Vidyavardhaka College of Engineering MBA Brochure
03 Messages from the Board of Management 04 Board of Governors 05 Message from the Principal Vidyavardhaka College of Engineering Message from the Head Department of Business Administration 07 About Department of Business Administration 08 Location and Facilities 10 Specializations and Centres 11 Life @ VVCE 13 Pedagogy 14 Industry Interface
Messages from the Board of Management Vidyavardhaka Sangha ªÉÄÊ ÀÆgÀÄ ÀUÀgÀ ªÀÄvÀÄÛ ÀÄvÀÛªÀÄÄvÀÛ UÁæ«ÄÃt ÀæzÉñÀzÀ ªÀÄPÀ̽UÉ ÁévÀAvÀæöå ÀƪÀð ºÁUÀÆ ÀévÀAvÀæ ságàvàzà DgÀA sàzà ÀUÀ¼À è ²PÀët PÀ AiÀÄ Ä ÁPÀµÀÄÖ ±Á ÉUÀ¼ÀÄ EgÀ è. EzÀgÀ CUÀvÀåªÀ ÀÄß PÀAqÀ d ÀgÀ PÀµÀÖ ÀÄRUÀ¼À ÀÄß CjwzÀÝ UÁA üªá ²æà PÉ. ÀÄlÖ Áé«ÄAiÀĪÀgÀÄ 1949gÀ è «záåªàzsàðpà ÀAWÀªÀ ÀÄß C ÉÃPÀ zá UÀ¼À ÀºÁAiÀÄ AzÀ ÁægÀA ü¹zàgàä. CAzÀÄ «záåªàzsàðpà ËæqsÀ±Á ÉAiÀÄÄ ªÉÄÊ ÀÆj À ªÀÄArªÉƺÀ ÁèzÀ è DgÀA sàªá ÄvÀÄ. 1947gÀ è CzÉà CªÀgÀtzÀ è «záåªàzsàðpà PÁ ÀÆ ÀÄ PÁ ÉÃdÄ ÁægÀA sàªázàgé, 1978gÀ è ÀzÀ«PÁ ÉÃdÄ ÁægÀA sàªá ÄvÀÄ. ªÉÄÊ ÀÆgÀÄ ÀUÀgÀzÀ UÉÆÃPÀÄ A ªÀÄÆgÀ Éà ºÀAvÀzÀ è PÉÊUÁjPÁ vàgà ÉÃw ÀA ÉÜ (VVITI), r ÉÆèêÀÄ PÁ ÉÃdÄ (VV Polytechnic), PÉ. ÀÄlÖ Áé«Ä ËæqsÀ±Á É (K P High School), PÉ. ÀÄlÖ Áé«Ä ÀæxÀªÀÄzÀeÉð PÁ ÉÃdÄ (KPFGC) UÀ¼ÀÄ ÀqÉAiÀÄÄwÛªÉ. EzÉà DªÀgÀtzÀ è 1997 gà è ÁægÀA sàªázà «záåªàzsàðpà EAf AiÀÄjAUï PÁ ÉÃdÄ gádåzà GvÀÛªÀÄ EAf AiÀÄjAUï PÁ ÉÃdÄUÀ¼À ÉÆèÃAzÀÄ JAzÀÄ ºÉ ÀgÀÄ ªÀiÁrzÉ. CvÁåzsÀÄ PÀ ±ÉÊPÀëtÂPÀ ºÁUÀÆ PÀ PÁ Ë sàåuà¼à ÀÄß ºÉÆA gàäªà EAf AiÀÄjAUï PÁ ÉÃf À è ÁßvÀPÉÆÃvÀÛgÀ ²PÀëtªÀ ÀÄß ÀºÀ ÃqÀ ÁUÀÄwÛzÉ. MBA ÁßvÀPÉÆÃvÀÛgÀ ²PÀët AiÀıÀ¹éAiÀiÁV ÀqÉAiÀÄÄwÛzÉ. UÀÄAqÀ Àà UËqÀ CzsÀåPÀëgÀÄ, «záåªàzsàðpà ÀAWÀ (j) Our commitment for quality education is supported by the activities that enable students to engage with business community. This enables students demonstrate the application of knowledge thus gained in their professional career. Shivalingappa B Vice President, Vidyavardhaka Sangha VVCE being a premier educational destination for higher learning in the state of Karnataka is dedicated to the cause of creating opportunities for collaborative learning through research, and consultancy. It is continuously striving to introduce Advanced Learning Systems to impart education. VVCE through its various departments offers a wide range of UG, PG and Research Programmes in disciplines of Engineering and Management. The institution has a calm and serene ambience with excellent infrastructural facilities for academic excellence. I wish all the students an effective and fruitful learning at VVCE. Er. P Vishwanath Secretary, Vidyavardhaka Sangha For the development of a good society and good corporation it is imperative that one moves beyond personal ethics. Personal ethics and Professional ethics together make a man Professional. Ethics embodies trust, integrity, diligence, impartiality, confidentiality and fidelity to professional responsibility. A professional in the most trying environment should be able to analyses a situation, apply ethical principles and solve complex moral dilemmas keeping in mind all the stakeholders interests. Professional ethics is the essence of successful and fulfilling life. Kindness and honesty determine heart and character. WINNERS NEVER CHEAT EVEN IN DIFFICULT TIMES - John M. Huntsman I am glad to know that the Department of Master of Business Administration is bringing out the department brochure. I congratulate and thank all those involved in this venture and bright success in the years to come. S N Lakshminarayana Treasurer, Vidyavardhaka Sangha MBA Brochure - 2015 I 3
Board of Management Vidyavardhaka Sangha Sri Gundappa Gowda President Sri Shivalingappa B Vice-President Er. Vishwanath P Secretary Sri Lakshminarayana S N Treasurer Members Sri Chandrashekar C S Sri Thammanna T Sri Nagaraju T Sri Srishaila Ramannavar Er. Shivalingaiah S Sri Swamilingappa M Sri Papanna A K Sri Abdul Jameel Sri Subbaiah Sri Sharma M S M Sri Jairam Board of Governors VVCE Sri Gundappa Gowda Chairman, VVCE President, VV Sangha (R) Members Sri Shivalingappa B Vice-President, VV Sangha Er. Vishwanath P Secretary, VV Sangha Sri Lakshminarayana S N Treasurer, VV Sangha Prof. Chidananda Gowda K Ex-Vice Chancellor Kuvempu University Sri Bhavanishankar T Rtd. General Manager HMT, Bengaluru Sri Swamilingappa M Rtd. Chief Engineer, KEB Dr. Mahadev K Physician Ex. Syndicate Member UOM Sri Ramanuja N AICTE Nominee Director Infrastructure Development Dept. Govt. of Karnataka Regional Director, Ex-Officio AICTE, Bengaluru Dr. Chandrashekar K G VTU Nominee Principal, S K S J T I, Bengaluru Dr. Dayananda H S Staff Representative Professor & Head Civil Engineering, VVCE Prof. Poornima B G Staff Representative Associate Prof, Computer Science & Engineering, VVCE Dr. Sadashive Gowda B Member-Secretary Principal, VVCE 4 I MBA Brochure - 2015
Message from the Principal Vidyavardhaka College of Engineering VVCE is synonym to providing quality engineering and management education. It is consistently ranked as one of the best institutes in engineering and management education in Karnataka. State-of-the-infrastructure and bench marking faculty are the hallmark of the institute. VVCE is a place where an inspiring academic environment is created and maintained. Every student is motivated to work to their potential. A plenty of opportunities are given to exhibit, hone and sharpen their skills. We are serious to create leaders of tomorrow to take the world forward. The MBA program at VVCE is meticulously structured to provide unique experiences to each student to facilitate them to translate their dreams into reality. I wholeheartedly welcome the aspiring students to the unique MBA program of our institute. Dr. B Sadashive Gowda Principal, VVCE Message from the Head Department of Business Administration Our vision is to be a centre of excellence and our ambition is to provide a vibrant & engaging learning environment to our students. Our academic curriculum recommended by Visvesvaraya Technological University (VTU) is being supplemented by industry inputs and interface through, guest lectures, in-house corporate trainings, internships, industry visits and educational tours, seminars & workshops to ensure interactive learning and participation by the students. We nourish our students' potential by honing their skill sets and above all inculcating in them a strong commitment to society. A VTU recognised research centre facilitates research activities in advanced management practices. I heartily wish my students successful, rewarding and socially contributing careers. I am sure each one of them will carry to their workplace the conscientiousness that is sought to be imbibed at VVCE. Dr. PSV Balaji Rao Professor & Head MBA Brochure - 2015 I 5
VISION To be a centre of excellence in generating socially responsible intrapreneurs and entrepreneurs through research, training and development MISSION Prepare creative and ethical leaders with the knowledge in business as innovators for value addition to the society Creating a learning environment for promoting entrepreneurship Generating a scholarly knowledge and insights that contribute to new paradigm in management practices through research, teaching and community engagement 6 I MBA Brochure - 2015
About Department of Business Administration About VVCE Vidyavardhaka College of Engineering offers 6 U.G. programmes in engineering, 3 M.Tech courses & 6 VTU recognised Research centres to pursue Doctoral programmes VVCE with over 2500 student population is consistently ranked as one of the top engineering & management college. It has been rated AAA by Career 360 and 3½ star rating by Career Connect in 2015 About MBA VVCE offers a semester based two-year full time MBA and Doctoral programme in Management The emphasis at VVCE has been on preparing Entrepreneurs and Intrapreneurs for tomorrow's society leveraging on its strong academia-industry collaboration. The holistic approach to pedagogy incorporates a wide range of co-curricular and extra-curricular activities, and frequent interactions with executives from industry MBA Brochure - 2015 I 7
Location and Facilities THE LOCATION The Heritage city of Mysuru, is the third largest city in the state of Karnataka, well known for tourism. Mysuru city has grown rapidly into one of the leading Corporate Destinations for Call Centers, IT & BPO Firms, Manufacturing and Entertainment Industries. Traditional sectors such as Handicrafts, Textiles, Leather, Automotive, Rubber & Tyres, Minerals and Food Processing are also being developed for high value addition. 8 I MBA Brochure - 2015
CAMPUS INFRASTRUCTURE Totally pollution free, the campus boasts of Wi-fi classrooms, a well-stocked library, state of the art computer center and offices, modern auditorium, hostels, food court, bank & Cooperative society. KNOWLEDGE RESOURCE CENTER (KRC) The Library& Information Center efficiently caters to the needs of the faculty, students and research scholars. It provides access to online journals, magazines, reports and projects. The center subscribes to a large number of journals through Springer link (Business & Economic Journals) EBSCO, e-library. Digital Engineering and Video Libraries are also accessible to students. SPORTS MEET The Department has a state- ofthe art Gym centre and organizes sports meet every year on the occasion of Annual Day Celebrations of the institute. Indoor and outdoor games are conducted for individuals and departmentwise teams and prizes are given a w a y f o r s u c c e s s f u l participants in the game. RESIDENTIAL FACILITY The residential facility is set in the tranquil environment of the campus and is highly conducive to academic and research work. A 200 seat boys hostel and a 100 seat girls hostel with Wi-fi and modern facilities provide a refreshing learning experience. VIDYUTH - A cultural extravaganza VIDYUTH! Great cultural extravaganza at VVCE! The fest provides fabulous opportunities for the students to exhibit their talent with uniqueness and magnanimity. In the cultural fest, many cultural and literary events will be conducted for the students with enthusiasm and magnetism. The cultural fest-vidyuth has fetched excellent name and popularity in the city. The fest-vidyuth has become a glittering and mesmerizing cynosure for Mysoreans. MBA Brochure - 2015 I 9
Specializations and Centres Marketing Management Finance Human Resource Management Entrepreneurship Development Cell Centre for IT & Business Analytics Centres of Excellence have also been constituted within the Departments for encouraging research, consultancy and Management Development activities in thrust areas. Centre for Career Management Services The Centre for Career Management Services coordinates the activities for meeting the overall training needs of students, facilitates the activities of student coordinators in campus placement drives, and liaisons with industry. 10 I MBA Brochure - 2015
Life @ VVCE MBA Brochure - 2015 I 11
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I Pedagogy The department of business administration has got highly experienced, research oriented faculty members. The students are engaged in active learning through discussions and activities in the classroom. The common pedagogy used in MBA course is the case study method which helps the students to understand the real life business situations in a better manner. Apart from the above activities, guest lectures, industrial visits, seminars are arranged periodically to update the students' knowledge about the current trends, opportunities and challenges in various sectors of business. In addition to the prescribed curriculum, e-learning certified courses in various disciplines of management are offered to the students' community to equip themselves to get employed in their desired career. MBA Brochure - 2015 I 13
Industry Interface CEO LECTURE SERIES A lecture cum interaction by CEOs with students at VVCE is like bringing the industry to the classroom. Top executives from industry provide a birds eye view of their companies as well as take questions from students eager to learn about the experienced insider s view of a company. 14 I MBA Brochure - 2015
INDUSTRY VISITS Industry visits are exciting experiences for students. Students are encouraged to study the company well before the visit. Classroom inputs are complemented by exposure to practical applications. Students also appreciate the differences and similarities between the conceptual ideas and the real world work environments through industrial visits. CENTRE FOR MANAGEMENT SERVICES The Centre for Management Services at VVCE, connects and coordinates with the industry. It identifies industrial needs for training and consultancy and facilitates the interface between industry and appropriate expertise available with institute in a suitable form, either through Management Development Programme, training programme or consultancy. EXTERNAL LINKAGES AND ACADEMIC PARTNERSHIPS Given the strong need for comprehensive academic programmes, the department constantly strives to establish strategic partnerships with leading B-school faculty across India and overseas. These partnerships enable our students to experience culturally diverse campus experiences. CENTRES FOR EXCELLENCE VVCE, MBA has instituted the following Centres of Excellence in various areas of management to encourage research, consultancy and management education: Centre for Entrepreneurship Development that provides both awareness about and hand holding services with regard to Entrepreneurship Centre for Leadership Development that promotes research into leadership models in the contemporary business context Centre for Corporate Communications that facilitates study on communication needs of and solutions for corporate companies and offers MDPs and consultancy to industry MBA Brochure - 2015 I 15
Our Recent Recruiters STERLING AND WILSON For MBA Admissions, please contact Administrative Officer: Phone : +91 821 4276201 / 202 / 225. Fax :+91 821 2510677 admissions@vvce.ac.in VVCE DEPARTMENT OF BUSINESS ADMINISTRATION P.B. No. 206, Gokulam III Stage, Mysuru - 570 002, Karnataka, INDIA. Phone : +91 821 4276201 / 202 / 225. Fax :+91 821 2510677 Email: mbahod@vvce.ac.in Web : www.vvce.ac.in vasu@ramyacreations.com