Best Practices for Service Provider Evaluation IaaS is not enough Avoid vendor lock-in Enterprise engagement Use suppliers that can manage flexibility Secure, HA service at low cost Runaway costs are a real fear My Cloud, My Way 1
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Revolution 33% of all taxi rides Over 1m rides a day 5% of all expenses claimed 1m driver-partners 1m more in next 6 months 3
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Uberification: Cloud as an Agent of Digital Transformation William Fellows VP Research
Agenda The taxi market Our IT market Cloud Transformation Services Best Execution Venue Cloud Uber App 7
Agenda The taxi market Our market Cloud Transformation Services Best Execution Venue Cloud Uber App 8
[Personal Transportation Industry TAXI] License Fare Gov. Taxi Firm Taxi supply Regulations Protective Costly No investment Low customer satisfaction
RIDE GPS 20% of Fare 80% of Fare
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Chart Styles 13
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Agenda The taxi market Our market Cloud Transformation Services Best Execution Venue Cloud Uber App 15
Channel IT Buyers The Traditional IT Procurement Model Distri Indirect SP/ VAR SI butor Long delivery times No availability guarantees Fixed demands Fixed, upfront costs Invoiced to IT Manual provision & integration Direct Software Hardware 16
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Cloud Computing As A Service Estimated 2014 Revenue Breakdown by Subsector Total $12.1bn (376 vendors) Sector Vendors IaaS 185 Infrastructure SaaS 151 IT Management as a Service 114 IT Service Management 18 Resource Utilization, Capacity Planning and Billing System and Network Monitoring & Management 29 75 SaaS Storage 41 Cloud Archiving 15 Online Backup / Recovery 30 PaaS 66 ipaas 15 PaaS from SaaS 12 Stand-Alone PaaS 40 Infrastructure SaaS 25% PaaS 18% IaaS 57% Cloud Computing 376 Source: 451 Research Market Monitor (Data Cut August, 2015) 19
Worldwide Hosting & Cloud Market Size, 2010 2019 Cloud Share Increases from 7% to 29% $US Millions $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 2011 2012 2013 2014 2015 2016 2017 2018 2019 Dedicated Hosting $3,257 $3,468 $3,690 $3,922 $4,166 $4,405 $4,655 $4,915 $5,161 Shared Hosting $8,725 $9,805 $11,223 $12,619 $14,109 $15,698 $17,391 $19,189 $21,080 Managed Hosting $15,449 $18,842 $22,866 $27,550 $33,029 $39,385 $46,840 $55,436 $65,221 Infrastructure as a Service $1,665 $3,039 $4,823 $6,977 $9,403 $12,018 $14,729 $17,509 $20,444 Total Hosting + Cloud $30,729 $37,681 $46,295 $56,241 $67,661 $80,504 $94,902 $110,819 $128,300 CAGR 11-19 6% 12% 21% 45% 20% Source: 451 Research Market Monitor, Cloud Computing, Q1 2015 20
The end of the beginning.. 21
Issues enterprises are facing Moving from pilots to production, making stakes higher Challenges span economics, technology and organization Looking for business outcomes Pressure is growing to pick the right partner Seeking leadership from trusted providers 22
Agenda The taxi market Our market Cloud Transformation Services Best Execution Venue Cloud Uber App 23
Cloud Transformation Services Cloud service broker Advisory, planning Consumption management, optimization Pricing, TCO tools Cloud Transformatio n Services Visualising Security and governance 24 Transformation engine Self-service catalog
Cloud Transformation Services Cloud service broker Advisory, planning Consumption management, optimization Pricing, TCO tools Cloud Transformatio n Services Visualising Security and governance 25 Transformation engine Self-service catalog
Cloud Transformation Services Cloud service broker Consumption management, optimization Pricing, TCO tools Cloud Transformatio n Services Visualising Advisory, planning Decision Cloud Transformation engine Services Transformation engine Self-service catalog Security and governance 26
Cloud Transformation Services Cloud service broker Consumption management, optimization Blueprints Pricing, TCO tools Cloud Transformatio n Services Visualising Advisory, planning Decision Cloud engine Services Transformation engine Transformation Self-service catalog Security and governance 27
Cloud Transformation Services If cloud is the on-demand version of computing, brokering is the on-demand version of IT procurement. 28
Channel IT Buyers The Traditional IT Procurement Model Distri Indirect SP/ VAR SI butor Long delivery times No availability guarantees Fixed demands Fixed, upfront costs Invoiced to IT Manual provision & integration Direct Software Hardware 29
Direct (Shadow IT?) The Cloud IT Procurement Model Consumers of Services Cloud Service Broker Distri butor Externally Brokered VAR/ SP SI Providers of Services Internal Service Provider Internally Brokered Enterp rise Immediate delivery Implicit availability Self-service provision & integration Pay-per-use Changing demands Variable costs 30
Consumers of Services Old terminology Exchanges/Brokers Marketplaces Cloud Integrators ITaaS New terminology Distri butor SP/ VAR SI Enterp rise Cloud Service Broker Internal Service Provider Increased Customer Value 31
Consumers of Services Call a cab Exchanges/Brokers Marketplace s Cloud Integrators ITaaS it Distri butor SP/ VAR SI Enterp rise Cloud Service Broker Internal Service Provider Increased Customer Value 32
Cloud Transformation Services Cloud service broker Advisory, planning Consumption management, optimization Pricing, TCO tools Cloud Transformatio n Services Visualising Security and governance 33 Transformation engine Self-service catalog
Transformation engine integration/migration Today's migrations are expensive and difficult Just imagine if they were free and easy 34
Cloud Transformation Services Cloud service broker Advisory, planning Consumption management, optimization Pricing, TCO tools Cloud Transformatio n Services Visualising Security and governance 35 Transformation engine Self-service catalog
Owen Rogers and William Fellows
Cloud Transformation Services Cloud service broker Advisory, planning Consumption management, optimization Pricing, TCO tools Cloud Transformatio n Services Visualising Security and governance 37 Transformation engine Self-service catalog
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Agenda The taxi market Our market Cloud Management Services Best Execution Venue Cloud Uber App 39
Using Cloud Transformation Services to deliver Best Execution Venues 40
CLOUD COMPUTING Q4 2014 Cloud Computing Services Usage Cloud Respondents Q1 2015 Software-as-a-Service (SaaS) On-Premises Private Cloud 55.5% 70.4% Q. Which of the following types of cloud services, if any, does your organization currently use? Hosted Private Cloud Infrastructure as a Service (IaaS) Platform as a Service (PaaS) 28.8% 38.4% 36.0% Source: 451 Research, Voice of the Enterprise: Cloud Computing Q1 2015 Q1 2015 Percent of Sample n = 788 n = 1397 41
CLOUD COMPUTING Q4 Infrastructure 2014 as a Service (IaaS) Vendors Cloud Respondents Q1 2015 Amazon Web Services Microsoft Azure Rackspace VMware vcloud Air 17.4% 13.9% 42.7% 56.6% Q. Which of the following vendor(s) is your company currently using for Infrastructure as a Service (IaaS)? IBM Cloud/Softlayer Google Cloud Platform Verizon Cloud (Terremark) CenturyLink Cloud (Saavis) Cisco InterCloud Other 10.6% 8.8% 6.8% 6.1% 3.8% 21.0% Source: 451 Research, Voice of the Enterprise: Cloud Computing Q2 2015 Percent of Sample n = 396 42
Best Execution Venue in Next Two Years by Cloud Type Collaborative Applications Web ecommerce and Websites Enterprise Applications Vertical or Industry Specific Application Development Engineering/R&D/Big Data VDI or Hosted Desktop Non-cloud Hosted Private Cloud Iaas Public Cloud On-premises Private Cloud Hybrid SaaS 43
Agenda The taxi market Our market Cloud Management Services Best Execution Venue Cloud Uber App 44
Cloud Transformation Services Cloud service broker Advisory, planning Consumption management, optimization Pricing, TCO tools Cloud Transformatio n Services Visualising Security and governance 45 Transformation engine Self-service catalog
A Cloud app for internal IT Consumers of Services Internal Service Provider Cloud Transformatio n Services Providers of Services 46
ITaaS: turning technology into service delivery Benefits Preserve the agility and selfservice model and allow IT to retain control Mix of old and new style IT services Challenges Culture vs strategy the move from cost center to business End user IT literacy levels Balance competing needs: business, IT, developers Improve user satisfaction without raising staffing levels Policy and governance issues Compete against external providers
A Cloud app externally provided Consumers of Services Internal Service Provider Cloud Transformatio n Services Providers of Services 48
A Cloud app externally provided Benefits Ease of use, access options Data-driven decision making Fixed term and dynamic sourcing - planful and unplanned options Less headache in contract complexity and vendor management Challenges Who owns the paper Where does the buck stop Additional processes Can I exit? What about IP?
So where s the cloud app? 50
Where is the cloud? 51
Consumption Management/Optimization CERILLION 6FUSION CLOUD CRUISER AMYSTA Market Map CLOUDABILITY CLOUDCHECKR APPDIRECT APPENSURE CLOUDESIRE APPTIO CLOUDYN ARIA SYSTEMS Consumption CORENT TECHNOLOGY DATAPIPE CLOUDGENERA METRATECH KRYSTALLIZE TECHNOLOGIES MONEXA SERVICES RISC NETWORKS MAGNAQUEST TECHNOLOGIES NEWVEM management, INSIGHT CLOUDAMIZE SKIPJAQ CLOUDHEALTH TECHNOLOGIES TALLIGENT FEDR8 ARGENTUM TEEVITY RIGHTSCALE XERVMON ATOS VMWARE optimization CAPGEMINI VIRTUSTREAM JAMCRACKER USHARESOFT TECH MAHINDRA T-SYSTEMS UNISYS STERIA 2ND WATCH SERVICENOW AMAZON WEB SERVICES OSTRATO MICROSOFT INFOSYS IBM HP HCL TECHNOLOGIES GRAVITANT FLEXIANT DELL ENSTRATIUS CSC SERVICEMESH COGNIZANT CANOPY APPCORE ASG SOFTWARE SOLUTIONS BASIC6 BMC BT GROUP CA TECHNOLOGIES USES CSC SMESH CAPGEMINI CIRBA CISCO CISCO CLOUDBOLT ERICSSON APCERA Best Execution Venue: Broker, Decision Engine CLOUDGENERA KRYSTALLIZE TECHNOLOGIES RISC NETWORKS BT GROUP CHARITY ENGINE CLOUDAMIZE Decision CLOUD TEAM ALLIANCE CLOUDHEALTH TECHNOLOGIES CLOUDHARMONY FEDR8 ARGENTUM CLOUDSCREENER.COM RIGHTSCALE CME GROUP ATOS VMWARE engine, CAPGEMINI VIRTUSTREAM JAMCRACKER USHARESOFT TECH MAHINDRA T-SYSTEMS UNISYS STERIA SERVICENOW COMPATIBLEONE OSTRATO cloud service COMPUTENEXT MICROSOFT DEUTSCHE BÖRSE INFOSYS FUJITSU LTD IBM HELIX NEBULA MARKETPLACE HP NEPHOS TECHNOLOGIES HCL TECHNOLOGIES PROLOGUE GROUP GRAVITANT broker SEMPERITY FLEXIANT SIXSQ DELL ENSTRATIUS STRATEGIC BLUE SERVICES CSC SERVICEMESH UNIVERSAL COMPUTE XCHANGE COGNIZANT XOCUR CANOPY C3DNA C3DNA HEDERA CITRIX BITNAMI.COM BITNAMI.COM SCALR CLIQR TECHNOLOGIES APPURA APPURA VERIZON COLT ACCENTURE ACCENTURE HUAWEI INTERWORKS DIMENSION DATA CLOUD MANAGER KEDARIT ENSIM NTT COMMUNICATIONS REDKNEE AUTOMIC PARALLELS SIGMA SYSTEMS RES SOFTWARE TIETO Cloud Lifecycle Management: Migration/Transformation Engine KEDARIT REDKNEE Self-Service Portal, Service Catalog TIETO PARALLELS CLOUD MANAGER AUTOMIC SIGMA SYSTEMS ENSIM NTT COMMUNICATIONS RES SOFTWARE DIMENSION DATA ATOS Cloud Transformatio n ACCENTURE CLOUDAMIZE APPURA CLOUDHEALTH TECHNOLOGIES BITNAMI.COM Transformation FEDR8 ARGENTUM C3DNA RIGHTSCALE CANOPY COGNIZANT CITRIX CSC SERVICEMESH CLIQR TECHNOLOGIES DELL ENSTRATIUS COLT engine, FLEXIANT HUAWEI GRAVITANT INTERWORKS HCL TECHNOLOGIES 2ND WATCH HP AMAZON WEB SERVICES HP APPCORE IBM ASG SOFTWARE SOLUTIONS lifecycle IBM BASIC6 INFOSYS BMC MICROSOFT BT GROUP OSTRATO CA TECHNOLOGIES USES CSC SMESH SERVICENOW CAPGEMINI STERIA CIRBA management T-SYSTEMS CISCO T-SYSTEMS CISCO USHARESOFT CLOUDBOLT VIRTUSTREAM ERICSSON APCERA VMWARE HEDERA SCALR APPZERO AT&T CLOUD TECHNOLOGY PARTNERS CRISTIE SOFTWARE EGENERA MESOSPHERE NEC PLATFORM9 SYSTEMS QUALISYSTEMS RACEMI RACKWARE RAVELLO SYSTEMS SAVIANT CONSULTING VERIZON APPCARA BRACKET COMPUTING CINAYA CLOUDSOFT GIGASPACES INCONTINUUM SOFTWARE NTT DATA RIVERMEADOW SOFTWARE CAPGEMINI JAMCRACKER TECH MAHINDRA UNISYS C3DNA Service CANOPY CITRIX COGNIZANT CLIQR TECHNOLOGIES CSC SERVICEMESH COLT DELL ENSTRATIUS HUAWEI FLEXIANT INTERWORKS GRAVITANT catalog, 2ND WATCH HCL TECHNOLOGIES AMAZON WEB SERVICES HP APPCORE IBM ASG SOFTWARE SOLUTIONS INFOSYS BASIC6 MICROSOFT BMC OSTRATO marketplace BT GROUP SERVICENOW CA TECHNOLOGIES USES CSC SMESH STERIA CAPGEMINI T-SYSTEMS CIRBA USHARESOFT CISCO VIRTUSTREAM CISCO VMWARE CLOUDBOLT ERICSSON APCERA HEDERA SCALR VERIZON APPCARA BRACKET COMPUTING CINAYA CLOUDSOFT GIGASPACES INCONTINUUM SOFTWARE NTT DATA RIVERMEADOW SOFTWARE ACCENTURE APPURA BITNAMI.COM ABIQUO ONAPP Indicates product is not in general a Companies listed in italics are reselle 52
Uber Garage - Experimentation Uber Pool Uber Essentials, Fresh Uber Rush Uber Business Uber Next - Ride Prediction Uber Alternate Uber AlternateX Uber Tour Uber Credits.. 53
Thank you!