 Fax: +49-5772 - 49-281 reinstil GmbH & Co KG Agentur für Werbung und Ideen Mainz Judith Wagner (Düsseldorf) Foto Pescht (Lübbecke) Marco Moog (Hamburg) Edwin Dodd (Hille) Ilex Media (Lübbecke) Claudia Schiffner (Bremen) Espelkamp 2015 Espelkamp Headquarters 1 2 3 4 5 6 7 8 9 10 Spielothek Administration Gebrüder Gauselmann Real Estate Vehicle Fleet Post Personnel Beit Alte Gießerei (Old Foundry) Warehouse