Email Letters and Press Release Templates for Producers/Trainers... 2 A Note From HQ About Your Email Communication...2 What...2 Why...2 When...2 How...2 Email Blast 1: Invitation from Producer to Nia Students: Attend the White Belt Intensive... 3 Email Blast 2: Invitation from Producer to General Audience: Attend the White Belt Intensive... 5 Email Blast 3: Invitation from Producer to Existing Contacts: Attend to the White Belt Intensive... 6 Email Blast 4: Invitation from Trainer to Past Graduates to Come to the White Belt Intensive... 7 Email Blast 5: Invitation from Producer/Trainer to Attend a Nia Workshop... 8 Press Release 1: Announce Nia Workshop and Master Classes... 9 Press Release 2: Announce The Nia White Belt Intensive... 11 Press Release 3: Invite to Come to Nia Classes... 13 Press Release 4: Invite to A Nia Demo... 15 Press Release 5: Invite to A Global Unity Nia Class... 17 Press Release 6: Announce Nia- The Program and Book... 19 1
Email Letters and Press Release Templates for Producers/Trainers Producer Email & Press Release Templates A Note From HQ About Your Email Communication What While all email letters in this document will appear to come from HQ, it is the responsibility of each Producer to deliver each of these in a timely fashion. Each email delivers a unique message and intention and should be used in order to provide excellent support and customer service. Why The intention of these emails is to help you 1. Promote the White Belt Intensive to your community, including friends and relatives of Nia Graduates 2. Promote Workshops/Demo Classes to your community, including friends, relatives and Nia Graduates When Emails will be sent at appropriate times to 1. Invite people to the Intensive 2. Announce the dates of the Intensive and/or Workshop 3. Remind people of the upcoming Intensive/Workshop and inform them of what to bring, etc. Press Release Emails 4. Notify press and media about the upcoming White Belt Intensive, Experiential Workshop/s, and/or Nia Classes How Producers will send each of these messages via email at the appropriate time for each one. Please refer to the Producer Packet for suggested timelines and further support. 2
Email Blast 1: Invitation from Producer to Nia Students: Attend the White Belt Intensive Mailing List: Use Trainer/Producer s Existing Mailing List plus HQ List Mailing List (3 State Radius) [COPY] I love Nia! It s a total mind, body, spirit celebration. Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom Nia is both therapeutic and enjoyable. The movements feel natural and open up insights and feelings that will make you feel like you are discovering yourself in a new way. Bernie Siegel, M.D., author of Love, Medicine & Miracles and 365 Prescriptions for the Soul Carlos and Debbie Rosas provided a wonderful gift to the fitness industry with the creation of Nia in 1983. Long before anyone knew what "fusion" meant, they were combining yoga, martial arts and dance to create a workout that is joyful, soulful, and meaningful. It is a unique form of exercise that has to be experienced to be appreciated." Kathie Davis, Executive Director, IDEA Health & Fitness Association Do you love Nia? Want more? Ready to go deeper? Would you like to share the Joy of Nia with a friend or loved one? As a Nia Producer I am thrilled to facilitate the Nia White Belt Intensive Training in our very own community. I invite you to join me and (Trainer Name) at the Nia White Belt Training on (Month and Days). Give yourself a true gift: time to simply be with you, a week devoted to exploring your body, mind and spirit and, if you desire to teach Nia, the opportunity to step onto the Professional Path toward becoming a Certified Nia Teacher! To find out more or to register for the Nia White Belt Intensive with (Trainer Name), please contact me at (phone number) or respond to this email. With Pleasure, I welcome you to discover the Joy of Movement. Through Movement We Find Health Sincerely, (Your Name) Nia Intensive Producer Space is limited; Pre-registration is required. Sign up now to reserve your space and receive your Pre-Training materials. 3
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Email Blast 2: Invitation from Producer to General Audience: Attend the White Belt Intensive Mailing List: Use Trainer/Producer s Existing Mailing List plus HQ List Mailing List (3 State Radius) [COPY] Sharing the Joy The Nia White Belt Intensive Training Coming to (City and State), with Nia Trainer (Trainer Name) An emotional fitness odyssey, Nia is just plain exhilarating, New York Times The Nia White Belt Intensive Training is for students as well as aspiring professionals. This bodybased Training and education will teach you the foundation and basics of the Nia Technique, teaching you to develop a personal practice and/or profession as a Nia Teacher. I love Nia! It s a total mind, body, spirit celebration. Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom The Nia White Belt Intensive Training is offered internationally by a team of highly skilled Nia Trainers and requires no previous experience. Designed for every body, from the movement novice to the seasoned athlete, this weeklong, 50+ hour somatic Training is dynamic, fun and transforming. Whether you are new to Nia, a passionate Nia student or aspiring Nia Professional, you will learn and embody a holistic practice, philosophy and program to grow with and share with others for a lifetime. Discover the Joy of living in a body. Take this first step and join me and Nia Trainer (Trainer) at The Nia Technique White Belt Intensive Training for a week of movement, exploration, music, dance and learning about the body - your body and bringing Pleasure into your life and all those you touch. Space is limited; Pre-registration is required. Sign up now to reserve your space and receive your Pre-Training materials. 5
Email Blast 3: Invitation from Producer to Existing Contacts: Attend to the White Belt Intensive Mailing List: Use Trainer/Producer s Existing Mailing List plus HQ List Mailing List (3 State Radius) [COPY] Dear XXX, As a Nia Producer and an avid Nia mover, I am thrilled to host the Nia White Belt Intensive Training in our community, featuring Nia Trainer (Trainer Name). If you ve ever considered going deeper into the work of Nia, now is your time. Designed for every body, this weeklong, 50+ hour somatic Training is dynamic, powerful and transforming. Whether you are new to Nia, a passionate Nia student or aspiring Nia Professional, you will learn and embody a holistic practice, philosophy and program to grow with and share with others for a lifetime. For more information or to register, please contact me at (Phone Contact) or respond to this email. With Pleasure and Joy, (Your Name) Nia Intensive Producer 6
Email Blast 4: Invitation from Trainer to Past Graduates to Come to the White Belt Intensive Mailing List: Use the Trainer s Past (Graduates) Mailing List (3 State Radius) [COPY] Dear (Name of Graduate), As a Nia Intensive Graduate, I hope you are continuing to develop your body and life with Nia, discovering the Joy of Movement in everything you do. I know for me, Nia still guides each day into an experience of discovery, exploration and Pleasure! I am pleased to be offering The Nia White Belt Intensive in your community on (Date) at (Location). As someone who understands the power of this experience, I welcome you to share this email with your friends and family. I d love nothing more than to touch the people you love with what you now continue to develop and embody: The Joy of Movement. Thank you for inspiring your friends and loved ones to experience the White Belt Intensive Training. Please invite them to contact me at (Email Address) to find out more - and be sure to join me for the Nia classes I ll be offering while in town! More information to come soon I look forward to seeing you there. In Gratitude and Thanks, (Trainer Name) Certified Nia Trainer 7
Email Blast 5: Invitation from Producer/Trainer to Attend a Nia Workshop Mailing List: Use Trainer/Producer s Mailing List plus HQ List General Public Mailing List [COPY] (3 State Radius) You re Invited to A Special Nia Experiential Workshop Experience: Global Unity with (Trainer or Your Name)! An emotional fitness odyssey, Nia is just plain exhilarating, New York Times I love Nia! It s a total mind, body, spirit celebration. Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom Nia is both therapeutic and enjoyable. The movements feel natural and open up insights and feelings that will make you feel like you are discovering yourself in a new way. Bernie Siegel, M.D., author of Love, Medicine & Miracles and 365 Prescriptions for the Soul You are invited to experience this exciting 3-hour experiential Nia Workshop. In the first two hours, we ll explore what makes Nia the most powerful, pleasurable way to get fit and stay healthy. In the final hour, you will dance and express what you learn in a full-blown Nia class. Dynamic and fun for all ages and fitness levels no experience needed. Join us for this exciting Workshop! What: Global Unity Workshop with Nia (Teacher/Trainer) (Teacher/Trainer Name) When: (From time to time) Where: (Location) Why: To experience the Joy of Movement! Cost: Workshop $40.00 (Includes the Global Unity 2-hour DVD Workout to take home!) For more information and to register, please contact me at (Phone Contact) or respond to this email. I look forward to seeing you there! 8
Press Release 1: Announce Nia Workshop and Master Classes Producer Email & Press Release Templates Media Contact: (Your Name) (Phone Number) / (Email Address) FOR IMMEDIATE RELEASE Nia The Love Your Body Workout Comes to (Your City) A Workshop and Class for Every Body An emotional fitness odyssey, Nia is just plain exhilarating, New York Times (City), (State) (Month, Day, Year) (Trainer/Teacher Name), (Certified Nia Trainer/Teacher), introduces Nia, the exhilarating worldwide fusion-fitness workout and movement practice in (City, State) on (day), (month day). This exciting (Length of Time) Workshop and Nia class is open to the general public. Created by Debbie Rosas and Carlos Rosas 25 years ago, the Nia Technique combines movements and concepts from Martial arts, Dance arts and Healing arts, blending music, vocal sounding, and self-expression into dynamic, hour-long routines. The true depth of the work however, lies in a rich body of education that develops into a powerful life practice. With a philosophy rooted in The Joy of Movement, Nia trains students and professionals to choose Pleasure as the path toward physical, mental and emotional health. Revolutionizing the world of fitness and wellbeing, Nia is today taught to nearly 100,000 students by over 2,000 Certified Teachers in 37 countries. With a More- Gain, No-Pain philosophy, the Nia Technique bursts boundaries of age, gender and fitness levels, delivering an enjoyable and effective practice for everyone. Carlos and Debbie Rosas provided a wonderful gift to the fitness industry with the creation of Nia in 1983. Long before anyone knew what "fusion" meant, they were combining yoga, martial arts and dance to create a workout that is joyful, soulful, and meaningful. It is a unique form of exercise that has to be experienced to be appreciated." Kathie Davis, Executive Director, IDEA Health & Fitness Association I love Nia! It s a total mind, body, spirit celebration. Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom 9
This lyrical, dance-like routine is deceptively powerful, delivering a high-powered workout that will leave you strong and centered. Health magazine Come learn why (number) Certified Nia Teachers in (the xxx area OR City, State) teach and practice Nia, offering over (number) Nia classes each week. To the great thrill of its Nia Teachers and students, (City) is honored to host Certified Nia Trainer (Trainer Name), who brings inspiration and an unforgettable experience to all who attend. Open to all levels, this Workshop with (Nia Trainer) will be held at (Location) on (day, month, date). No experience required. To Register and for more information, call (Contact Name and Number) or visit (website) for more information. 10
Press Release 2: Announce The Nia White Belt Intensive Producer Email & Press Release Templates Media Contact: (Your Name) (Phone Number) / (Email Address) FOR IMMEDIATE RELEASE Nia The Love Your Body Workout Comes to (Your City) A Body Mind Fitness Program for Every Body An emotional fitness odyssey, Nia is just plain exhilarating, New York Times (City), (State) (Month, Day, Year) Certified Nia Trainer (Trainer name) will present the highly acclaimed pleasure-based movement training, the Nia White Belt, in (city, state) on (Day) (month and Day). This weeklong, 50+ hour training and education is open to everyone interested in holistic movement, fitness, health and wellbeing. Created by Debbie Rosas and Carlos Rosas 25 years ago, the Nia Technique combines movements and concepts from Martial arts, Dance arts and Healing arts, blending music, vocal sounding, and self-expression into dynamic, hour-long routines. The true depth of the work however, lies in a rich body of education that develops into a powerful life practice. With a philosophy rooted in The Joy of Movement, Nia trains students and professionals to choose Pleasure as the path toward physical, mental and emotional health. Revolutionizing the world of fitness and wellbeing, Nia is today taught to nearly 100,000 students by over 2,000 Certified Teachers in 37 countries. With a More- Gain, No-Pain philosophy, the Nia Technique bursts boundaries of age, gender and fitness levels, delivering an enjoyable and effective practice for everyone. Carlos and Debbie Rosas provided a wonderful gift to the fitness industry with the creation of Nia in 1983. Long before anyone knew what "fusion" meant, they were combining yoga, martial arts and dance to create a workout that is joyful, soulful, and meaningful. It is a unique form of exercise that has to be experienced to be appreciated." Kathie Davis, Executive Director, IDEA Health & Fitness Association I love Nia! It s a total mind, body, spirit celebration. Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom 11
This lyrical, dance-like routine is deceptively powerful, delivering a high-powered workout that will leave you strong and centered. Health magazine Nia is both therapeutic and enjoyable. The movements feel natural and open up insights and feelings that will make you feel like you are discovering yourself in a new way. Bernie Siegel, M.D., author of Love, Medicine & Miracles and 365 Prescriptions for the Soul The (City) Nia White Belt will be held on (Day/s) at (Location of Event) from (Time). No experience required. For more information and to Register, please visit (your website) or contact (your contact info). 12
Press Release 3: Invite to Come to Nia Classes FOR IMMEDIATE RELEASE Media Contact: (Your Name) (Phone Number) / (Email Address) Nia The Love Your Body Workout Comes to (Your City) A Movement Class for Every Body An emotional fitness odyssey, Nia is just plain exhilarating, New York Times City), (State) (Month, Day, Year) Certified Nia Teacher/Trainer (Teacher/Trainer name) presents the highly acclaimed, pleasure-based fusion-fitness classes in (city) on (Day) (month and Day/s). Charged with power, grace and body mind movement, these hour-long classes are open to anyone interested in holistic movement, fitness, health and wellbeing. Created by Debbie Rosas and Carlos Rosas 25 years ago, the Nia Technique combines movements and concepts from Martial arts, Dance arts and Healing arts, blending music, vocal sounding, and self-expression into dynamic, hour-long routines. The true depth of the work however, lies in a rich body of education that develops into a powerful life practice. With a philosophy rooted in The Joy of Movement, Nia trains students and professionals to choose Pleasure as the path toward physical, mental and emotional health. Revolutionizing the world of fitness and wellbeing, Nia is today taught to nearly 100,000 students by over 2,000 Certified Teachers in 37 countries. With a More- Gain, No-Pain philosophy, the Nia Technique bursts boundaries of age, gender and fitness levels, delivering an enjoyable and effective practice for everyone. Carlos and Debbie Rosas provided a wonderful gift to the fitness industry with the creation of Nia in 1983. Long before anyone knew what "fusion" meant, they were combining yoga, martial arts and dance to create a workout that is joyful, soulful, and meaningful. It is a unique form of exercise that has to be experienced to be appreciated." Kathie Davis, Executive Director, IDEA Health & Fitness Association I love Nia! It s a total mind, body, spirit celebration. Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom 13
This lyrical, dance-like routine is deceptively powerful, delivering a high-powered workout that will leave you strong and centered. Health magazine Nia is both therapeutic and enjoyable. The movements feel natural and open up insights and feelings that will make you feel like you are discovering yourself in a new way. Bernie Siegel, M.D., author of Love, Medicine & Miracles and 365 Prescriptions for the Soul Join Nia Teacher/Trainer (Name) for this unique opportunity to experience Nia at (Location). Open to all levels; no experience required. For more information and to Register, contact (Name) at (Number) or visit (website) for more information. 14
Press Release 4: Invite to A Nia Demo FOR IMMEDIATE RELEASE Media Contact: (Your Name) (Phone Number) / (Email Address) Nia The Love Your Body Workout Comes to (Your City) A Movement Practice for Every Body An emotional fitness odyssey, Nia is just plain exhilarating, New York Times (City), (State) (Month, Day, Year) Certified Nia Teacher/Trainer (Teacher/Trainer name) presents the highly acclaimed, pleasure-based fusion-fitness class in (city) on (Day) (month and Day/s). Charged with power, grace and body mind movement, this (Length of time) demo is open to anyone interested in holistic movement, fitness, health and wellbeing. Created by Debbie Rosas and Carlos Rosas 25 years ago, the Nia Technique combines movements and concepts from Martial arts, Dance arts and Healing arts, blending music, vocal sounding, and self-expression into dynamic, hour-long routines. The true depth of the work however, lies in a rich body of education that develops into a powerful life practice. With a philosophy rooted in The Joy of Movement, Nia trains students and professionals to choose Pleasure as the path toward physical, mental and emotional health. Revolutionizing the world of fitness and wellbeing, Nia is today taught to nearly 100,000 students by over 2,000 Certified Teachers in 37 countries. With a More- Gain, No-Pain philosophy, the Nia Technique bursts boundaries of age, gender and fitness levels, delivering an enjoyable and effective practice for everyone. Carlos and Debbie Rosas provided a wonderful gift to the fitness industry with the creation of Nia in 1983. Long before anyone knew what "fusion" meant, they were combining yoga, martial arts and dance to create a workout that is joyful, soulful, and meaningful. It is a unique form of exercise that has to be experienced to be appreciated." Kathie Davis, Executive Director, IDEA Health & Fitness Association I love Nia! It s a total mind, body, spirit celebration. Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom 15
This lyrical, dance-like routine is deceptively powerful, delivering a high-powered workout that will leave you strong and centered. Health magazine Come experience Nia. Discover strength, flexibility, mobility, agility and stability in your body, using Pleasure as your guide. Open to all levels; no experience required. For more information and to Register, contact (Name) at (Number) or visit (website) for more information. 16
Press Release 5: Invite to A Global Unity Nia Class FOR IMMEDIATE RELEASE Media Contact: (Your Name) (Phone Number) / (Email Address) Nia The Love Your Body Workout Comes to (Your City) A Life Changing Workshop for Every Body An emotional fitness odyssey, Nia is just plain exhilarating, New York Times (City), (State) (Month, Day, Year) Certified Nia Teacher/Trainer (Teacher/Trainer name) presents the highly acclaimed, pleasure-based fusion-fitness Nia Workshop, Global Unity, in (city) on (Day) (month and Day/s). Charged with power, grace and body mind movement, this Workshop is open to anyone interested in holistic movement, fitness, health and wellbeing. Created by Debbie Rosas and Carlos Rosas 25 years ago, the Nia Technique combines movements and concepts from Martial arts, Dance arts and Healing arts, blending music, vocal sounding, and self-expression into dynamic, hour-long routines. The true depth of the work however, lies in a rich body of education that develops into a powerful life practice. With a philosophy rooted in The Joy of Movement, Nia trains students and professionals to choose Pleasure as the path toward physical, mental and emotional health. Revolutionizing the world of fitness and wellbeing, Nia is today taught to nearly 100,000 students by over 2,000 Certified Teachers in 37 countries. With a More- Gain, No-Pain philosophy, the Nia Technique bursts boundaries of age, gender and fitness levels, delivering an enjoyable and effective practice for everyone. Carlos and Debbie Rosas provided a wonderful gift to the fitness industry with the creation of Nia in 1983. Long before anyone knew what "fusion" meant, they were combining yoga, martial arts and dance to create a workout that is joyful, soulful, and meaningful. It is a unique form of exercise that has to be experienced to be appreciated." Kathie Davis, Executive Director, IDEA Health & Fitness Association I love Nia! It s a total mind, body, spirit celebration. Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom 17
This lyrical, dance-like routine is deceptively powerful, delivering a high-powered workout that will leave you strong and centered. Health magazine The Global Unity Workshop and all Nia classes are open to all levels; no experience required. For more information and to Register, contact (Name) at (Number) or visit (website) for more information. 18
Press Release 6: Announce Nia- The Program and Book Producer Email & Press Release Templates FOR IMMEDIATE RELEASE Media Contact: (Your Name) (Phone Number) / (Email Address) Nia The Love Your Body Workout Comes to (Your City) A Fitness and Wellbeing Practice for Every Body An emotional fitness odyssey, Nia is just plain exhilarating, New York Times (City), (State) (Month, Day, Year) Achieve the strength of Pilates, the flexibility of Yoga, the muscle tone of strength Training, the precision of Martial Arts and top-notch aerobic fitness all through one pleasure-based program. The leading pioneer in body-mind wellness, Nia (short for Neuromuscular Integrative Action) is the most advanced form of fusion fitness today. Created by Debbie Rosas and Carlos Rosas 25 years ago, the Nia Technique combines movements and concepts from Martial arts, Dance arts and Healing arts, blending music, vocal sounding, and self-expression into dynamic, hour-long routines. The true depth of the work however, lies in a rich body of education that develops into a powerful life practice. With a philosophy rooted in The Joy of Movement, Nia trains students and professionals to choose Pleasure as the path toward physical, mental and emotional health. Revolutionizing the world of fitness and wellbeing, Nia is today taught to nearly 100,000 students by over 2,000 Certified Teachers in 37 countries. With a More-Gain, No-Pain philosophy, the Nia Technique bursts boundaries of age, gender and fitness levels, delivering an enjoyable and effective practice for everyone. Carlos and Debbie Rosas provided a wonderful gift to the fitness industry with the creation of Nia in 1983. Long before anyone knew what "fusion" meant, they were combining yoga, martial arts and dance to create a workout that is joyful, soulful, and meaningful. It is a unique form of exercise that has to be experienced to be appreciated." Kathie Davis, Executive Director, IDEA Health & Fitness Association This lyrical, dance-like routine is deceptively powerful, delivering a high-powered workout that will leave you strong and centered. Health magazine I love Nia! It s a total mind, body, spirit celebration. 19
Christiane Northrup, M.D., author of Women s Bodies, Women s Wisdom Written and presented with user-friendly concepts and practices, The Nia Technique book offers an in-depth exploration of Nia s philosophies and techniques for maintaining fitness, health and wellbeing, by using the sense of Pleasure as a guide. 20